LVLU

SEC source: 0001104659-24-077322 · tm2418658-1_4seq1.xml · nonDerivative · entry 1

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,123,616

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on June 30, 2024.

SEC source: 0001104659-24-070831 · tm2416959-2_4seq1.xml · nonDerivative · entry 1

Sheu Caroline Sio-Chin · CIK 0001882908 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 201,869

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-070838 · tm2416959-7_4seq1.xml · nonDerivative · entry 1

Bazzano Dara · CIK 0001707112 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 128,038

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-070837 · tm2416959-6_4seq1.xml · nonDerivative · entry 1

MARDY MICHAEL J · CIK 0001237393 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,897

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-070835 · tm2416959-5_4seq1.xml · nonDerivative · entry 1

McCarthy Kelly Ann · CIK 0001989473 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 178,965

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-070833 · tm2416959-4_4seq1.xml · nonDerivative · entry 2

Black John Richard · CIK 0001890400 · Director · Board Chair

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 172,331

F2 · shares: Represents an additional grant of restricted stock units applicable to the Non-Employee Board Chair in accordance with the Non-Employee Director Compensation Program, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on the Board.

SEC source: 0001104659-24-070833 · tm2416959-4_4seq1.xml · nonDerivative · entry 1

Black John Richard · CIK 0001890400 · Director · Board Chair

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,603

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors (the "Board").

SEC source: 0001104659-24-070832 · tm2416959-3_4seq1.xml · nonDerivative · entry 1

McCreight David W. · CIK 0001440360 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 973,350

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-070828 · tm2416959-1_4seq1.xml · nonDerivative · entry 1

Kumar Anisa · CIK 0001949922 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 139,641

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vest in full on June 10, 2025, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s Board of Directors.

SEC source: 0001104659-24-044737 · tm2411362-1_4seq1.xml · nonDerivative · entry 1

Sheu Caroline Sio-Chin · CIK 0001882908 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,313

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vested fully upon grant.

SEC source: 0001104659-24-042484 · tm2410421-1_4seq1.xml · nonDerivative · entry 1

Deady Laura · CIK 0002004277 · Chief Merchandising Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 148,461

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2024.

SEC source: 0001104659-24-042490 · tm2410421-3_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 346,156

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2024.

SEC source: 0001104659-24-042493 · tm2410421-4_4seq1.xml · nonDerivative · entry 2

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,116,658

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on March 31, 2024.

SEC source: 0001104659-24-042493 · tm2410421-4_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,165,095

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on March 31, 2024.

SEC source: 0001104659-24-042489 · tm2410421-2_4seq1.xml · nonDerivative · entry 1

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,191,504

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 31, 2024.

SEC source: 0001104659-24-035513 · tm249018-1_4seq1.xml · nonDerivative · entry 1

MARDY MICHAEL J · CIK 0001237393 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 96,341

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $1.59 to $1.66. The Reporting Person undertakes to provide to Lulu's Fashion Lounge Holdings, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

SEC source: 0001104659-24-032959 · tm248484-1_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 348,138

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on March 8, 2024.

SEC source: 0001104659-24-033455 · tm248576-1_4aseq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 349,130

F1 · shares: Due to an administrative error, the Form 4 filed on March 11, 2024 reported 21,414 shares withheld to cover tax obligations, but the number of shares withheld was actually 20,422.

F2 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on March 8, 2024.

SEC source: 0001104659-24-031879 · tm248176-2_4seq1.xml · nonDerivative · entry 1

Black John Richard · CIK 0001890400 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 94,047

F1 · shares: Represents restricted stock units, each of which represent a contingent right to receive one share of common stock, and which will vest in full on June 10, 2024.

SEC source: 0001104659-24-031875 · tm248176-1_4seq1.xml · nonDerivative · entry 1

McCreight David W. · CIK 0001440360 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 917,794

F1 · shares: Represents restricted stock units, each of which represent a contingent right to receive one share of common stock, and which will vest in full on June 10, 2024.

SEC source: 0001104659-24-030478 · tm247804-1_4seq1.xml · nonDerivative · entry 1

McCreight David W. · CIK 0001440360 · Director · Executive Chairman

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 904,643

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of a restricted stock unit award on February 29, 2024.

SEC source: 0001104659-24-026014 · tm246780-1_4seq1.xml · derivative · entry 3

Deady Laura · CIK 0002004277 · Chief Merchandising Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,000

Underlying: Common Stock · 50,000 shares

Expires not disclosed

F3 · derivative.exercise_price: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred, provided that Ms. Deady remains employed with the Company through such date: (i) the Company files a Form 10-Q or Form 10-K with the Securities and Exchange Commission indicating that the Company has trailing twelve months' net revenue that is at least $75 million more than the Company's net revenue in the fiscal year ended December 31, 2023 and (ii) the first anniversary of Ms. Deady's start date has occurred.

