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DeMartini Robert

Disclosed activity across 1 company

Tapewire entity
54186
SEC CIK
0001900302

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Purple Innovation, Inc.PRPL · Entity 7764Director · Chief Executive OfficerMarch 31, 2026April 02, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Purple Innovation, Inc.

Report date March 31, 2026 · Filed April 02, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect976,928 Ending reported balance After 2026-03-31 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-03-31 · Exercise / conversion · Acquired 80,386 · Balance 1,000,120

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Row 2 · 2026-03-31 · Tax withholding · Disposed 23,192 · Balance 976,928

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect80,385 Reported balance After 2026-03-31 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2026-03-31 · Exercise / conversion · Disposed 80,386 · Balance 80,385

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Filing footnotes · ownership attribution and instrument terms

F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 80,386 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-039300 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 80,385

Underlying: Class A Common Stock · 80,386 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 23,192 $0.66 $15,334.55
Disclosure

SEC source: 0001213900-26-039300 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 976,928

Read SEC document
March 31, 2026 Filed Apr 2, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 80,386 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-26-039300 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,000,120

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionPerformance Stock Units · Derivative 314,943 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-029045 · ownership.xml · derivative · entry 4

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 0 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F3 · derivative.exercise_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

F3 · derivative.expiration_date: On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 56,529 $0.00 $0.00
Disclosure

SEC source: 0001213900-26-029045 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 56,529 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 16,309 $0.71 $11,515.78
Disclosure

SEC source: 0001213900-26-029045 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 919,734

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 56,529 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-26-029045 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 936,043

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 80,386 $0.00 $0.00
Disclosure

SEC source: 0001213900-25-027978 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 160,771

Underlying: Class A Common Stock · 80,386 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 23,232 $0.76 $17,637.73
Disclosure

SEC source: 0001213900-25-027978 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 879,514

Read SEC document
March 31, 2025 Filed Apr 2, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 80,386 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-25-027978 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 902,746

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 25, 2025 Filed Mar 26, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 166,667 $0.00 $0.00
Disclosure

SEC source: 0001013762-25-002703 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 166,667 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025.

F2 · derivative.expiration_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025.

Read SEC document
March 25, 2025 Filed Mar 26, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 48,167 $0.79 $38,051.93
Disclosure

SEC source: 0001013762-25-002703 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 822,360

Read SEC document
March 25, 2025 Filed Mar 26, 2025 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 166,667 Not disclosed Not disclosed
Disclosure

SEC source: 0001013762-25-002703 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 870,527

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 56,258 $0.00 $0.00
Disclosure

SEC source: 0001013762-25-000580 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 56,529

Underlying: Class A Common Stock · 56,528 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Tax withholdingClass A Common Stock 16,337 $0.90 $14,701.67
Disclosure

SEC source: 0001013762-25-000580 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 703,860

Read SEC document
March 15, 2025 Filed Mar 18, 2025 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 56,528 Not disclosed Not disclosed
Disclosure

SEC source: 0001013762-25-000580 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 720,197

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
June 28, 2024 Filed Jun 28, 2024 22:14 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 138,834 $1.03 $143,151.74
Disclosure

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 663,669

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions on June 28, 2024, at prices ranging from $1.0109 to $1.04, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

Read SEC document
June 27, 2024 Filed Jun 28, 2024 22:14 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 10,105 $1.01 $10,224.24
Disclosure

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 524,835

Read SEC document
June 26, 2024 Filed Jun 28, 2024 22:14 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 51,061 $0.98 $50,279.77
Disclosure

SEC source: 0001213900-24-057331 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 514,730

Read SEC document
June 20, 2024 Filed Jun 21, 2024 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 241,157 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-054748 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 241,157

Underlying: Class A Common Stock · 241,157 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 25, 2024 Filed Mar 26, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 128,333 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-025773 · ownership.xml · derivative · entry 4

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 166,667

Underlying: Class A Common Stock · 128,333 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F3 · derivative.exercise_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024.

F3 · derivative.expiration_date: On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 128,333 restricted stock units vested on March 25, 2024.

Read SEC document
March 25, 2024 Filed Mar 26, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 38,334 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-025773 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 38,334 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

F2 · derivative.exercise_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024.

F2 · derivative.expiration_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 38,334 restricted stock units vested on March 25, 2024.

Read SEC document
March 25, 2024 Filed Mar 26, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 128,333 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-24-025773 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 463,669

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 25, 2024 Filed Mar 26, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 38,334 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-24-025773 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 335,336

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 56,528 $0.00 $0.00
Disclosure

SEC source: 0001213900-24-023717 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 113,057

Underlying: Class A Common Stock · 56,528 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 12:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 56,528 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-24-023717 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 297,002

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Read SEC document
June 20, 2023 Filed Jun 22, 2023 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantPerformance Stock Units · Derivative 314,943 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-050936 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 314,943

Underlying: Class A Common Stock · 314,943 shares

Expires not disclosed

F2 · derivative.exercise_price: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.exercise_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

F2 · derivative.expiration_date: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2025. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2026.

