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Green Jeffrey Terry

Disclosed activity across 1 company

Tapewire entity
22230
SEC CIK
0001671445

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752Director · President and CEO · 10% ownerSeptember 14, 2026September 16, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date September 14, 2026 · Filed September 16, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Employee Stock Option (Right to Buy)SEC Table II · derivative / convertible security · Conversion / exercise price $14.97 · Expires 2036-09-14Direct7,000,000 Reported balance After 2026-09-14 transaction · row 1 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 1 · 2026-09-14 · Grant · Acquired 7,000,000 · Balance 7,000,000

F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Filing footnotes · ownership attribution and instrument terms

F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
September 30, 2024 Filed Oct 3, 2024 00:32 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 224,000 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,501

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
September 30, 2024 Filed Oct 3, 2024 00:32 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 224,000 $68.29 $15,296,960.00
Disclosure

SEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 370,501

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 26, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 6,000 $111.72 $670,320.00
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 207,330

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.17 to $112.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 26, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,307 $110.57 $1,029,074.99
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 213,330

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.16 to $111.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 26, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 101,489 $109.35 $11,097,822.15
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 222,637

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $109.15 to $110.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 26, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 83,204 $108.87 $9,058,419.48
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 324,126

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.15 to $109.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 42,150 $0.00 Strike: $68.29 $0.00
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · derivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 18,729,850

Underlying: Class A Common Stock · 42,150 shares

Expires 2031-10-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors.

F12 · balance_after: The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,729,850 is at the highest level of 19,200,000 net of 470,150 shares exercised through the Transaction Date.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 42,150 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 407,330

F5 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 42,150 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 146,501

F5 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 42,150 $68.29 $2,878,423.50
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 188,651

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,745 $111.09 $527,122.05
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 365,180

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.01 to $111.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 25, 2024 Filed Sep 28, 2024 00:15 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 195,255 $110.53 $21,581,535.15
Disclosure

SEC source: 0001671933-24-000105 · wk-form4_1727482494.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 369,925

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.01 to $111.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 23, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,100 $110.04 $451,164.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 565,180

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $109.99 to $110.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 23, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 25,207 $109.14 $2,751,091.98
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 569,280

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.94 to $109.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 23, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 170,693 $108.58 $18,533,845.94
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 594,487

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.94 to $108.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 20,968 $0.00 Strike: $61.46 $0.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · derivative · entry 12

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 251,645

Underlying: Class A Common Stock · 20,968 shares

Expires 2033-04-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F12 · derivative.exercise_date: The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD") . One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 428,000 $0.00 Strike: $68.29 $0.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · derivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 18,772,000

Underlying: Class A Common Stock · 428,000 shares

Expires 2031-10-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors.

F11 · balance_after: The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date, and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,772,000 is at the highest level of 19,200,000 net of 428,000 shares exercised through the Transaction Date.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 84,381 $109.64 $9,251,532.84
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 765,180

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $109.53 to $110.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 115,619 $109.35 $12,642,937.65
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 849,561

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.53 to $109.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 448,968 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 965,180

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 448,968 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 146,501

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 20,968 $61.46 $1,288,693.28
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 595,469

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 20, 2024 Filed Sep 24, 2024 23:43 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 428,000 $68.29 $29,228,120.00
Disclosure

SEC source: 0001671933-24-000103 · wk-form4_1727221390.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 574,501

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 72,500 $0.00 Strike: $61.46 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · derivative · entry 13

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 272,613

Underlying: Class A Common Stock · 72,500 shares

Expires 2033-04-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: The option was granted on April 24, 2023, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 53,450 $0.00 Strike: $30.00 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · derivative · entry 12

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 53,450 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 97,270, 97,280 and 97,280 shares vested during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 93,950 shares vested during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

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August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 3,330 $0.00 Strike: $33.00 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · derivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 3,330 shares

Expires 2025-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_price: This option was previously reported as covering 333 shares at an exercise price of $330.01 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F7 · derivative.exercise_date: The option was granted on May 15, 2020, with a VCD of December 15, 2023. One-fifth (1/5th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,730 $0.00 Strike: $24.95 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · derivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 5,730 shares

