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Hayes John V.

Disclosed activity across 1 company

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125039
SEC CIK
0001719143

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
BROWN FORMAN CORPBFA, BFB · Entity 3449SVP/President, USA & CanadaJuly 28, 2022August 01, 2022

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

BROWN FORMAN CORP

Report date July 28, 2022 · Filed August 01, 2022

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Stock Appreciation RightSEC Table II · derivative / convertible security · Conversion / exercise price $73.61 · Expires 2032-04-30Direct7,297 Reported balance After 2022-07-28 transaction · row 1 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 1 · 2022-07-28 · Grant · Acquired 7,297 · Balance 7,297

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
July 28, 2022 Filed Aug 1, 2022 21:51 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantStock Appreciation Right · Derivative 7,297 $0.00 Strike: $73.61 $0.00
Disclosure

SEC source: 0000014693-22-000107 · wf-form4_165939067874389.xml · derivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,297

Underlying: Class B Common · 7,297 shares

Expires 2032-04-30

Read SEC document
June 01, 2022 Filed Jun 3, 2022 23:34 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 764 $62.42 $47,688.88
Disclosure

SEC source: 0000014693-22-000052 · wf-form4_165429925225782.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 876

F3 · shares: To satisfy withholding obligations associated with the July 25, 2019, award of performance-based restricted stock units that were issued as shares on June 1, 2022, the reporting person surrendered 764 shares of Class A common stock.

F4 · price: The closing price of BF-A on April 29, 2022, was used to calculate the withholding obligation.

Read SEC document
June 01, 2022 Filed Jun 3, 2022 23:34 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass A Common 1,640 $0.00 $0.00
Disclosure

SEC source: 0000014693-22-000052 · wf-form4_165429925225782.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,640

F1 · shares: These shares were issued on June 1, 2022, in connection with a July 25, 2019, award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2022.

F2 · balance_after: Total updated to reflect the transfer of 981 shares to a revocable trust.

Read SEC document
April 29, 2022 Filed May 3, 2022 00:51 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 22,116 $0.00 Strike: $22.72 $0.00
Disclosure

SEC source: 0000014693-22-000031 · wf-form4_165153905646808.xml · derivative · entry 6

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common · 22,116 shares

Expires 2022-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: These stock appreciation rights were previously reported as covering 21,806 shares at an exercise price of $23.047, but were adjusted to reflect the December 2021 special dividend.

F3 · balance_after: These stock appreciation rights were previously reported as covering 21,806 shares at an exercise price of $23.047, but were adjusted to reflect the December 2021 special dividend.

Read SEC document
April 29, 2022 Filed May 3, 2022 00:51 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 12,108 $68.70 $831,819.60
Disclosure

SEC source: 0000014693-22-000031 · wf-form4_165153905646808.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,816

F1 · price: The closing price of BF-B on April 28, 2022, was used to calculate the withholding obligation.

Read SEC document
April 29, 2022 Filed May 3, 2022 00:51 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 22,116 $22.74 $502,962.07
Disclosure

SEC source: 0000014693-22-000031 · wf-form4_165153905646808.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,924

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 14, 2021 Filed Jun 3, 2022 23:34 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 1,065 $0.00 $0.00
Disclosure

SEC source: 0000014693-22-000052 · wf-form4_165429925225782.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Indirect · Revocable Trust

Disclosed balance after: 63,877.1844

F5 · balance_after: Total updated to reflect the transfer of 17,816 shares from direct holdings.

Read SEC document
July 22, 2021 Filed Jul 26, 2021 21:22 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantStock Appreciation Right · Derivative 8,681 $0.00 Strike: $71.24 $0.00
Disclosure

SEC source: 0000014693-21-000139 · wf-form4_162733453670007.xml · derivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,681

Underlying: Class B Common · 8,681 shares

Expires 2031-04-30

F1 · security: No money was paid to or received by the reporting person for these SSARs.

