BZFD

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 9

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,838

Underlying: Class A Common Stock · 945 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F7 · derivative.exercise_date: Represents the vesting of 1/4 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 8

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,784

Underlying: Class A Common Stock · 3,784 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F6 · derivative.exercise_date: 1/4 of this award vests on the transaction date. The remainder vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 7

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,054

Underlying: Class A Common Stock · 1,351 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F7 · derivative.exercise_date: Represents the vesting of 1/4 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 6

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,406

Underlying: Class A Common Stock · 5,406 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F6 · derivative.exercise_date: 1/4 of this award vests on the transaction date. The remainder vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 5

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,342

Underlying: Class A Common Stock · 1,689 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F5 · derivative.exercise_date: Represents the vesting of 1/16 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/16 of the total award on the 15th of each February, May, August, and November thereafter.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 4

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,031

Underlying: Class A Common Stock · 27,031 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F3 · derivative.exercise_date: 1/16 of this award vests on the transaction date. The remainder vests as to 1/16 of the total award on the 15th of each February, May, August, and November thereafter.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068377 · doc4.xml · nonDerivative · entry 3

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,985

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-21-068377 · doc4.xml · nonDerivative · entry 2

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,040

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-21-068377 · doc4.xml · nonDerivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,689

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-21-068378 · doc4.xml · derivative · entry 8

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,594,854

Underlying: Class A Common Stock · 1,594,854 shares

Expires 2022-12-31

F8 · kind: In connection with the consummation of the Business Combination, at the Effective Time, the reporting person's stock option previously awarded by Original BuzzFeed for shares of its Class B Common Stock was exchanged for a substitute option award, of an equivalent economic value, which shall vest and become exercisable for shares of the issuer's Class A Common Stock.

F8 · price: In connection with the consummation of the Business Combination, at the Effective Time, the reporting person's stock option previously awarded by Original BuzzFeed for shares of its Class B Common Stock was exchanged for a substitute option award, of an equivalent economic value, which shall vest and become exercisable for shares of the issuer's Class A Common Stock.

F9 · derivative.exercise_date: This award is fully vested.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 7

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Stephen Coleman 2000 Trust

Disclosed balance after: 51,722

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F7 · ownership.nature: Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 6

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Melissa Coleman 2000 Trust

Disclosed balance after: 51,722

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F6 · ownership.nature: Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 5

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Eloise Marie Coleman 2016 Trust

Disclosed balance after: 13,089

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F5 · ownership.nature: Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 4

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Coleman 2014 Family Trust

Disclosed balance after: 12,538

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F4 · ownership.nature: Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 3

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Benjamin Coleman 2000 Trust

Disclosed balance after: 51,722

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F3 · ownership.nature: Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 2

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By The Audrey Amelia Coleman 2014 Trust

Disclosed balance after: 13,089

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F2 · ownership.nature: Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

SEC source: 0001209191-21-068378 · doc4.xml · nonDerivative · entry 1

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 442,597

F1 · kind: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

F1 · price: Received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), each share of Original BuzzFeed Class A Common Stock issued and outstanding immediately prior to the Effective Time was automatically converted into the right to receive 0.306 shares of the issuer's Class A Common Stock (rounded down to the nearest whole share), upon the terms and subject to the conditions set forth in the Merger Agreement.

SEC source: 0001209191-22-001662 · doc4a.xml · derivative · entry 3

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,094

Underlying: Class A Common Stock · 29,006 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F6 · derivative.exercise_date: Represents the vesting of 13/48 of the award on the transaction date. The remainder vests as to: (i) 1/24 of the total award on February 15, 2022; and (ii) 1/16 of the total award on the 15th of each May, August, November, and February thereafter.

F5 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001662 · doc4a.xml · derivative · entry 2

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,100

Underlying: Class A Common Stock · 107,100 shares

Expires not disclosed

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F3 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F3 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F4 · derivative.exercise_date: 13/48 of this award vests on the transaction date. The remainder vests as to: (i) 1/24 of the total award on February 15, 2022; and (ii) 1/16 of the total award on the 15th of each May, August, November, and February thereafter.

