TapewireFind a company

person · Reporting owner

Schneider David

Disclosed activity across 2 companies

Tapewire entity
15822
SEC CIK
0001402350

Export transaction history ↓

Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869PRESIDENT, GLOBAL CUSTOMER OPSMay 15, 2020May 19, 2020
Zscaler, Inc.ZS · Entity 3153DirectorJanuary 12, 2026January 13, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date May 15, 2020 · Filed May 19, 2020

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect36,858 Ending reported balance After 2020-05-18 transaction · row 4
4 source rows · reconciled sequence

Row 1 · 2020-05-15 · Sale · Disposed 3,738 · Balance 37,903

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Row 2 · 2020-05-15 · Exercise / conversion · Acquired 324 · Balance 38,227

Row 3 · 2020-05-15 · Tax withholding · Disposed 171 · Balance 38,056

F2: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

Row 4 · 2020-05-18 · Sale · Disposed 1,198 · Balance 36,858

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Restricted Stock UnitsSEC Table II · derivative / convertible securityDirect4,874 Reported balance After 2020-05-15 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2020-05-15 · Exercise / conversion · Disposed 324 · Balance 4,874

F3: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2020, and subject to the continued service of the Reporting Person on each vesting date.

Common StockSEC Table I · non-derivativeIndirectBy Schneider 2001 Living Trust190 Reported balance Holding disclosure · report date 2020-05-15 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 190

Filing footnotes · ownership attribution and instrument terms

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

F3: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F4: The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting occurring on May 17, 2020, and subject to the continued service of the Reporting Person on each vesting date.

Zscaler, Inc.

Report date January 12, 2026 · Filed January 13, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect24,912 Reported balance After 2026-01-12 transaction · row 1
1 source row

Row 1 · 2026-01-12 · Grant · Acquired 1,076 · Balance 24,912

F1: The reported shares are represented by restricted stock units, which vest in four equal quarterly installments beginning on March 15, 2026.

Filing footnotes · ownership attribution and instrument terms

F1: The reported shares are represented by restricted stock units, which vest in four equal quarterly installments beginning on March 15, 2026.

Transaction history

JSON API
Reset

Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
January 12, 2015 Filed Jan 14, 2015 11:33 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 17,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-15-000010 · wf-form4_142125319073580.xml · derivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 282,862

Underlying: Common Stock · 17,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
January 12, 2015 Filed Jan 14, 2015 11:33 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,500 $67.69 $372,313.70
Disclosure

SEC source: 0001373715-15-000010 · wf-form4_142125319073580.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $67.53 to $67.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
January 12, 2015 Filed Jan 14, 2015 11:33 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,500 $66.93 $769,693.85
Disclosure

SEC source: 0001373715-15-000010 · wf-form4_142125319073580.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,200

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $66.52 to $67.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
January 12, 2015 Filed Jan 14, 2015 11:33 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 17,000 $3.00 $51,000.00
Disclosure

SEC source: 0001373715-15-000010 · wf-form4_142125319073580.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
January 07, 2015 Filed Jan 9, 2015 12:09 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-15-000008 · wf-form4_142082337906599.xml · derivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 299,862

Underlying: Common Stock · 15,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
January 07, 2015 Filed Jan 9, 2015 12:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,000 $66.43 $996,477.00
Disclosure

SEC source: 0001373715-15-000008 · wf-form4_142082337906599.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $66.05 to $66.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
January 07, 2015 Filed Jan 9, 2015 12:09 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 15,000 $3.00 $45,000.00
Disclosure

SEC source: 0001373715-15-000008 · wf-form4_142082337906599.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
December 10, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · derivative · entry 10

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 314,862

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F8 · derivative.exercise_date: Immediately exercisable.

F9 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
December 10, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,100 $63.16 $69,480.95
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 7

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $63.12 to $63.20 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
December 10, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 14,900 $62.74 $934,873.68
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 6

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,800

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $62.11 to $63.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
December 10, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 16,000 $3.00 $48,000.00
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
December 09, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · derivative · entry 9

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 330,862

Underlying: Common Stock · 15,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F8 · derivative.exercise_date: Immediately exercisable.

F9 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
December 09, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,900 $61.74 $240,795.36
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $61.60 to $62.05 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
December 09, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 8,800 $61.11 $537,741.60
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,600

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $60.60 to $61.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
December 09, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,300 $60.35 $138,794.42
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,400

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $59.60 to $60.58 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
December 09, 2014 Filed Dec 11, 2014 16:46 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 15,000 $3.00 $45,000.00
Disclosure

SEC source: 0001373715-14-000236 · wf-form4_141833438532662.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
November 11, 2014 Filed Nov 13, 2014 16:04 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 31,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000213 · wf-form4_141591267631671.xml · derivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 345,862

Underlying: Common Stock · 31,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
November 11, 2014 Filed Nov 13, 2014 16:04 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 31,000 $68.37 $2,119,547.50
Disclosure

SEC source: 0001373715-14-000213 · wf-form4_141591267631671.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $67.99 to $68.93 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 11, 2014 Filed Nov 13, 2014 16:04 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 31,000 $3.00 $93,000.00
Disclosure

SEC source: 0001373715-14-000213 · wf-form4_141591267631671.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 63,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
October 14, 2014 Filed Oct 15, 2014 19:39 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000193 · wf-form4_141341634427445.xml · derivative · entry 6

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 376,862

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
October 14, 2014 Filed Oct 15, 2014 19:39 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 200 $56.44 $11,288.10
Disclosure

