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Eaton Sam

Disclosed activity across 1 company

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44768
SEC CIK
0001850580

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
YELP INCYELP · Entity 1782Chief Technology OfficerMay 20, 2026May 22, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

YELP INC

Report date May 20, 2026 · Filed May 22, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect208,882 Reported balance After 2026-05-20 transaction · row 1
1 source row

Row 1 · 2026-05-20 · Tax withholding · Disposed 11,266 · Balance 208,882

F1: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Filing footnotes · ownership attribution and instrument terms

F1: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
May 20, 2026 Filed May 22, 2026 20:14 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,266 $22.47 $253,147.02
Disclosure

SEC source: 0001850580-26-000005 · wk-form4_1779480879.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 208,882

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:23 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 4,228 $23.83 $100,753.24
Disclosure

SEC source: 0001850580-26-000004 · wk-form4_1773779035.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 220,148

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that were previously reported in Table I.

Read SEC document
March 04, 2026 Filed Mar 6, 2026 23:12 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 24,231 $0.00 $0.00
Disclosure

SEC source: 0001850580-26-000003 · wk-form4_1772838759.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 224,376

F1 · shares: On February 7, 2025, the Reporting Person was granted performance-based restricted stock units covering 24,015 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 4, 2026, the performance criteria were met, resulting in 24,231 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2026; and 6.25% of the shares will vest quarterly thereafter until fully vested.

Read SEC document
February 20, 2026 Filed Feb 24, 2026 22:12 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 25,437 $21.25 $540,536.25
Disclosure

SEC source: 0001850580-26-000002 · wk-form4_1771971130.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 200,145

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 22:28 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 26,914 $0.00 $0.00
Disclosure

SEC source: 0001850580-26-000001 · wk-form4_1770330513.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 225,582

F2 · shares: On January 25, 2023, the Reporting Person was granted performance-based restricted stock units covering 34,167 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On February 3, 2026, the performance criteria were met, resulting in 26,914 shares becoming eligible to vest on February 20, 2026, subject to the Reporting Person's continued service with the Issuer.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 22:28 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 75,788 $0.00 $0.00
Disclosure

SEC source: 0001850580-26-000001 · wk-form4_1770330513.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 198,668

F1 · shares: Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

Read SEC document
December 02, 2025 Filed Dec 2, 2025 23:58 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 195 $28.85 $5,625.75
Disclosure

SEC source: 0001345016-25-000080 · wk-form4_1764719877.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 122,880

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 20, 2025.

F2 · shares: Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on November 30, 2025.

Read SEC document
November 20, 2025 Filed Nov 21, 2025 22:03 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,093 $28.85 $320,033.05
Disclosure

SEC source: 0001345016-25-000074 · wk-form4_1763762634.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 122,880

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
August 20, 2025 Filed Aug 22, 2025 20:10 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,091 $31.02 $344,042.82
Disclosure

SEC source: 0001850580-25-000009 · wk-form4_1755893438.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 133,973

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
June 03, 2025 Filed Jun 4, 2025 20:32 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 461 $37.02 $17,066.22
Disclosure

SEC source: 0001850580-25-000007 · wk-form4_1749069127.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 145,064

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 20, 2025.

F2 · shares: Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on May 31, 2025.

Read SEC document
May 22, 2025 Filed May 22, 2025 21:05 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 12,904 $38.18 $492,692.79
Disclosure

SEC source: 0001850580-25-000006 · wk-form4_1747947922.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 145,064

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 20, 2025.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $37.89 to $38.58, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
May 20, 2025 Filed May 22, 2025 21:05 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,087 $38.59 $427,847.33
Disclosure

SEC source: 0001850580-25-000006 · wk-form4_1747947922.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 157,968

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
March 15, 2025 Filed Mar 17, 2025 20:26 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 3,270 $35.04 $114,580.80
Disclosure

SEC source: 0001850580-25-000005 · wk-form4_1742243189.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 169,055

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
March 06, 2025 Filed Mar 10, 2025 22:28 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 19,166 $0.00 $0.00
Disclosure

SEC source: 0001850580-25-000004 · wk-form4_1741645679.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 172,325

F1 · shares: On January 31, 2024, the Reporting Person was granted performance-based restricted stock units covering 21,096 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 6, 2025, the performance criteria were met, resulting in 19,166 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2025; and 6.25% of the shares will vest quarterly thereafter until fully vested.

