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GE CAPITAL EQUITY INVESTMENTS INC

Disclosed activity across 5 companies

Tapewire entity
12387
SEC CIK
0001093083

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
THERMOVIEW INDUSTRIES INCTHV · Entity 1417010% ownerJune 30, 2003July 01, 2003

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

THERMOVIEW INDUSTRIES INC

Report date June 30, 2003 · Filed July 01, 2003 · Amendment

Jointly reported with GENERAL ELECTRIC CAPITAL CORP, GENERAL ELECTRIC CAPITAL SERVICES INC/CT, GENERAL ELECTRIC CO

Amendment: balances below belong to this corrected disclosure, not necessarily a complete replacement of earlier positions.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Warrant (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $0.01 · Expires 2007-07-08Direct1,788,147 Reported balance After 1999-07-08 transaction · row 1 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 1 · 1999-07-08 · Grant · Acquired 561,343 · Balance 1,788,147

Warrant (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $0.28 · Expires 2011-03-22Direct1,788,147 Reported balance After 2001-03-28 transaction · row 2 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 2 · 2001-03-28 · Grant · Acquired 546,804 · Balance 1,788,147

Warrant (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $0.28 · Expires 2013-06-30Direct1,788,147 Reported balance After 2003-06-30 transaction · row 3 Amendment: may correct only part of an earlier disclosure.
1 source row

Row 3 · 2003-06-30 · Grant · Acquired 680,000 · Balance 1,788,147

Past disclosures · reporting ended (4)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Section 16 reporting ended · disclosed 2009-10-01. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect800,945 Reported balance After 2009-09-29 transaction · row 1 Holding and transaction disclosures are not merged.
1 source row

Row 1 · 2009-09-29 · Conversion · Acquired 800,945 · Balance 800,945

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F1: Directly owned by GE Capital CFE, Inc. ("GECFE").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Common StockSEC Table I · non-derivativeDirect2,382,925 Reported balance After 2009-09-29 transaction · row 2 Holding and transaction disclosures are not merged.
1 source row

Row 2 · 2009-09-29 · Conversion · Acquired 2,382,925 · Balance 2,382,925

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Common StockSEC Table I · non-derivativeDirect4,880,843 Reported balance After 2009-09-29 transaction · row 3 Holding and transaction disclosures are not merged.
1 source row

Row 3 · 2009-09-29 · Conversion · Acquired 2,497,918 · Balance 4,880,843

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Common StockSEC Table I · non-derivativeDirect6,512,034 Reported balance After 2009-09-29 transaction · row 4 Holding and transaction disclosures are not merged.
1 source row

Row 4 · 2009-09-29 · Conversion · Acquired 1,631,191 · Balance 6,512,034

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Common StockSEC Table I · non-derivativeDirect900,277 Reported balance Holding disclosure · report date 2009-09-29 · row 5 Holding and transaction disclosures are not merged.
1 source row

Row 5 · Balance 900,277

F3: Directly owned by GPSF Securities, Inc. ("GPSF").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Series C Convertible Preferred StockSEC Table II · derivative / convertible securityDirect0 Reported balance After 2009-09-29 transaction · row 6 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 6 · 2009-09-29 · Conversion · Disposed 800,945 · Balance 0

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F1: Directly owned by GE Capital CFE, Inc. ("GECFE").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Series D Convertible Preferred StockSEC Table II · derivative / convertible securityDirect0 Reported balance After 2009-09-29 transaction · row 7 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 7 · 2009-09-29 · Conversion · Disposed 2,382,925 · Balance 0

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Series E Convertible Preferred StockSEC Table II · derivative / convertible securityDirect0 Reported balance After 2009-09-29 transaction · row 8 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 8 · 2009-09-29 · Conversion · Disposed 1,808,068 · Balance 0

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Series F Convertible Preferred StockSEC Table II · derivative / convertible securityDirect0 Reported balance After 2009-09-29 transaction · row 9 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 9 · 2009-09-29 · Conversion · Disposed 1,631,191 · Balance 0

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

Filing footnotes · ownership attribution and instrument terms

F1: Directly owned by GE Capital CFE, Inc. ("GECFE").

