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person · Reporting owner

Ross Paul

Disclosed activity across 1 company

Tapewire entity
152800
SEC CIK
0001327112

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Trade Desk, Inc.

Report date December 09, 2019 · Filed January 01, 2020

Section 16 reporting ended · disclosed 2020-01-01. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect23,165 Reported balance After 2019-12-09 transaction · row 1
1 source row

Row 1 · 2019-12-09 · Gift · Disposed 309 · Balance 23,165

F1: Bona fide gift not for value of Class A Common Stock to a charity.

Filing footnotes · ownership attribution and instrument terms

F1: Bona fide gift not for value of Class A Common Stock to a charity.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $191.01 $167,133.75
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 902 $191.01 $172,291.02
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 902 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,861

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 905 $191.01 $172,864.05
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,012

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,044

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,186

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $207.00 $181,125.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 902 $207.00 $186,714.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 902 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,861

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 905 $207.00 $187,335.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,887

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,946

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,091

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $188.31 $164,771.25
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 902 $188.31 $169,855.62
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 902 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,861

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 905 $188.31 $170,420.55
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,750 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 16

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,762

Underlying: Class A Common Stock · 1,750 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 1,804 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 15

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,848

Underlying: Class A Common Stock · 1,804 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 1,810 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 14

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,810 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 1,810 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 13

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,810

Underlying: Class A Common Stock · 1,810 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 1,810 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 12

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,996

Underlying: Class B Common Stock · 1,810 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 9, 2015, with a VCD of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 685 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 685 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 685 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 685

Underlying: Class A Common Stock · 685 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 685 $0.00 Strike: $0.82 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common Stock · 685 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,750 $154.90 $271,079.38
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,709

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,804 $154.90 $279,444.11
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,804 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,763

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,810 $154.90 $280,373.53
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,810 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 39,769

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 685 $154.90 $106,108.21
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 05, 2019 Filed Feb 6, 2019 22:00 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 685 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-007788 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,644

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 3,500 $48.00 Strike: $48.00 $168,000.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 17

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,512

Underlying: Class A Common Stock · 3,500 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 3,608 $30.15 Strike: $30.15 $108,781.20
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 16

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,652

Underlying: Class A Common Stock · 3,608 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 3,430 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 15

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 3,430 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 3,430 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 14

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,430

Underlying: Class A Common Stock · 3,430 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 3,430 $0.82 Strike: $0.82 $2,809.17
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 13

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 685

Underlying: Class B Common Stock · 3,430 shares

Expires 2025-01-19

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 21, 2018 Filed Dec 26, 2018 22:17 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-064122 · doc4.xml · derivative · entry 12

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.