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APPF

APPFOLIO INC

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3638
SEC CIK
0001433195
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452

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0 purchase rows · 400 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 2025011
Dec 202500
Jan 202600
Feb 2026011
Mar 202600
Apr 202600
May 202604
Jun 2026010
Jul 2026064
Aug 20260300
Sep 202600
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 18, 2017 Filed May 19, 2017 19:02 UTC
Randall Jason RobertSVP, AppFolio Property Manager
GrantEmployee Stock Option (Right to Buy) · Derivative 20,000 $0.00 Strike: $27.95 $0.00
Disclosure

SEC source: 0001433195-17-000035 · wf-form4_149523491165294.xml · derivative · entry 1

Randall Jason Robert · CIK 0001671594 · SVP, AppFolio Property Manager

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,000

Underlying: Class A Common Stock · 20,000 shares

Expires 2017-05-17

F1 · security: The options were granted pursuant to the Issuer's 2015 Stock Incentive Plan.

F2 · derivative.exercise_date: The options vest based upon the Issuer's achievement relative to pre-established "adjusted gross margin" targets for fiscal year 2019. 50% of the options will vest based on the achievement of a specified targeted amount, and the remaining 50% will vest based on the achievement of a specified higher amount.

F2 · balance_after: The options vest based upon the Issuer's achievement relative to pre-established "adjusted gross margin" targets for fiscal year 2019. 50% of the options will vest based on the achievement of a specified targeted amount, and the remaining 50% will vest based on the achievement of a specified higher amount.

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May 18, 2017 Filed May 19, 2017 23:00 UTC
Kane Ida KathleenChief Financial Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 20,000 $0.00 Strike: $27.95 $0.00
Disclosure

SEC source: 0001433195-17-000033 · wf-form4_149523483592073.xml · derivative · entry 1

Kane Ida Kathleen · CIK 0001315423 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,000

Underlying: Class A Common Stock · 20,000 shares

Expires 2027-05-17

F1 · security: The options were granted pursuant to the Issuer's 2015 Stock Incentive Plan.

F2 · derivative.exercise_date: The options vest based upon the Issuer's achievement relative to pre-established "adjusted gross margin" targets for fiscal year 2019. 50% of the options will vest based on the achievement of a specified targeted amount, and the remaining 50% will vest based on the achievement of a specified higher amount.

F2 · balance_after: The options vest based upon the Issuer's achievement relative to pre-established "adjusted gross margin" targets for fiscal year 2019. 50% of the options will vest based on the achievement of a specified targeted amount, and the remaining 50% will vest based on the achievement of a specified higher amount.

Read SEC document
May 09, 2017 Filed May 11, 2017 18:00 UTC SaleClass A common stock 3,250 $27.00 $87,750.00
Disclosure

SEC source: 0000899243-17-012883 · doc4.xml · nonDerivative · entry 1

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

OBERNDORF PETER CALDWELL · CIK 0001647292 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 850

F1 · ownership.nature: These shares are directly owned by William E. Oberndorf's ("WEO") child, Peter C. Oberndorf, and may be deemed to be indirectly beneficially owned by WEO. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
April 26, 2017 Filed Apr 27, 2017 22:08 UTC OtherClass B Common Stock · Derivative 300,070 Not disclosed Strike: $0.00 Not disclosed
Disclosure

SEC source: 0000899243-17-011042 · doc4.xml · derivative · entry 5

DUCA MAURICE J · CIK 0000938333 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,827,702

Underlying: Class A Common Stock · 300,070 shares

Expires not disclosed

F7 · kind: These Class B Shares were acquired in exchange for a like number of Class A Shares in the private transaction referenced in footnote (1) above.

F7 · price: These Class B Shares were acquired in exchange for a like number of Class A Shares in the private transaction referenced in footnote (1) above.

F5 · derivative.exercise_date: The Class B Shares do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one Class A Share. In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F6 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F5 · derivative.expiration_date: The Class B Shares do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one Class A Share. In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F6 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

Read SEC document
April 26, 2017 Filed Apr 27, 2017 22:08 UTC OtherClass A Common Stock 300,070 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-011042 · doc4.xml · nonDerivative · entry 1

DUCA MAURICE J · CIK 0000938333 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The Reporting Person exchanged these shares of AppFolio Class A Common Stock ("Class A Shares") for a like number of shares of AppFolio Class B Common Stock ("Class B Shares") in a private transaction.

F1 · shares: The Reporting Person exchanged these shares of AppFolio Class A Common Stock ("Class A Shares") for a like number of shares of AppFolio Class B Common Stock ("Class B Shares") in a private transaction.

F1 · price: The Reporting Person exchanged these shares of AppFolio Class A Common Stock ("Class A Shares") for a like number of shares of AppFolio Class B Common Stock ("Class B Shares") in a private transaction.

