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Lowrey Maria Vilchez

Disclosed activity across 1 company

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34713
SEC CIK
0001943064

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Direct Digital Holdings, Inc.DRCT · Entity 2630Chief Growth OfficerAugust 22, 2025June 29, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Direct Digital Holdings, Inc.

Report date August 22, 2025 · Filed June 29, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect89 Reported balance After 2025-08-22 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2025-08-22 · Exercise / conversion · Acquired 19 · Balance 89

F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect83 Reported balance After 2025-08-22 transaction · row 2 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 2 · 2025-08-22 · Tax withholding · Disposed 6 · Balance 83

F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

F3: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect185 Reported balance After 2026-01-24 transaction · row 3 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 3 · 2026-01-24 · Exercise / conversion · Acquired 102 · Balance 185

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect154 Reported balance After 2026-01-24 transaction · row 4 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 4 · 2026-01-24 · Tax withholding · Disposed 31 · Balance 154

F3: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect164 Reported balance After 2026-03-20 transaction · row 5 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 5 · 2026-03-20 · Exercise / conversion · Acquired 10 · Balance 164

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect160 Reported balance After 2026-03-20 transaction · row 6 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 6 · 2026-03-20 · Tax withholding · Disposed 4 · Balance 160

F3: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect193 Reported balance After 2026-04-01 transaction · row 7 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 7 · 2026-04-01 · Exercise / conversion · Acquired 33 · Balance 193

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Class A Common Stock, par value $0.001 per shareSEC Table I · non-derivativeDirect183 Reported balance After 2026-04-01 transaction · row 8 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 8 · 2026-04-01 · Tax withholding · Disposed 10 · Balance 183

F3: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect0 Reported balance After 2025-08-22 transaction · row 9 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 9 · 2025-08-22 · Exercise / conversion · Disposed 19 · Balance 0

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F5: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect0 Reported balance After 2026-01-24 transaction · row 10 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 10 · 2026-01-24 · Exercise / conversion · Disposed 102 · Balance 0

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F6: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect0 Reported balance After 2026-03-20 transaction · row 11 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 11 · 2026-03-20 · Exercise / conversion · Disposed 10 · Balance 0

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F7: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect68 Reported balance After 2026-04-01 transaction · row 13 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 13 · 2026-04-01 · Exercise / conversion · Disposed 33 · Balance 68

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F9: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Employee Stock Options (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $3.32 · Expires 2036-03-24Direct4,375 Reported balance After 2026-03-24 transaction · row 12 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 12 · 2026-03-24 · Grant · Acquired 4,375 · Balance 4,375

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F8: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027.

Filing footnotes · ownership attribution and instrument terms

F1: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

F2: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F3: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F5: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F6: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F7: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F8: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027.

F9: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
April 01, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 33 $0.00 $0.00
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · derivative · entry 13

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 68

Underlying: Class A Common Stock, par value $0.001 per share · 33 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F9 · shares: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F9 · derivative.exercise_date: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F9 · derivative.expiration_date: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F9 · derivative.underlying_shares: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F9 · balance_after: On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Read SEC document
April 01, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock, par value $0.001 per share 10 $3.34 $33.40
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 8

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 183

F3 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F4 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Read SEC document
April 01, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock, par value $0.001 per share 33 Not disclosed Not disclosed
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 7

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 193

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Read SEC document
March 24, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantEmployee Stock Options (right to buy) · Derivative 4,375 $0.00 Strike: $3.32 $0.00
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · derivative · entry 12

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,375

Underlying: Class A Common Stock, par value $0.001 per share · 4,375 shares

Expires 2036-03-24

F4 · derivative.exercise_price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F8 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on March 24, 2027.

F4 · derivative.underlying_shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F4 · balance_after: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Read SEC document
March 20, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 10 $0.00 $0.00
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · derivative · entry 11

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock, par value $0.001 per share · 10 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F7 · shares: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F7 · derivative.exercise_date: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F7 · derivative.expiration_date: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F7 · derivative.underlying_shares: On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Read SEC document
March 20, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock, par value $0.001 per share 4 $3.32 $13.28
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 6

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 160

F3 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F4 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Read SEC document
March 20, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock, par value $0.001 per share 10 Not disclosed Not disclosed
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 5

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 164

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Read SEC document
January 24, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 102 $0.00 $0.00
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · derivative · entry 10

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock, par value $0.001 per share · 102 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F6 · shares: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F6 · derivative.exercise_date: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F6 · derivative.expiration_date: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F6 · derivative.underlying_shares: On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Read SEC document
January 24, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock, par value $0.001 per share 31 $16.48 $510.88
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 4

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 154

F3 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F4 · price: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

Read SEC document
January 24, 2026 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock, par value $0.001 per share 102 Not disclosed Not disclosed
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 3

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 185

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · shares: The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.

