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MADDEN LARRY

Disclosed activity across 1 company

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23676
SEC CIK
0001284309

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Viant Technology Inc.DSP · Entity 5081Chief Financial OfficerOctober 13, 2026October 15, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Viant Technology Inc.

Report date October 13, 2026 · Filed October 15, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect322,000 Reported balance After 2026-10-13 transaction · row 1
1 source row

Row 1 · 2026-10-13 · Sale · Disposed 20,711 · Balance 322,000

F1: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 17, 2026.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.93 to $13.31. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Filing footnotes · ownership attribution and instrument terms

F1: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 17, 2026.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.93 to $13.31. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
October 13, 2026 Filed Oct 15, 2026 00:30 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 20,711 $13.14 $272,059.70
Disclosure

SEC source: 0001284309-26-000030 · wk-form4_1792024248.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 322,000

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 17, 2026.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.93 to $13.31. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
September 10, 2026 Filed Sep 14, 2026 23:27 UTC Viant Technology Inc. DSP · Entity 5081 Tax withholdingClass A Common Stock 24,016 $12.74 $305,963.84
Disclosure

SEC source: 0001284309-26-000025 · wk-form4_1789428449.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 374,355

F1 · shares: Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 44,513 restricted stock units on September 10, 2026. These shares were neither issued to nor sold by the Reporting Person.

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August 11, 2026 Filed Aug 13, 2026 22:25 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,431 $13.68 $19,570.07
Disclosure

SEC source: 0001284309-26-000023 · wk-form4_1786659945.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 398,371

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.66 to $13.70. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 11, 2026 Filed Aug 13, 2026 22:25 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 26,020 $13.03 $338,944.33
Disclosure

SEC source: 0001284309-26-000023 · wk-form4_1786659945.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 399,802

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.51 to $13.455. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 23, 2026 Filed Jul 27, 2026 23:23 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 2,814 $10.69 $30,069.56
Disclosure

SEC source: 0001284309-26-000021 · wk-form4_1785194610.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 425,822

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.58 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 08, 2026 Filed Jul 9, 2026 00:41 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 11,273 $12.69 $143,109.61
Disclosure

SEC source: 0001284309-26-000019 · wk-form4_1783557699.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 428,636

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.43 to $12.845. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 07, 2026 Filed Jul 9, 2026 00:41 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 9,149 $12.86 $117,664.37
Disclosure

SEC source: 0001284309-26-000019 · wk-form4_1783557699.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 439,909

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.69 to $13.00. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 06, 2026 Filed Jul 9, 2026 00:41 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 10,097 $12.78 $128,999.27
Disclosure

SEC source: 0001284309-26-000019 · wk-form4_1783557699.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 449,058

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.61 to $13.01. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
June 15, 2026 Filed Jun 16, 2026 00:41 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 25,376 $11.10 $281,673.60
Disclosure

SEC source: 0001828791-26-000059 · wk-form4_1781570516.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 459,155

F1 · kind: Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover estimated taxes associated with the vesting and settlement of restricted stock units.

Read SEC document
June 08, 2026 Filed Jun 9, 2026 00:23 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 14,670 $12.10 $177,479.13
Disclosure

SEC source: 0001284309-26-000016 · wk-form4_1780964583.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 484,531

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.01 to $12.32. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
June 05, 2026 Filed Jun 9, 2026 00:23 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 18,663 $12.24 $228,483.64
Disclosure

SEC source: 0001284309-26-000016 · wk-form4_1780964583.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 499,201

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.05 to $12.895. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
May 11, 2026 Filed May 12, 2026 21:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 3,471 $11.95 $41,463.18
Disclosure

SEC source: 0001284309-26-000014 · wk-form4_1778621279.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 517,864

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.86 to $12.015. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
May 11, 2026 Filed May 12, 2026 21:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,826 $11.29 $156,105.22
Disclosure

SEC source: 0001284309-26-000014 · wk-form4_1778621279.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 521,335

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.86 to $11.82. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
May 08, 2026 Filed May 12, 2026 21:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 18,538 $11.85 $219,671.59
Disclosure

SEC source: 0001284309-26-000014 · wk-form4_1778621279.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 535,161

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.31 to $12.09. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 23, 2026 Filed Apr 24, 2026 01:03 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 12,782 $10.16 $129,881.74
Disclosure

SEC source: 0001284309-26-000012 · wk-form4_1776992601.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 553,699

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.05 to $10.315. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 22, 2026 Filed Apr 24, 2026 01:03 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,263 $10.74 $142,427.38
Disclosure