Read SEC document
April 25, 2017 Filed Apr 27, 2017 22:08 UTC OtherClass B Common Stock · Derivative 300,070 Not disclosed Strike: $0.00 Not disclosed
Disclosure

SEC source: 0000899243-17-011042 · doc4.xml · derivative · entry 4

DUCA MAURICE J · CIK 0000938333 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Pension Trust

Disclosed balance after: 1,058,056

Underlying: Class A Common Stock · 300,070 shares

Expires not disclosed

F4 · kind: The 300,070 Class B Shares, which were held in a pension plan over which the Reporting Person possessed sole voting and dispositive power, were distributed, without consideration, to the beneficiary under the plan, leaving a total of 1,058,056 Class B Shares in the pension plan. The Reporting Person ceased to possess voting and dispositive power over these 300,070 Class B Shares upon their distribution to the beneficiary. As previously reported, the Reporting Person did not have a pecuniary interest in those 300,070 Class B Shares, and he does not have any pecuniary interest in, and disclaims beneficial ownership of, the 1,058,056 Class B Shares that remain in the pension plan.

F4 · price: The 300,070 Class B Shares, which were held in a pension plan over which the Reporting Person possessed sole voting and dispositive power, were distributed, without consideration, to the beneficiary under the plan, leaving a total of 1,058,056 Class B Shares in the pension plan. The Reporting Person ceased to possess voting and dispositive power over these 300,070 Class B Shares upon their distribution to the beneficiary. As previously reported, the Reporting Person did not have a pecuniary interest in those 300,070 Class B Shares, and he does not have any pecuniary interest in, and disclaims beneficial ownership of, the 1,058,056 Class B Shares that remain in the pension plan.

F5 · derivative.exercise_date: The Class B Shares do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one Class A Share. In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F6 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F5 · derivative.expiration_date: The Class B Shares do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one Class A Share. In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F6 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F4 · ownership.direct: The 300,070 Class B Shares, which were held in a pension plan over which the Reporting Person possessed sole voting and dispositive power, were distributed, without consideration, to the beneficiary under the plan, leaving a total of 1,058,056 Class B Shares in the pension plan. The Reporting Person ceased to possess voting and dispositive power over these 300,070 Class B Shares upon their distribution to the beneficiary. As previously reported, the Reporting Person did not have a pecuniary interest in those 300,070 Class B Shares, and he does not have any pecuniary interest in, and disclaims beneficial ownership of, the 1,058,056 Class B Shares that remain in the pension plan.

Read SEC document
April 04, 2017 Filed Apr 6, 2017 17:14 UTC
STAD MARC10% owner
SaleClass A Common Stock 25,573 $24.80 $634,210.40
Disclosure

SEC source: 0001209191-17-026116 · doc4.xml · nonDerivative · entry 2

STAD MARC · CIK 0001646303 · 10% owner

DRAGONEER GLOBAL FUND II, L.P. · CIK 0001621298 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,029

Read SEC document
April 04, 2017 Filed Apr 6, 2017 17:14 UTC
STAD MARC10% owner
SaleClass A Common Stock 374,427 $24.80 $9,285,789.60
Disclosure

SEC source: 0001209191-17-026116 · doc4.xml · nonDerivative · entry 1

STAD MARC · CIK 0001646303 · 10% owner

DRAGONEER GLOBAL FUND II, L.P. · CIK 0001621298 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · Refer to Footnote

Disclosed balance after: 1,749,576

F1 · ownership.direct: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP"), Dragoneer Global GP II, LLC ("Global GP II"), and Dragoneer Investment Group, LLC ("Dragoneer Adviser"). Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund") and Global GP II is the general partner of Dragoneer Global Fund II, L.P. ("Dragoneer Global Fund II" and, together with Dragoneer GP, Dragoneer Adviser, and Global GP II, the "Dragoneer Entities") which, along with certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad, sold shares of Class A Common Stock reported in the table above. Dragoneer Global Fund II sold 126,270 shares of Class A Common Stock, Dragoneer Apartment Fund sold 144,255 shares of Class A Common Stock, and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad sold 103,902 shares of Class A Common Stock.

F2 · ownership.direct: By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of some or all of the securities reported above. Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

F1 · ownership.nature: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP"), Dragoneer Global GP II, LLC ("Global GP II"), and Dragoneer Investment Group, LLC ("Dragoneer Adviser"). Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund") and Global GP II is the general partner of Dragoneer Global Fund II, L.P. ("Dragoneer Global Fund II" and, together with Dragoneer GP, Dragoneer Adviser, and Global GP II, the "Dragoneer Entities") which, along with certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad, sold shares of Class A Common Stock reported in the table above. Dragoneer Global Fund II sold 126,270 shares of Class A Common Stock, Dragoneer Apartment Fund sold 144,255 shares of Class A Common Stock, and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad sold 103,902 shares of Class A Common Stock.

F2 · ownership.nature: By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of some or all of the securities reported above. Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

Read SEC document
March 24, 2017 Filed Mar 27, 2017 21:42 UTC
STAD MARC10% owner
ConversionClass B Common Stock · Derivative 306,659 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023035 · doc4.xml · derivative · entry 4

STAD MARC · CIK 0001646303 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · Refer to Footnote

Disclosed balance after: 1,087,246

Underlying: Class B Common Stock · 306,659 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, the Dragoneer Entities (as defined below) voluntarily converted 306,659 shares of Class B Common Stock (of which Dragoneer Apartment Fund (as defined below) held 178,262 shares) into an equal number of shares of Class A Common Stock of the issuer.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, the Dragoneer Entities (as defined below) voluntarily converted 306,659 shares of Class B Common Stock (of which Dragoneer Apartment Fund (as defined below) held 178,262 shares) into an equal number of shares of Class A Common Stock of the issuer.