F3 · derivative.exercise_date: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred, provided that Ms. Deady remains employed with the Company through such date: (i) the Company files a Form 10-Q or Form 10-K with the Securities and Exchange Commission indicating that the Company has trailing twelve months' net revenue that is at least $75 million more than the Company's net revenue in the fiscal year ended December 31, 2023 and (ii) the first anniversary of Ms. Deady's start date has occurred.

F3 · derivative.expiration_date: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred, provided that Ms. Deady remains employed with the Company through such date: (i) the Company files a Form 10-Q or Form 10-K with the Securities and Exchange Commission indicating that the Company has trailing twelve months' net revenue that is at least $75 million more than the Company's net revenue in the fiscal year ended December 31, 2023 and (ii) the first anniversary of Ms. Deady's start date has occurred.

SEC source: 0001104659-24-026014 · tm246780-1_4seq1.xml · nonDerivative · entry 2

Deady Laura · CIK 0002004277 · Chief Merchandising Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 152,273

F2 · shares: Represents RSUs, each of which represent a contingent right to receive one share of the Company's common stock, which vest in three, equal annual installments on March 10, 2025, March 9, 2026 and March 15, 2027.

SEC source: 0001104659-24-026014 · tm246780-1_4seq1.xml · nonDerivative · entry 1

Deady Laura · CIK 0002004277 · Chief Merchandising Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,000

F1 · shares: Represents restricted stock units ("RSUs"), each of which represent a contingent right to receive one share of Lulu's Fashion Lounge Holdings, Inc.'s (the "Company") common stock, which vest in four, equal quarterly installments on March 31, 2024, June 30, 2024, September 30, 2024 and December 31, 2024.

SEC source: 0001104659-24-026019 · tm246780-2_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 369,552

F1 · shares: Represents restricted stock units, each of which represent a contingent right to receive one share of Lulu's Fashion Lounge Holdings, Inc.'s common stock, which vest in three, equal annual installments on March 10, 2025, March 9, 2026 and March 15, 2027.

SEC source: 0001104659-24-002765 · tm241563-6_4seq1.xml · derivative · entry 3

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 300,000

Underlying: Common Stock · 300,000 shares

Expires not disclosed

F3 · derivative.exercise_price: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred: (i) Performance Achievement: the Volume-Weighted Average Price ("VWAP") of the Company's common stock over trailing ten (10) trading days equals or exceeds $7.50 on a date when Mr. Vos remains employed by the Company or within ninety (90) days following termination of Mr. Vos' employment; and (ii) Service Achievement: Mr. Vos remains employed with the Company through December 31, 2024.

F3 · derivative.exercise_date: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred: (i) Performance Achievement: the Volume-Weighted Average Price ("VWAP") of the Company's common stock over trailing ten (10) trading days equals or exceeds $7.50 on a date when Mr. Vos remains employed by the Company or within ninety (90) days following termination of Mr. Vos' employment; and (ii) Service Achievement: Mr. Vos remains employed with the Company through December 31, 2024.

F3 · derivative.expiration_date: Represents performance stock units ("PSUs"), each of which represent a contingent right to receive one share of the Company's common stock. The PSUs vest on the date when both of the following have occurred: (i) Performance Achievement: the Volume-Weighted Average Price ("VWAP") of the Company's common stock over trailing ten (10) trading days equals or exceeds $7.50 on a date when Mr. Vos remains employed by the Company or within ninety (90) days following termination of Mr. Vos' employment; and (ii) Service Achievement: Mr. Vos remains employed with the Company through December 31, 2024.

SEC source: 0001104659-24-002765 · tm241563-6_4seq1.xml · nonDerivative · entry 2

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,233,458

F2 · shares: Represents RSUs, each of which represent a contingent right to receive one share of the Company's common stock, which vest in four, equal quarterly installments beginning on March 31, 2024.

SEC source: 0001104659-24-002765 · tm241563-6_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 873,458

F1 · shares: Represents restricted stock units ("RSUs"), each of which represent a contingent right to receive one share of Lulu's Fashion Lounge Holdings, Inc.'s (the "Company") common stock, of which 100,000 RSUs vested on January 9, 2024 and the remaining 200,000 RSUs will vest in eight, equal quarterly installments beginning on March 31, 2024.