Read SEC document
February 21, 2025 Filed Feb 24, 2025 21:56 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 824 $36.63 $30,181.55
Disclosure

SEC source: 0001850580-25-000003 · wk-form4_1740434209.xml · nonDerivative · entry 3

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 153,159

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F4 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $36.36 to $36.68, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
February 21, 2025 Filed Feb 24, 2025 21:56 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 21,165 $35.66 $754,837.03
Disclosure

SEC source: 0001850580-25-000003 · wk-form4_1740434209.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 153,983

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $35.31 to $36.29, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
February 20, 2025 Filed Feb 24, 2025 21:56 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 27,741 $36.59 $1,015,043.19
Disclosure

SEC source: 0001850580-25-000003 · wk-form4_1740434209.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 175,148

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
February 07, 2025 Filed Feb 11, 2025 23:08 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 32,380 $0.00 $0.00
Disclosure

SEC source: 0001850580-25-000002 · wk-form4_1739315319.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 202,889

F1 · shares: On February 10, 2022, the Reporting Person was granted performance-based restricted stock units covering 25,786 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On February 7, 2025, the performance criteria were met, resulting in 32,380 shares becoming eligible to vest on February 20, 2025, subject to the Reporting Person's continued service with the Issuer.

Read SEC document
February 07, 2025 Filed Feb 11, 2025 21:38 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 48,029 $0.00 $0.00
Disclosure

SEC source: 0001850580-25-000001 · wk-form4_1739309909.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 170,509

F1 · shares: Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

Read SEC document
December 02, 2024 Filed Dec 2, 2024 23:13 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 267 $38.06 $10,162.02
Disclosure

SEC source: 0001850580-24-000009 · wk-form4_1733181186.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 122,480

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F2 · shares: Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on November 30, 2024.

Read SEC document
November 21, 2024 Filed Nov 21, 2024 22:02 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 10,744 $35.12 $377,279.86
Disclosure

SEC source: 0001850580-24-000008 · wk-form4_1732226514.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 122,480

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $35 to $35.89, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
November 20, 2024 Filed Nov 21, 2024 22:02 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,947 $35.84 $428,180.48
Disclosure

SEC source: 0001850580-24-000008 · wk-form4_1732226514.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 133,224

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
August 23, 2024 Filed Aug 27, 2024 20:48 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 10,776 $35.00 $377,160.00
Disclosure

SEC source: 0001850580-24-000007 · wk-form4_1724791702.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 145,171

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

Read SEC document
August 20, 2024 Filed Aug 22, 2024 20:46 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,914 $34.33 $409,007.62
Disclosure

SEC source: 0001850580-24-000006 · wk-form4_1724359577.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 155,947

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
June 03, 2024 Filed Jun 5, 2024 22:11 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 425 $36.73 $15,610.25
Disclosure

SEC source: 0001850580-24-000005 · wk-form4_1717625462.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 167,861

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F2 · shares: Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan, as amended, on May 31, 2024.

Read SEC document
May 22, 2024 Filed May 22, 2024 21:34 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 26,718 $36.62 $978,410.49
Disclosure

SEC source: 0001850580-24-000004 · wk-form4_1716413654.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 167,861

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $36.365 to $36.97, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
May 20, 2024 Filed May 22, 2024 21:34 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 12,013 $37.36 $448,805.68
Disclosure

SEC source: 0001850580-24-000004 · wk-form4_1716413654.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 194,579

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
March 15, 2024 Filed Mar 19, 2024 21:13 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 7,730 $37.52 $290,029.60
Disclosure

SEC source: 0001850580-24-000003 · wk-form4_1710882819.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 206,592

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
March 07, 2024 Filed Mar 11, 2024 21:45 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 45,286 $0.00 $0.00
Disclosure

SEC source: 0001918455-24-000003 · wk-form4_1710193526.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 214,322

F1 · shares: On January 25, 2023, the Reporting Person was granted performance-based restricted stock units covering 34,167 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 7, 2024, the performance criteria were met, resulting in 45,286 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2024; and 6.25% of the shares will vest quarterly thereafter until fully vested.

Read SEC document
February 20, 2024 Filed Feb 22, 2024 21:41 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 10,435 $37.01 $386,199.35
Disclosure

SEC source: 0001850580-24-000002 · wk-form4_1708638055.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 169,036

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
January 31, 2024 Filed Feb 2, 2024 22:19 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 42,192 $0.00 $0.00
Disclosure

SEC source: 0001850580-24-000001 · wk-form4_1706912355.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 179,471

F1 · shares: Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

F2 · balance_after: Includes 192 shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on November 30, 2023.

Read SEC document
November 22, 2023 Filed Nov 22, 2023 22:55 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 1,182 $46.71 $55,215.95
Disclosure

SEC source: 0001850580-23-000010 · wk-form4_1700693704.xml · nonDerivative · entry 5

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 137,087

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 18, 2023.

F6 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $46.68 to $46.90, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
November 22, 2023 Filed Nov 22, 2023 22:55 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 19,494 $45.89 $894,503.63
Disclosure

SEC source: 0001850580-23-000010 · wk-form4_1700693704.xml · nonDerivative · entry 4

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 138,269

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 18, 2023.