SEC source: 0001373715-14-000193 · wf-form4_141341634427445.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.43 to $56.45 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 14, 2014 Filed Oct 15, 2014 19:39 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 10,300 $55.92 $575,989.39
Disclosure

SEC source: 0001373715-14-000193 · wf-form4_141341634427445.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,900

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.43 to $56.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 14, 2014 Filed Oct 15, 2014 19:39 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,500 $54.82 $301,482.50
Disclosure

SEC source: 0001373715-14-000193 · wf-form4_141341634427445.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,200

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.25 to $55.23 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 14, 2014 Filed Oct 15, 2014 19:39 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 16,000 $3.00 $48,000.00
Disclosure

SEC source: 0001373715-14-000193 · wf-form4_141341634427445.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
October 03, 2014 Filed Oct 7, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000189 · wf-form4_141271193242716.xml · derivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 392,862

Underlying: Common Stock · 15,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
October 03, 2014 Filed Oct 7, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 13,700 $59.80 $819,239.45
Disclosure

SEC source: 0001373715-14-000189 · wf-form4_141271193242716.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $59.41 to $60.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 03, 2014 Filed Oct 7, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,300 $59.03 $76,732.50
Disclosure

SEC source: 0001373715-14-000189 · wf-form4_141271193242716.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,400

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $58.41 to $59.40 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 03, 2014 Filed Oct 7, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 15,000 $3.00 $45,000.00
Disclosure

SEC source: 0001373715-14-000189 · wf-form4_141271193242716.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
September 12, 2014 Filed Sep 15, 2014 18:38 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000181 · wf-form4_141082071290545.xml · derivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 407,862

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · derivative.exercise_date: Immediately exercisable.

F5 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
September 12, 2014 Filed Sep 15, 2014 18:38 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 16,000 $62.45 $999,177.60
Disclosure

SEC source: 0001373715-14-000181 · wf-form4_141082071290545.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $62.20 to $63.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 12, 2014 Filed Sep 15, 2014 18:38 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 16,000 $3.00 $48,000.00
Disclosure

SEC source: 0001373715-14-000181 · wf-form4_141082071290545.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,700

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
September 10, 2014 Filed Sep 12, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000179 · wf-form4_141055195671927.xml · derivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 423,862

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: Immediately exercisable.

F6 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
September 10, 2014 Filed Sep 12, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,100 $62.55 $131,345.97
Disclosure

SEC source: 0001373715-14-000179 · wf-form4_141055195671927.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,876

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $62.49 to $62.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 10, 2014 Filed Sep 12, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 13,900 $62.10 $863,121.89
Disclosure

SEC source: 0001373715-14-000179 · wf-form4_141055195671927.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,976

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $61.49 to $62.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 10, 2014 Filed Sep 12, 2014 15:59 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 16,000 $3.00 $48,000.00
Disclosure

SEC source: 0001373715-14-000179 · wf-form4_141055195671927.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,876

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
August 29, 2014 Filed Sep 15, 2014 18:38 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 1,176 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000181 · wf-form4_141082071290545.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,700

Read SEC document
August 14, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · derivative · entry 7

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 439,862

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
August 14, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 16,000 $54.98 $879,702.40
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,876

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.57 to $55.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 14, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 16,000 $3.00 $48,000.00
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,876

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
August 13, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · derivative · entry 6

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 455,862

Underlying: Common Stock · 15,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F6 · derivative.exercise_date: Immediately exercisable.

F7 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
August 13, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,000 $54.77 $821,605.50
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,876

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.55 to $55.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 13, 2014 Filed Aug 15, 2014 15:44 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 15,000 $3.00 $45,000.00
Disclosure

SEC source: 0001373715-14-000161 · wf-form4_140813187639948.xml · nonDerivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,876

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · balance_after: Includes 134 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2014

Read SEC document
August 07, 2014 Filed Aug 25, 2014 19:03 UTC ServiceNow, Inc. NOW · Entity 2869 GrantRestricted Stock Units · Derivative 50,000 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000167 · wf-form4_140900779862365.xml · derivative · entry 1

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,000

Underlying: Common Stock · 50,000 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

F2 · derivative.exercise_date: The restricted stock units vest quarterly in 8 equal installments beginning on August 7, 2015. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

F2 · derivative.expiration_date: The restricted stock units vest quarterly in 8 equal installments beginning on August 7, 2015. Shares of the Issuer's common stock will be delivered to the reporting person upon vesting.

Read SEC document
July 11, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 15,500 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · derivative · entry 9

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 470,862

Underlying: Common Stock · 15,500 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F7 · derivative.exercise_date: Immediately exercisable.

F8 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
July 11, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 6,200 $57.52 $356,643.84
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · nonDerivative · entry 6

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,742

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.34 to $57.92 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 11, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 9,300 $56.99 $530,027.46
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · nonDerivative · entry 5

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,942

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.34 to $57.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 11, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 15,500 $3.00 $46,500.00
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · nonDerivative · entry 4

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,242

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
July 10, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 16,000 $0.00 Strike: $3.00 $0.00
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · derivative · entry 8

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 486,362

Underlying: Common Stock · 16,000 shares

Expires 2021-07-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F7 · derivative.exercise_date: Immediately exercisable.

F8 · derivative.exercise_date: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

Read SEC document
July 10, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,900 $55.64 $439,559.16
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · nonDerivative · entry 3

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,742

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.29 to $56.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 10, 2014 Filed Jul 14, 2014 15:30 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 8,100 $54.86 $444,397.59
Disclosure

SEC source: 0001373715-14-000140 · wf-form4_140536621260396.xml · nonDerivative · entry 2

Schneider David · CIK 0001402350 · Chief Revenue Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,642

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.28 to $55.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.