F2: Directly owned by GE Capital Equity Investments, Inc. ("GECEI").

F3: Directly owned by GPSF Securities, Inc. ("GPSF").

F4: The Issuer's preferred stock reported herein is convertible at any time by the holder and has no expiration date, but is subject to mandatory conversion or redemption upon certain events. On September 30, 2009, upon the closing of the Issuer's initial public offering, each share of preferred stock reported herein converted automatically into one share of common stock, except that each share of Series E Convertible Preferred Stock converted automatically into 1.38154 shares of common stock.

F5: Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GPSF, GECFE, or GECEI, as the case may be, is a direct or indirect wholly-owned subsidiary of GE Capital. GPSF, GECFE, GECEI and GE Capital disclaim beneficial ownership except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein. Upon the closing of the of the Issuer's intial public offering, none of the Reporting Persons were 10% Owners.

BEACON POWER CORP

Report date August 20, 2003 · Filed August 22, 2003

Jointly reported with GENERAL ELECTRIC CAPITAL CORP, GENERAL ELECTRIC CAPITAL SERVICES INC/CT, GENERAL ELECTRIC CO

Section 16 reporting ended · disclosed 2003-08-22. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2003-08-20 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2003-08-20 · Sale · Disposed 3,000 · Balance 0

F1: The Reporting Person continues to hold a warrant to purchase 240,000 shares of common stock of the issuer, a warrant to purchase 1,333,333 shares of common stock of the issuer and stock options that are convertible into 10,000 shares of common stock of the issuer.

Filing footnotes · ownership attribution and instrument terms

F1: The Reporting Person continues to hold a warrant to purchase 240,000 shares of common stock of the issuer, a warrant to purchase 1,333,333 shares of common stock of the issuer and stock options that are convertible into 10,000 shares of common stock of the issuer.

NEWPOWER HOLDINGS INC

Report date September 05, 2003 · Filed September 09, 2003

Jointly reported with GENERAL ELECTRIC CO, GENERAL ELECTRIC CAPITAL SERVICES INC/CT, GENERAL ELECTRIC CAPITAL CORP

Section 16 reporting ended · disclosed 2003-09-09. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2003-09-05 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2003-09-05 · Sale · Disposed 3,696,288 · Balance 0

Class A WarrantSEC Table II · derivative / convertible security · Conversion / exercise price $0.05 · Expires 2005-12-31Direct0 Reported balance After 2003-09-05 transaction · row 2 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 2 · 2003-09-05 · Sale · Disposed 5,250,000 · Balance 0

iMedia Brands, Inc.

Report date April 29, 2016 · Filed May 03, 2016

Jointly reported with GENERAL ELECTRIC CO

Section 16 reporting ended · disclosed 2016-05-03. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect0 Reported balance After 2016-04-29 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2016-04-29 · Sale · Disposed 3,545,049 · Balance 0

F1: Closing of the sale of shares of Common Stock by GE Capital Equity Investments, Inc. ("GECEI") to ASF Radio, L.P. ("ASF"). ASF is an affiliate of Ardian, an independent private equity investment company.

F2: Directly owned by GECEI. See Exhibit 99.1, incorporated by reference herein.

Filing footnotes · ownership attribution and instrument terms

F1: Closing of the sale of shares of Common Stock by GE Capital Equity Investments, Inc. ("GECEI") to ASF Radio, L.P. ("ASF"). ASF is an affiliate of Ardian, an independent private equity investment company.

F2: Directly owned by GECEI. See Exhibit 99.1, incorporated by reference herein.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
April 29, 2016 Filed May 3, 2016 20:11 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 3,545,049 $2.15 $7,621,855.35
Disclosure

SEC source: 0001140361-16-063037 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · kind: Closing of the sale of shares of Common Stock by GE Capital Equity Investments, Inc. ("GECEI") to ASF Radio, L.P. ("ASF"). ASF is an affiliate of Ardian, an independent private equity investment company.