SEC source: 0001104659-24-003300 · tm241563-8_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,178,550

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on January 9, 2024.

SEC source: 0001104659-24-002581 · tm241563-5_4seq1.xml · nonDerivative · entry 1

Sheu Caroline Sio-Chin · CIK 0001882908 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 134,815

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vested fully upon grant.

SEC source: 0001104659-24-000798 · tm241563-2_4seq1.xml · nonDerivative · entry 1

McCreight David W. · CIK 0001440360 · Director · Executive Chairman

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 905,346

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on January 1, 2024.

SEC source: 0001104659-24-000817 · tm241563-3_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 194,552

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on December 31, 2023.

SEC source: 0001104659-24-000813 · tm241563-4_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 573,458

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on December 31, 2023.

SEC source: 0001104659-24-000805 · tm241563-1_4seq1.xml · nonDerivative · entry 1

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,259,082

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon the vesting of restricted stock unit awards on December 31, 2023.

SEC source: 0001104659-23-108281 · tm2328060-1_4seq1.xml · nonDerivative · entry 1

Sheu Caroline Sio-Chin · CIK 0001882908 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 127,328

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vested fully upon grant.

SEC source: 0001104659-23-106387 · tm2327538-3_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 195,178

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on October 1, 2023.

SEC source: 0001104659-23-106392 · tm2327538-2_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 609,255

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on October 1, 2023.

SEC source: 0001104659-23-106385 · tm2327538-1_4seq1.xml · nonDerivative · entry 1

McCreight David W. · CIK 0001440360 · Director · Executive Chairman

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 977,926

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of restricted stock unit awards on October 1, 2023.

SEC source: 0001104659-23-106381 · tm2327538-4_4seq1.xml · nonDerivative · entry 2

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,348,453

F2 · shares: Represents shares withheld by the Company to cover tax withholding obligations upon vesting of a restricted stock unit award on October 1, 2023.

SEC source: 0001104659-23-106381 · tm2327538-4_4seq1.xml · nonDerivative · entry 1

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,380,860

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. (the "Company") to cover tax withholding obligations upon vesting of a restricted stock unit award on September 30, 2023.

SEC source: 0001209191-23-048781 · doc4.xml · nonDerivative · entry 3

Institutional Venture Management XV, LLC · CIK 0001640275 · 10% owner

Chaffee Todd C · CIK 0001300134 · 10% owner

Dash Somesh · CIK 0001843938 · 10% owner

FOGELSONG NORMAN A · CIK 0001140932 · 10% owner

Harrick Stephen J · CIK 0001299975 · 10% owner

Maltz Jules A. · CIK 0001553254 · 10% owner

Miller J Sanford · CIK 0001359524 · 10% owner

Phelps Dennis B · CIK 0001299965 · 10% owner

Liaw Eric · CIK 0001644264 · 10% owner

Institutional Venture Management XVI, LLC · CIK 0001716997 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · By Institutional Venture Management XVI, LLC

Disclosed balance after: 23,600

F1 · kind: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F1 · price: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F4 · ownership.nature: The shares are held directly by IVM XVI. Todd C. Chaffee, Somesh Dash, Norman A. Fogelsong, Stephen J. Harrick, Eric Liaw, Jules A. Maltz, J. Sanford Miller and Dennis B. Phelps, Jr. are the managing directors of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVM XVI. Each of Messrs. Chaffee, Dash, Fogelsong, Harrick, Liaw, Maltz, Miller and Phelps disclaims beneficial ownership of these securities, except to the extent of his respective proportionate pecuniary interest therein.

SEC source: 0001209191-23-048781 · doc4.xml · nonDerivative · entry 2

Institutional Venture Management XV, LLC · CIK 0001640275 · 10% owner

Chaffee Todd C · CIK 0001300134 · 10% owner

Dash Somesh · CIK 0001843938 · 10% owner

FOGELSONG NORMAN A · CIK 0001140932 · 10% owner

Harrick Stephen J · CIK 0001299975 · 10% owner

Maltz Jules A. · CIK 0001553254 · 10% owner

Miller J Sanford · CIK 0001359524 · 10% owner

Phelps Dennis B · CIK 0001299965 · 10% owner

Liaw Eric · CIK 0001644264 · 10% owner

Institutional Venture Management XVI, LLC · CIK 0001716997 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Indirect · By Institutional Venture Management XV, LLC

Disclosed balance after: 23,600

F1 · kind: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F1 · price: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F3 · ownership.nature: The shares are held directly by IVM XV. Todd C. Chaffee, Somesh Dash, Norman A. Fogelsong, Eric Liaw, Stephen J. Harrick, Jules A. Maltz, J. Sanford Miller and Dennis B. Phelps, Jr. are the managing directors of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVM XV. Each of Messrs. Chaffee, Dash, Fogelsong, Liaw, Harrick, Maltz, Miller and Phelps disclaims beneficial ownership of the shares held by IVM XV except to the extent of his respective proportionate pecuniary interest therein.

