Goss John Howard JR

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 9

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 5,067 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 8

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,847 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 7

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 4,304 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 6

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 12,132 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · security: Reflects earned and vested performance stock units (PSUs).

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 10,383 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 17,669

Underlying: Common Stock · 17,667 shares

Expires 2026-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 25,214

Underlying: Common Stock · 12,607 shares

Expires 2027-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 115,484

SEC source: 0001833119-25-000006 · form4-11182025_041107.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 140,141

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001833119-25-000004 · form4-11072025_081119.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,650

Underlying: Common Stock · 34,650 shares

Expires 2028-11-15

F6 · derivative.exercise_date: The restricted stock units vest in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028.

SEC source: 0001833119-25-000004 · form4-11072025_081119.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,383

Underlying: Common Stock · 7,383 shares

Expires 2027-11-15

F5 · security: Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2027. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001833119-25-000004 · form4-11072025_081119.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,346

Underlying: Common Stock · 10,346 shares

Expires 2026-11-15

F4 · security: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001833119-25-000004 · form4-11072025_081119.xml · derivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,067

Underlying: Common Stock · 5,067 shares

Expires 2025-11-15

F3 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001833119-25-000004 · form4-11072025_081119.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,132

Underlying: Common Stock · 12,132 shares

Expires 2025-11-15

F1 · security: Restricted stock units convert into common stock on a one-for-one basis.

F2 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 8

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 35,336

Underlying: Common Stock · 17,667 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 7

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,383

Underlying: Common Stock · 10,382 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 6

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,130 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,382 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 6,715 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 5,747 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000950170-24-128564 · ownership.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 74,134

SEC source: 0000950170-24-128564 · ownership.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 90,953

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-24-124058 · ownership.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 37,821

Underlying: Common Stock · 37,821 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F6 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2025.

F6 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2025.

SEC source: 0000950170-24-124058 · ownership.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,855

Underlying: Common Stock · 7,855 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2023 and ending on September 30, 2024).

F5 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124058 · ownership.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,847

Underlying: Common Stock · 3,847 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2023 and ending on September 30, 2024).

F4 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124058 · ownership.xml · derivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,130

Underlying: Common Stock · 2,130 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2023 and ending on September 30, 2024).

F3 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124058 · ownership.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,715

Underlying: Common Stock · 6,715 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: Reflects earned performance stock units (PSUs). The PSUs were granted on November 3, 2021, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2024.

F2 · derivative.expiration_date: Reflects earned performance stock units (PSUs). The PSUs were granted on November 3, 2021, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2024.

SEC source: 0000950170-23-066109 · ownership.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,588 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

SEC source: 0000950170-23-066109 · ownership.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,930

SEC source: 0000950170-23-066109 · ownership.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 46,317

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064927 · ownership.xml · derivative · entry 11

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 20,765

Underlying: Common Stock · 10,381 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-23-064927 · ownership.xml · derivative · entry 10

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,747

Underlying: Common Stock · 5,747 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000950170-23-064927 · ownership.xml · derivative · entry 9

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,192 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units that vested on November 15, 2023.

F3 · derivative.expiration_date: Reflects earned performance stock units that vested on November 15, 2023.

SEC source: 0000950170-23-064927 · ownership.xml · derivative · entry 8

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,046 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units that vested on November 15, 2023.

F3 · derivative.expiration_date: Reflects earned performance stock units that vested on November 15, 2023.

SEC source: 0000950170-23-064927 · ownership.xml · derivative · entry 7

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 6

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 44,729

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,214

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,833

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 32,894

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064927 · ownership.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 30,848

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-058811 · ownership.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,304

Underlying: Common Stock · 4,304 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F6 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F6 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

F6 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058811 · ownership.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,382

Underlying: Common Stock · 2,382 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F5 · security: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

F5 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058811 · ownership.xml · derivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,192

Underlying: Common Stock · 1,192 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F4 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

F4 · derivative.expiration_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058811 · ownership.xml · derivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 53,003

Underlying: Common Stock · 53,003 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F3 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000899243-22-037077 · doc4.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,588

Underlying: Common Stock · 1,587 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 23, 2021.

SEC source: 0000899243-22-037077 · doc4.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,702

SEC source: 0000899243-22-037077 · doc4.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,089

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000899243-22-036166 · doc4.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,494

Underlying: Common Stock · 5,747 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F3 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000899243-22-036166 · doc4.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President, Sally Beauty

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,292

Underlying: Common Stock · 3,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.