PRPL

SEC source: 0001213900-22-013226 · ownership.xml · derivative · entry 3

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,608

Underlying: Class A Common Stock · 804 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On August 11, 2021, the reporting person was granted 2,412 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

F2 · derivative.expiration_date: On August 11, 2021, the reporting person was granted 2,412 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

SEC source: 0001213900-22-029265 · ownership.xml · derivative · entry 2

Ulrich George Turner · CIK 0001881153 · Principal Accounting Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,264

Underlying: Class A Common Stock · 631 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On August 11, 2021, the reporting person was granted 1,895 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

F2 · derivative.expiration_date: On August 11, 2021, the reporting person was granted 1,895 Restricted Stock Units, vesting in three annual installments beginning on March 15, 2022.

SEC source: 0001213900-21-032482 · ownership.xml · nonDerivative · entry 4

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,033

SEC source: 0001213900-21-032482 · ownership.xml · nonDerivative · entry 3

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,832

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.00 to $29.02, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.

SEC source: 0001213900-21-032482 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,539

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.00 to $29.08, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.

SEC source: 0001213900-21-032482 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,274

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.12 to $29.13, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.

SEC source: 0001213900-21-030059 · ownership.xml · derivative · entry 1

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,856

Underlying: Class A Common Stock · 12,856 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F1 · derivative.exercise_date: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F1 · derivative.expiration_date: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-22-030289 · ownership.xml · derivative · entry 1

Varni Patrice Ann · CIK 0001864514 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,865

Underlying: Class A Common Stock · 12,865 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F2 · shares: Due to an administrative error in the original report, the original report understated the Number of Derivative Securities Acquired. This amended report states the correct Number of Derivative Securities Acquired.

F1 · derivative.exercise_date: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F1 · derivative.expiration_date: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.

F2 · derivative.underlying_shares: Due to an administrative error in the original report, the original report understated the Number of Derivative Securities Acquired. This amended report states the correct Number of Derivative Securities Acquired.

F2 · balance_after: Due to an administrative error in the original report, the original report understated the Number of Derivative Securities Acquired. This amended report states the correct Number of Derivative Securities Acquired.

SEC source: 0001213900-21-029176 · ownership.xml · derivative · entry 4

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,415 shares

Expires 2023-02-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: On May 25, 2021, Mr. Anthos exercised 2,830 warrants (the "Private Placement Warrants") on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F2 · derivative.exercise_price: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to May 25, 2021. The Issuer has calculated the Fair Market Value to be $30.85.

SEC source: 0001213900-21-029176 · ownership.xml · nonDerivative · entry 3

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,274

F1 · kind: On May 25, 2021, Mr. Anthos exercised 2,830 warrants (the "Private Placement Warrants") on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F2 · kind: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to May 25, 2021. The Issuer has calculated the Fair Market Value to be $30.85.

SEC source: 0001213900-21-029176 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,802

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: On May 25, 2021, Mr. Anthos exercised 2,830 warrants (the "Private Placement Warrants") on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F2 · kind: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to May 25, 2021. The Issuer has calculated the Fair Market Value to be $30.85.

SEC source: 0000899243-21-020559 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · 10% owner

Gray Adam · CIK 0001454123 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 8,238,912

F5 · kind: The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP.

F5 · price: The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively.

SEC source: 0000899243-21-020559 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · 10% owner

Gray Adam · CIK 0001454123 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 8,235,943

F1 · kind: Sale of shares pursuant to an underwritten registered public offering. These securities sold were held by CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the "Separate Account").

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively.

SEC source: 0001213900-21-029179 · ownership.xml · nonDerivative · entry 1

Kiedaisch Gary Alan · CIK 0001731425 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,443

SEC source: 0001213900-21-029177 · ownership.xml · nonDerivative · entry 1

ZIER DAWN M. · CIK 0001562083 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,442

SEC source: 0001213900-21-029178 · ownership.xml · nonDerivative · entry 1

HOLLINGSWORTH CLAUDIA · CIK 0001216702 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Shares owned by i2CEO, LLC; see footnote

Disclosed balance after: 23,886

F1 · ownership.nature: As the sole member of i2CEO, LLC, Ms. Hollingsworth has voting and investment control over and may be considered the beneficial owner of all stock owned by i2CEO, LLC.