SEC source: 0001209191-23-048781 · doc4.xml · nonDerivative · entry 1

Institutional Venture Management XV, LLC · CIK 0001640275 · 10% owner

Chaffee Todd C · CIK 0001300134 · 10% owner

Dash Somesh · CIK 0001843938 · 10% owner

FOGELSONG NORMAN A · CIK 0001140932 · 10% owner

Harrick Stephen J · CIK 0001299975 · 10% owner

Maltz Jules A. · CIK 0001553254 · 10% owner

Miller J Sanford · CIK 0001359524 · 10% owner

Phelps Dennis B · CIK 0001299965 · 10% owner

Liaw Eric · CIK 0001644264 · 10% owner

Institutional Venture Management XVI, LLC · CIK 0001716997 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · kind: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F1 · price: Represents the transfer of shares, which Eric Liaw received pursuant to the Issuer's non-employee director compensation policy, from Mr. Liaw to each of Institutional Venture Management XV, LLC ("IVM XV") and Institutional Venture Management XVI, LLC ("IVM XVI"). Pursuant to a series of Director Compensation Assignment Agreements, Mr. Liaw has agreed to assign the beneficial interest in any equity awards granted to him for his service as director of the Issuer to IVM XV and IVM XVI.

F2 · ownership.direct: The shares are held directly by Eric Liaw.

SEC source: 0001104659-23-095122 · tm2324795-1_4seq1.xml · nonDerivative · entry 1

MARDY MICHAEL J · CIK 0001237393 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 95,341

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.02 to $2.12. The Reporting Person undertakes to provide to Lulu's Fashion Lounge Holdings, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001104659-23-094240 · tm2324256-2_4seq1.xml · nonDerivative · entry 2

McCarthy Kelly Ann · CIK 0001989473 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 123,409

F2 · shares: Represents restricted stock units, each of which represent a contingent right to receive one share of common stock, and which will vest in full on the earlier of (i) the first anniversary of the grant date or (ii) immediately before the Company's 2024 Annual Meeting of Stockholders, subject to the director's continued service on the Company's Board of Directors.

SEC source: 0001104659-23-094240 · tm2324256-2_4seq1.xml · nonDerivative · entry 1

McCarthy Kelly Ann · CIK 0001989473 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 87,720

F1 · shares: Represents restricted stock units, each of which represent a contingent right to receive one share of common stock, and which will vest in three equal installments on each of the first, second and third anniversary of the grant date, subject to the director's continued service on Lulu's Fashion Lounge Holdings, Inc.'s (the "Company") Board of Directors.

SEC source: 0001104659-23-079654 · tm2320945-1_4seq1.xml · nonDerivative · entry 1

Sheu Caroline Sio-Chin · CIK 0001882908 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 120,416

F1 · shares: Represents restricted stock units, each of which represents a contingent right to receive one share of common stock, and which vested fully upon grant.

SEC source: 0001104659-23-078092 · tm2320583-3_4seq1.xml · nonDerivative · entry 1

Smith Tiffany Rose · CIK 0001968191 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 195,705

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. to cover tax withholding obligations upon vesting of a restricted stock unit award on July 2, 2023.

SEC source: 0001104659-23-078103 · tm2320583-1_4seq1.xml · nonDerivative · entry 1

Vos Mark · CIK 0001890523 · President & CIO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 642,523

F1 · shares: Represents shares withheld by Lulu's Fashion Lounge Holdings, Inc. (the "Company") to cover tax withholding obligations upon vesting of a restricted stock unit award on July 2, 2023.

F2 · balance_after: Since the date of the reporting person's last ownership report, he transferred 19,429 shares of the Company's common stock to his ex-spouse pursuant to a domestic relations order. The reporting person no longer reports as beneficially owned any securities owned by his ex-spouse.

SEC source: 0001104659-23-078076 · tm2320583-2_4seq1.xml · nonDerivative · entry 2

Landsem Crystal · CIK 0001891033 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,430,967

F2 · shares: Represents shares withheld by the Company to cover tax withholding obligations upon vesting of a restricted stock unit award on July 2, 2023.