Reported relationships
Latest disclosed role at each company.
| Company | Last reported as | Report date | Published |
|---|---|---|---|
| Trade Desk, Inc.TTD · Entity 3752 | Director · President and CEO · 10% owner | September 14, 2026 | September 16, 2026 |
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
Trade Desk, Inc.
Report date September 14, 2026 · Filed September 16, 2026
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Employee Stock Option (Right to Buy)SEC Table II · derivative / convertible security · Conversion / exercise price $14.97 · Expires 2036-09-14 | Direct | 7,000,000 |
Reported balance
After 2026-09-14 transaction · row 1
Instrument identity requires review; Table II rows are not merged.
1 source rowRow 1 · 2026-09-14 · Grant · Acquired 7,000,000 · Balance 7,000,000 F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date. |
Filing footnotes · ownership attribution and instrument terms
F1: The shares subject to the option vest in seven tranches--1,200,000 shares, 1,200,000 shares, 1,200,000 shares, 1,000,000 shares, 800,000 shares, 800,000 shares, and 800,000 shares, respectively-- over a ten-year term beginning on September 14, 2026, (the "Grant Date"), and ending on September 14, 2036, if the closing price of the Issuer's Class A Common Stock measured over any 20-consecutive-trading-day period equals or exceeds $18.00, $30.00, $45.00, $60.00, $75.00, $90.00, or $105.00, respectively, subject to continued service as the Issuer's Chief Executive Officer or providing any other service to the Issuer that the Issuer's board of directors determines to be sufficient, each as of the applicable vesting date.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 12,296 | $124.10 | $1,525,933.60 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 6 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 3,700 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.00 to $124.46, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 30,565 | $123.44 | $3,772,943.60 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 5 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 15,996 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.00 to $123.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 9,285 | $122.32 | $1,135,741.20 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 46,561 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.01 to $122.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 33,936 | $121.47 | $4,122,205.92 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 55,846 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.00 to $121.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 41,546 | $120.28 | $4,997,152.88 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 89,782 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.00 to $120.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 30, 2025 Filed Feb 4, 2025 01:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 127,628 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-25-000007 · wk-form4_1738631352.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 131,328 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 128,594 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · derivative · entry 20 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 30,086,886 Underlying: Class A Common Stock · 128,594 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F17 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F17 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F17 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 100 | $125.94 | $12,594.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 18 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 730,393 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,770 | $125.10 | $221,427.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 17 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 730,493 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F16 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.92 to $125.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 12,065 | $122.84 | $1,482,064.60 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 16 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 732,263 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.54 to $123.38, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 8,842 | $121.98 | $1,078,547.16 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 15 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 744,328 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.52 to $122.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 18,058 | $120.85 | $2,182,309.30 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 14 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 753,170 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.52 to $121.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 700 | $125.99 | $88,193.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 13 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 3,700 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 16,666 | $125.09 | $2,084,749.94 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 12 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 4,400 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.88 to $125.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 869 | $124.55 | $108,233.95 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 11 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 21,066 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.88 to $124.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 109,350 | $122.83 | $13,431,460.50 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 10 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 21,935 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.53 to $123.49, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 76,619 | $121.98 | $9,345,985.62 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 9 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 131,285 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.52 to $122.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 164,166 | $120.86 | $19,841,102.76 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 8 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 207,904 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.52 to $121.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 22, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 128,594 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 7 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 372,070 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 4,003 | $125.63 | $502,896.89 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 6 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 771,228 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.30 to $126.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 39,797 | $124.71 | $4,963,083.87 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 5 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 775,231 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.28 to $125.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 8,400 | $123.95 | $1,041,180.00 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 815,028 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.28 to $124.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 44,406 | $125.58 | $5,576,505.48 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 243,476 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.29 to $126.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 323,807 | $124.75 | $40,394,923.25 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 287,882 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.28 to $125.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 21, 2025 Filed Jan 24, 2025 01:14 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 92,540 | $123.96 | $11,471,258.40 |
DisclosureSEC source: 0001671933-25-000005 · wk-form4_1737681245.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 611,689 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.28 to $124.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 07, 2025 Filed Jan 10, 2025 23:52 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 388 | $126.29 | $49,000.52 |
DisclosureSEC source: 0001671933-25-000003 · wk-form4_1736553161.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 823,428 F1 · shares: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 07, 2025 Filed Jan 10, 2025 23:52 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,400 | $125.16 | $175,224.00 |