Expires 2029-12-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 9, 2019, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 72,650 shares vested during each of the calendar years 2020, 2021 and 2022 and an aggregate of 68,650 shares vested during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

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August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 370 $0.00 Strike: $27.44 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · derivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 370 shares

Expires 2024-12-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 9, 2019, with a Vesting Commencement Date ("VCD") of December 9, 2022. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 135,380 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 516,212

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 135,380 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,501

F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 72,500 $61.46 $4,455,850.00
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 281,881

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 53,450 $30.00 $1,603,553.45
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 209,381

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 3,330 $33.00 $109,893.33
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 155,931

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 5,730 $24.95 $142,957.77
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 152,601

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 28, 2024 Filed Aug 30, 2024 21:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 370 $27.44 $10,154.28
Disclosure

SEC source: 0001671933-24-000101 · wk-form4_1725052851.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,871

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 26, 2024 Filed Aug 27, 2024 00:25 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 57,589 $104.75 $6,032,447.75
Disclosure

SEC source: 0001671933-24-000100 · wk-form4_1724718311.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 380,832

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.33 to $105.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 26, 2024 Filed Aug 27, 2024 00:25 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 225,840 $104.06 $23,500,910.40
Disclosure

SEC source: 0001671933-24-000100 · wk-form4_1724718311.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 438,421

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.33 to $104.32, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 22, 2024 Filed Aug 27, 2024 00:25 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 50,723 $104.05 $5,277,728.15
Disclosure

SEC source: 0001671933-24-000100 · wk-form4_1724718311.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 664,261

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.95 to $104.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 22, 2024 Filed Aug 27, 2024 00:25 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 85,199 $103.53 $8,820,652.47
Disclosure

SEC source: 0001671933-24-000100 · wk-form4_1724718311.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 714,984

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.95 to $103.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:29 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 13,318 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000093 · wk-form4_1724106559.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 800,183

F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:29 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 13,318 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000093 · wk-form4_1724106559.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 146,501

F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
May 15, 2024 Filed May 17, 2024 20:20 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 26,779 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000060 · wk-form4_1715977204.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 786,865

F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
May 15, 2024 Filed May 17, 2024 20:20 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 26,779 $0.00 $0.00
Disclosure

SEC source: 0001671933-24-000060 · wk-form4_1715977204.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 159,819

F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Read SEC document
April 30, 2024 Filed May 1, 2024 01:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,414 $84.55 $711,403.70
Disclosure

SEC source: 0001671933-24-000043 · wk-form4_1714527180.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 760,086

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.46 to $84.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 30, 2024 Filed May 1, 2024 01:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 55,522 $84.01 $4,664,403.22
Disclosure

SEC source: 0001671933-24-000043 · wk-form4_1714527180.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 768,500

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.46 to $84.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 29, 2024 Filed May 1, 2024 01:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 15,931 $84.92 $1,352,860.52
Disclosure

SEC source: 0001671933-24-000043 · wk-form4_1714527180.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 824,022

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.83 to $85.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 29, 2024 Filed May 1, 2024 01:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 59,069 $84.35 $4,982,470.15
Disclosure

SEC source: 0001671933-24-000043 · wk-form4_1714527180.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 839,953

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.83 to $84.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 26, 2024 Filed May 1, 2024 01:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 75,000 $85.13 $6,384,750.00
Disclosure

SEC source: 0001671933-24-000043 · wk-form4_1714527180.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 899,022

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.77 to $85.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 15, 2024 Filed Apr 17, 2024 20:17 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,600 $86.41 $224,666.00
Disclosure

SEC source: 0001671933-24-000039 · wk-form4_1713385037.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 974,022

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.36 to $86.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
April 04, 2024 Filed Apr 5, 2024 21:57 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 633 $87.97 $55,685.01
Disclosure

SEC source: 0001671933-24-000029 · wk-form4_1712354239.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See Footnote

Disclosed balance after: 976,622

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 15, 2023, and modified on November 13, 2023, in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.96 to $88.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.