Read SEC document
June 20, 2023 Filed Jun 22, 2023 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 169,585 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-050936 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 169,585

Underlying: Class A Common Stock · 169,585 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

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June 16, 2023 Filed Jun 20, 2023 14:46 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Options (right to buy) · Derivative 295,000 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-23-049877 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 295,000

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.exercise_date: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.underlying_shares: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · balance_after: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

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June 16, 2023 Filed Jun 20, 2023 14:46 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 295,000 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-049877 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 295,000

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · derivative.exercise_date: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

F2 · balance_after: On June 2, 2022, the Company granted the reporting person, under the Company's 2017 Equity Incentive Plan ("Plan), Employee Stock Options (right to buy) to purchase 295,000 shares of the issuer's Class A Common Stock and 295,000 Restricted Stock Units. Under their terms, these grants were not effective unless and until the Company's shareholders approved the proposed amendments to Section 5(f) of Plan, which approval occurred on June 16, 2023. Dependent upon continuing employment, these Employee Stock Options and Restricted Stock Units each vest in the amount of 128,333 on March 25, 2024, and 166,667 on March 25, 2025.

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May 15, 2023 Filed May 17, 2023 12:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseClass A Common Stock 50,000 $2.97 $148,665.00
Disclosure

SEC source: 0001213900-23-040649 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 240,474

F1 · price: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $2.9575 to $3.0094, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote (1).

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April 27, 2023 Filed May 1, 2023 20:01 UTC Purple Innovation, Inc. PRPL · Entity 7764 OtherProportional Representation Preferred Linked Stock 1,904.74 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-23-034595 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

F1 · kind: The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023.

F1 · price: The Proportional Representation Preferred Linked Stock was originally issued in a stock dividend to all holders of the issuer's Class A common stock and Class B common stock on February 24, 2023. The shares of Proportional Representation Preferred Linked Stock were redeemed by the issuer in accordance with their terms on April 27, 2023.

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March 25, 2023 Filed Mar 27, 2023 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 55,196 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-023177 · ownership.xml · derivative · entry 4

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 38,334

Underlying: Class A Common Stock · 55,196 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F3 · derivative.exercise_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 55,196 vested on March 25, 2023. The remaining 38,334 restricted stock units will vest on March 25, 2024.

F3 · derivative.expiration_date: On June 2, 2022, the reporting person was granted 93,530 restricted stock units, of which 55,196 vested on March 25, 2023. The remaining 38,334 restricted stock units will vest on March 25, 2024.

Read SEC document
March 25, 2023 Filed Mar 27, 2023 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 111,470 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-023177 · ownership.xml · derivative · entry 3

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 111,470 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.exercise_date: On March 25, 2022, the reporting person was granted 111,470 restricted stock snits. All the restricted stock units vested on March 25, 2023.

F2 · derivative.expiration_date: On March 25, 2022, the reporting person was granted 111,470 restricted stock snits. All the restricted stock units vested on March 25, 2023.

Read SEC document
March 25, 2023 Filed Mar 27, 2023 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 55,196 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-23-023177 · ownership.xml · nonDerivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 190,474

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

Read SEC document
March 25, 2023 Filed Mar 27, 2023 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 111,470 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-23-023177 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 135,278

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

Read SEC document
June 02, 2022 Filed Jun 3, 2022 21:19 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Option (right to buy) · Derivative 93,530 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-22-031211 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F2 · derivative.exercise_date: One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025.

Read SEC document
June 02, 2022 Filed Jun 3, 2022 21:19 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 93,530 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-031211 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
June 02, 2022 Filed Jun 13, 2022 21:48 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Option (right to buy) · Derivative 93,530 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-22-032562 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F2 · derivative.exercise_date: One-third of the Employee Stock Options will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025.

Read SEC document
June 02, 2022 Filed Jun 13, 2022 21:48 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 93,530 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-032562 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,000

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. One-third of the Restricted Stock Units will vest on March 25, 2023, one-half of the remainder will vest on March 25, 2024, and the remainder will vest on March 25, 2025. Fractional numbers will be rounded down to the nearest whole number.

Read SEC document
June 02, 2022 Filed Mar 15, 2023 19:20 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Option (right to buy) · Derivative 93,530 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-23-020273 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,530

Underlying: Class A Common Stock · 93,530 shares

Expires 2027-03-25

F2 · derivative.exercise_date: This amended report reflects a change made on March 15, 2023, to the vesting schedules for the Restricted Stock Units and Employee Stock Options. The original vesting schedules were 1/3rd each of the Restricted Stock Units and Employee Stock Options on March 25th of the years 2023, 2024 and 2025. Under the amended vesting schedules, 55,196 of the Restricted Stock Units and 55,196 of the Employee Stock Options will vest on March 25, 2023, and 38,334 of the Restricted Stock Units and 38,334 of the Employee Stock Options will vest on March 25, 2024.