Read SEC document
June 01, 2021 Filed Jun 3, 2021 22:58 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 453 $71.35 $32,321.55
Disclosure

SEC source: 0000014693-21-000079 · wf-form4_162276105198038.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 981

F2 · shares: To satisfy withholding obligations associated with the July 26, 2018 award of performance-based restricted stock units that were issued as shares on June 1, 2021, the reporting person surrendered 453 shares of Class A common stock.

F3 · price: The closing price of BF-A on April 30, 2021 was used to calculate the withholding obligation.

F4 · balance_after: Updated to reflect transfer from direct holdings to revocable trust.

Read SEC document
June 01, 2021 Filed Jun 3, 2021 22:58 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass A Common 1,434 $0.00 $0.00
Disclosure

SEC source: 0000014693-21-000079 · wf-form4_162276105198038.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,434

F1 · shares: These shares were issued on June 1, 2021, in connection with a July 26, 2018 award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2021.

Read SEC document
April 27, 2021 Filed Apr 28, 2021 20:38 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 14,456 $0.00 Strike: $18.22 $0.00
Disclosure

SEC source: 0000014693-21-000040 · wf-form4_161964230326261.xml · derivative · entry 6

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common · 14,456 shares

Expires 2021-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 27, 2021 Filed Apr 28, 2021 20:38 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 6,928 $75.96 $526,250.88
Disclosure

SEC source: 0000014693-21-000040 · wf-form4_161964230326261.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,808

F1 · price: The closing price of BF-B on April 26, 2021 was used to calculate the withholding obligation.

F2 · balance_after: Updated to reflect transfer from direct holdings to revocable trust.

Read SEC document
April 27, 2021 Filed Apr 28, 2021 20:38 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 14,456 $18.22 $263,344.95
Disclosure

SEC source: 0000014693-21-000040 · wf-form4_161964230326261.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,678

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 18, 2020 Filed Dec 22, 2020 21:44 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 14,456 $0.00 Strike: $18.22 $0.00
Disclosure

SEC source: 0000014693-20-000164 · wf-form4_160867346654112.xml · derivative · entry 6

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,456

Underlying: Class B Common · 14,456 shares

Expires 2021-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 18, 2020 Filed Dec 22, 2020 21:44 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 8,514 $78.91 $671,839.74
Disclosure

SEC source: 0000014693-20-000164 · wf-form4_160867346654112.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,222

F1 · price: The closing price of BF-B on December 17, 2020 was used to calculate the withholding obligation.

F2 · balance_after: Updated to reflect transfer from direct holdings to revocable trust.

Read SEC document
December 18, 2020 Filed Dec 22, 2020 21:44 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 14,456 $18.22 $263,344.95
Disclosure

SEC source: 0000014693-20-000164 · wf-form4_160867346654112.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,736

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 09, 2020 Filed Dec 22, 2020 21:44 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 955 $0.00 $0.00
Disclosure

SEC source: 0000014693-20-000164 · wf-form4_160867346654112.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Indirect · Revocable Trust

Disclosed balance after: 41,000.9591

F3 · balance_after: Updated to reflect dividend reinvestment and transfer from direct holdings to revocable trust.

Read SEC document
July 30, 2020 Filed Aug 3, 2020 21:18 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantStock Appreciation Right · Derivative 14,374 $0.00 Strike: $69.21 $0.00
Disclosure

SEC source: 0000014693-20-000112 · wf-form4_159648946379522.xml · derivative · entry 5

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,374

Underlying: Class B Common · 14,374 shares

Expires 2030-04-30

F4 · security: No money was paid to or received by the reporting person for these SSARs.

Read SEC document
June 01, 2020 Filed Jun 3, 2020 22:28 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 245 $62.20 $15,239.00
Disclosure

SEC source: 0000014693-20-000058 · wf-form4_159122328825182.xml · nonDerivative · entry 4

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,381

F4 · shares: To satisfy withholding obligations associated with the July 27, 2017 award of performance-based restricted stock units that were issued as shares on June 1, 2020, the reporting person surrendered 245 shares of Class B common stock.