F5 · derivative.exercise_date: The shares of Class B Common Stock have no expiration date. However, all outstanding shares of Class B Common Stock convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, the Dragoneer Entities (as defined below) voluntarily converted 306,659 shares of Class B Common Stock (of which Dragoneer Apartment Fund (as defined below) held 178,262 shares) into an equal number of shares of Class A Common Stock of the issuer.

F5 · derivative.expiration_date: The shares of Class B Common Stock have no expiration date. However, all outstanding shares of Class B Common Stock convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

F3 · ownership.direct: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP") and Dragoneer Investment Group, LLC ("Dragoneer Adviser"), a registered investment adviser. Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund" and, together with Dragoneer GP and Dragoneer Adviser, the "Dragoneer Entities"). The securities reported in the table above as having converted from Class B Common Stock to Class A Common Stock are held by Dragoneer Apartment Fund and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above.

F4 · ownership.direct: (Continued from Footnote 3) Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

F3 · ownership.nature: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP") and Dragoneer Investment Group, LLC ("Dragoneer Adviser"), a registered investment adviser. Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund" and, together with Dragoneer GP and Dragoneer Adviser, the "Dragoneer Entities"). The securities reported in the table above as having converted from Class B Common Stock to Class A Common Stock are held by Dragoneer Apartment Fund and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above.

F4 · ownership.nature: (Continued from Footnote 3) Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

Read SEC document
March 24, 2017 Filed Mar 27, 2017 21:42 UTC
STAD MARC10% owner
ConversionClass B Common Stock · Derivative 31,602 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023035 · doc4.xml · derivative · entry 3

STAD MARC · CIK 0001646303 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 112,045

Underlying: Class B Common Stock · 31,602 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, 31,602 shares of Class B Common Stock were voluntarily converted by Mr. Stad into an equal number of shares of Class A Common Stock of the issuer.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, 31,602 shares of Class B Common Stock were voluntarily converted by Mr. Stad into an equal number of shares of Class A Common Stock of the issuer.

F5 · derivative.exercise_date: The shares of Class B Common Stock have no expiration date. However, all outstanding shares of Class B Common Stock convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, 31,602 shares of Class B Common Stock were voluntarily converted by Mr. Stad into an equal number of shares of Class A Common Stock of the issuer.

F5 · derivative.expiration_date: The shares of Class B Common Stock have no expiration date. However, all outstanding shares of Class B Common Stock convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

Read SEC document
March 24, 2017 Filed Mar 27, 2017 21:42 UTC
STAD MARC10% owner
ConversionClass A Common Stock 306,659 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023035 · doc4.xml · nonDerivative · entry 2

STAD MARC · CIK 0001646303 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · Refer to Footnote

Disclosed balance after: 306,659

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, the Dragoneer Entities (as defined below) voluntarily converted 306,659 shares of Class B Common Stock (of which Dragoneer Apartment Fund (as defined below) held 178,262 shares) into an equal number of shares of Class A Common Stock of the issuer.

F3 · ownership.direct: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP") and Dragoneer Investment Group, LLC ("Dragoneer Adviser"), a registered investment adviser. Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund" and, together with Dragoneer GP and Dragoneer Adviser, the "Dragoneer Entities"). The securities reported in the table above as having converted from Class B Common Stock to Class A Common Stock are held by Dragoneer Apartment Fund and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above.

F4 · ownership.direct: (Continued from Footnote 3) Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

F3 · ownership.nature: Mr. Stad is the managing member of Dragoneer Global GP, LLC ("Dragoneer GP") and Dragoneer Investment Group, LLC ("Dragoneer Adviser"), a registered investment adviser. Dragoneer GP is the manager of Dragoneer Apartment, LLC ("Dragoneer Apartment Fund" and, together with Dragoneer GP and Dragoneer Adviser, the "Dragoneer Entities"). The securities reported in the table above as having converted from Class B Common Stock to Class A Common Stock are held by Dragoneer Apartment Fund and certain other funds and managed accounts associated with the Dragoneer Entities and Mr. Stad. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above.

F4 · ownership.nature: (Continued from Footnote 3) Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

Read SEC document
March 24, 2017 Filed Mar 27, 2017 21:42 UTC
STAD MARC10% owner
ConversionClass A Common Stock 31,602 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-023035 · doc4.xml · nonDerivative · entry 1

STAD MARC · CIK 0001646303 · 10% owner

Dragoneer Apartment, LLC · CIK 0001646430 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,602

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. Effective March 24, 2017, 31,602 shares of Class B Common Stock were voluntarily converted by Mr. Stad into an equal number of shares of Class A Common Stock of the issuer.