F5 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $45.62 to $46.58, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
November 22, 2023 Filed Nov 22, 2023 22:55 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 10,993 $45.24 $497,350.80
Disclosure

SEC source: 0001850580-23-000010 · wk-form4_1700693704.xml · nonDerivative · entry 3

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 157,763

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 18, 2023.

F4 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $44.61 to $45.61, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
November 21, 2023 Filed Nov 22, 2023 22:55 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 25,402 $45.75 $1,162,078.00
Disclosure

SEC source: 0001850580-23-000010 · wk-form4_1700693704.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 168,756

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 18, 2023.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $45.37 to $46.25, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Read SEC document
November 20, 2023 Filed Nov 22, 2023 22:55 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 11,051 $46.34 $512,103.34
Disclosure

SEC source: 0001850580-23-000010 · wk-form4_1700693704.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 194,158

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

Read SEC document
August 20, 2023 Filed Aug 22, 2023 21:35 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 10,956 $41.05 $449,743.80
Disclosure

SEC source: 0001850580-23-000009 · wk-form4_1692740122.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 205,209

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

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July 31, 2023 Filed Aug 2, 2023 20:20 UTC YELP INC YELP · Entity 1782 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 18,850 $0.00 Strike: $35.51 $0.00
Disclosure

SEC source: 0001850580-23-000008 · wk-form4_1691007590.xml · derivative · entry 3

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 18,850 shares

Expires 2029-01-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: Fully vested.

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July 31, 2023 Filed Aug 2, 2023 20:20 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 18,850 $45.51 $857,863.50
Disclosure

SEC source: 0001850580-23-000008 · wk-form4_1691007590.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 216,165

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.

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July 31, 2023 Filed Aug 2, 2023 20:20 UTC YELP INC YELP · Entity 1782 Exercise / conversionCommon Stock 18,850 $35.51 $669,363.50
Disclosure

SEC source: 0001850580-23-000008 · wk-form4_1691007590.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 235,015

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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June 01, 2023 Filed Jun 5, 2023 23:58 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 486 $33.08 $16,076.88
Disclosure

SEC source: 0001850580-23-000007 · wk-form4_1686009499.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 216,165

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.

F2 · shares: Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on May 31, 2023.

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May 22, 2023 Filed May 22, 2023 21:57 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 10,181 $32.31 $328,922.66
Disclosure

SEC source: 0001850580-23-000006 · wk-form4_1684792662.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 216,165

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $31.9 to $32.66, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

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May 20, 2023 Filed May 22, 2023 21:57 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 10,844 $32.74 $355,032.56
Disclosure

SEC source: 0001850580-23-000006 · wk-form4_1684792662.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 226,346

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

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March 21, 2023 Filed Mar 23, 2023 21:19 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 7,121 $30.00 $213,630.00
Disclosure

SEC source: 0001850580-23-000005 · wf-form4_167960637538353.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 237,190

F1 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.

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March 15, 2023 Filed Mar 17, 2023 23:55 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 3,700 $29.17 $107,929.00
Disclosure

SEC source: 0001850580-23-000004 · wf-form4_167909728912685.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 244,311

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

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March 06, 2023 Filed Mar 10, 2023 21:38 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 21,364 $0.00 $0.00
Disclosure

SEC source: 0001850580-23-000003 · wf-form4_167848428120199.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 248,011

F1 · shares: On February 14, 2022, the Reporting Person was granted performance-based restricted stock units covering 25,786 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 6, 2023, the performance criteria were met, resulting in 21,364 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2023; and 6.25% of the shares will vest quarterly thereafter until fully vested.

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February 21, 2023 Filed Feb 22, 2023 22:50 UTC YELP INC YELP · Entity 1782 SaleCommon Stock 12,153 $30.24 $367,561.41
Disclosure

SEC source: 0001850580-23-000002 · wf-form4_167710620835124.xml · nonDerivative · entry 2

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 226,647

F2 · shares: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.

F3 · price: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $30.01 to $30.35, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

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February 20, 2023 Filed Feb 22, 2023 22:50 UTC YELP INC YELP · Entity 1782 Tax withholdingCommon Stock 10,260 $30.79 $315,905.40
Disclosure

SEC source: 0001850580-23-000002 · wf-form4_167710620835124.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 238,800

F1 · shares: Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.

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January 25, 2023 Filed Jan 28, 2023 01:09 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 69,974 $0.00 $0.00
Disclosure

SEC source: 0001209191-23-005375 · doc4.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 250,700

F1 · shares: Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

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January 25, 2023 Filed Feb 13, 2023 22:55 UTC Amendment YELP INC YELP · Entity 1782 GrantCommon Stock 68,334 $0.00 $0.00
Disclosure

SEC source: 0001850580-23-000001 · wf-form4a_167632890997293.xml · nonDerivative · entry 1

Eaton Sam · CIK 0001850580 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 249,060

F1 · shares: Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.