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Dale Jason

Disclosed activity across 1 company

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90884
SEC CIK
0001819141

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Vital Farms, Inc.VITL · Entity 5571COOMay 15, 2024May 17, 2024

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Vital Farms, Inc.

Report date May 15, 2024 · Filed May 17, 2024

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect56,123 Reported balance After 2024-05-15 transaction · row 1
1 source row

Row 1 · 2024-05-15 · Grant · Acquired 500 · Balance 56,123

F1: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).

Filing footnotes · ownership attribution and instrument terms

F1: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
May 15, 2024 Filed May 17, 2024 16:16 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 500 $10.59 $5,295.00
Disclosure

SEC source: 0001415889-24-013494 · form4-05172024_040556.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,123

F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 58,454 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · derivative · entry 11

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,966

Underlying: Common Stock · 58,454 shares

Expires 2028-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 51,232 $0.00 Strike: $3.25 $0.00
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · derivative · entry 10

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 51,232 shares

Expires 2026-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 78,725 $36.84 $2,900,229.00
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 8

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,623

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.60 to $37.00 inclusive.

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 30,961 $36.03 $1,115,524.83
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 7

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 134,348

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.60 to $36.59 inclusive.

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 58,454 $3.67 $214,806.76
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 6

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 165,309

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 14, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 51,232 $3.25 $166,304.20
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 5

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 106,855

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 13, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 83,400 $0.00 Strike: $1.43 $0.00
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · derivative · entry 9

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 83,400 shares

Expires 2025-09-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
May 13, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 200 $36.65 $7,330.00
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 4

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,623

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.63 to $36.66 inclusive.

Read SEC document
May 13, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 45,268 $35.52 $1,607,919.36
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,823

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.27 to $35.97 inclusive.

Read SEC document
May 13, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 37,932 $34.82 $1,320,792.24
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 101,091

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.2637 to $35.26 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2), (3), (4) and (5).

Read SEC document
May 13, 2024 Filed May 15, 2024 16:15 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 83,400 $1.43 $119,337.06
Disclosure

SEC source: 0001415889-24-013218 · form4-05152024_040501.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 139,023

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 22, 2024 Filed Mar 26, 2024 16:16 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 382 $22.96 $8,770.72
Disclosure

SEC source: 0001415889-24-009125 · form4-03262024_040320.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,623

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2024 Filed Mar 15, 2024 16:30 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 2,142 $20.98 $44,939.16
Disclosure

SEC source: 0001415889-24-008116 · form4-03152024_040324.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,005

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 11, 2024 Filed Mar 12, 2024 20:14 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 11,910 $0.00 $0.00
Disclosure

SEC source: 0001415889-24-007726 · form4-03132024_120348.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,147

F2 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 11, 2025, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 10, 2024 Filed Mar 12, 2024 20:14 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 2,218 $20.51 $45,491.18
Disclosure

SEC source: 0001415889-24-007726 · form4-03132024_120348.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 46,237

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 01, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 14,622 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · derivative · entry 6

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 66,420

Underlying: Common Stock · 14,622 shares

Expires 2028-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
March 01, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 14,622 $18.09 $264,511.98
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · nonDerivative · entry 4

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,455

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.00 to $18.33 inclusive.

Read SEC document
March 01, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 14,622 $3.67 $53,732.93
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · nonDerivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 63,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
February 29, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 5,818 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · derivative · entry 5

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 81,042

Underlying: Common Stock · 5,818 shares

Expires 2028-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
February 29, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 5,818 $18.01 $104,782.18
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,455

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.00 to $18.04 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
February 29, 2024 Filed Mar 4, 2024 16:22 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 5,818 $3.67 $21,379.99
Disclosure

SEC source: 0001415889-24-006279 · form4-03042024_040336.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 54,273

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 8,840 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · derivative · entry 9

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 86,860

Underlying: Common Stock · 8,840 shares

Expires 2028-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 5,594 $0.00 Strike: $1.43 $0.00
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · derivative · entry 8

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 83,400

Underlying: Common Stock · 5,594 shares

Expires 2025-09-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 8,840 $18.00 $159,120.00
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 6

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,455

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 5,594 $16.30 $91,182.20
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 5

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 57,295

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.01 to $16.56 inclusive.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 8,840 $3.67 $32,485.23
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 4

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 62,889

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
February 21, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 5,594 $1.43 $8,004.45
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 54,049

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
February 20, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 14,006 $0.00 Strike: $1.43 $0.00
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · derivative · entry 7

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 88,994

Underlying: Common Stock · 14,006 shares

Expires 2025-09-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F4 · derivative.exercise_date: Fully vested and exercisable.

Read SEC document
February 20, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 14,006 $16.03 $224,516.18
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,455

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.11 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).

Read SEC document
February 20, 2024 Filed Feb 22, 2024 16:46 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 14,006 $1.43 $20,041.19
Disclosure

SEC source: 0001415889-24-004840 · form4-02222024_090241.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 62,461

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

Read SEC document
December 04, 2023 Filed Dec 6, 2023 16:49 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 40,000 $14.14 $565,600.00
Disclosure

SEC source: 0001209191-23-057630 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 48,455

F1 · kind: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.00 to $14.26 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 16:44 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 500 $10.88 $5,440.00
Disclosure

SEC source: 0001209191-23-055767 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 88,455

F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).

