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Goss John Howard JR

Disclosed activity across 1 company

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73026
SEC CIK
0001833119

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Sally Beauty Holdings, Inc.SBH · Entity 4676SVP & President Sally BeautyNovember 15, 2025November 18, 2025

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Sally Beauty Holdings, Inc.

Report date November 15, 2025 · Filed November 18, 2025

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect115,484 Ending reported balance After 2025-11-15 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2025-11-15 · Exercise / conversion · Acquired 66,007 · Balance 140,141

Row 2 · 2025-11-15 · Tax withholding · Disposed 24,657 · Balance 115,484

Restricted Stock UnitsSEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2027-11-15Direct25,214 Reported balance After 2025-11-15 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2025-11-15 · Exercise / conversion · Disposed 12,607 · Balance 25,214

F1: Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

F2: These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

Restricted Stock Units (1)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2026-11-15Direct17,669 Reported balance After 2025-11-15 transaction · row 4 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 4 · 2025-11-15 · Exercise / conversion · Disposed 17,667 · Balance 17,669

F3: These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

Restricted Stock Units (1)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2025-11-15Direct0 Reported balance After 2025-11-15 transaction · row 5 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 5 · 2025-11-15 · Exercise / conversion · Disposed 10,383 · Balance 0

F4: These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

Restricted Stock Units (1)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2025-11-15Direct0 Reported balance After 2025-11-15 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2025-11-15 · Exercise / conversion · Disposed 12,132 · Balance 0

F5: Reflects earned and vested performance stock units (PSUs).

Restricted Stock Units (1), (5)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2025-11-15Direct0 Reported balance After 2025-11-15 transaction · row 7 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 7 · 2025-11-15 · Exercise / conversion · Disposed 4,304 · Balance 0

Restricted Stock Units (1), (5)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2025-11-15Direct0 Reported balance After 2025-11-15 transaction · row 8 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 8 · 2025-11-15 · Exercise / conversion · Disposed 3,847 · Balance 0

Restricted Stock Units (1), (5)SEC Table II · derivative / convertible security · Conversion / exercise price $0.00 · Expires 2025-11-15Direct0 Reported balance After 2025-11-15 transaction · row 9 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 9 · 2025-11-15 · Exercise / conversion · Disposed 5,067 · Balance 0

Filing footnotes · ownership attribution and instrument terms

F1: Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

F2: These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

F3: These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

F4: These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

F5: Reflects earned and vested performance stock units (PSUs).

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 15, 2022 Filed Nov 17, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Tax withholdingCommon Stock 2,570 $12.53 $32,202.10
Disclosure

SEC source: 0000899243-22-036166 · doc4.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,502

Read SEC document
November 15, 2022 Filed Nov 17, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 8,893 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-036166 · doc4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,072

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 02, 2022 Filed Nov 4, 2022 16:06 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 GrantRestricted stock units · Derivative 31,146 $0.00 $0.00
Disclosure

SEC source: 0000899243-22-035196 · doc4.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,146

Underlying: Common Stock · 31,146 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The restricted stock units vest in three approximately equal annual installments beginning on November 15, 2023.

F3 · derivative.expiration_date: The restricted stock units vest in three approximately equal annual installments beginning on November 15, 2023.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionStock option · Derivative 3,804 $0.00 Strike: $11.78 $0.00
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · derivative · entry 7

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,608

Underlying: Common Stock · 3,804 shares

Expires 2030-11-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The options vest in three equal annual installments beginning on November 23, 2021.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionStock option · Derivative 7,682 $0.00 Strike: $9.09 $0.00
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · derivative · entry 6

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,364

Underlying: Common Stock · 7,682 shares

Expires 2030-11-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The options vest in three equal annual installments beginning on November 15, 2021.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionStock option · Derivative 10,003 $0.00 Strike: $16.65 $0.00
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,002

Underlying: Common Stock · 10,003 shares

Expires 2029-11-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The options vest in three equal annual installments beginning on November 15, 2020.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 SaleCommon Stock 21,489 $17.76 $381,644.64
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · nonDerivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,179

F1 · kind: The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a sale order executed by a broker-dealer. The reporting person reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