F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

Read SEC document
August 22, 2025 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 19 $0.00 $0.00
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · derivative · entry 9

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock, par value $0.001 per share · 19 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F5 · shares: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F5 · derivative.exercise_date: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F5 · derivative.expiration_date: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

F5 · derivative.underlying_shares: On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Read SEC document
August 22, 2025 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock, par value $0.001 per share 6 $84.40 $506.40
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 83

F1 · shares: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

F3 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.

F1 · price: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

Read SEC document
August 22, 2025 Filed Jun 29, 2026 21:07 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock, par value $0.001 per share 19 Not disclosed Not disclosed
Disclosure

SEC source: 0001943064-26-000003 · wk-form4_1782767264.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 89

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

F2 · price: Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.

F1 · balance_after: On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.

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April 01, 2025 Filed Apr 4, 2025 21:48 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantEmployee Stock Options (right to buy) · Derivative 22,500 $0.00 Strike: $0.64 $0.00
Disclosure

SEC source: 0001628280-25-016869 · wk-form4_1743803292.xml · derivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,500

Underlying: Class A Common Stock, par value $0.001 per share · 22,500 shares

Expires 2035-04-01

F3 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on April 1, 2026.

Read SEC document
April 01, 2025 Filed Apr 4, 2025 21:48 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantRestricted Stock Units · Derivative 22,500 $0.00 $0.00
Disclosure

SEC source: 0001628280-25-016869 · wk-form4_1743803292.xml · derivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,500

Underlying: Class A Common Stock, par value $0.001 per share · 22,500 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F2 · derivative.expiration_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
March 20, 2025 Filed Mar 27, 2025 23:56 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 2,105 $0.00 $0.00
Disclosure

SEC source: 0001628280-25-015297 · wk-form4_1743119795.xml · derivative · entry 3

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,105

Underlying: Class A Common Stock, par value $0.001 per share · 2,105 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F3 · derivative.exercise_date: On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F3 · derivative.expiration_date: On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
March 20, 2025 Filed Mar 27, 2025 23:56 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock, par value $0.001 per share 625 $0.79 $493.75
Disclosure

SEC source: 0001628280-25-015297 · wk-form4_1743119795.xml · nonDerivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,020

F2 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,105 shares.

Read SEC document
March 20, 2025 Filed Mar 27, 2025 23:56 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock, par value $0.001 per share 2,105 Not disclosed Not disclosed
Disclosure

SEC source: 0001628280-25-015297 · wk-form4_1743119795.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,645

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

Read SEC document
January 24, 2025 Filed Jan 28, 2025 21:34 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantEmployee Stock Options (right to buy) · Derivative 22,500 $0.00 Strike: $1.38 $0.00
Disclosure

SEC source: 0001628280-25-002802 · wk-form4_1738100056.xml · derivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,500

Underlying: Class A Common Stock, par value $0.001 per share · 22,500 shares

Expires 2035-01-24

F3 · derivative.exercise_date: This option will vest one year from the date of grant conditioned on continued employment as of the vesting date.

Read SEC document
January 24, 2025 Filed Jan 28, 2025 21:34 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantRestricted Stock Units · Derivative 22,500 $0.00 $0.00
Disclosure

SEC source: 0001628280-25-002802 · wk-form4_1738100056.xml · derivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,500

Underlying: Class A Common Stock, par value $0.001 per share · 22,500 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date.

F2 · derivative.expiration_date: Grant of restricted stock units under the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan. The restricted stock units will vest one year from the date of grant conditioned on continued employment as of the vesting date.

Read SEC document
September 12, 2024 Filed Sep 13, 2024 20:01 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock 950 $3.25 $3,087.50
Disclosure

SEC source: 0001104659-24-099744 · tm2423991-1_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,540

F1 · shares: Represents shares withheld to satisfy tax liabilities associated with the previously reported vesting of restricted stock units for 3,900 shares on August 22, 2024.

Read SEC document
August 22, 2024 Filed Aug 27, 2024 00:39 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 3,900 $0.00 $0.00
Disclosure

SEC source: 0001104659-24-092988 · tm2422704-1_4seq1.xml · derivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,900

Underlying: Class A Common Stock, par value $0.001 per share · 3,900 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: On August 22, 2022, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F2 · derivative.expiration_date: On August 22, 2022, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
August 22, 2024 Filed Aug 27, 2024 00:39 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock 3,900 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-24-092988 · tm2422704-1_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,490

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

Read SEC document
April 01, 2024 Filed Aug 27, 2024 20:30 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock 513 $15.24 $7,818.12
Disclosure

SEC source: 0001104659-24-093451 · tm2422704-2_4seq1.xml · nonDerivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,590

F3 · shares: Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,105 shares.