F2 · ownership.direct: Directly owned by GECEI. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 11, 2015 Filed May 12, 2015 21:03 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 5,587 $6.12 $34,192.44
Disclosure

SEC source: 0001140361-15-019135 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,545,049

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 08, 2015 Filed May 12, 2015 21:03 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 5,000 $6.12 $30,600.00
Disclosure

SEC source: 0001140361-15-019135 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,550,636

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 07, 2015 Filed May 8, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 7,000 $5.93 $41,500.20
Disclosure

SEC source: 0001140361-15-018546 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,555,636

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.90 to $6.00 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 06, 2015 Filed May 8, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 10,000 $5.80 $58,044.00
Disclosure

SEC source: 0001140361-15-018546 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,562,636

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.79 to $5.82 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 05, 2015 Filed May 6, 2015 21:14 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 1,000 $5.72 $5,720.00
Disclosure

SEC source: 0001140361-15-018001 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,572,636

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
May 04, 2015 Filed May 6, 2015 21:14 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 470 $5.90 $2,773.00
Disclosure

SEC source: 0001140361-15-018001 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,573,636

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 29, 2015 Filed Apr 30, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 926 $6.27 $5,808.24
Disclosure

SEC source: 0001140361-15-017066 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,594,106

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.26 to $6.31 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 28, 2015 Filed Apr 30, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 9,200 $6.29 $57,833.04
Disclosure

SEC source: 0001140361-15-017066 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,595,032

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.26 to $6.32 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 27, 2015 Filed Apr 28, 2015 21:17 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 13,236 $6.28 $83,177.67
Disclosure

SEC source: 0001140361-15-016710 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,604,232

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.26 to $6.32 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 24, 2015 Filed Apr 28, 2015 21:17 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 9,787 $6.29 $61,560.23
Disclosure

SEC source: 0001140361-15-016710 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,617,468

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.27 to $6.35 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 23, 2015 Filed Apr 24, 2015 21:07 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 9,674 $6.33 $61,273.18
Disclosure

SEC source: 0001140361-15-016391 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,627,255

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.30 to $6.39 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 22, 2015 Filed Apr 24, 2015 21:07 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 6,700 $6.33 $42,398.94
Disclosure

SEC source: 0001140361-15-016391 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,636,929

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.28 to $6.31 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 20, 2015 Filed Apr 22, 2015 21:05 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 23,323 $6.48 $151,091.06
Disclosure

SEC source: 0001140361-15-016140 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,643,629

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.47 to $6.49 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 17, 2015 Filed Apr 20, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 6,200 $6.59 $40,828.24
Disclosure

SEC source: 0001140361-15-015863 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,666,952

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · price: Sale prices range from $6.58 to $6.60 per share, inclusive.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 16, 2015 Filed Apr 20, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 100 $6.58 $658.00
Disclosure

SEC source: 0001140361-15-015863 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,673,152

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 15, 2015 Filed Apr 16, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 9,393 $6.60 $61,997.56
Disclosure

SEC source: 0001140361-15-015622 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,673,252

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.58 to $6.64 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
April 14, 2015 Filed Apr 16, 2015 21:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 36,122 $6.56 $236,985.61
Disclosure

SEC source: 0001140361-15-015622 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,682,645

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.53 to $6.63 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
December 05, 2014 Filed Dec 8, 2014 22:05 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 6,979 $6.02 $41,996.13
Disclosure

SEC source: 0001140361-14-044457 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,718,767

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.00 to $6.02 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
December 04, 2014 Filed Dec 5, 2014 22:02 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 1,400 $5.83 $8,168.16
Disclosure

SEC source: 0001140361-14-044323 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,725,746