F5 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001662 · doc4a.xml · nonDerivative · entry 1

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,006

F1 · balance_after: The acquisition of shares reported in this row of Table I represents the vesting of restricted stock units as of the indicated transaction date. Pursuant to the reporting person's award agreement with the issuer, physical settlement of the restricted stock units for shares of the issuer's Class A Common Stock will occur on January 3, 2022. The total reported in Column 5 reflects said shares.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 10

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,922

Underlying: Class A Common Stock · 18,922 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F8 · derivative.exercise_date: 100% of the award vests on the date of the issuer's 2022 annual meeting of its stockholders, provided the issuer is a publicly traded company on that date.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 9

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,839

Underlying: Class A Common Stock · 945 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F7 · derivative.exercise_date: Represents the vesting of 1/4 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 8

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,784

Underlying: Class A Common Stock · 3,784 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F6 · derivative.exercise_date: 1/4 of this award vests on the transaction date. The remainder vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 7

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,055

Underlying: Class A Common Stock · 1,351 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F7 · derivative.exercise_date: Represents the vesting of 1/4 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 6

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,406

Underlying: Class A Common Stock · 5,406 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F6 · derivative.exercise_date: 1/4 of this award vests on the transaction date. The remainder vests as to 1/4 of the total award on the 18th of February, May, and August, 2022.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 5

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,342

Underlying: Class A Common Stock · 1,689 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F5 · derivative.exercise_date: Represents the vesting of 1/16 of the restricted stock units granted to the reporting person on the transaction date. The remainder of the award vests as to 1/16 of the total award on the 15th of each February, May, August, and November thereafter.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · derivative · entry 4

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,031

Underlying: Class A Common Stock · 27,031 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F3 · derivative.exercise_date: 1/16 of this award vests on the transaction date. The remainder vests as to 1/16 of the total award on the 15th of each February, May, August, and November thereafter.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-001658 · doc4a.xml · nonDerivative · entry 3

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,985

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-001658 · doc4a.xml · nonDerivative · entry 2

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,040

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-001658 · doc4a.xml · nonDerivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,689

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950103-22-000394 · dp164935_4-comcast.xml · derivative · entry 1

COMCAST CORP · CIK 0001166691 · 10% owner

NBCUniversal, LLC · CIK 0001512267 · 10% owner

NBCUniversal Media, LLC · CIK 0000902739 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Subsidiary

Disclosed balance after: 1,200,000

Underlying: Class A Common Stock · 1,200,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · derivative.exercise_price: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · kind: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · kind: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · shares: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · shares: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · price: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · price: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · derivative.exercise_date: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · derivative.exercise_date: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · derivative.expiration_date: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · derivative.expiration_date: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · derivative.underlying_shares: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · derivative.underlying_shares: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F1 · balance_after: Reflects 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) Jonah Peretti, LLC.

F2 · balance_after: Pursuant to the terms of the Escrow Agreement, if the daily volume-weighted average price of one share of Class A Common Stock of the Issuer for the 15 consecutive trading days ending on the date that is one trading day immediately prior to the earlier of (x) a Parent Change of Control (as defined in the Escrow Agreement) and (y) December 3, 2023 is less than $12.50 per share, then the Escrow Agent (as defined in the Escrow Agreement) shall transfer to NBCU a number of shares of Class A Common Stock or Class B Common Stock ("Make-Whole Shares") up to a maximum of 1,200,00 shares, as determined in accordance with the Escrow Agreement (or, at the election of Jonah Peretti, LLC, in an equivalent cash amount). The Escrow Agreement expires on December 3, 2023.