F5 · price: The closing price of BF-B on April 30, 2020 was used to calculate the withholding obligation.

Read SEC document
June 01, 2020 Filed Jun 3, 2020 22:28 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass B Common 525 $0.00 $0.00
Disclosure

SEC source: 0000014693-20-000058 · wf-form4_159122328825182.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,626

F1 · shares: These shares were issued on June 1, 2020, in connection with a July 27, 2017 award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2020.

Read SEC document
June 01, 2020 Filed Jun 3, 2020 22:28 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 977 $56.72 $55,415.44
Disclosure

SEC source: 0000014693-20-000058 · wf-form4_159122328825182.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,451

F2 · shares: To satisfy withholding obligations associated with the July 27, 2017 award of performance-based restricted stock units that were issued as shares on June 1, 2020, the reporting person surrendered 977 shares of Class A common stock.

F3 · price: The closing price of BF-A on April 30, 2020 was used to calculate the withholding obligation.

Read SEC document
June 01, 2020 Filed Jun 3, 2020 22:28 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass A Common 2,098 $0.00 $0.00
Disclosure

SEC source: 0000014693-20-000058 · wf-form4_159122328825182.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,428

F1 · shares: These shares were issued on June 1, 2020, in connection with a July 27, 2017 award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2020.

Read SEC document
April 29, 2020 Filed Apr 29, 2020 21:21 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 20,788 $0.00 Strike: $15.09 $0.00
Disclosure

SEC source: 0000014693-20-000023 · wf-form4_158819529368931.xml · derivative · entry 7

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common · 20,788 shares

Expires 2020-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 29, 2020 Filed Apr 29, 2020 21:21 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 10,918 $64.35 $702,573.30
Disclosure

SEC source: 0000014693-20-000023 · wf-form4_158819529368931.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,101

F1 · price: The closing price of BF-B on April 28, 2020 was used to calculate the withholding obligation.

Read SEC document
April 29, 2020 Filed Apr 29, 2020 21:21 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 20,788 $15.09 $313,649.34
Disclosure

SEC source: 0000014693-20-000023 · wf-form4_158819529368931.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,019

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 09, 2020 Filed Jan 10, 2020 23:35 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 7,000 $0.00 Strike: $15.09 $0.00
Disclosure

SEC source: 0000014693-20-000006 · wf-form4_157869933421587.xml · derivative · entry 8

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,788

Underlying: Class B Common · 7,000 shares

Expires 2020-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 09, 2020 Filed Jan 10, 2020 23:35 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 SaleClass B Common 3,628 $67.32 $244,230.07
Disclosure

SEC source: 0000014693-20-000006 · wf-form4_157869933421587.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,231

Read SEC document
January 09, 2020 Filed Jan 10, 2020 23:35 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 3,372 $67.14 $226,396.08
Disclosure

SEC source: 0000014693-20-000006 · wf-form4_157869933421587.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,859

F1 · price: The closing price of BF-B on January 8, 2020 was used to calculate the withholding obligation.

Read SEC document
January 09, 2020 Filed Jan 10, 2020 23:35 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 7,000 $15.09 $105,616.00
Disclosure

SEC source: 0000014693-20-000006 · wf-form4_157869933421587.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,231

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 25, 2019 Filed Jul 29, 2019 21:45 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantStock Appreciation Right · Derivative 9,434 $0.00 Strike: $54.64 $0.00
Disclosure

SEC source: 0000014693-19-000132 · wf-form4_156443673477440.xml · derivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,434

Underlying: Class B Common · 9,434 shares

Expires 2029-04-30

F1 · security: No money was paid to or received by the reporting person for these SSARs.

