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person · Reporting owner

Kumin Michael Andrew

Disclosed activity across 3 companies

Tapewire entity
54996
SEC CIK
0001368414

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
TheRealReal, Inc.REAL · Entity 4817DirectorDecember 07, 2020December 23, 2020
Wayfair Inc.W · Entity 3426DirectorDecember 16, 2025March 31, 2026
YogaWorks, Inc.YOGA · Entity 154437Director · 10% ownerSeptember 26, 2019October 01, 2019

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

TheRealReal, Inc.

Report date December 07, 2020 · Filed December 23, 2020

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect64,557 Reported balance After 2020-12-07 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2020-12-07 · Gift · Disposed 117,847 · Balance 64,557

F1: Includes 54,203 shares held of record by TOF Capital, which is controlled by the reporting person.

Filing footnotes · ownership attribution and instrument terms

F1: Includes 54,203 shares held of record by TOF Capital, which is controlled by the reporting person.

Wayfair Inc.

Report date December 16, 2025 · Filed March 31, 2026 · Amendment

Amendment: balances below belong to this corrected disclosure, not necessarily a complete replacement of earlier positions.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeIndirectBy TOF Capital0 Reported balance After 2025-12-16 transaction · row 1 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 1 · 2025-12-16 · Gift · Disposed 56,000 · Balance 0

F1: The previous Form 4 filed in respect of the listed transaction is being amended to indicate that 56,000 shares were transferred from TOF Capital to the reporting person such that the shares are now held directly by the reporting person in his individual capacity.

F2: The reporting person is the managing member of TOF Capital, which directly owns the reported securities.

Class A Common StockSEC Table I · non-derivativeDirect316,577 Reported balance After 2025-12-16 transaction · row 2 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 2 · 2025-12-16 · Gift · Acquired 56,000 · Balance 316,577

F1: The previous Form 4 filed in respect of the listed transaction is being amended to indicate that 56,000 shares were transferred from TOF Capital to the reporting person such that the shares are now held directly by the reporting person in his individual capacity.

Class A Common StockSEC Table I · non-derivativeDirect319,753 Reported balance After 2026-03-05 transaction · row 3 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 3 · 2026-03-05 · Grant · Acquired 3,176 · Balance 319,753

F3: Each share of Class A Common Stock is issuable upon the vesting of a restricted stock unit ("RSU"). The RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 1/4th of the shares on May 1, 2026 and as to an additional 1/4th of the shares for each three-month period of continuous service thereafter.

F4: Includes 160 shares held in a separately managed account for the benefit of the reporting person.

F5: The amount of securities beneficially owned directly by the reporting person in his individual capacity has been amended to reflect the beneficial ownership following the transfer from TOF Capital.

Filing footnotes · ownership attribution and instrument terms

F1: The previous Form 4 filed in respect of the listed transaction is being amended to indicate that 56,000 shares were transferred from TOF Capital to the reporting person such that the shares are now held directly by the reporting person in his individual capacity.

F2: The reporting person is the managing member of TOF Capital, which directly owns the reported securities.

F3: Each share of Class A Common Stock is issuable upon the vesting of a restricted stock unit ("RSU"). The RSUs vest upon the satisfaction of a service condition. The service condition is satisfied as to 1/4th of the shares on May 1, 2026 and as to an additional 1/4th of the shares for each three-month period of continuous service thereafter.

F4: Includes 160 shares held in a separately managed account for the benefit of the reporting person.

F5: The amount of securities beneficially owned directly by the reporting person in his individual capacity has been amended to reflect the beneficial ownership following the transfer from TOF Capital.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
CONVERTIBLE PROMISSORY NOTESSEC Table II · derivative / convertible security · Conversion / exercise price $0.60 · Expires 2020-06-30DirectNot disclosed Reported balance After 2019-09-26 transaction · row 1 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 1 · 2019-09-26 · Grant · Acquired Not disclosed · Balance Not disclosed

F1: These securities are held of record by Great Hill Equity Partners V, L.P. Great Hill Partners GP V, L.P. is the sole general partner of Great Hill Equity Partners V, L.P. and GHP V, LLC is the sole general partner of Great Hill Partners GP V, L.P. GHP V, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners V, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

