Reported relationships
Latest disclosed role at each company.
No relationships currently tracked through insider filings.
Disclosed balances
About these balances
Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.
No balances currently tracked through insider filings.
Past disclosures · reporting ended (1)
No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.
Trade Desk, Inc.
Report date December 09, 2019 · Filed January 01, 2020
Section 16 reporting ended · disclosed 2020-01-01. Current position is not established by this disclosure.
| Security / award | Ownership account | Disclosed shares / units | Disclosure context |
|---|---|---|---|
| Class A Common StockSEC Table I · non-derivative | Direct | 23,165 |
Reported balance
After 2019-12-09 transaction · row 1
1 source rowRow 1 · 2019-12-09 · Gift · Disposed 309 · Balance 23,165 F1: Bona fide gift not for value of Class A Common Stock to a charity. |
Filing footnotes · ownership attribution and instrument terms
F1: Bona fide gift not for value of Class A Common Stock to a charity.
Transaction history
JSON APIPurchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Company | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 905 | $3.36 Strike: $3.36 | $3,040.80 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · derivative · entry 11 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 14,521 Underlying: Class B Common Stock · 905 shares Expires 2025-12-08 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F10 · derivative.exercise_date: The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 400 | $148.53 | $59,412.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 10 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 42,508 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $148.23 to $149.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 300 | $147.38 | $44,214.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 9 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 42,908 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.96 to $147.65, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,077 | $145.52 | $302,245.04 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 8 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 43,208 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.21 to $145.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 2,777 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 7 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,285 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 905 | $145.14 | $131,351.70 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 6 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 42,508 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.02 to $145.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 905 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 5 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 43,413 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,460 | $144.66 | $211,203.60 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 4 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 42,508 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.29 to $145.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 1,100 | $143.71 | $158,081.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 3 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 43,968 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.21 to $144.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 600 | $142.77 | $85,662.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 2 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,068 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.17 to $143.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| September 12, 2018 Filed Sep 14, 2018 20:34 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 300 | $141.12 | $42,336.00 |
DisclosureSEC source: 0001209191-18-051094 · doc4.xml · nonDerivative · entry 1 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,668 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.87 to $141.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 2,777 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 13 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 2,777 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass B Common Stock · Derivative | 2,777 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 12 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,777 Underlying: Class A Common Stock · 2,777 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative | 2,777 | $0.82 Strike: $0.82 | $2,274.36 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 11 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 8,340 Underlying: Class B Common Stock · 2,777 shares Expires 2025-01-19 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F8 · derivative.exercise_date: The option was granted on January 20, 2015. The VCD is November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 905 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 10 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 905 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass B Common Stock · Derivative | 905 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 9 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 905 Underlying: Class A Common Stock · 905 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 905 | $3.36 Strike: $3.36 | $3,040.80 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · derivative · entry 8 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 15,426 Underlying: Class B Common Stock · 905 shares Expires 2025-12-08 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 100 | $130.41 | $13,041.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 7 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,968 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,677 | $129.55 | $346,805.35 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 6 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 46,068 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $129.10 to $129.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 2,777 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 5 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 48,745 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 905 | $129.04 | $116,781.20 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 4 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,968 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.96 to $129.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 905 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 3 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 46,873 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 392 | $128.96 | $50,552.32 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 2 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 45,968 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.95 to $128.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 22, 2018 Filed Aug 24, 2018 21:09 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,100 | $128.46 | $398,226.00 |
DisclosureSEC source: 0001209191-18-048394 · doc4.xml · nonDerivative · entry 1 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 46,360 F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.94 to $128.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 7,000 | $48.00 Strike: $48.00 | $336,000.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · derivative · entry 14 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 35,012 Underlying: Class A Common Stock · 7,000 shares Expires 2027-12-01 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F9 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 4,735 | $30.15 Strike: $30.15 | $142,760.25 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · derivative · entry 13 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 25,260 Underlying: Class A Common Stock · 4,735 shares Expires 2026-12-22 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F8 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD was December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 2,057 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · derivative · entry 12 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 2,057 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass B Common Stock · Derivative | 2,057 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · derivative · entry 11 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,057 Underlying: Class A Common Stock · 2,057 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 2,057 | $0.82 Strike: $0.82 | $1,684.68 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · derivative · entry 10 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 4,115 Underlying: Class B Common Stock · 2,057 shares Expires 2025-01-19 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: The option was granted on January 20, 2015, which was also the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 7,000 | $127.61 | $893,270.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 9 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 49,460 F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.31 to $128.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 7,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 8 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 59,460 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,706 | $128.02 | $346,422.12 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 7 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 49,460 F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.01 to $128.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 2,706 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 6 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 52,166 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,029 | $128.00 | $259,712.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 5 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 49,460 F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.00 to $128.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass A Common Stock | 2,029 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 4 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 51,489 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,057 | $128.09 | $263,481.13 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 3 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 49,460 F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.03 to $128.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 2,057 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 2 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 51,517 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| August 13, 2018 Filed Aug 15, 2018 20:19 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 12,438 | $124.73 | $1,551,391.74 |
DisclosureSEC source: 0001209191-18-046786 · doc4.xml · nonDerivative · entry 1 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 49,460 F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.45 to $125.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| July 28, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 2,777 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 12 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 2,777 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass B Common Stock · Derivative | 2,777 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 11 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,777 Underlying: Class A Common Stock · 2,777 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative | 2,777 | $0.82 Strike: $0.82 | $2,274.36 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 10 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 11,117 Underlying: Class B Common Stock · 2,777 shares Expires 2025-01-19 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F8 · derivative.exercise_date: The option was granted on January 20, 2015. The VCD is November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass B Common Stock · Derivative | 905 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 9 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 0 Underlying: Class A Common Stock · 905 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionClass B Common Stock · Derivative | 905 | $0.00 Strike: $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 8 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 905 Underlying: Class A Common Stock · 905 shares Expires not disclosed Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative | 905 | $3.36 Strike: $3.36 | $3,040.80 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · derivative · entry 7 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 16,331 Underlying: Class B Common Stock · 905 shares Expires 2025-12-08 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 2,777 | $95.03 | $263,898.31 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 6 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 61,898 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.98 to $95.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 2,777 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 5 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 64,675 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 905 | $94.97 | $85,947.85 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 4 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 51,898 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.93 to $94.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | ConversionClass A Common Stock | 905 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 3 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 62,803 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | SaleClass A Common Stock | 3,450 | $94.56 | $326,232.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 2 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 61,898 F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.03 to $94.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Read SEC document |
| July 18, 2018 Filed Jul 20, 2018 21:05 UTC | Trade Desk, Inc. TTD · Entity 3752 | GiftClass A Common Stock | 686 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-18-043498 · doc4.xml · nonDerivative · entry 1 Ross Paul · CIK 0001327112 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 65,348 F1 · kind: Bona fide gift not for value of Class A Common Stock to a charity. Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.