F3 · ownership.nature: NBCUniversal Media, LLC is a wholly owned subsidiary of NBCUniversal, LLC; NBCUniversal, LLC is a wholly owned subsidiary of Comcast Corporation.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · nonDerivative · entry 1

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 657,500

F1 · kind: Simultaneously with the issuer's initial public offering, 200 Park Avenue Partners, LLC, which is the sponsor of the issuer (the "Sponsor"), acquired, at a price of $10.00 per unit, 657,500 units (the "Private Units") in a private placement for an aggregate purchase price of $6,575,000. Each Private Unit consists of one share of Class A common stock and one-third of one redeemable warrant to purchase one share of Class A common stock. The warrants included in the units will become exercisable, if at all, on the later of 30 days after the completion of the issuer's initial business combination and 12 months from the closing of the issuer's initial public offering. The warrants are not being reported on this Form 4 because they cannot be exercised until the satisfaction of material conditions outside the control of the Reporting Persons.

F1 · shares: Simultaneously with the issuer's initial public offering, 200 Park Avenue Partners, LLC, which is the sponsor of the issuer (the "Sponsor"), acquired, at a price of $10.00 per unit, 657,500 units (the "Private Units") in a private placement for an aggregate purchase price of $6,575,000. Each Private Unit consists of one share of Class A common stock and one-third of one redeemable warrant to purchase one share of Class A common stock. The warrants included in the units will become exercisable, if at all, on the later of 30 days after the completion of the issuer's initial business combination and 12 months from the closing of the issuer's initial public offering. The warrants are not being reported on this Form 4 because they cannot be exercised until the satisfaction of material conditions outside the control of the Reporting Persons.

F2 · ownership.nature: The shares of Class A common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class A common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class A common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · derivative · entry 6

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,195,040

Underlying: Class A common stock · Not disclosed shares

Expires not disclosed

F3 · derivative.exercise_price: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.exercise_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.expiration_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.underlying_shares: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · balance_after: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F4 · ownership.nature: The shares of Class F common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class F common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class F common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · derivative · entry 5

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,328,159

Underlying: Class A common stock · Not disclosed shares

Expires not disclosed

F3 · derivative.exercise_price: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.exercise_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.expiration_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.underlying_shares: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · balance_after: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F4 · ownership.nature: The shares of Class F common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class F common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class F common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · derivative · entry 4

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,461,278

Underlying: Class A common stock · Not disclosed shares

Expires not disclosed

F3 · derivative.exercise_price: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.exercise_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.expiration_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.underlying_shares: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · balance_after: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F4 · ownership.nature: The shares of Class F common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class F common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class F common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · derivative · entry 3

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,566,278

Underlying: Class A common stock · Not disclosed shares

Expires not disclosed

F3 · derivative.exercise_price: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.exercise_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.expiration_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.underlying_shares: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · balance_after: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F4 · ownership.nature: The shares of Class F common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class F common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class F common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

SEC source: 0001104659-21-005559 · tm213627d1_4.xml · derivative · entry 2

Rothstein Adam · CIK 0001602273 · Director · Executive Chairman

200 Park Avenue Partners, LLC · CIK 0001827824 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 7,187,500

Underlying: Class A common stock · Not disclosed shares

Expires not disclosed

F3 · derivative.exercise_price: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.exercise_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.expiration_date: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · derivative.underlying_shares: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F3 · balance_after: As described in the issuer's registration statement on Form S-1 (File No. 333-251650) under the heading "Description of Securities - Founder Shares", the Class F common stock of the issuer will automatically convert into shares of Class A common stock of the issuer at the time of the issuer's initial business combination on a one-for-one basis, or earlier at the option of the holder, subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F4 · ownership.nature: The shares of Class F common stock are directly held by the Sponsor. Adam Rothstein is the manager of the Sponsor. As a result, Mr. Rothstein may be deemed to have voting and investment power over and thus beneficial ownership of the shares of Class F common stock of the issuer held directly by the Sponsor. Mr. Rothstein owns membership interests in the Sponsor, and as a result, may be deemed to have an indirect pecuniary interest in the shares of Class F common stock held directly by the Sponsor. Mr. Rothstein disclaims beneficial ownership of the reported shares other than to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that Mr. Rothstein is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.