Read SEC document
March 22, 2017 Filed Mar 24, 2017 18:44 UTC
STAD MARC10% owner
SaleClass A Common Stock 240,000 $23.50 $5,640,000.00
Disclosure

SEC source: 0001209191-17-022849 · doc4.xml · nonDerivative · entry 1

STAD MARC · CIK 0001646303 · 10% owner

DRAGONEER GLOBAL FUND II, L.P. · CIK 0001621298 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · Refer to Footnote

Disclosed balance after: 1,817,344

F1 · ownership.direct: Mr. Stad is the managing member of Dragoneer Global GP II, LLC ("Global GP II"), which is the general partner of Dragoneer Global Fund II, L.P. ("Dragoneer Global Fund II" and together with Global GP II, the "Dragoneer Entities"), which sold the shares of Class A Common Stock reported in the table above. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above. Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

F1 · ownership.nature: Mr. Stad is the managing member of Dragoneer Global GP II, LLC ("Global GP II"), which is the general partner of Dragoneer Global Fund II, L.P. ("Dragoneer Global Fund II" and together with Global GP II, the "Dragoneer Entities"), which sold the shares of Class A Common Stock reported in the table above. By virtue of the foregoing relationships, Mr. Stad and each of the Dragoneer Entities may be deemed to share beneficial ownership of the securities reported in the table above. Mr. Stad and each of the Dragoneer Entities disclaims beneficial ownership of the reported securities, except to the extent of their respective pecuniary interest therein.

Read SEC document
March 22, 2017 Filed Mar 24, 2017 22:00 UTC SaleClass A common stock 4,500 $24.07 $108,315.00
Disclosure

SEC source: 0000899243-17-008549 · doc4.xml · nonDerivative · entry 3

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

PETER C OBERNDORF TRUST · CIK 0001252471 · 10% owner

Oberndorf Caroline G · CIK 0001559795 · 10% owner

WILLIAM ERNST OBERNDORF TRUST · CIK 0001252472 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 8,612

F3 · ownership.nature: These shares are owned directly by the William E. Oberndorf Irrevocable Trust, dated 6/30/89 ("Oberndorf Irrevocable Trust"), and may be deemed to be indirectly beneficially owned by WEO in his capacity as trustee for the Oberndorf Irrevocable Trust. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
March 22, 2017 Filed Mar 24, 2017 22:00 UTC SaleClass A common stock 300 $24.07 $7,221.00
Disclosure

SEC source: 0000899243-17-008549 · doc4.xml · nonDerivative · entry 2

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

PETER C OBERNDORF TRUST · CIK 0001252471 · 10% owner

Oberndorf Caroline G · CIK 0001559795 · 10% owner

WILLIAM ERNST OBERNDORF TRUST · CIK 0001252472 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 30

F2 · ownership.nature: These shares are directly owned by WEO's aunt, Caroline G. Oberndorf, and may be deemed to be indirectly beneficially owned by WEO in his capacity as an authorized signatory for the account of Caroline G. Oberndorf. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 22, 2017 Filed Mar 24, 2017 22:00 UTC SaleClass A common stock 35,200 $24.07 $847,264.00
Disclosure

SEC source: 0000899243-17-008549 · doc4.xml · nonDerivative · entry 1

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

PETER C OBERNDORF TRUST · CIK 0001252471 · 10% owner

Oberndorf Caroline G · CIK 0001559795 · 10% owner

WILLIAM ERNST OBERNDORF TRUST · CIK 0001252472 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 10,700

F1 · ownership.nature: These shares are owned directly by the Peter Oberndorf Irrevocable Trust, dated 6/30/89 ("PCO Trust"), and may be deemed to be indirectly beneficially owned by William E. Oberndorf ("WEO") in his capacity as trustee for the PCO Trust. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 15, 2017 Filed Mar 15, 2017 21:31 UTC SaleCLASS A COMMON STOCK 200,000 $24.00 $4,800,000.00
Disclosure

SEC source: 0001140361-17-012153 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,038,857

F2 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F3 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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March 13, 2017 Filed Mar 15, 2017 21:31 UTC SaleCLASS A COMMON STOCK 3,632 $24.61 $89,383.52
Disclosure

SEC source: 0001140361-17-012153 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,238,857

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.50 to $24.93, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F2 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F3 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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March 08, 2017 Filed Mar 10, 2017 23:25 UTC SaleCLASS A COMMON STOCK 4,443 $24.46 $108,675.78
Disclosure

SEC source: 0001140361-17-011670 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,242,489

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.00 to $24.75, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F2 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F3 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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March 07, 2017 Filed Mar 7, 2017 23:01 UTC OtherClass A common stock 2,000 Not disclosed Not disclosed
Disclosure

SEC source: 0000899243-17-006716 · doc4.xml · nonDerivative · entry 2

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

OBERNDORF FOUNDATION · CIK 0001252468 · 10% owner

Oberndorf Investments, LLC · CIK 0001607557 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 631,086

F2 · kind: March 7, 2017 distribution by Oberndorf Investments LLC, a Delaware limited liability company ("OBI"), of 2,000 shares to a member.

F2 · price: March 7, 2017 distribution by Oberndorf Investments LLC, a Delaware limited liability company ("OBI"), of 2,000 shares to a member.