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.83 to $5.84 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
December 03, 2014 Filed Dec 5, 2014 22:02 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 11,316 $6.00 $67,909.58
Disclosure

SEC source: 0001140361-14-044323 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,727,146

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.00 to $6.02 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
December 02, 2014 Filed Dec 3, 2014 22:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 7,383 $5.97 $44,064.70
Disclosure

SEC source: 0001140361-14-044033 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,738,462

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.96 to $5.99 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
December 01, 2014 Filed Dec 3, 2014 22:01 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 13,892 $5.93 $82,342.05
Disclosure

SEC source: 0001140361-14-044033 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,745,845

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.91 to $5.96 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 28, 2014 Filed Dec 1, 2014 22:16 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 4,775 $6.20 $29,605.00
Disclosure

SEC source: 0001140361-14-043819 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,759,737

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 26, 2014 Filed Dec 1, 2014 22:16 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 1,900 $6.16 $11,705.52
Disclosure

SEC source: 0001140361-14-043819 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,764,512

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.16 to $6.17 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 25, 2014 Filed Nov 26, 2014 22:07 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 1,700 $6.21 $10,551.05
Disclosure

SEC source: 0001140361-14-043621 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,766,412

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.20 to $6.25 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 24, 2014 Filed Nov 26, 2014 22:07 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 31,478 $6.21 $195,519.30
Disclosure

SEC source: 0001140361-14-043621 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,768,112

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $6.20 to $6.26 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 21, 2014 Filed Nov 24, 2014 22:02 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 15,200 $6.18 $93,989.20
Disclosure

SEC source: 0001140361-14-043248 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,799,590

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $6.13 to $6.24 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 20, 2014 Filed Nov 24, 2014 22:02 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 61,263 $6.21 $380,185.93
Disclosure

SEC source: 0001140361-14-043248 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,814,790

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.90 to $6.37 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 19, 2014 Filed Nov 20, 2014 22:05 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 110,018 $6.01 $661,076.16
Disclosure

SEC source: 0001140361-14-042968 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,876,053

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.80 to $6.09 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 18, 2014 Filed Nov 20, 2014 22:05 UTC iMedia Brands, Inc. EVLV · Entity 12386 SaleCommon Stock 138,198 $5.94 $820,854.66
Disclosure

SEC source: 0001140361-14-042968 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,986,071

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.49 to $6.08 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 17, 2014 Filed Nov 18, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 72,948 $5.63 $410,383.56
Disclosure

SEC source: 0001140361-14-042687 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,124,269

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.55 to $5.79 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 14, 2014 Filed Nov 18, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 35,107 $5.75 $201,700.25
Disclosure

SEC source: 0001140361-14-042687 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,197,217

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.61 to $5.83 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 13, 2014 Filed Nov 14, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 46,468 $5.75 $267,191.00
Disclosure

SEC source: 0001140361-14-042332 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,232,324

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.67 to $5.89 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 12, 2014 Filed Nov 14, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 27,156 $5.83 $158,398.23
Disclosure

SEC source: 0001140361-14-042332 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,278,792

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.67 to $5.87 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 11, 2014 Filed Nov 12, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 39,205 $5.83 $228,376.97
Disclosure

SEC source: 0001140361-14-041349 · doc1.xml · nonDerivative · entry 3

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,305,948

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F5 · price: Sale prices range from $5.78 to $5.88 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 10, 2014 Filed Nov 12, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 31,725 $5.85 $185,499.25
Disclosure

SEC source: 0001140361-14-041349 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,345,153

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.77 to $5.93 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 07, 2014 Filed Nov 12, 2014 22:02 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 41,501 $5.75 $238,834.10
Disclosure

SEC source: 0001140361-14-041349 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,376,878

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.49 to $6.01 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 06, 2014 Filed Nov 7, 2014 22:18 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 59,954 $5.94 $355,904.93
Disclosure

SEC source: 0001140361-14-040760 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,418,379

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.68 to $6.08 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 05, 2014 Filed Nov 7, 2014 22:18 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 55,408 $5.84 $323,399.87
Disclosure