F2: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

CONVERTIBLE PROMISSORY NOTESSEC Table II · derivative / convertible security · Conversion / exercise price $0.60 · Expires 2020-06-30DirectNot disclosed Reported balance After 2019-09-26 transaction · row 2 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 2 · 2019-09-26 · Grant · Acquired Not disclosed · Balance Not disclosed

F2: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3: These securities are held of record by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Filing footnotes · ownership attribution and instrument terms

F1: These securities are held of record by Great Hill Equity Partners V, L.P. Great Hill Partners GP V, L.P. is the sole general partner of Great Hill Equity Partners V, L.P. and GHP V, LLC is the sole general partner of Great Hill Partners GP V, L.P. GHP V, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners V, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

F2: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3: These securities are held of record by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
August 28, 2017 Filed Aug 30, 2017 18:08 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 67,539 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-054674 · a4.xml · nonDerivative · entry 4

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 156,439

F4 · kind: Great Hill Partners GP IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 593,992 shares of Class A Common Stock of Wayfair, Inc., 67,539 of which were distributed to Michael A. Kumin, on August 28, 2017.

Read SEC document
August 28, 2017 Filed Aug 30, 2017 18:08 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 593,992 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-054674 · a4.xml · nonDerivative · entry 3

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 0

F4 · kind: Great Hill Partners GP IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 593,992 shares of Class A Common Stock of Wayfair, Inc., 67,539 of which were distributed to Michael A. Kumin, on August 28, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 28, 2017 Filed Aug 30, 2017 18:08 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 593,992 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-054674 · a4.xml · nonDerivative · entry 2

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 593,992

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 2,651,576 shares of Class A Common Stock of Wayfair Inc., 593,992 of which were distributed to its general partner , and 2,057,584 of which were distributed to its limited partners, on August 28, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 28, 2017 Filed Aug 30, 2017 18:08 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 2,651,576 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-054674 · a4.xml · nonDerivative · entry 1

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Equity Partners IV, L.P.

Disclosed balance after: 0

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 2,651,576 shares of Class A Common Stock of Wayfair Inc., 593,992 of which were distributed to its general partner , and 2,057,584 of which were distributed to its limited partners, on August 28, 2017.

F2 · ownership.nature: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 23, 2017 Filed Aug 25, 2017 16:50 UTC YogaWorks, Inc. YOGA · Entity 154437 GrantCOMMON STOCK 18,181 $0.00 $0.00
Disclosure

SEC source: 0000899243-17-021022 · doc4.xml · nonDerivative · entry 1

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,181

F1 · shares: Represents 18,181 Restricted Stock Units (the "RSUs") granted to the Reporting Person on August 23, 2017 (the "Grant Date"), which vests in full on (i) the first anniveraary of the Grant Date or, if earlier, (ii) upon the annual meeting of the Issuer's stockholders next-following the Grant Date, subject to the Reporting Person's continuous service to the Issuer through the applicable vesting date.

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August 23, 2017 Filed Aug 17, 2018 17:17 UTC YogaWorks, Inc. YOGA · Entity 154437 GrantCOMMON STOCK 36,362 $0.00 $0.00
Disclosure

SEC source: 0000899243-18-022720 · doc4.xml · nonDerivative · entry 1

Great Hill Equity Partners V, L.P. · CIK 0001593864 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP V, LLC · CIK 0001712499 · 10% owner

Great Hill Partners GP V, L.P. · CIK 0001712501 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,626,227

F1 · shares: Represents (i) 18,181 Restricted Stock Units ("RSUs") granted to Michael A. Kumin and (ii) 18,181 RSUs granted to Peter L. Garran, each on August 23, 2017 which vested in full on June 20, 2018, which was the date of the annual meeting of the Issuer's stockholders next-following the grant date.

F2 · shares: According to the terms of the Limited Partnership Agreement of Great Hill Equity Partners V, L.P., Great Hill Equity Partners V, L.P. is entitled to the economic benefit of all securities awarded to Messrs. Kumin or Garran in connection with their service as directors of the Issuer. Each of Messrs. Kumin and Garran disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

F3 · ownership.direct: These shares are owned by Great Hill Equity Partners V, L.P. Great Hill Partners GP V, L.P. is the sole general partner of Great Hill Equity Partners V, L.P. and GHP V, LLC is the sole general partner of Great Hill Partners GP V, L.P. GHP V, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners V, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaim beneficial ownership of these securities except to the extent of his pecuniary interest therein.

