TapewireFind a company

person · Reporting owner

LUDDY FREDERIC B

Disclosed activity across 1 company

Tapewire entity
14622
SEC CIK
0001259158

Export transaction history ↓

Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
ServiceNow, Inc.NOW · Entity 2869DirectorMay 21, 2026May 26, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

ServiceNow, Inc.

Report date May 21, 2026 · Filed May 26, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect4,855 Reported balance After 2026-05-21 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2026-05-21 · Grant · Acquired 3,260 · Balance 4,855

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby Trust615,565 Reported balance Holding disclosure · report date 2026-05-21 · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · Balance 615,565

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Common StockSEC Table I · non-derivativeIndirectby LLC153,000 Reported balance Holding disclosure · report date 2026-05-21 · row 3 Holding and transaction disclosures are not merged.
1 source row

Row 3 · Balance 153,000

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Filing footnotes · ownership attribution and instrument terms

F1: Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 21, 2027 and the date of the Issuer's next annual stockholder meeting in 2027. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.

F2: On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date.

Transaction history

JSON API
Reset

Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
September 02, 2014 Filed Sep 4, 2014 21:36 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,246 $62.10 $698,342.86
Disclosure

SEC source: 0001373715-14-000175 · wf-form4_140986660326448.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 986,990

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $61.55 to $62.53 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
September 02, 2014 Filed Sep 4, 2014 21:36 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 26,764 $61.21 $1,638,186.97
Disclosure

SEC source: 0001373715-14-000175 · wf-form4_140986660326448.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 998,236

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $60.55 to $61.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 07, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,100 $56.00 $117,600.21
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 250,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.92 to $56.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 07, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 47,900 $55.46 $2,656,720.81
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 252,100

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.92 to $55.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 06, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,207 $56.34 $124,335.32
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 501,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.25 to $56.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 06, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 47,793 $55.66 $2,660,000.66
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 503,794

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.23 to $56.14 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 453 $57.73 $26,151.96
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 47,200

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.49 to $57.98 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 947 $56.91 $53,890.55
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 47,653

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.49 to $57.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 16,554 $57.72 $955,531.64
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 551,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.45 to $57.98 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
August 05, 2014 Filed Aug 7, 2014 22:48 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 33,446 $56.84 $1,900,953.58
Disclosure

SEC source: 0001373715-14-000153 · wf-form4_140745172866289.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 568,141

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.45 to $57.44 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 23, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,200 $59.01 $129,814.08
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 10

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 300,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F11 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $58.89 to $59.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 23, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 47,800 $58.28 $2,785,779.22
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 302,200

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.89 to $58.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 22, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 16,999 $59.82 $1,016,895.48
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 601,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $59.37 to $60.23 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 22, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 33,001 $58.84 $1,941,910.84
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 618,586

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $58.37 to $59.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $58.96 $5,895.50
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 48,600

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,100 $58.35 $64,185.00
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 48,700

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.95 to $58.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 200 $57.20 $11,440.00
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 49,800

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.89 to $57.51 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,000 $58.89 $883,294.50
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 651,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $58.72 to $59.03 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 28,300 $58.20 $1,646,949.63
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 666,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.72 to $58.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
July 21, 2014 Filed Jul 24, 2014 01:14 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 6,700 $57.28 $383,753.89
Disclosure

SEC source: 0001140361-14-029156 · doc1.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 694,887

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.72 to $57.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 11, 2014 Filed Jun 13, 2014 22:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 18,107 $57.57 $1,042,405.50
Disclosure

SEC source: 0001373715-14-000112 · wf-form4_140269725043310.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,025,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $57.36 to $57.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 11, 2014 Filed Jun 13, 2014 22:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 11,020 $56.67 $624,504.50
Disclosure

SEC source: 0001373715-14-000112 · wf-form4_140269725043310.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,043,107

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $56.34 to $57.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 11, 2014 Filed Jun 13, 2014 22:07 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 15,873 $56.03 $889,372.13
Disclosure

SEC source: 0001373715-14-000112 · wf-form4_140269725043310.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Luddy Family Dynasty Trust LLC

Disclosed balance after: 1,054,127

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $55.34 to $56.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 05, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 2,061 $53.88 $111,038.44
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 12

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 350,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F12 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.87 to $53.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 05, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 27,840 $53.61 $1,492,416.10
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 11

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 352,061

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F11 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $52.87 to $53.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 05, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 5,900 $52.35 $308,853.79
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 10

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 379,901

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F10 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.87 to $52.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 05, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 14,199 $51.30 $728,420.06
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 385,801

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $50.86 to $51.83 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 04, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 700 $51.41 $35,983.50
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 701,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $51.40 to $51.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 04, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 39,680 $51.00 $2,023,795.07
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 702,287

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $50.40 to $51.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 04, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 9,620 $50.12 $482,142.86
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 741,967