F3 · ownership.nature: These shares are owned directly by OBI and may be deemed to be indirectly beneficially owned by WEO as the sole controlling person of OBI. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 03, 2017 Filed Mar 7, 2017 23:01 UTC SaleClass A common stock 500,000 $23.25 $11,625,000.00
Disclosure

SEC source: 0000899243-17-006716 · doc4.xml · nonDerivative · entry 1

OBERNDORF WILLIAM E · CIK 0001218663 · 10% owner

OBERNDORF FOUNDATION · CIK 0001252468 · 10% owner

Oberndorf Investments, LLC · CIK 0001607557 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 185,269

F1 · shares: These shares are owned directly by the Bill & Susan Oberndorf Foundation, a California corporation ("Oberndorf Foundation"), and were received in a bona fide gift transaction. These shares may be deemed to be indirectly beneficially owned by William E. Oberndorf ("WEO") as a controlling person of Oberndorf Foundation. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

F1 · ownership.nature: These shares are owned directly by the Bill & Susan Oberndorf Foundation, a California corporation ("Oberndorf Foundation"), and were received in a bona fide gift transaction. These shares may be deemed to be indirectly beneficially owned by William E. Oberndorf ("WEO") as a controlling person of Oberndorf Foundation. WEO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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February 28, 2017 Filed Mar 2, 2017 23:33 UTC SaleCLASS A COMMON STOCK 3,100 $25.42 $78,802.00
Disclosure

SEC source: 0001140361-17-010371 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,246,932

F1 · price: (1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.13 to $25.83, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F2 · balance_after: (2) Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F3 · ownership.nature: (3) These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares

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February 24, 2017 Filed Feb 28, 2017 20:03 UTC
Randall Jason RobertSVP, AppFolio Property Manager
GrantEmployee Stock Option (Right to Buy) · Derivative 66,000 $23.80 Strike: $23.80 $1,570,800.00
Disclosure

SEC source: 0001433195-17-000017 · wf-form4_148833017019338.xml · derivative · entry 1

Randall Jason Robert · CIK 0001671594 · SVP, AppFolio Property Manager

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 66,000

Underlying: Class A Common Stock · 66,000 shares

Expires 2027-02-23

F1 · security: The options were granted pursuant to the Issuer's 2015 Stock Incentive Plan.

F2 · derivative.exercise_date: The options vest based upon the Issuer's achievement relative to a pre-established target relating to free cash flow for fiscal year 2019. The Issuer's actual performance relative to the targeted amount will be determined by the Compensation Committee by reference to the Issuer's 2019 financial statements.

F3 · balance_after: The reported amount of shares assumes achievement at the maximum level for the performance option grant. For performance at 165% of the targeted amount, 100% of these performance options will vest. For performance at 100% of the targeted amount, approximately 61% of these performance options will vest. For performance below 80% of the targeted amount, no performance options will vest. For performance between 80% and 165% of the targeted amount, the vesting percentage will be determined by reference to a sliding vesting scale approved by the Compensation Committee.

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February 24, 2017 Filed Mar 1, 2017 01:01 UTC
Kane Ida KathleenChief Financial Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 66,000 $23.80 Strike: $23.80 $1,570,800.00
Disclosure

SEC source: 0001433195-17-000015 · wf-form4_148833009532400.xml · derivative · entry 1

Kane Ida Kathleen · CIK 0001315423 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 66,000

Underlying: Class A Common Stock · 66,000 shares

Expires 2027-02-23

F1 · security: The options were granted pursuant to the Issuer's 2015 Stock Incentive Plan.

F2 · derivative.exercise_date: The options vest based upon the Issuer's achievement relative to pre-established target relating to free cash flow for fiscal year 2019. The Issuer's actual performance relative to the targeted amount will be determined by the Compensation Committee by reference to the Issuer's 2019 financial statements.

F3 · balance_after: The reported amount of shares assumes achievement at the maximum level for the performance option grant. For performance at 165% of the targeted amount, 100% of these performance options will vest. For performance at 100% of the targeted amount, approximately 61% of these performance options will vest. For performance below 80% of the targeted amount, no performance options will vest. For performance between 80% and 165% of the targeted amount, the vesting percentage will be determined by reference to a sliding vesting scale approved by the Compensation Committee.

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February 16, 2017 Filed Feb 17, 2017 21:54 UTC SaleCLASS A COMMON STOCK 2,554 $23.76 $60,683.04
Disclosure

SEC source: 0001140361-17-008144 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,250,032

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.75 to $23.80, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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February 15, 2017 Filed Feb 17, 2017 21:54 UTC SaleCLASS A COMMON STOCK 3,600 $23.81 $85,716.00
Disclosure

SEC source: 0001140361-17-008144 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,252,586

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.75 to $24.05, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
February 14, 2017 Filed Feb 14, 2017 23:16 UTC SaleCLASS A COMMON STOCK 4,100 $24.08 $98,728.00
Disclosure

SEC source: 0001140361-17-007505 · doc1.xml · nonDerivative · entry 3

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,256,186

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.75 to $24.28, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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February 13, 2017 Filed Feb 14, 2017 23:16 UTC SaleCLASS A COMMON STOCK 3,500 $24.07 $84,245.00
Disclosure

SEC source: 0001140361-17-007505 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,260,286

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.00 to $24.20, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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February 10, 2017 Filed Feb 14, 2017 23:16 UTC SaleCLASS A COMMON STOCK 11,200 $24.18 $270,816.00
Disclosure

SEC source: 0001140361-17-007505 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,263,786

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.05 to $24.55, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
January 18, 2017 Filed Jan 20, 2017 22:01 UTC PurchaseClass B Common Stock · Derivative 25,000 $22.25 Strike: $0.00 $556,250.00
Disclosure

SEC source: 0000899243-17-001653 · doc4.xml · derivative · entry 1

DUCA MAURICE J · CIK 0000938333 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,527,632

Underlying: Class A Common Stock · 25,000 shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F2 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F2 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

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January 18, 2017 Filed Jan 20, 2017 22:15 UTC
Donahoo BrianDirector · Chief Executive Officer
SaleClass B Common Stock 50,000 $22.25 $1,112,500.00
Disclosure

SEC source: 0001433195-17-000002 · wf-form4_148495054478578.xml · nonDerivative · entry 3

Donahoo Brian · CIK 0001643443 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By trust

Disclosed balance after: 996,149

F1 · security: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, except for any transfers by (i) a partnership or limited liability company that was a registered holder of shares of Class B Common Stock to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) a transfer to a "qualified recipient," as defined in the Issuer's amended and restated certificate of incorporation.