F4 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

Read SEC document
August 16, 2017 Filed Aug 18, 2017 14:33 UTC YogaWorks, Inc. YOGA · Entity 154437 GrantCOMMON STOCK 2,718,196 $5.50 $14,950,078.00
Disclosure

SEC source: 0000899243-17-020672 · doc4.xml · nonDerivative · entry 2

Great Hill Equity Partners V, L.P. · CIK 0001593864 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP V, LLC · CIK 0001712499 · 10% owner

Great Hill Partners GP V, L.P. · CIK 0001712501 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,589,865

F1 · shares: Represents shares acquired in connection with YogaWorks, Inc.'s initial public offering.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F4 · ownership.direct: These shares are owned by Great Hill Equity Partners V, L.P. Great Hill Partners GP V, L.P. is the sole general partner of Great Hill Equity Partners V, L.P. and GHP V, LLC is the sole general partner of Great Hill Partners GP V, L.P. GHP V, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners V, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 16, 2017 Filed Aug 18, 2017 14:33 UTC YogaWorks, Inc. YOGA · Entity 154437 GrantCOMMON STOCK 9,076 $5.50 $49,918.00
Disclosure

SEC source: 0000899243-17-020672 · doc4.xml · nonDerivative · entry 1

Great Hill Equity Partners V, L.P. · CIK 0001593864 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP V, LLC · CIK 0001712499 · 10% owner

Great Hill Partners GP V, L.P. · CIK 0001712501 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,699

F1 · shares: Represents shares acquired in connection with YogaWorks, Inc.'s initial public offering.

F2 · ownership.direct: These shares are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners V, L.P., GHP V, LLC, Great Hill Partners GP V, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

Read SEC document
August 10, 2017 Filed Aug 11, 2017 12:15 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 4,080 $70.00 $285,600.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 5

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · Great Hill Investors, LLC

Disclosed balance after: 7,231

F5 · ownership.nature: These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 09, 2017 Filed Aug 11, 2017 12:15 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 38,101 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 4

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 88,900

F4 · kind: Great Hill Partners GP, IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 335,076 shares of Class A Common Stock of Wayfair, Inc., 38,101 of which were distributed to Michael A. Kumin, on August 9, 2017.

Read SEC document
August 09, 2017 Filed Aug 11, 2017 12:15 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 335,076 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 3

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 0

F4 · kind: Great Hill Partners GP, IV, L.P. made a further pro rata distribution for no consideration of an aggregate of 335,076 shares of Class A Common Stock of Wayfair, Inc., 38,101 of which were distributed to Michael A. Kumin, on August 9, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 09, 2017 Filed Aug 11, 2017 12:15 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 335,076 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 2

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Partners GP IV, L.P.

Disclosed balance after: 335,076

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 1,495,870 shares of Class A Common Stock of Wayfair Inc., 335,076 of which were distributed to its general partner , and 1,160,794 of which were distributed to its limited partners, on August 9, 2017.

F3 · ownership.nature: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
August 09, 2017 Filed Aug 11, 2017 12:15 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 1,495,870 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-051283 · a4.xml · nonDerivative · entry 1

Kumin Michael Andrew · CIK 0001368414 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Equity Partners IV, L.P.

Disclosed balance after: 2,651,576

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 1,495,870 shares of Class A Common Stock of Wayfair Inc., 335,076 of which were distributed to its general partner , and 1,160,794 of which were distributed to its limited partners, on August 9, 2017.

F2 · ownership.nature: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 2,720 $63.30 $172,176.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 25

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,311

F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.30 to $63.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F12 · ownership.direct: These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 24,777 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 24

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By UBMB, LLC

Disclosed balance after: 50,484

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F11 · ownership.nature: UBMB, LLC is controlled by Christopher S. Gaffney and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Gaffney disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 19,772 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 23

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Dakota Capital, LLC

Disclosed balance after: 40,476

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F10 · ownership.nature: Dakota Capital, LLC is controlled by Matthew T. Vettel and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 29,731 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 22

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Blue Hill Capital, LLC

Disclosed balance after: 60,580

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F9 · ownership.nature: Blue Hill Capital, LLC is controlled by John G. Hayes and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Hayes disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 26,860 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 21

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,852

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F8 · ownership.direct: These securities are owned by Matthew T. Vettel.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 20,725 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 20

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,453

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F7 · ownership.direct: These securities are owned by Mark D. Taber.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 25,398 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 19

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,799

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F6 · ownership.direct: These securities are owned by Michael A. Kumin.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 26,909 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 18

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,966

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by John G. Hayes.

