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Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust

Disclosed activity across 1 company

Tapewire entity
16743
SEC CIK
0001553311

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 286910% ownerJuly 05, 2012July 06, 2012

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeIndirectSee Footnote4,393,995 Reported balance After 2012-07-05 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2012-07-05 · Conversion · Acquired 4,390,176 · Balance 4,393,995

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F3: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

Common StockSEC Table I · non-derivativeIndirectSee Footnote88,240 Reported balance After 2012-07-05 transaction · row 2 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 2 · 2012-07-05 · Conversion · Acquired 88,240 · Balance 88,240

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F4: As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.

Common StockSEC Table I · non-derivativeIndirectSee Footnote88,240 Reported balance After 2012-07-05 transaction · row 3 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 3 · 2012-07-05 · Conversion · Acquired 88,240 · Balance 88,240

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F5: As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.

Common StockSEC Table I · non-derivativeIndirectSee Footnote88,240 Reported balance After 2012-07-05 transaction · row 4 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 4 · 2012-07-05 · Conversion · Acquired 88,240 · Balance 88,240

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F6: As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.

Common StockSEC Table I · non-derivativeIndirectSee Footnote88,240 Reported balance After 2012-07-05 transaction · row 5 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 5 · 2012-07-05 · Conversion · Acquired 88,240 · Balance 88,240

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F7: As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

Series A Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2012-07-05 · Conversion · Disposed 1,586,920 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

Series B Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 7 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 7 · 2012-07-05 · Conversion · Disposed 2,531,856 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 8 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 8 · 2012-07-05 · Conversion · Disposed 624,360 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 9 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 9 · 2012-07-05 · Conversion · Disposed 88,240 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F4: As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 10 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 10 · 2012-07-05 · Conversion · Disposed 88,240 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F5: As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 11 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 11 · 2012-07-05 · Conversion · Disposed 88,240 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F6: As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityIndirectSee Footnote0 Reported balance After 2012-07-05 transaction · row 12 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 12 · 2012-07-05 · Conversion · Disposed 88,240 · Balance 0

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F7: As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

Filing footnotes · ownership attribution and instrument terms

F1: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F2: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

F4: As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.

F5: As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.

F6: As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.

F7: As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries C Convertible Preferred Stock · Derivative 88,240 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 12

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 88,240 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F7 · ownership.nature: As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

Read SEC document
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries C Convertible Preferred Stock · Derivative 88,240 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 11

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 88,240 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F6 · ownership.nature: As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.

Read SEC document
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries C Convertible Preferred Stock · Derivative 88,240 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 10

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 88,240 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F5 · ownership.nature: As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.

Read SEC document
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries C Convertible Preferred Stock · Derivative 88,240 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 9

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 88,240 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F4 · ownership.nature: As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.

Read SEC document
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries C Convertible Preferred Stock · Derivative 624,360 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 8

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 624,360 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3 · ownership.nature: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

Read SEC document
July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries B Convertible Preferred Stock · Derivative 2,531,856 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 7

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 2,531,856 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3 · ownership.nature: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionSeries A Convertible Preferred Stock · Derivative 1,586,920 Not disclosed Not disclosed
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · derivative · entry 6

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

Underlying: Common Stock · 1,586,920 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · price: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.exercise_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F2 · derivative.expiration_date: Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.

F3 · ownership.nature: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionCommon Stock 88,240 $0.00 $0.00
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · nonDerivative · entry 5

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 88,240

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F7 · ownership.nature: As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionCommon Stock 88,240 $0.00 $0.00
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · nonDerivative · entry 4

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 88,240

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F6 · ownership.nature: As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionCommon Stock 88,240 $0.00 $0.00
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · nonDerivative · entry 3

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 88,240

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F5 · ownership.nature: As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionCommon Stock 88,240 $0.00 $0.00
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · nonDerivative · entry 2

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 88,240

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F4 · ownership.nature: As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.

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July 05, 2012 Filed Jul 6, 2012 16:12 UTC ServiceNow, Inc. NOW · Entity 2869 ConversionCommon Stock 4,390,176 $0.00 $0.00
Disclosure

SEC source: 0001181431-12-039972 · rrd350122.xml · nonDerivative · entry 1

Moores Rebecca Ann · CIK 0001553307 · 10% owner

Rebecca A. Moores Trustee of the Chloe Dahl Moores Irrevocable Personal 2012 Trust · CIK 0001553311 · 10% owner

Rebecca A. Moores Trustee of the Cyrus N. Moores Irrevocable Personal 2012 Trust · CIK 0001553308 · 10% owner

Rebecca A. Moores Trustee of the John J. Moores III Irrevocable Personal 2012 Trust · CIK 0001553310 · 10% owner

Rebecca A. Moores Trustee of the Kiev J. Moores Irrevocable Personal 2012 Trust · CIK 0001553309 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 4,393,995

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.

F3 · ownership.nature: As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.