Read SEC document
July 02, 2019 Filed Jul 3, 2019 20:38 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 SaleClass B Common 1,770 $56.51 $100,027.30
Disclosure

SEC source: 0000014693-19-000106 · wf-form4_156218632098879.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Indirect · Revocable Trust

Disclosed balance after: 15,559

Read SEC document
June 11, 2019 Filed Jul 3, 2019 20:38 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 850 $0.00 $0.00
Disclosure

SEC source: 0000014693-19-000106 · wf-form4_156218632098879.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,231

F1 · shares: Reflects the contribution of 850 BF-B to John and Jeannine Hayes Donor Advised Charitable Fund.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:39 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 248 $53.29 $13,215.92
Disclosure

SEC source: 0000014693-19-000090 · wf-form4_155977432520270.xml · nonDerivative · entry 4

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,081

F4 · shares: To satisfy withholding obligations associated with the July 28, 2016 award of performance-based restricted stock units that were issued as shares on June 3, 2019, the reporting person surrendered 248 shares of Class B common stock.

F5 · price: The closing price of BF-B on April 30, 2019 was used to calculate the withholding obligation.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:39 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass B Common 532 $0.00 $0.00
Disclosure

SEC source: 0000014693-19-000090 · wf-form4_155977432520270.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,329

F1 · shares: These shares were issued on June 3, 2019, in connection with a July 28, 2016 award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2019.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:39 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 992 $52.30 $51,881.60
Disclosure

SEC source: 0000014693-19-000090 · wf-form4_155977432520270.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,330

F2 · shares: To satisfy withholding obligations associated with the July 28, 2016 award of performance-based restricted stock units that were issued as shares on June 3, 2019, the reporting person surrendered 992 shares of Class A common stock.

F3 · price: The closing price of BF-A on April 30, 2019 was used to calculate the withholding obligation.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:39 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass A Common 2,128 $0.00 $0.00
Disclosure

SEC source: 0000014693-19-000090 · wf-form4_155977432520270.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,322

F1 · shares: These shares were issued on June 3, 2019, in connection with a July 28, 2016 award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2019.

Read SEC document
April 30, 2019 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 33,109 $0.00 Strike: $10.62 $0.00
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · derivative · entry 10

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common · 33,109 shares

Expires 2019-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 30, 2019 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 317 $53.29 $16,892.93
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · nonDerivative · entry 5

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,797

F5 · shares: To satisfy withholding obligations associated with the July 23, 2015, award of Class B common stock that vested on April 30, 2019, the reporting person surrendered 317 shares of Class B common stock.

F6 · price: The closing price of BF-B on April 30, 2019 was used to calculate the withholding obligation.

Read SEC document
April 30, 2019 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 16,122 $52.98 $854,143.56
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · nonDerivative · entry 4

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,114

F4 · price: The closing price of BF-B on April 29, 2019 was used to calculate the withholding obligation.

Read SEC document
April 30, 2019 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionClass B Common 33,109 $10.62 $351,617.58
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · nonDerivative · entry 3

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,236

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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April 30, 2019 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 1,265 $52.30 $66,159.50
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,194

F1 · shares: To satisfy withholding obligations associated with the July 23, 2015, award of Class A common stock that vested on April 30, 2019, the reporting person surrendered 1,265 shares of Class A common stock.

F2 · price: The closing price of BF-A on April 30, 2019 was used to calculate the withholding obligation.

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October 10, 2018 Filed May 2, 2019 22:25 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 501 $0.00 $0.00
Disclosure

SEC source: 0000014693-19-000040 · wf-form4_155683593495187.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,127

F3 · shares: Reflects the contribution of 501 BF-B to John and Jeannine Hayes Donor Advised Charitable Fund.

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July 26, 2018 Filed Jul 30, 2018 21:50 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantStock Appreciation Right · Derivative 7,912 $0.00 Strike: $54.00 $0.00
Disclosure

SEC source: 0000014693-18-000116 · wf-form4_153298742982852.xml · derivative · entry 1

Hayes John V. · CIK 0001719143 · SVP/President, USA & Canada

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,912

Underlying: Class B Common · 7,912 shares

Expires 2028-04-30

F1 · security: No money was paid to or received by the reporting person for these SSARs.