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 31,863 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 17

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,062

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F4 · ownership.direct: These securities are owned by Christopher S. Gaffney

Read SEC document
May 24, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 223,368 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 16

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F15 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,368 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 24, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3 · ownership.direct: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 23, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 201 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 15

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,193

F13 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F8 · ownership.direct: These securities are owned by Matthew T. Vettel.

Read SEC document
May 23, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 202 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 14

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,057

F13 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by John G. Hayes.

Read SEC document
May 23, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 202 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 13

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,199

F13 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F4 · ownership.direct: These securities are owned by Christopher S. Gaffney

Read SEC document
May 23, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 223,368 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 12

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 223,368

F13 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3 · ownership.direct: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 23, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 997,214 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 11

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,147,446

F13 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,214 shares of Class A Common Stock of Wayfair Inc., 223,368 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 23, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F14 · ownership.direct: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 2,720 $63.00 $171,360.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 10

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,031

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F12 · ownership.direct: These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 25,707 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 9

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By UBMB, LLC

Disclosed balance after: 25,707

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F11 · ownership.nature: UBMB, LLC is controlled by Christopher S. Gaffney and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Gaffney disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 20,704 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 8

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Dakota Capital, LLC

Disclosed balance after: 20,704

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F10 · ownership.nature: Dakota Capital, LLC is controlled by Matthew T. Vettel and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 30,849 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 7

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Blue Hill Capital, LLC

Disclosed balance after: 30,849

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F9 · ownership.nature: Blue Hill Capital, LLC is controlled by John G. Hayes and, as such, he may be deemed to indirectly beneficially own these securities. Mr. Hayes disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 27,791 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 6

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,992

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F8 · ownership.direct: These securities are owned by Matthew T. Vettel.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 20,728 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 5

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,728

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F7 · ownership.direct: These securities are owned by Mark D. Taber.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 25,401 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 4

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,401

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F6 · ownership.direct: These securities are owned by Michael A. Kumin.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 27,653 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 3

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,855

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by John G. Hayes.

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 32,795 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 2

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,997

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F4 · ownership.direct: These securities are owned by Christopher S. Gaffney

Read SEC document
May 22, 2017 Filed May 24, 2017 18:20 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 223,390 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-034934 · a4.xml · nonDerivative · entry 1

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: Great Hill Partners GP IV, L.P. made a pro rata distribution for no consideration of an aggregate of 223,390 shares of Class A Common Stock of Wayfair Inc. to its limited partners on May 22, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3 · ownership.direct: These securities are owned by Great Hill Partners GP IV, L.P. GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 11, 2017 Filed May 15, 2017 20:45 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 201 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-032907 · a4.xml · nonDerivative · entry 5

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 201

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,236 shares of Class A Common Stock of Wayfair Inc., 223,390 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 11, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F7 · ownership.direct: These securities are owned by Matthew Vettel.

Read SEC document
May 11, 2017 Filed May 15, 2017 20:45 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 202 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-032907 · a4.xml · nonDerivative · entry 4

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 202

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,236 shares of Class A Common Stock of Wayfair Inc., 223,390 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 11, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F6 · ownership.direct: These securities are owned by John G. Hayes

Read SEC document
May 11, 2017 Filed May 15, 2017 20:45 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 202 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-032907 · a4.xml · nonDerivative · entry 3

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 202

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,236 shares of Class A Common Stock of Wayfair Inc., 223,390 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 11, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by Christopher S. Gaffney

Read SEC document
May 11, 2017 Filed May 15, 2017 20:45 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 223,390 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-032907 · a4.xml · nonDerivative · entry 2

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 223,390

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,236 shares of Class A Common Stock of Wayfair Inc., 223,390 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 11, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F4 · ownership.direct: These securities are owned by Great Hill Partners GP IV, L.P., GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
May 11, 2017 Filed May 15, 2017 20:45 UTC Wayfair Inc. W · Entity 3426 OtherClass A Common Stock 997,236 $0.00 $0.00
Disclosure

SEC source: 0001104659-17-032907 · a4.xml · nonDerivative · entry 1

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,144,660

F1 · kind: Great Hill Equity Partners IV, L.P made a pro rata distribution for no consideration of an aggregate of 997,236 shares of Class A Common Stock of Wayfair Inc., 223,390 of which were distributed to its general partner, and 773,846 of which were distributed to its limited partners, on May 11, 2017.

