TapewireFind a company

person · Reporting owner

LUDDY FREDERIC B

Disclosed activity across 1 company

Tapewire entity
14622
SEC CIK
0001259158

Export transaction history ↓

Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869DirectorMay 21, 2026May 26, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date May 21, 2026 · Filed May 26, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect4,855 Reported balance After 2026-05-21 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2026-05-21 · Grant · Acquired 3,260 · Balance 4,855

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby Trust615,565 Reported balance Holding disclosure · report date 2026-05-21 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 615,565

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby LLC153,000 Reported balance Holding disclosure · report date 2026-05-21 · row 3 Holding and transaction disclosures are not merged.
1 source row

Row 3 · Balance 153,000

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Filing footnotes · ownership attribution and instrument terms

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Transaction history

JSON API
Reset

Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 27, 2013 Filed Feb 13, 2014 01:06 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 600,000 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000030 · wf-form5_139225357379529.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,819,939

F2 · kind: This transaction involved a gift of securities by the Reporting Person to the Frederic B. Luddy CRT, LLC. The Reporting Person disclaims beneficial ownership of the shares held by the LLC, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.

Read SEC document
November 25, 2013 Filed Feb 13, 2014 01:06 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 2,000 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000030 · wf-form5_139225357379529.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,419,939

Read SEC document
November 06, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 4,400 $55.03 $242,124.52
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,727,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.95 to $55.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 06, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 9,389 $54.27 $509,533.52
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,731,825

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.95 to $54.92 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 06, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 23,987 $53.44 $1,281,951.63
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,741,214

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $52.94 to $53.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 06, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 12,224 $52.65 $643,594.82
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,765,201

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.94 to $52.93 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 05, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,030 $56.07 $169,883.31
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,777,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.97 to $56.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 05, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 25,966 $55.47 $1,440,302.86
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,780,455

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.97 to $55.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 05, 2013 Filed Nov 7, 2013 19:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 21,004 $54.40 $1,142,689.01
Disclosure

SEC source: 0001373715-13-000108 · wf-form4_138385390576044.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,806,421

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.95 to $54.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 04, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 12,000 $54.04 $648,516.00
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 81,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.77 to $54.24 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 04, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 50,000 $54.04 $2,701,950.00
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,827,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.77 to $54.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 01, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,100 $54.18 $59,594.15
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,115,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.14 to $54.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 01, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 43,900 $53.68 $2,356,372.01
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,116,100

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.13 to $54.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 01, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 900 $54.18 $48,757.50
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 50,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.15 to $54.19 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 01, 2013 Filed Nov 5, 2013 21:52 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 39,100 $53.68 $2,099,079.59
Disclosure

SEC source: 0001373715-13-000105 · wf-form4_138368836438219.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 50,900

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.13 to $54.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
November 01, 2013 Filed Feb 13, 2014 01:06 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 5,486 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000030 · wf-form5_139225357379529.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 5,486

F1 · kind: This transaction involved a gift of securities by the Reporting Person to the Frederic B. Luddy Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.

F3 · ownership.nature: These shares are owned by the Frederic B. Luddy Family Trust. The Reporting Person is the trustee and trustor of the trust. The Reporting Person disclaims beneficial ownership of these securities, except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for Section 16 or any other purpose.

Read SEC document
November 01, 2013 Filed Feb 13, 2014 01:06 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 5,486 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000030 · wf-form5_139225357379529.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,421,939

F1 · kind: This transaction involved a gift of securities by the Reporting Person to the Frederic B. Luddy Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.

Read SEC document
October 03, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,500 $52.73 $79,098.00
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,877,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $52.61 to $52.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 03, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 48,500 $52.10 $2,526,753.00
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,878,925

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.61 to $52.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 02, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,798 $52.27 $303,088.13
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,927,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $52.22 to $52.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 02, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 44,202 $51.94 $2,295,679.49
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,933,223

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.215 to $52.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 01, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 300 $51.74 $15,521.01
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 93,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.73 to $51.74 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 01, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,700 $51.27 $599,833.26
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 93,300

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $50.62 to $51.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 01, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 800 $51.75 $41,396.00
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,977,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.73 to $51.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
October 01, 2013 Filed Oct 4, 2013 00:11 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 49,200 $51.27 $2,522,326.56
Disclosure

SEC source: 0001140361-13-037864 · doc1.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,978,225

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $50.66 to $51.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 05, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 13,731 $47.96 $658,538.76
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,027,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.88 to $48.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 05, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 36,269 $47.62 $1,727,216.83
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,041,156

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.88 to $47.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 04, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,300 $47.29 $156,041.49
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,077,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.22 to $47.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 04, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 46,700 $47.05 $2,197,412.46
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,080,725

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.22 to $47.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 03, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $47.53 $4,753.00
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 105,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
September 03, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,900 $46.89 $558,037.41
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 105,100

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.46 to $47.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 03, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 200 $47.54 $9,508.00
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,127,425

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
September 03, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 49,800 $46.89 $2,335,336.14
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,127,625

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.45 to $47.37 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 22, 2013 Filed Sep 5, 2013 23:15 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 3,300 $0.00 $0.00
Disclosure

SEC source: 0001373715-13-000084 · wf-form4_137842290041776.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,177,425

Read SEC document
August 07, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 50,000 $41.66 $2,082,825.00
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,180,725

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $41.37 to $42.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 06, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 OtherCommon Stock 1,587 $0.00 $0.00
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,230,725

F7 · kind: Pro rata in-kind distribution from JMI Equity Fund IV Trust, of which the Reporting Person is a beneficiary. The Reporting Person does not exert voting or investment control over shares held by the JMI Equity Fund IV Trust.

Read SEC document
August 06, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 700 $43.44 $30,407.02
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,229,138

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.09 to $43.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 06, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 49,300 $42.35 $2,087,933.88
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,229,838

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $41.97 to $42.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 500 $45.18 $22,590.00
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 117,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.95 to $45.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,500 $44.36 $510,187.15
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 117,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.93 to $44.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,271 $45.12 $102,456.39
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,279,138

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.92 to $45.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2013 Filed Aug 7, 2013 22:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 47,729 $44.35 $2,116,952.97
Disclosure

SEC source: 0001373715-13-000063 · wf-form4_137591617310466.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,281,409

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.92 to $44.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,500 $47.15 $117,876.50
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 12

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,160,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F12 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.89 to $47.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 4,865 $46.27 $225,094.31
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 11

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,162,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F11 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $45.86 to $46.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 7,700 $45.06 $346,958.15
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 10

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,167,365

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.85 to $45.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 26,035 $44.43 $1,156,852.21
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,175,065

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.84 to $44.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 3,900 $43.29 $168,820.86
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,201,100

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $42.81 to $43.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,500 $47.11 $117,784.50
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 90,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.76 to $47.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 4,228 $46.21 $195,385.60
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 92,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $45.75 to $46.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 01, 2013 Filed Aug 5, 2013 23:51 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 8,772 $44.97 $394,443.51
Disclosure

SEC source: 0001373715-13-000059 · wf-form4_137574666228001.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse's Trust

Disclosed balance after: 96,728

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.67 to $45.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.