Read SEC document
May 15, 2023 Filed May 17, 2023 16:45 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 500 $12.27 $6,135.00
Disclosure

SEC source: 0001209191-23-030238 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 87,955

F1 · kind: These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).

Read SEC document
March 22, 2023 Filed Mar 24, 2023 16:13 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 237 $13.99 $3,315.63
Disclosure

SEC source: 0001209191-23-021068 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 87,184

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

Read SEC document
March 13, 2023 Filed Mar 14, 2023 18:55 UTC Vital Farms, Inc. VITL · Entity 5571 GrantEmployee Stock Option (right to buy) · Derivative 45,948 $0.00 Strike: $15.31 $0.00
Disclosure

SEC source: 0001209191-23-018637 · doc4.xml · derivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,948

Underlying: Common Stock · 45,948 shares

Expires 2033-03-13

F4 · derivative.exercise_date: The option will vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 13, 2023 Filed Mar 14, 2023 18:55 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 16,329 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-018637 · doc4.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 87,421

F3 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Read SEC document
March 13, 2023 Filed Apr 17, 2023 17:01 UTC Amendment Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 16,329 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-024489 · doc4a.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 87,692

F4 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

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March 10, 2023 Filed Mar 14, 2023 18:55 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 2,489 $15.48 $38,529.72
Disclosure

SEC source: 0001209191-23-018637 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 71,092

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · balance_after: Includes 500 shares acquired under the Issuer's Employee Stock Purchase Plan on November 15, 2022.

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March 10, 2023 Filed Apr 17, 2023 17:01 UTC Amendment Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 2,218 $15.48 $34,334.64
Disclosure

SEC source: 0001209191-23-024489 · doc4a.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 71,363

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

F2 · shares: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F2 · balance_after: The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported. This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.

F3 · balance_after: Includes 500 shares acquired under the Issuer's Employee Stock Purchase Plan on November 15, 2022.

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March 22, 2022 Filed May 16, 2022 17:12 UTC Vital Farms, Inc. VITL · Entity 5571 Tax withholdingCommon Stock 236 $13.45 $3,174.20
Disclosure

SEC source: 0001209191-22-029224 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,081

F1 · kind: Shares withheld by the Issuer to satisfy withholding tax obligation.

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March 10, 2022 Filed Mar 14, 2022 16:52 UTC Vital Farms, Inc. VITL · Entity 5571 GrantCommon Stock 27,322 $0.00 $0.00
Disclosure

SEC source: 0001209191-22-018498 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,317

F1 · shares: Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 10, 2023, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

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January 18, 2022 Filed Jan 20, 2022 18:01 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 15,000 $0.00 Strike: $3.67 $0.00
Disclosure

SEC source: 0001209191-22-004154 · doc4.xml · derivative · entry 5

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,700

Underlying: Common Stock · 15,000 shares

Expires 2028-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on January 1, 2019, subject to the Reporting Person continuing to provide service through each such date.

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January 18, 2022 Filed Jan 20, 2022 18:01 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 22,568 $0.00 Strike: $3.25 $0.00
Disclosure

SEC source: 0001209191-22-004154 · doc4.xml · derivative · entry 4

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,232

Underlying: Common Stock · 22,568 shares

Expires 2026-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Fully vested and exercisable.

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January 18, 2022 Filed Jan 20, 2022 18:01 UTC Vital Farms, Inc. VITL · Entity 5571 SaleCommon Stock 37,568 $17.68 $664,202.24
Disclosure

SEC source: 0001209191-22-004154 · doc4.xml · nonDerivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,995

F1 · kind: Shares were sold pursuant to a Rule 10b5-1 trading plan.

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January 18, 2022 Filed Jan 20, 2022 18:01 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 15,000 $3.67 $55,122.00
Disclosure

SEC source: 0001209191-22-004154 · doc4.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,563

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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January 18, 2022 Filed Jan 20, 2022 18:01 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 22,568 $3.25 $73,257.98
Disclosure

SEC source: 0001209191-22-004154 · doc4.xml · nonDerivative · entry 1

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 68,563

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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December 20, 2021 Filed Dec 22, 2021 16:43 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 20,000 $0.00 Strike: $1.43 $0.00
Disclosure

SEC source: 0001209191-21-070936 · doc4.xml · derivative · entry 4

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,000

Underlying: Common Stock · 20,000 shares

Expires 2025-09-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Fully vested.

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December 20, 2021 Filed Dec 22, 2021 16:43 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionEmployee Stock Option (right to buy) · Derivative 22,840 $0.00 Strike: $1.43 $0.00
Disclosure

SEC source: 0001209191-21-070936 · doc4.xml · derivative · entry 3

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 22,840 shares

Expires 2025-05-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Fully vested.

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December 20, 2021 Filed Dec 22, 2021 16:43 UTC Vital Farms, Inc. VITL · Entity 5571 Exercise / conversionCommon Stock 20,000 $1.43 $28,618.00
Disclosure

SEC source: 0001209191-21-070936 · doc4.xml · nonDerivative · entry 2

Dale Jason · CIK 0001819141 · COO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,995

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.