SEC source: 0001284309-26-000012 · wk-form4_1776992601.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 566,481

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.39 to $10.955. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 21, 2026 Filed Apr 24, 2026 01:03 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,283 $10.91 $144,929.48
Disclosure

SEC source: 0001284309-26-000012 · wk-form4_1776992601.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 579,744

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.43. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 06, 2026 Filed Apr 7, 2026 21:14 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 7,297 $11.31 $82,517.39
Disclosure

SEC source: 0001284309-26-000010 · wk-form4_1775596442.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 593,027

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.165 to $11.505. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 02, 2026 Filed Apr 3, 2026 20:03 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 10,131 $10.94 $110,880.76
Disclosure

SEC source: 0001284309-26-000008 · wk-form4_1775246594.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 600,324

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.63 to $11.12. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
April 01, 2026 Filed Apr 3, 2026 20:03 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 7,410 $11.27 $83,536.64
Disclosure

SEC source: 0001284309-26-000008 · wk-form4_1775246594.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 610,455

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.165 to $11.44. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
March 15, 2026 Filed Mar 17, 2026 20:12 UTC Viant Technology Inc. DSP · Entity 5081 GrantClass A Common Stock 249,258 $0.00 $0.00
Disclosure

SEC source: 0001284309-26-000006 · wk-form4_1773778340.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 617,865

F3 · shares: Grant of restricted stock units ("RSUs") which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.

Read SEC document
March 13, 2026 Filed Mar 17, 2026 20:12 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,658 $13.03 $21,607.39
Disclosure

SEC source: 0001284309-26-000006 · wk-form4_1773778340.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 368,607

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.06. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
March 10, 2026 Filed Mar 12, 2026 22:35 UTC Viant Technology Inc. DSP · Entity 5081 Tax withholdingClass A Common Stock 35,289 $10.50 $370,534.50
Disclosure

SEC source: 0001284309-26-000004 · wk-form4_1773354942.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 370,265

F1 · shares: Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 65,408 restricted stock units on March 10th, 2026. These shares were neither issued to nor sold by the Reporting Person.

Read SEC document
January 22, 2026 Filed Jan 26, 2026 22:23 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 4,224 $13.09 $55,285.82
Disclosure

SEC source: 0001284309-26-000002 · wk-form4_1769466224.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 405,554

F1 · kind: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.175. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
December 17, 2025 Filed Dec 19, 2025 01:59 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,477 $11.70 $157,734.81
Disclosure

SEC source: 0001284309-25-000012 · wk-form4_1766109567.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 409,778

F1 · shares: Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.

Read SEC document
September 15, 2025 Filed Sep 17, 2025 22:37 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,006 $9.73 $126,514.56
Disclosure

SEC source: 0001284309-25-000010 · wk-form4_1758148661.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 423,255

F1 · kind: Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.

Read SEC document
June 13, 2025 Filed Jun 14, 2025 01:09 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 13,265 $13.08 $173,477.02
Disclosure

SEC source: 0001628280-25-031439 · wk-form4_1749863388.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 436,261

F1 · kind: Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.

Read SEC document
March 18, 2025 Filed Mar 19, 2025 01:26 UTC Viant Technology Inc. DSP · Entity 5081 GrantClass A Common Stock 50,975 $0.00 $0.00
Disclosure

SEC source: 0001284309-25-000005 · wk-form4_1742347609.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 449,526

F2 · shares: Grant of RSUs which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.

Read SEC document
March 15, 2025 Filed Mar 19, 2025 01:26 UTC Viant Technology Inc. DSP · Entity 5081 GrantClass A Common Stock 112,423 $0.00 $0.00
Disclosure

SEC source: 0001284309-25-000005 · wk-form4_1742347609.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 398,551

F1 · shares: Grant of restricted stock units ("RSUs") which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.

Read SEC document
March 10, 2025 Filed Mar 11, 2025 21:00 UTC Viant Technology Inc. DSP · Entity 5081 Tax withholdingClass A Common Stock 58,212 $13.32 $775,383.84
Disclosure

SEC source: 0001284309-25-000004 · wk-form4_1741726846.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 286,128

F1 · shares: Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 108,098 restricted stock units on March 10, 2025. These shares were neither issued to nor sold by the Reporting Person.