Read SEC document
March 20, 2024 Filed Aug 27, 2024 20:30 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 2,105 $0.00 $0.00
Disclosure

SEC source: 0001104659-24-093451 · tm2422704-2_4seq1.xml · derivative · entry 3

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock, par value $0.001 per share · 4,210 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F4 · derivative.exercise_date: On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F4 · derivative.expiration_date: On March 20, 2023, the reporting person was granted 6,315 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
March 20, 2024 Filed Aug 27, 2024 20:30 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock 2,105 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-24-093451 · tm2422704-2_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,103

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · balance_after: Due to administrative error, the number of non-derivative securities beneficially owned by the Reporting Person was incorrectly reported as 10,053 instead of 9,998 on a Form 4 filed on March 20, 2024. This column reflects the corrected balance, as effected by the transactions reported on this Form 4.

Read SEC document
March 18, 2024 Filed Mar 20, 2024 21:56 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock 2,780 $28.87 $80,258.60
Disclosure

SEC source: 0001104659-24-036803 · tm249373-3_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,053

Read SEC document
March 11, 2024 Filed Mar 13, 2024 21:02 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantClass A Common Stock 10,090 $0.00 $0.00
Disclosure

SEC source: 0001104659-24-033999 · tm248688-4_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,833

F1 · kind: Represents an award of fully vested shares of the Class A Common Stock, par value $0.001 per share ("Class A Common Stock") of Direct Digital Holdings, Inc. (the "Issuer") granted to the Reporting Person in lieu of annual incentive cash awards earned by the Reporting Person for the fiscal year ended December 31, 2023 under the Issuer's 2022 Omnibus Incentive Plan.

Read SEC document
August 22, 2023 Filed Aug 24, 2023 01:33 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionRestricted Stock Units · Derivative 3,900 $0.00 $0.00
Disclosure

SEC source: 0001104659-23-094632 · tm2324608-4_4seq1.xml · derivative · entry 3

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,800

Underlying: Class A Common Stock, par value $0.001 per share · 3,900 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: On August 22, 2023, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% will vest on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F2 · derivative.expiration_date: On August 22, 2023, the reporting person was granted 11,700 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% will vest on August 22, 2024, and the remaining balance of 34% of the restricted stock units will vest on August 22, 2025. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
August 22, 2023 Filed Aug 24, 2023 01:33 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Tax withholdingClass A Common Stock 1,157 $2.32 $2,684.24
Disclosure

SEC source: 0001104659-23-094632 · tm2324608-4_4seq1.xml · nonDerivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,743

Read SEC document
August 22, 2023 Filed Aug 24, 2023 01:33 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 Exercise / conversionClass A Common Stock 3,900 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-23-094632 · tm2324608-4_4seq1.xml · nonDerivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

Read SEC document
March 20, 2023 Filed Mar 22, 2023 21:00 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantEmployee Stock Options (right to buy) · Derivative 6,315 $0.00 Strike: $3.96 $0.00
Disclosure

SEC source: 0001104659-23-035650 · tm2310255-2_4seq1.xml · derivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,315

Underlying: Class A Common Stock, par value $0.001 per share · 6,315 shares

Expires 2033-03-20

F3 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on March 20, 2024.

Read SEC document
March 20, 2023 Filed Mar 22, 2023 21:00 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantRestricted Stock Units · Derivative 6,315 $0.00 $0.00
Disclosure

SEC source: 0001104659-23-035650 · tm2310255-2_4seq1.xml · derivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,315

Underlying: Class A Common Stock, par value $0.001 per share · 6,315 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: The restricted stock units will vest in three equal annual installments, beginning on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F2 · derivative.expiration_date: The restricted stock units will vest in three equal annual installments, beginning on March 20, 2024. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document
August 22, 2022 Filed Aug 23, 2022 20:35 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantEmployee Stock Options (right to buy) · Derivative 11,700 $0.00 Strike: $2.95 $0.00
Disclosure

SEC source: 0001104659-22-093724 · tm2224283d1_4.xml · derivative · entry 2

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,700

Underlying: Class A Common Stock, par value $0.001 per share · 11,700 shares

Expires 2032-08-22

F3 · derivative.exercise_date: This option is scheduled to vest in three equal annual installments beginning on August 22, 2023.

Read SEC document
August 22, 2022 Filed Aug 23, 2022 20:35 UTC Direct Digital Holdings, Inc. DRCT · Entity 2630 GrantRestricted Stock Units · Derivative 11,700 $0.00 $0.00
Disclosure

SEC source: 0001104659-22-093724 · tm2224283d1_4.xml · derivative · entry 1

Lowrey Maria Vilchez · CIK 0001943064 · Chief Growth Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,700

Underlying: Class A Common Stock, par value $0.001 per share · 11,700 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

F2 · derivative.exercise_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

F2 · derivative.expiration_date: The restricted stock units will vest in three annual installments, with 33% to vest on each of the first and second anniversary of the grant date and the remaining 34% to vest on the third anniversary of the grant date. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.