F2 · ownership.direct: This report is filed jointly by Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F3 · ownership.direct: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
March 02, 2017 Filed Mar 2, 2017 20:52 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 185,478 $37.78 $7,007,358.84
Disclosure

SEC source: 0001104659-17-013663 · a4.xml · nonDerivative · entry 6

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,141,896

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.50 to $38.08, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

Read SEC document
March 02, 2017 Filed Mar 2, 2017 20:52 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 505 $37.77 $19,073.85
Disclosure

SEC source: 0001104659-17-013663 · a4.xml · nonDerivative · entry 5

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,751

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.50 to $38.08, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.direct: These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

Read SEC document
March 02, 2017 Filed Mar 2, 2017 20:50 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 185,478 $37.78 $7,007,358.84
Disclosure

SEC source: 0001104659-17-013662 · a4.xml · nonDerivative · entry 6

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Equity Partners IV, L.P.

Disclosed balance after: 6,141,896

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.50 to $38.08, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 02, 2017 Filed Mar 2, 2017 20:50 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 505 $37.77 $19,073.85
Disclosure

SEC source: 0001104659-17-013662 · a4.xml · nonDerivative · entry 5

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Investors, LLC

Disclosed balance after: 16,751

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.50 to $38.08, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 01, 2017 Filed Mar 2, 2017 20:52 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 1,314 $38.07 $50,023.98
Disclosure

SEC source: 0001104659-17-013663 · a4.xml · nonDerivative · entry 4

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,327,374

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.04 to $38.12, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

F5 · ownership.direct: These securities are owned by Great Hill Equity Partners IV, L.P. Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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March 01, 2017 Filed Mar 2, 2017 20:52 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 4 $38.08 $152.32
Disclosure

SEC source: 0001104659-17-013663 · a4.xml · nonDerivative · entry 3

GREAT HILL EQUITY PARTNERS IV LP · CIK 0001437849 · 10% owner

GREAT HILL INVESTORS LLC · CIK 0001161866 · 10% owner

GHP IV, LLC · CIK 0001486581 · 10% owner

Great Hill Partners GP IV, L.P. · CIK 0001486578 · 10% owner

GAFFNEY CHRISTOPHER S · CIK 0001049250 · 10% owner

HAYES JOHN G · CIK 0001049251 · 10% owner

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

Taber Mark D. · CIK 0001576430 · 10% owner

Vettel Matthew T · CIK 0001365655 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,256

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.05 to $38.10, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.direct: These securities are owned by Great Hill Investors, LLC. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

F3 · ownership.direct: This report is filed jointly by Great Hill Investors, LLC, Great Hill Equity Partners IV, L.P., GHP IV, LLC, Great Hill Partners GP IV, L.P., Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel.

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March 01, 2017 Filed Mar 2, 2017 20:50 UTC Wayfair Inc. W · Entity 3426 SaleClass A Common Stock 1,314 $38.07 $50,023.98
Disclosure

SEC source: 0001104659-17-013662 · a4.xml · nonDerivative · entry 4

Kumin Michael Andrew · CIK 0001368414 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Great Hill Equity Partners IV, L.P.

Disclosed balance after: 6,327,374

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.04 to $38.12, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Great Hill Partners GP IV, L.P. is the sole general partner of Great Hill Equity Partners IV, L.P. and GHP IV, LLC is the sole general partner of Great Hill Partners GP IV, L.P. GHP IV, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Equity Partners IV, L.P. Great Hill Investors, LLC is controlled by Christopher S. Gaffney, John G. Hayes, Michael A. Kumin, Mark D. Taber and Matthew T. Vettel and, as such, they may be deemed to indirectly beneficially own the shares beneficially owned by Great Hill Investors, LLC. Each of Messrs. Gaffney, Hayes, Kumin, Taber and Vettel disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.