SEC source: 0001213900-21-029176 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,387

SEC source: 0001213900-21-029242 · ownership.xml · nonDerivative · entry 2

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,831

SEC source: 0001213900-21-029399 · ownership.xml · nonDerivative · entry 1

DICAMILLO GARY T · CIK 0001184987 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,085

SEC source: 0001213900-21-019641 · ownership.xml · nonDerivative · entry 1

Kiedaisch Gary Alan · CIK 0001731425 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,474

SEC source: 0001213900-21-029242 · ownership.xml · nonDerivative · entry 1

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,014

SEC source: 0000899243-21-010678 · doc4.xml · derivative · entry 3

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 0

Underlying: Common Stock · 2,891,249 shares

Expires 2023-02-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the "Separate Account") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the "Private Placement Warrants"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F5 · derivative.exercise_price: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to March 5, 2021. The Issuer has calculated the Fair Market Value to be $37.95.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively.

SEC source: 0000899243-21-010678 · doc4.xml · nonDerivative · entry 2

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 15,544,735

F1 · kind: On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the "Separate Account") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the "Private Placement Warrants"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F5 · price: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement by dividing (x) the product of the number of shares of Common Stock underlying the Private Placement Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to March 5, 2021. The Issuer has calculated the Fair Market Value to be $37.95.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively.

SEC source: 0000899243-21-010678 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 16,420,942

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: On March 5, 2021, CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the "Separate Account") exercised 2,741,337, 2,000,000 and 1,041,163 warrants (the "Private Placement Warrants"), respectively, on a cashless basis pursuant to the Warrant Agreement, dated as of July 29, 2015, by and between the Issuer and Continental Stock Transfer & Trust Company (the "Warrant Agreement"), with each Private Placement Warrant exercisable for one-half share of Common Stock per Private Placement Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F2 · ownership.nature: The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 9,732,795; 696,945; 1,734,476; and 3,380,519 shares of Common Stock, respectively.

SEC source: 0001213900-21-004462 · ownership.xml · derivative · entry 4

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 55,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

F1 · kind: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

F2 · kind: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.

F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

SEC source: 0001213900-21-004462 · ownership.xml · nonDerivative · entry 3

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.95, inclusive.

SEC source: 0001213900-21-004462 · ownership.xml · nonDerivative · entry 2

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,000

F2 · kind: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.00 to $41.05, inclusive.

SEC source: 0001213900-21-004462 · ownership.xml · nonDerivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · kind: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.

F1 · price: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

SEC source: 0001213900-21-000843 · ownership.xml · derivative · entry 1

McGarvey Casey Kale · CIK 0001731810 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 150,000

Underlying: Class A Common Stock · 22,258 shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended.

F1 · derivative.expiration_date: The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's Current Report on Form 8-K filed February 8, 2018, as amended.

SEC source: 0001213900-21-001372 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,418

SEC source: 0001213900-20-040378 · ownership.xml · nonDerivative · entry 1

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,932

SEC source: 0001213900-20-040271 · ownership.xml · nonDerivative · entry 1

ZIER DAWN M. · CIK 0001562083 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,473

SEC source: 0001213900-20-040279 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,418

SEC source: 0001213900-22-028261 · ownership.xml · nonDerivative · entry 2

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,080

F1 · balance_after: Due to administrative errors in the original report and carried over from other previous reports, the original report overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. Subsequent filings also overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. This amended report states the correct Amount of Securities Beneficially Owned Following Reported Transaction.

SEC source: 0001213900-20-040279 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,922

SEC source: 0001213900-22-028261 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,832

F1 · balance_after: Due to administrative errors in the original report and carried over from other previous reports, the original report overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. Subsequent filings also overstated the Amount of Securities Beneficially Owned Following Reported Transaction held by the reporting person. This amended report states the correct Amount of Securities Beneficially Owned Following Reported Transaction.

SEC source: 0001213900-20-038192 · ownership.xml · derivative · entry 3

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 210,000

Underlying: Class A Common Stock · 15,000 shares

Expires 2024-02-21

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on February 21, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on March 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-20-038192 · ownership.xml · nonDerivative · entry 2

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,980

SEC source: 0001213900-20-038192 · ownership.xml · nonDerivative · entry 1

Legg John A. · CIK 0001529244 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,980

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001213900-20-038137 · ownership.xml · derivative · entry 3

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 173,000

Underlying: Class A Common Stock · 10,000 shares

Expires 2024-05-10

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: 25% of the options granted vested and became exercisable on May 10, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on June 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.