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $49.40 to $50.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 03, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $50.57 $5,057.00
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 50,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
June 03, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,300 $50.09 $65,112.06
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 50,100

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $49.56 to $50.55 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 03, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 35,800 $50.27 $1,799,490.58
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 751,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $49.87 to $50.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
June 03, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 14,200 $49.59 $704,226.28
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 787,387

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $48.87 to $49.86 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 23, 2014 Filed Jun 5, 2014 23:09 UTC ServiceNow, Inc. NOW · Entity 2869 GiftCommon Stock 11,000 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000108 · wf-form4_140200976588878.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy Family Trust

Disclosed balance after: 6,612,838

Read SEC document
May 15, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 23,521 $47.65 $1,120,735.66
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 8

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 400,000

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F9 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.03 to $48.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 15, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 26,479 $46.48 $1,230,833.95
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 7

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 423,521

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F8 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.02 to $46.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 14, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 20,433 $48.19 $984,750.05
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 6

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 801,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F7 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.97 to $48.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 14, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 29,567 $47.68 $1,409,837.35
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 5

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 822,020

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F6 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.98 to $47.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 13, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 100 $48.73 $4,873.00
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 4

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 51,400

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

Read SEC document
May 13, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,300 $47.79 $62,128.95
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Spouse

Disclosed balance after: 51,500

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F5 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.46 to $48.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 13, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 6,032 $48.63 $293,354.86
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 851,587

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $48.32 to $48.97 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 13, 2014 Filed May 15, 2014 22:29 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 43,968 $47.72 $2,098,091.40
Disclosure

SEC source: 0001373715-14-000094 · wf-form4_140019294014118.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 857,619

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.32 to $48.30 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
May 08, 2014 Filed May 9, 2014 21:41 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 130,744 $46.96 $6,139,215.26
Disclosure

SEC source: 0001373715-14-000086 · wf-form4_139967169559696.xml · nonDerivative · entry 3

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 901,587

F2 · shares: Represents the number of shares required to be sold by the reporting person to cover tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale is mandated by the Company's equity incentive plan which requires the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary trade by the reporting person.

Read SEC document
May 07, 2014 Filed May 9, 2014 21:41 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionRestricted Stock Units · Derivative 250,000 $0.00 $0.00
Disclosure

SEC source: 0001373715-14-000086 · wf-form4_139967169559696.xml · derivative · entry 9

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,000

Underlying: Common Stock · 250,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive 1 share of the Issuer's Common Stock upon settlement.

F3 · derivative.exercise_date: The restricted stock units vest as to 1/4th of the total shares on March 1, 2013 and thereafter shall vest as to 1/4th of the total number of shares in equal annual installments.

F3 · derivative.expiration_date: The restricted stock units vest as to 1/4th of the total shares on March 1, 2013 and thereafter shall vest as to 1/4th of the total number of shares in equal annual installments.

Read SEC document
May 07, 2014 Filed May 9, 2014 21:41 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 119,256 $46.56 $5,552,559.36
Disclosure

SEC source: 0001373715-14-000086 · wf-form4_139967169559696.xml · nonDerivative · entry 2

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,032,331

Read SEC document
May 07, 2014 Filed May 9, 2014 21:41 UTC ServiceNow, Inc. NOW · Entity 2869 Exercise / conversionCommon Stock 250,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001373715-14-000086 · wf-form4_139967169559696.xml · nonDerivative · entry 1

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,151,587

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each restricted stock unit represents a contingent right to receive 1 share of the Issuer's Common Stock upon settlement.

Read SEC document
April 24, 2014 Filed Apr 24, 2014 23:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 800 $54.43 $43,541.04
Disclosure

SEC source: 0001373715-14-000075 · wf-form4_139838377826351.xml · nonDerivative · entry 18

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 450,000

F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F19 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $54.40 to $54.47 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 24, 2014 Filed Apr 24, 2014 23:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 350 $53.59 $18,758.01
Disclosure

SEC source: 0001373715-14-000075 · wf-form4_139838377826351.xml · nonDerivative · entry 17

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 450,800

F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F18 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $53.29 to $54.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document
April 24, 2014 Filed Apr 24, 2014 23:56 UTC ServiceNow, Inc. NOW · Entity 2869 SaleCommon Stock 1,600 $52.43 $83,895.04
Disclosure

SEC source: 0001373715-14-000075 · wf-form4_139838377826351.xml · nonDerivative · entry 16

LUDDY FREDERIC B · CIK 0001259158 · Director · CHIEF PRODUCT OFFICER

10b5-1 filing: Not disclosed

Ownership: Indirect · by Frederic B. Luddy CRT, LLC

Disclosed balance after: 451,150

F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · shares: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F17 · price: Represents the weighted average sales price per share. The shares sold at prices ranging from $52.10 to $52.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.