F3 · balance_after: This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options.

Read SEC document
June 02, 2022 Filed Mar 15, 2023 19:20 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 93,530 $0.00 $0.00
Disclosure

SEC source: 0001213900-23-020273 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,530

Underlying: Class A Common Stock · 93,530 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F3 · balance_after: This amended report also corrects administrative errors in column 9 of Table II, which had incorrectly stated the Number of Derivative Securities Beneficially Owned Following the Reported Transactions as 205,000 Restricted Stock Units and 205,000 Employee Stock Options. This amendment corrects those amounts to 93,530 each for the Restricted Stock Units and the Employee Stock Options.

Read SEC document
April 03, 2022 Filed Apr 5, 2022 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionRestricted Stock Units · Derivative 7,936 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-018145 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 7,936 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.exercise_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

F2 · derivative.expiration_date: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

F2 · balance_after: On December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. The final three-monthly installments were superseded by an Amended and Restated Employment Agreement, effective March 19, 2022, between Mr. DeMartini and the Company.

Read SEC document
April 03, 2022 Filed Apr 5, 2022 20:02 UTC Purple Innovation, Inc. PRPL · Entity 7764 Exercise / conversionClass A Common Stock 7,936 Not disclosed Not disclosed
Disclosure

SEC source: 0001213900-22-018145 · ownership.xml · nonDerivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,808

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

Read SEC document
March 25, 2022 Filed Mar 29, 2022 20:01 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Option (right to buy) · Derivative 500,000 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-22-015826 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires 2027-03-25

F2 · derivative.exercise_date: The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023.

Read SEC document
March 25, 2022 Filed Mar 29, 2022 20:01 UTC Purple Innovation, Inc. PRPL · Entity 7764 GrantRestricted Stock Units · Derivative 500,000 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-015826 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023. Fractional numbers will be rounded down to the nearest whole number

Read SEC document
March 25, 2022 Filed Apr 5, 2022 20:00 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerRestricted Stock Units · Derivative 23,808 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-018138 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,936

Underlying: Class A Common Stock · 23,808 shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

F1 · derivative.exercise_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

F2 · balance_after: This Amended Form 4 amends the Form 4 previously filed on March 29, 2022 and is filed to correct an oversight with respect to the number of derivative securities beneficially owned following the reported transactions therein. As reported in a Form 4 filed December 17, 2021, on December 15, 2021, the reporting person was granted 47,616 Restricted Stock Units, vesting in six equal monthly installments beginning on February 3, 2022. On March 19, 2022, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the "Amended and Restated Employment Agreement"), which provided that the last three installments of this Restricted Stock Unit grant were superseded by the terms of the Amended and Restated Employment Agreement, leaving only the April 3, 2022, vesting to occur.

Read SEC document
March 25, 2022 Filed Apr 8, 2022 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerEmployee Stock Options (right to buy) · Derivative 388,530 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-22-018923 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires 2027-03-25

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

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March 25, 2022 Filed Apr 8, 2022 20:00 UTC Purple Innovation, Inc. PRPL · Entity 7764 Disposition to issuerRestricted Stock Units · Derivative 388,530 $0.00 $0.00
Disclosure

SEC source: 0001213900-22-018923 · ownership.xml · derivative · entry 1

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,470

Underlying: Class A Common Stock · Not disclosed shares

Expires not disclosed

F1 · derivative.exercise_price: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · kind: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · derivative.exercise_date: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F1 · derivative.expiration_date: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock.

F2 · derivative.underlying_shares: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

F2 · balance_after: On March 25, 2022, the Company granted to the reporting person, under the Company's equity incentive plan, Employee Stock Options (right to buy) to purchase 500,000 shares of the issuer's Class A Common Stock and 500,000 Restricted Stock Units. On April 8, 2022, the Company rescinded and cancelled 388,530 of the Employee Stock Options (right to buy) and 388,530 of the Restricted Stock Units granted, for no consideration, with the reporting person's consent.

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March 25, 2022 Filed Jun 13, 2022 21:49 UTC Amendment Purple Innovation, Inc. PRPL · Entity 7764 GrantEmployee Stock Option (right to buy) · Derivative 500,000 $0.00 Strike: $6.82 $0.00
Disclosure

SEC source: 0001213900-22-032563 · ownership.xml · derivative · entry 2

DeMartini Robert · CIK 0001900302 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Class A Common Stock · 500,000 shares

Expires 2027-03-25

F3 · shares: This amended report corrects administrative errors in column 5 of Table II, which had incorrectly stated the Number of Derivative Securities in the (D) column instead of the (A) column.

F2 · derivative.exercise_date: The Employee Stock Options vest in three equal annual installments on the anniversary date of the grant, with the first such vesting to occur on March 25, 2023.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.