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DeMartini Robert

Disclosed activity across 1 company

Tapewire entity
54186
SEC CIK
0001900302

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Purple Innovation, Inc.PRPL · Entity 7764Director · Chief Executive OfficerMarch 31, 2026April 02, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Purple Innovation, Inc.

Report date March 31, 2026 · Filed April 02, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect976,928 Ending reported balance After 2026-03-31 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-03-31 · Exercise / conversion · Acquired 80,386 · Balance 1,000,120

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Row 2 · 2026-03-31 · Tax withholding · Disposed 23,192 · Balance 976,928

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect80,385 Reported balance After 2026-03-31 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2026-03-31 · Exercise / conversion · Disposed 80,386 · Balance 80,385

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Filing footnotes · ownership attribution and instrument terms

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
March 25, 2022 Filed Jun 13, 2022 21:49 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 500,000 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-032563 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

Read SEC document
March 25, 2022 Filed Mar 15, 2023 19:19 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerEmployee Stock Options (right to buy) · Derivative 388,530 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-23-020272 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F3 · balance_after: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023.

Read SEC document
March 25, 2022 Filed Mar 15, 2023 19:19 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerRestricted Stock Units · Derivative 388,530 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-020272 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F3 · balance_after: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules of the March 25, 2022, grant were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 111,470 of the Restricted Stock Units and 111,470 of the Employee Stock Options will vest on March 25, 2023.

Read SEC document
March 03, 2022 Filed Mar 7, 2022 21:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 7,936 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-010924 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,744

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

Read SEC document
March 03, 2022 Filed Mar 7, 2022 21:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 7,936 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-22-010924 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,872

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
February 03, 2022 Filed Feb 4, 2022 21:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 7,936 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-005484 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,680

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022.

Read SEC document
February 03, 2022 Filed Feb 4, 2022 21:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 7,936 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-22-005484 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,936

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
December 15, 2021 Filed Dec 17, 2021 21:07 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 47,616 $0.00 $0.00
Disclosure

SEC source: 0001213900-21-065993 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Acting CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,616

Underlying: Class A Common Stock · 47,616 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in six equal monthly installments on the 3rd of each month from February 3, 2022 through July 3, 2022 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.