Read SEC document
February 05, 2025 Filed Feb 7, 2025 21:59 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 14,284 $23.12 $330,234.65
Disclosure

SEC source: 0001284309-25-000003 · wk-form4_1738965578.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 344,340

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.74 to $23.44. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
January 02, 2025 Filed Jan 3, 2025 22:04 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 14,284 $18.76 $267,994.98
Disclosure

SEC source: 0001284309-25-000001 · wk-form4_1735941845.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 358,624

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.27 to $19.17. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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December 10, 2024 Filed Dec 12, 2024 21:15 UTC Viant Technology Inc. DSP · Entity 5081 Tax withholdingClass A Common Stock 5,442 $21.37 $116,295.54
Disclosure

SEC source: 0001284309-24-000027 · wk-form4_1734038151.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 372,908

F1 · shares: Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 10,124 restricted stock units on December 10th, 2024. These shares were neither issued to nor sold by the Reporting Person.

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December 04, 2024 Filed Dec 5, 2024 21:39 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 14,284 $19.51 $278,695.12
Disclosure

SEC source: 0001284309-24-000024 · wk-form4_1733434748.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 378,350

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.12 to $19.745. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 18, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 3,917 $17.44 $68,321.10
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 6

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 392,634

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.33 to $17.63. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 18, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 18,587 $16.94 $314,821.03
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 5

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 396,551

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.325 to $17.32. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 15, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 45,969 $15.75 $723,800.29
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 4

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 415,138

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.36 to $16.18. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 14, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 4,262 $16.20 $69,048.66
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 461,107

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.97 to $16.42. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 14, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 48,019 $15.28 $733,917.59
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 465,369

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.94 to $15.86. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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November 14, 2024 Filed Nov 19, 2024 00:51 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 14,962 $14.61 $218,584.35
Disclosure

SEC source: 0001284309-24-000023 · wk-form4_1731977478.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 513,388

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.94 to $14.915. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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October 28, 2024 Filed Oct 30, 2024 23:20 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,498 $11.57 $17,338.90
Disclosure

SEC source: 0001284309-24-000021 · wk-form4_1730330409.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 528,350

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.46 to $11.63. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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October 11, 2024 Filed Oct 11, 2024 21:38 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 2,768 $11.23 $31,097.93
Disclosure

SEC source: 0001284309-24-000020 · wk-form4_1728682684.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 529,848

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.15 to $11.28. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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October 10, 2024 Filed Oct 11, 2024 21:38 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,089 $11.06 $12,045.76
Disclosure

SEC source: 0001284309-24-000020 · wk-form4_1728682684.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 532,616

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.01 to $11.13. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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October 09, 2024 Filed Oct 11, 2024 21:38 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,953 $11.19 $21,858.95
Disclosure

SEC source: 0001284309-24-000020 · wk-form4_1728682684.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 533,705

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.16 to $11.24. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 24, 2024 Filed Sep 25, 2024 01:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 2,776 $11.15 $30,959.34
Disclosure

SEC source: 0001284309-24-000018 · wk-form4_1727227678.xml · nonDerivative · entry 3

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 535,658

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.25. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 23, 2024 Filed Sep 25, 2024 01:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 3,084 $11.05 $34,081.59
Disclosure

SEC source: 0001284309-24-000018 · wk-form4_1727227678.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 538,434

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.16. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 20, 2024 Filed Sep 25, 2024 01:28 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 1,116 $11.02 $12,295.75
Disclosure

SEC source: 0001284309-24-000018 · wk-form4_1727227678.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 541,518

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.05. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 10, 2024 Filed Sep 12, 2024 20:20 UTC Viant Technology Inc. DSP · Entity 5081 Tax withholdingClass A Common Stock 14,005 $10.07 $141,030.35
Disclosure

SEC source: 0001284309-24-000016 · wk-form4_1726172429.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 542,634

F1 · shares: Shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 26,055 restricted stock units on September 10th, 2024. These shares were neither issued to nor sold by the Reporting Person.

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August 26, 2024 Filed Aug 27, 2024 20:12 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 3,263 $11.12 $36,284.56
Disclosure

SEC source: 0001284309-24-000014 · wk-form4_1724789543.xml · nonDerivative · entry 2

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 556,639

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.01 to $11.25. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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August 23, 2024 Filed Aug 27, 2024 20:12 UTC Viant Technology Inc. DSP · Entity 5081 SaleClass A Common Stock 3,885 $11.16 $43,356.60
Disclosure

SEC source: 0001284309-24-000014 · wk-form4_1724789543.xml · nonDerivative · entry 1

MADDEN LARRY · CIK 0001284309 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 559,902

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.04 to $11.34. The Reporting Person undertakes to provide Viant Technology Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.