F2 · security: All outstanding shares of Class B Common Stock will convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

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December 14, 2016 Filed Dec 16, 2016 00:10 UTC
RAUTH WILLIAM R IIIDirector · 10% owner
OtherClass B Common Stock · Derivative 847 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0000899243-16-035668 · doc4.xml · derivative · entry 2

RAUTH WILLIAM R III · CIK 0001213191 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 374,859

Underlying: Class A Common Stock · 847 shares

Expires not disclosed

F3 · kind: These Class B Shares were received as a result of a pro rata liquidating distribution by a limited liability company of which the Reporting Person was a non-managing member. The limited liability company did not receive any consideration for the distribution of the Class B Shares to the Reporting Person. As a non-managing member of the limited liability company, the Reporting Person (i) did not have a beneficial ownership interest in these Shares prior to their distribution to him by the limited liability company and (ii) did not have control over the limited liability company's decision to distribute all of the Class B Shares that it had owned or over the nature, terms or timing of the liquidating distribution by the limited liability company.

F3 · price: These Class B Shares were received as a result of a pro rata liquidating distribution by a limited liability company of which the Reporting Person was a non-managing member. The limited liability company did not receive any consideration for the distribution of the Class B Shares to the Reporting Person. As a non-managing member of the limited liability company, the Reporting Person (i) did not have a beneficial ownership interest in these Shares prior to their distribution to him by the limited liability company and (ii) did not have control over the limited liability company's decision to distribute all of the Class B Shares that it had owned or over the nature, terms or timing of the liquidating distribution by the limited liability company.

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.exercise_date: (Continued from Footnote 1) However, all of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.expiration_date: (Continued from Footnote 1) However, all of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

Read SEC document
November 23, 2016 Filed Nov 28, 2016 14:42 UTC SaleCLASS A COMMON STOCK 3,594 $22.02 $79,139.88
Disclosure

SEC source: 0001140361-16-087890 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,274,986

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.00 to $22.10, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 22, 2016 Filed Nov 22, 2016 22:57 UTC PurchaseClass B Common Stock · Derivative 32,377 $637,826.90 Strike: $0.00 $20,650,921,541.30
Disclosure

SEC source: 0000899243-16-034172 · doc4.xml · derivative · entry 1

DUCA MAURICE J · CIK 0000938333 · 10% owner

Investment Group of Santa Barbara, LLC · CIK 0001645662 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By IGSB IVP III

Disclosed balance after: 3,855,275

Underlying: Class A Common Stock · 32,377 shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F2 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation), such as the Reporting Person.

F2 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F3 · balance_after: These Class B Shares are owned by IGSB IVP III LLC, a private investment fund ("IVP III"), which is managed by Investment Group of Santa Barbara LLC ("IGSB"). On November 22, 2016, the Reporting Person, who is a member of IVP III, indirectly purchased a total of 32,377 Class B Shares, by means of a purchase of an additional interest in IVP III from another of its members, for an aggregate purchase price of $637,826.90. The Reporting Person also is one of the three members of IGSB and all decisions regarding the voting, conversion, transfer or other disposition of the Class B Shares owned by IVP III require the unanimous approval of all three members. As a result, the Reporting Person may be deemed to share voting and dispositive power, with IGSB and its other two members, over the Class B Shares owned by IVP III. However, the Reporting Person disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest therein.

F3 · ownership.direct: These Class B Shares are owned by IGSB IVP III LLC, a private investment fund ("IVP III"), which is managed by Investment Group of Santa Barbara LLC ("IGSB"). On November 22, 2016, the Reporting Person, who is a member of IVP III, indirectly purchased a total of 32,377 Class B Shares, by means of a purchase of an additional interest in IVP III from another of its members, for an aggregate purchase price of $637,826.90. The Reporting Person also is one of the three members of IGSB and all decisions regarding the voting, conversion, transfer or other disposition of the Class B Shares owned by IVP III require the unanimous approval of all three members. As a result, the Reporting Person may be deemed to share voting and dispositive power, with IGSB and its other two members, over the Class B Shares owned by IVP III. However, the Reporting Person disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest therein.