SEC source: 0001213900-20-038137 · ownership.xml · nonDerivative · entry 2

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

SEC source: 0001213900-20-038137 · ownership.xml · nonDerivative · entry 1

White Verdi Ray III · CIK 0001772838 · Chief Retail Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001213900-20-037587 · ownership.xml · nonDerivative · entry 1

ZEPF PAUL J · CIK 0001098819 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,791

SEC source: 0001213900-20-037599 · ownership.xml · nonDerivative · entry 1

Kiedaisch Gary Alan · CIK 0001731425 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,474

SEC source: 0001213900-20-037581 · ownership.xml · nonDerivative · entry 1

DICAMILLO GARY T · CIK 0001184987 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 79,777

SEC source: 0001213900-20-037585 · ownership.xml · nonDerivative · entry 1

HOLLINGSWORTH CLAUDIA · CIK 0001216702 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Shares owned by i2CEO, LLC; see footnote

Disclosed balance after: 20,917

F1 · ownership.nature: As the sole member of i2CEO, LLC, Ms. Hollingsworth has voting and investment control over and may be considered the beneficial owner of all stock owned by i2CEO, LLC.

SEC source: 0001213900-20-037577 · ownership.xml · nonDerivative · entry 1

Anthos Pano · CIK 0001649230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,170

SEC source: 0000899243-20-031902 · doc4.xml · nonDerivative · entry 1

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 13,529,693

F1 · shares: The Common Stock was received by Adam Gray ("Gray") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. ("CCP").

F2 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP, and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) a separate account investment advisory client of CCM (the "Separate Account").

F3 · ownership.nature: Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F4 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,777,514, 1,734,476 and 3,017,703 shares of Common Stock, respectively.

SEC source: 0000899243-20-030657 · doc4.xml · derivative · entry 5

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 0

Underlying: Common Stock · 1,422,139 shares

Expires 2023-02-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the "Public Warrants") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F3 · derivative.exercise_price: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement, dated as of July 29, 2015, by and between Global Partner Acquisition Corp. and Continental Stock Transfer & Trust Company, by dividing (x) the product of the number of shares of Common Stock underlying the Public Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to October 27, 2020. The Issuer has calculated the Fair Market Value to be $30.48.

F4 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III" and together with CCP, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively.

SEC source: 0000899243-20-030657 · doc4.xml · nonDerivative · entry 3

Coliseum Capital Management, LLC · CIK 0001409751 · Director · 10% owner

Shackelton Christopher S · CIK 0001430708 · Director · 10% owner

Coliseum Capital, LLC · CIK 0001409585 · Director · 10% owner

COLISEUM CAPITAL PARTNERS, L.P. · CIK 0001356974 · Director · 10% owner

Coliseum Co-Invest Debt Fund, L.P. · CIK 0001670736 · Director · 10% owner

Coliseum Capital Co-Invest III, L.P. · CIK 0001807345 · Director · 10% owner

Gray Adam · CIK 0001454123 · Director · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnotes

Disclosed balance after: 13,528,785

F2 · kind: On November 9, 2020, the reporting persons exercised warrants that were purchased in the open market (the "Public Warrants") in exchange for common stock, with each Public Warrant providing the right to purchase one-half share of Common Stock per Public Warrant at a price of $11.50 per whole share. The disposition of Common Stock in connection with the cashless exercise was exempted pursuant to Rule 16b-3 of the Securities Exchange Act of 1934, as amended, by resolution of the board of directors of the Issuer prior to the disposition.

F3 · price: The number of shares issuable upon a cashless exercise is determined, in accordance with Section 3.3.1(b) of the Warrant Agreement, dated as of July 29, 2015, by and between Global Partner Acquisition Corp. and Continental Stock Transfer & Trust Company, by dividing (x) the product of the number of shares of Common Stock underlying the Public Warrants multiplied by the difference between $11.50 and the Fair Market Value by (y) the Fair Market Value. For this purpose, the "Fair Market Value" is equal to the average last sale price of the Issuer's Common Stock for the ten (10) trading days ending on the third trading day prior to October 27, 2020. The Issuer has calculated the Fair Market Value to be $30.48.

F4 · ownership.nature: The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III" and together with CCP, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.

F5 · ownership.nature: Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

F6 · ownership.nature: Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 8,776,606, 1,734,476 and 3,017,703 shares of Common Stock, respectively.