SEC source: 0001140361-14-040760 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,478,333

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.80 to $5.91 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 04, 2014 Filed Nov 5, 2014 22:07 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 36,608 $5.89 $215,507.64
Disclosure

SEC source: 0001140361-14-040338 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,533,741

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.74 to $5.95 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
November 03, 2014 Filed Nov 5, 2014 22:07 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 49,600 $5.78 $286,534.24
Disclosure

SEC source: 0001140361-14-040338 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · Party to Shareholder Agreement

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,570,349

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.69 to $5.82 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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October 31, 2014 Filed Nov 3, 2014 23:56 UTC Amendment iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 103,508 $5.72 $592,127.86
Disclosure

SEC source: 0001140361-14-039920 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,619,949

F5 · kind: This amendment on Form 4/A to the Form 4 filed on November 3, 2014 (the "Original Form 4") is made solely to correct the Transaction Code used in Table I from an "P" to an "S". Except for the foregoing, no new or revised transactions or holdings are being reported. All other information in the Original Form 4 remains the same.

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.55 to $5.80 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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October 30, 2014 Filed Nov 3, 2014 23:56 UTC Amendment iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 44,677 $5.52 $246,393.66
Disclosure

SEC source: 0001140361-14-039920 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,723,457

F5 · kind: This amendment on Form 4/A to the Form 4 filed on November 3, 2014 (the "Original Form 4") is made solely to correct the Transaction Code used in Table I from an "P" to an "S". Except for the foregoing, no new or revised transactions or holdings are being reported. All other information in the Original Form 4 remains the same.

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.47 to $5.59 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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October 29, 2014 Filed Oct 30, 2014 21:05 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 47,694 $5.53 $263,690.59
Disclosure

SEC source: 0001140361-14-039574 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,768,134

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.47 to $5.68 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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October 28, 2014 Filed Oct 30, 2014 21:05 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 79,482 $5.47 $434,392.97
Disclosure

SEC source: 0001140361-14-039574 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,815,828

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.38 to $5.60 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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September 24, 2014 Filed Sep 26, 2014 21:05 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 10,336 $5.35 $55,298.63
Disclosure

SEC source: 0001140361-14-036587 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,895,310

F1 · kind: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.34 to $5.40 per share, inclusive.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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September 23, 2014 Filed Sep 24, 2014 21:08 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 2,200 $5.34 $11,749.54
Disclosure

SEC source: 0001140361-14-036385 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,905,646

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.34 to $5.35 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
September 22, 2014 Filed Sep 24, 2014 21:08 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 14,890 $5.35 $79,683.84
Disclosure

SEC source: 0001140361-14-036385 · doc1.xml · nonDerivative · entry 1

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,907,846

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F2 · price: Sale prices range from $5.34 to $5.375 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

Read SEC document
September 19, 2014 Filed Sep 22, 2014 21:11 UTC iMedia Brands, Inc. VVTV · Entity 12386 SaleCommon Stock 46,250 $5.46 $252,474.13
Disclosure

SEC source: 0001140361-14-036228 · doc1.xml · nonDerivative · entry 2

GE CAPITAL EQUITY INVESTMENTS INC · CIK 0001093083 · 10% owner

GENERAL ELECTRIC CAPITAL CORP · CIK 0000040554 · 10% owner

GENERAL ELECTRIC CO · CIK 0000040545 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,922,736

F1 · shares: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F1 · price: The number of securities reported represents an aggregate number of shares sold by GE Capital Equity Investments, Inc. ("GECEI") in multiple market transactions over a range of sales prices. The price reported represents the weighted average price per share. The Reporting Persons undertake to provide the staff of the SEC, the Issuer, or a stockholder of the Issuer, upon request, the number of shares sold by GECEI at each separate price within the range.

F4 · price: Sale prices range from $5.40 to $5.645 per share, inclusive.

F3 · ownership.direct: Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.