Read SEC document
November 22, 2016 Filed Nov 22, 2016 22:58 UTC
RAUTH WILLIAM R IIIDirector · 10% owner
SaleClass B Common Stock · Derivative 32,377 $637,826.90 Strike: $0.00 $20,650,921,541.30
Disclosure

SEC source: 0000899243-16-034173 · doc4.xml · derivative · entry 1

RAUTH WILLIAM R III · CIK 0001213191 · Director · 10% owner

Investment Group of Santa Barbara, LLC · CIK 0001645662 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By IGSB IVP III

Disclosed balance after: 3,855,275

Underlying: Class A Common Stock · 32,377 shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F3 · balance_after: These Class B Shares are owned by IGSB IVP III LLC, a private investment fund ("IVP III"), which is managed by Investment Group of Santa Barbara LLC ("IGSB"). On November 22, 2016, the Reporting Person, who is a member of IVP III, indirectly sold a total of 32,377 Class B Shares, by means of a sale of part of the interest he owned in IVP III, to one of its other members, for an aggregate sales price of $637,826.90. The Reporting Person is one of the three members of IGSB and all decisions regarding the voting, conversion, transfer or other disposition of Class B Shares owned by IVP III require the unanimous approval of all three members. As a result, the Reporting Person may be deemed to share voting and dispositive power, with IGSB and its other two members, over the Class B Shares owned by IVP III. However, the Reporting Person disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest he may have therein.

F3 · ownership.direct: These Class B Shares are owned by IGSB IVP III LLC, a private investment fund ("IVP III"), which is managed by Investment Group of Santa Barbara LLC ("IGSB"). On November 22, 2016, the Reporting Person, who is a member of IVP III, indirectly sold a total of 32,377 Class B Shares, by means of a sale of part of the interest he owned in IVP III, to one of its other members, for an aggregate sales price of $637,826.90. The Reporting Person is one of the three members of IGSB and all decisions regarding the voting, conversion, transfer or other disposition of Class B Shares owned by IVP III require the unanimous approval of all three members. As a result, the Reporting Person may be deemed to share voting and dispositive power, with IGSB and its other two members, over the Class B Shares owned by IVP III. However, the Reporting Person disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest he may have therein.

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November 22, 2016 Filed Nov 28, 2016 14:42 UTC SaleCLASS A COMMON STOCK 5,522 $22.04 $121,704.88
Disclosure

SEC source: 0001140361-16-087890 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,278,580

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.75 to $22.30, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 22, 2016 Filed Dec 16, 2016 00:10 UTC
RAUTH WILLIAM R IIIDirector · 10% owner
GiftClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0000899243-16-035668 · doc4.xml · derivative · entry 1

RAUTH WILLIAM R III · CIK 0001213191 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 374,012

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.exercise_date: (Continued from Footnote 1) However, all of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are sold or otherwise transferred will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class A Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.expiration_date: (Continued from Footnote 1) However, all of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of the Company's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

Read SEC document
November 21, 2016 Filed Nov 21, 2016 23:32 UTC SaleCLASS A COMMON STOCK 6,217 $21.62 $134,411.54
Disclosure

SEC source: 0001140361-16-087462 · doc1.xml · nonDerivative · entry 3

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,284,102

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.50 to $21.80, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 18, 2016 Filed Nov 21, 2016 23:32 UTC SaleCLASS A COMMON STOCK 9,729 $21.70 $211,119.30
Disclosure

SEC source: 0001140361-16-087462 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,290,319

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.60 to $21.88, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 17, 2016 Filed Nov 21, 2016 23:32 UTC SaleCLASS A COMMON STOCK 6,438 $21.71 $139,768.98
Disclosure

SEC source: 0001140361-16-087462 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,300,048

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.50 to $21.95, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 16, 2016 Filed Nov 16, 2016 23:12 UTC SaleCLASS A COMMON STOCK 4,315 $21.92 $94,584.80
Disclosure

SEC source: 0001140361-16-086996 · doc1.xml · nonDerivative · entry 3

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,306,486

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.75 to $22.15, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 15, 2016 Filed Nov 16, 2016 23:12 UTC SaleCLASS A COMMON STOCK 4,445 $21.68 $96,367.60
Disclosure

SEC source: 0001140361-16-086996 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,310,801

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.50 to $21.85, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

Read SEC document
November 14, 2016 Filed Nov 16, 2016 23:12 UTC SaleCLASS A COMMON STOCK 2,936 $21.97 $64,503.92
Disclosure

SEC source: 0001140361-16-086996 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,315,246

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.75 to $22.25, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F4 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F5 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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September 30, 2016 Filed Oct 3, 2016 20:37 UTC
Randall Jason RobertSVP, AppFolio Property Manager
SaleClass B Common Stock 7,500 $19.44 $145,800.00
Disclosure

SEC source: 0001433195-16-000054 · wf-form4_147554146436174.xml · nonDerivative · entry 1

Randall Jason Robert · CIK 0001671594 · SVP, AppFolio Property Manager

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,500

F1 · security: All outstanding shares of Class B Common Stock will convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

F2 · balance_after: Includes shares issued pursuant to a Restricted Stock Purchase Agreement of which 21,355 shares have vested as of the date of this filing with vesting thereafter at a rate of 521 shares per month. The unvested shares are subject to vesting through April 18, 2017 that may be repurchased by Appfolio, Inc. (the "Issuer") at the original purchase price. All repurchase rights will automatically terminate immediately prior to the consummation of a change in control and will vest in full.