F1 · price: The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a sale order executed by a broker-dealer. The reporting person reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

F2 · price: Reflects the weighted average sale price. The range of prices for such transaction is $17.60 and $17.83.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 3,804 $11.78 $44,811.12
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · nonDerivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,668

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 7,682 $9.09 $69,829.38
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 02, 2022 Filed Mar 3, 2022 16:05 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 10,003 $16.65 $166,549.95
Disclosure

SEC source: 0000899243-22-009051 · doc4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,182

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 23, 2021 Filed Nov 24, 2021 13:59 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionRestricted stock units · Derivative 1,587 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-045996 · doc4.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,175

Underlying: Common Stock · 1,587 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

Read SEC document
November 23, 2021 Filed Nov 24, 2021 13:59 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Tax withholdingCommon Stock 387 $21.45 $8,301.15
Disclosure

SEC source: 0000899243-21-045996 · doc4.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,179

Read SEC document
November 23, 2021 Filed Nov 24, 2021 13:59 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 1,587 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-045996 · doc4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,566

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 15, 2021 Filed Nov 17, 2021 19:14 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionRestricted stock units · Derivative 3,146 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-045134 · doc4.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,292

Underlying: Common Stock · 3,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

Read SEC document
November 15, 2021 Filed Nov 17, 2021 19:14 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Tax withholdingCommon Stock 1,170 $20.34 $23,797.80
Disclosure

SEC source: 0000899243-21-045134 · doc4.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,979

Read SEC document
November 15, 2021 Filed Nov 17, 2021 19:14 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Exercise / conversionCommon Stock 3,146 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-045134 · doc4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,149

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 03, 2021 Filed Nov 5, 2021 16:19 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 GrantRestricted stock units · Derivative 2,046 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-043274 · doc4.xml · derivative · entry 2

Goss John Howard JR · CIK 0001833119 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,046

Underlying: Common Stock · 2,046 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F4 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's certification of the level of achievement of AOI goals for the first one-year performance period (October 1, 2020 and ending on September 30, 2021).

F3 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's certification of the level of achievement of AOI goals for the first one-year performance period (October 1, 2020 and ending on September 30, 2021).

F4 · derivative.expiration_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's certification of the level of achievement of AOI goals for the first one-year performance period (October 1, 2020 and ending on September 30, 2021).

Read SEC document
November 03, 2021 Filed Nov 5, 2021 16:19 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 GrantRestricted stock units · Derivative 17,241 $0.00 $0.00
Disclosure

SEC source: 0000899243-21-043274 · doc4.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,241

Underlying: Common Stock · 17,241 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F3 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

Read SEC document
September 30, 2021 Filed Oct 4, 2021 16:58 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 Tax withholdingCommon Stock 370 $16.85 $6,234.50
Disclosure

SEC source: 0001127602-21-026468 · form4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,003

F1 · shares: Divestiture of securities is solely in connection with payment of taxes incident to vesting of securities.

Read SEC document
November 23, 2020 Filed Nov 25, 2020 17:40 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 GrantRestricted Stock Units · Derivative 4,762 $0.00 $0.00
Disclosure

SEC source: 0001127602-20-030030 · form4.xml · derivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,762

Underlying: Common Stock · 4,762 shares

Expires not disclosed

F1 · security: Grant of options and restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F3 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The options and restricted stock units vest in three equal annual installments beginning on November 23, 2021.

F2 · derivative.expiration_date: The options and restricted stock units vest in three equal annual installments beginning on November 23, 2021.

Read SEC document
November 23, 2020 Filed Nov 25, 2020 17:40 UTC Sally Beauty Holdings, Inc. SBH · Entity 4676 GrantEmployee Stock Option (Right to Buy) · Derivative 11,412 $0.00 Strike: $11.78 $0.00
Disclosure

SEC source: 0001127602-20-030030 · form4.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,412

Underlying: Common Stock · 11,412 shares

Expires 2020-11-23

F1 · security: Grant of options and restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F2 · derivative.exercise_date: The options and restricted stock units vest in three equal annual installments beginning on November 23, 2021.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.