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COYNE JEFFREY B

Disclosed activity across 2 companies

Tapewire entity
22912
SEC CIK
0001213184

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093GENERAL COUNSEL AND SECRETARYAugust 15, 2026August 18, 2026
Veritone, Inc.VERI · Entity 6925EVP, General Counsel & SecFebruary 11, 2021February 13, 2021

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date August 15, 2026 · Filed August 18, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect577,582 Ending reported balance After 2026-08-15 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2026-08-15 · Tax withholding · Disposed 2,187 · Balance 589,577

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 2 · 2026-08-15 · Tax withholding · Disposed 2,542 · Balance 587,035

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 3 · 2026-08-15 · Tax withholding · Disposed 5,224 · Balance 581,811

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Row 4 · 2026-08-15 · Tax withholding · Disposed 4,229 · Balance 577,582

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Filing footnotes · ownership attribution and instrument terms

F1: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Veritone, Inc.

Report date February 11, 2021 · Filed February 13, 2021

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect145,010 Reported balance After 2021-02-11 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2021-02-11 · Grant · Acquired 9,689 · Balance 145,010

F1: Consists of restricted stock units representing the right to receive upon vesting a total of 9,689 shares of the issuer's common stock. All such restricted stock units will vest on the first anniversary of the grant date, subject to the continuous service of reporting person with the issuer.

F2: Includes a total of 2,000 shares acquired by reporting person through the Employee Stock Purchase Plan of the issuer on July 31, 2020 and January 29, 2021.

Filing footnotes · ownership attribution and instrument terms

F1: Consists of restricted stock units representing the right to receive upon vesting a total of 9,689 shares of the issuer's common stock. All such restricted stock units will vest on the first anniversary of the grant date, subject to the continuous service of reporting person with the issuer.

F2: Includes a total of 2,000 shares acquired by reporting person through the Employee Stock Purchase Plan of the issuer on July 31, 2020 and January 29, 2021.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 15, 2024 Filed Feb 17, 2024 01:57 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 560 $15.29 $8,562.40
Disclosure

SEC source: 0001818383-24-000002 · wk-form4_1708135068.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 153,267

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
February 15, 2024 Filed Feb 17, 2024 01:57 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,365 $0.00 $0.00
Disclosure

SEC source: 0001818383-24-000002 · wk-form4_1708135068.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 153,827

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · derivative · entry 10

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,894

Underlying: Class A Common Stock · 6,544 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F9 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F9 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,566

Underlying: Class A Common Stock · 509 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F7 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F7 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · derivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 8,194

Underlying: Class A Common Stock · 1,366 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F5 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F5 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,567 $9.56 $24,540.52
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 152,462

F3 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,263 $9.56 $21,634.28
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 155,029

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 157,292

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 177 $9.56 $1,692.12
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 150,748

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 150,925

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 473 $9.56 $4,521.88
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 150,416

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
November 15, 2023 Filed Nov 17, 2023 00:58 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000143 · wk-form4_1700182671.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 150,889

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 510 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · derivative · entry 11

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,075

Underlying: Class A Common Stock · 510 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F10 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F10 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · derivative · entry 10

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 65,438

Underlying: Class A Common Stock · 6,544 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F8 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F8 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,365 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,560

Underlying: Class A Common Stock · 1,365 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 177 $8.77 $1,552.29
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,523

F4 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 510 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,263 $8.77 $19,846.51
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,190

F4 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,453

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 473 $8.77 $4,148.21
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 144,909

F4 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,365 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 145,382

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,567 $8.77 $22,512.59
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 144,017

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,585

Underlying: Class A Common Stock · 509 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F10 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F10 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 6,543 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · derivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 71,982

Underlying: Class A Common Stock · 6,543 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F8 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F8 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · derivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,925

Underlying: Class A Common Stock · 1,366 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 177 $5.61 $992.97
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,151

F4 · shares: In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 149,328

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,263 $5.61 $12,695.43
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 148,819

F3 · shares: In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 6,543 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 151,082

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 473 $5.61 $2,653.53
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 144,539

F2 · shares: In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

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May 15, 2023 Filed May 17, 2023 17:40 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000080 · wf-form4_168434520956125.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 145,012

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

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May 15, 2023 Filed Aug 17, 2023 21:12 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,567 $5.61 $14,400.87
Disclosure

SEC source: 0001818383-23-000118 · wk-form4_1692306713.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,584

F1 · date: This transaction is being reported late due to an inadvertent administrative error.

F2 · shares: Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

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March 15, 2023 Filed Mar 17, 2023 20:40 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantClass A Common Stock 118,750 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000043 · wf-form4_167908564051352.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 143,646

F1 · shares: Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

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February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 510 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,094

Underlying: Class A Common Stock · 510 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F10 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F10 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

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February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · derivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,525

Underlying: Class A Common Stock · 6,544 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F8 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F8 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

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February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · derivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,291

Underlying: Class A Common Stock · 1,366 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

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February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 208 $14.37 $2,988.96
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,896

F4 · shares: In accordance with the terms of the RSU grant, 208 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

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February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 510 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,104

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,622 $14.37 $37,678.14
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,594

F3 · shares: In accordance with the terms of the RSU grant, 2,622 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,216

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 558 $14.37 $8,018.46
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,672

F2 · shares: In accordance with the terms of the RSU grant, 558 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 21:48 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 1,366 $0.00 $0.00
Disclosure

SEC source: 0001818383-23-000020 · wf-form4_167667044590604.xml · nonDerivative · entry 1

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,230

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 9

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,604

Underlying: Class A Common Stock · 509 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.

F10 · derivative.exercise_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F10 · derivative.expiration_date: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 8

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 85,069

Underlying: Class A Common Stock · 6,544 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F8 · derivative.exercise_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F8 · derivative.expiration_date: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 1,365 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · derivative · entry 7

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 13,657

Underlying: Class A Common Stock · 1,365 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.

F6 · derivative.exercise_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 177 $14.31 $2,532.87
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 6

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,864

F4 · shares: In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 509 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 5

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,041

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 2,263 $14.31 $32,383.53
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 4

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,532

F3 · shares: In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 6,544 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 3

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,795

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 15, 2022 Filed Nov 17, 2022 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 Tax withholdingClass A Common Stock 473 $14.31 $6,768.63
Disclosure

SEC source: 0001818383-22-000153 · wf-form4_166872622802957.xml · nonDerivative · entry 2

COYNE JEFFREY B · CIK 0001213184 · GENERAL COUNSEL AND SECRETARY

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,251

F2 · shares: In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.