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June 01, 2018 Filed Jun 5, 2018 23:27 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass B Common 679 $0.00 $0.00
Disclosure

SEC source: 0000014693-18-000077 · wf-form4_152824125322471.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,957

F1 · shares: These shares were issued on June 1, 2018, in connection with a July 23, 2015 award of performance-based restricted stock. The award, initially determined as a cash value, was subject to a three-year performance period, which ended April 30, 2018. The number of Class A and Class B shares issued was determined by multiplying the cash value of the award by a three-year performance adjustment factor, dividing the amount by $111.30, which was the closing price of the issuer's Class A common stock on the date of the grant, and then adjusting for subsequent stock splits and dividends during the performance period.

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June 01, 2018 Filed Jun 5, 2018 23:27 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GrantClass A Common 2,717 $0.00 $0.00
Disclosure

SEC source: 0000014693-18-000077 · wf-form4_152824125322471.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,459

F1 · shares: These shares were issued on June 1, 2018, in connection with a July 23, 2015 award of performance-based restricted stock. The award, initially determined as a cash value, was subject to a three-year performance period, which ended April 30, 2018. The number of Class A and Class B shares issued was determined by multiplying the cash value of the award by a three-year performance adjustment factor, dividing the amount by $111.30, which was the closing price of the issuer's Class A common stock on the date of the grant, and then adjusting for subsequent stock splits and dividends during the performance period.

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April 30, 2018 Filed May 3, 2018 00:20 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass B Common 106 $56.04 $5,940.24
Disclosure

SEC source: 0000014693-18-000045 · wf-form4_152530678148590.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,278

F3 · shares: To satisfy withholding obligations associated with the shares of Class B performance-based restricted stock that were issued in the February 2018 stock split and vested on April 30, 2018, the reporting person surrendered 106 shares of Class B common stock.

F4 · price: The closing price of BF-B on April 30, 2018 was used to calculate the withholding obligation.

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April 30, 2018 Filed May 3, 2018 00:20 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Tax withholdingClass A Common 422 $53.37 $22,522.14
Disclosure

SEC source: 0000014693-18-000045 · wf-form4_152530678148590.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,742

F1 · shares: To satisfy withholding obligations associated with the July 24, 2014 award of Class A common stock that vested on April 30, 2018, the reporting person surrendered 422 shares of Class A common stock.

F2 · price: The closing price of BF-A on April 30, 2018 was used to calculate the withholding obligation.

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April 06, 2018 Filed Jun 13, 2018 22:03 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 8,332 $0.00 $0.00
Disclosure

SEC source: 0000014693-18-000086 · wf-form4_152892736746879.xml · nonDerivative · entry 2

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Indirect · Revocable Trust

Disclosed balance after: 17,329

F1 · balance_after: Total has been adjusted to reflect that shares originally reported as directly held are instead held by a revocable trust.

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April 06, 2018 Filed Jun 13, 2018 22:03 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 GiftClass B Common 8,332 $0.00 $0.00
Disclosure

SEC source: 0000014693-18-000086 · wf-form4_152892736746879.xml · nonDerivative · entry 1

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,628

F1 · balance_after: Total has been adjusted to reflect that shares originally reported as directly held are instead held by a revocable trust.

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March 28, 2018 Filed Mar 30, 2018 23:27 UTC BROWN FORMAN CORP BFA, BFB · Entity 3449 Exercise / conversionStock Appreciation Right · Derivative 16,783 $0.00 Strike: $14.20 $0.00
Disclosure

SEC source: 0000014693-18-000025 · wf-form4_152245243811061.xml · derivative · entry 6

Hayes John V. · CIK 0001719143 · SVP, Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class B Common · 16,783 shares

Expires 2018-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: These stock appreciation rights were previously reported as covering 13,426 shares at an exercise price of $17.755, but were adjusted to reflect the February 2018 stock split.

F5 · shares: These stock appreciation rights were previously reported as covering 13,426 shares at an exercise price of $17.755, but were adjusted to reflect the February 2018 stock split.

F5 · derivative.underlying_shares: These stock appreciation rights were previously reported as covering 13,426 shares at an exercise price of $17.755, but were adjusted to reflect the February 2018 stock split.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.