DisclosureSEC source: 0001671933-25-000003 · wk-form4_1736553161.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 823,816 F1 · shares: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.08 to $125.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F5 · ownership.nature: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. Read SEC document |
| January 07, 2025 Filed Jan 10, 2025 23:52 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,494 | $126.29 | $441,257.26 |
DisclosureSEC source: 0001671933-25-000003 · wk-form4_1736553161.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 704,229 F1 · shares: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| January 07, 2025 Filed Jan 10, 2025 23:52 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 12,925 | $125.21 | $1,618,339.25 |
DisclosureSEC source: 0001671933-25-000003 · wk-form4_1736553161.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 707,723 F1 · shares: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.00 to $125.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 35,949 | $0.00 Strike: $61.46 | $0.00 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · derivative · entry 7 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 215,696 Underlying: Class A Common Stock · 35,949 shares Expires 2033-04-24 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 664,051 | $0.00 Strike: $68.29 | $0.00 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · derivative · entry 6 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 17,785,150 Underlying: Class A Common Stock · 664,051 shares Expires 2031-10-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors. F5 · balance_after: The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 17,785,150 is at the highest level of 19,200,000 net of 1,414,850 shares exercised through the Transaction Date. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 700,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · See Footnote Disclosed balance after: 720,648 F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 700,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 133,183 F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 35,949 | $61.46 | $2,209,425.54 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 833,183 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| December 18, 2024 Filed Dec 20, 2024 23:16 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 664,051 | $68.29 | $45,348,042.79 |
DisclosureSEC source: 0001671933-24-000131 · wk-form4_1734736559.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 797,234 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 15, 2024 Filed Nov 19, 2024 23:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 13,318 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000126 · wk-form4_1732060559.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · See Footnote Disclosed balance after: 20,648 F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| November 15, 2024 Filed Nov 19, 2024 23:56 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 13,318 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000126 · wk-form4_1732060559.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 133,183 F1 · shares: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. Read SEC document |
| October 09, 2024 Filed Oct 11, 2024 21:08 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 63,837 | $115.65 | $7,382,749.05 |
DisclosureSEC source: 0001671933-24-000110 · wk-form4_1728680877.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 7,330 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $115.32 to $116.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 09, 2024 Filed Oct 11, 2024 21:08 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 16,812 | $114.91 | $1,931,866.92 |
DisclosureSEC source: 0001671933-24-000110 · wk-form4_1728680877.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 71,167 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $114.32 to $115.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 07, 2024 Filed Oct 9, 2024 01:22 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 21,125 | $113.35 | $2,394,518.75 |
DisclosureSEC source: 0001671933-24-000108 · wk-form4_1728436918.xml · nonDerivative · entry 5 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 87,979 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.20 to $113.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 07, 2024 Filed Oct 9, 2024 01:22 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 83,843 | $112.66 | $9,445,752.38 |
DisclosureSEC source: 0001671933-24-000108 · wk-form4_1728436918.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 109,104 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.20 to $113.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 07, 2024 Filed Oct 9, 2024 01:22 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 95,032 | $111.75 | $10,619,826.00 |
DisclosureSEC source: 0001671933-24-000108 · wk-form4_1728436918.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 192,947 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.20 to $112.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 04, 2024 Filed Oct 9, 2024 01:22 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 142,264 | $113.10 | $16,090,058.40 |
DisclosureSEC source: 0001671933-24-000108 · wk-form4_1728436918.xml · nonDerivative · entry 2 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 287,979 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.85 to $113.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 04, 2024 Filed Oct 9, 2024 01:22 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 57,736 | $112.62 | $6,502,228.32 |
DisclosureSEC source: 0001671933-24-000108 · wk-form4_1728436918.xml · nonDerivative · entry 1 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: Plan reported Ownership: Indirect · See Footnote Disclosed balance after: 430,243 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.85 to $112.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 02, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 56,649 | $0.00 Strike: $68.29 | $0.00 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · derivative · entry 9 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 18,449,201 Underlying: Class A Common Stock · 56,649 shares Expires 2031-10-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors. F6 · balance_after: The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,449,201 is at the highest level of 19,200,000 net of 750,799 shares exercised through the Transaction Date. Read SEC document |
| October 02, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 56,649 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 6 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · See Footnote Disclosed balance after: 487,979 F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
| October 02, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 56,649 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 5 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 146,501 F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. Read SEC document |
| October 02, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 56,649 | $68.29 | $3,868,560.21 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 4 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 203,150 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 30, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 224,000 | $0.00 Strike: $68.29 | $0.00 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · derivative · entry 8 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Direct Disclosed balance after: 18,505,850 Underlying: Class A Common Stock · 224,000 shares Expires 2031-10-06 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F4 · derivative.exercise_date: The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors. F5 · balance_after: The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,505,850 is at the highest level of 19,200,000 net of 694,150 shares exercised through the Transaction Date. Read SEC document |
| September 30, 2024 Filed Oct 3, 2024 00:32 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 224,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001671933-24-000107 · wk-form4_1727915523.xml · nonDerivative · entry 3 Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner 10b5-1 filing: No plan indicated Ownership: Indirect · See Footnote Disclosed balance after: 431,330 F1 · kind: Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person. F2 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.