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September 30, 2016 Filed Oct 4, 2016 18:45 UTC PurchaseClass B Common Stock · Derivative 7,500 $19.44 Strike: $0.00 $145,800.00
Disclosure

SEC source: 0000899243-16-030716 · doc4.xml · derivative · entry 1

DUCA MAURICE J · CIK 0000938333 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By R. Duca Pension Trust

Disclosed balance after: 58,474

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.exercise_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.expiration_date: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.expiration_date: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F1 · derivative.underlying_shares: The shares of Class B Common Stock ("Class B Shares") do not have an expiration date. Each Class B Share is convertible, at any time at the option of the holder, into one share of AppFolio's Class A Common Stock (the "Class A Shares"). In addition, Class B Shares that are transferred by the Reporting Person will convert automatically, on a one share-for-one share basis, into Class A Shares, except for (i) any transfer by a partnership or limited liability company that was a registered holder of Class B Shares prior to June 30, 2015 that is made to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) any transfer to a "qualified recipient" (as defined in AppFolio's Amended and Restated Certificate of Incorporation).

F2 · derivative.underlying_shares: All of the outstanding Class B Shares will convert automatically into Class A Shares, on a one share-for-one share basis, on the date when the number of AppFolio's outstanding Class B Shares represents less than 10% of the sum of AppFolio's outstanding Class A and Class B Shares.

F3 · ownership.direct: These Class B Shares are owned by a pension plan of which the Reporting Person is both the trustee and the beneficiary. As a result, the Reporting Person possesses sole voting and dispositive power over these Shares.

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September 19, 2016 Filed Sep 21, 2016 00:23 UTC SaleCLASS A COMMON STOCK 5,518 $19.02 $104,952.36
Disclosure

SEC source: 0001140361-16-080368 · doc1.xml · nonDerivative · entry 2

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,318,182

F2 · price: (2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.00 to $19.12, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: (4) These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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September 16, 2016 Filed Sep 21, 2016 00:23 UTC SaleCLASS A COMMON STOCK 3,600 $19.52 $70,272.00
Disclosure

SEC source: 0001140361-16-080368 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,323,700

F1 · price: (1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.25 to $19.86, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F3 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F4 · ownership.nature: (4) These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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September 15, 2016 Filed Sep 20, 2016 01:20 UTC SaleCLASS A COMMON STOCK 5,700 $19.67 $112,119.00
Disclosure

SEC source: 0001140361-16-080237 · doc1.xml · nonDerivative · entry 1

Keenan Capital, LLC · CIK 0001647363 · 10% owner

Keenan Capital GP, LLC · CIK 0001647658 · 10% owner

Keenan Charles J IV · CIK 0001647794 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Partnership

Disclosed balance after: 1,327,300

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.60 to $19.75, inclusive. The reporting persons undertake to provide to AppFolio, Inc., any security holder of AppFolio, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

F2 · balance_after: Mr. Keenan is the beneficial owner of 77,944 shares of Class A common stock over which he has sole voting and dispositive power. Mr. Keenan may also be deemed to beneficially own an additional 205,056 shares of Class A common stock held through family trust accounts for which he is either a co-trustee or a beneficiary. Mr. Keenan shares voting and dispositive power over the shares of Class A common stock held through such accounts.

F3 · ownership.nature: These shares are owned directly by Keenan Capital Fund, LP ("KCF") and indirectly by Keenan Capital GP, LLC ("KCGP"), the general partner of KCF with voting and investment authority over these shares. KCGP has delegated such authority to Keenan Capital, LLC ("Keenan Capital"), the manager of KCF. Accordingly, KCGP disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest KCGP may have therein. As sole owner and Manager of Keenan Capital, Charles J. Keenan, IV ("Mr. Keenan") may be deemed to be the indirect beneficial owner of these shares.

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September 01, 2016 Filed Jan 20, 2017 22:15 UTC
Donahoo BrianDirector · Chief Executive Officer
GiftClass B Common Stock 50,000 $0.00 $0.00
Disclosure

SEC source: 0001433195-17-000002 · wf-form4_148495054478578.xml · nonDerivative · entry 2

Donahoo Brian · CIK 0001643443 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By trust

Disclosed balance after: 1,046,149

F1 · security: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, except for any transfers by (i) a partnership or limited liability company that was a registered holder of shares of Class B Common Stock to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) a transfer to a "qualified recipient," as defined in the Issuer's amended and restated certificate of incorporation.

F2 · security: All outstanding shares of Class B Common Stock will convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

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August 25, 2016 Filed Jan 20, 2017 22:15 UTC
Donahoo BrianDirector · Chief Executive Officer
GiftClass B Common Stock 110,000 $0.00 $0.00
Disclosure

SEC source: 0001433195-17-000002 · wf-form4_148495054478578.xml · nonDerivative · entry 1

Donahoo Brian · CIK 0001643443 · Director · Chief Executive Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · By trust

Disclosed balance after: 1,096,149

F1 · security: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one share of Class A Common Stock. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, except for any transfers by (i) a partnership or limited liability company that was a registered holder of shares of Class B Common Stock to anyone who was a partner or member of any such partnership or limited liability company prior to June 30, 2015, and (ii) a transfer to a "qualified recipient," as defined in the Issuer's amended and restated certificate of incorporation.

F2 · security: All outstanding shares of Class B Common Stock will convert automatically into shares of Class A Common Stock, on a one share for one share basis, on the date when the number of the Issuer's outstanding shares of Class B Common Stock represents less than 10% of the sum of its outstanding shares of Class A Common Stock and Class B Common Stock.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.