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Geist John C

Disclosed activity across 1 company

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111032
SEC CIK
0001393650

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
BOSTON BEER CO INCSAM · Entity 4577Chief Sales OfficerJuly 28, 2023July 31, 2023

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

BOSTON BEER CO INC

Report date July 28, 2023 · Filed July 31, 2023

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A CommonSEC Table I · non-derivativeDirect5,573 Last balance in matching sequence After 2023-07-28 transaction · row 2 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 1 · 2023-07-28 · Exercise / conversion · Acquired 3,524 · Balance 9,097

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

Row 2 · 2023-07-28 · Sale · Disposed 3,524 · Balance 5,573

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

1-1-2016 Stock OptionSEC Table II · derivative / convertible security · Conversion / exercise price $201.91 · Expires 2025-12-31Direct13,048 Reported balance After 2023-07-28 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2023-07-28 · Exercise / conversion · Disposed 3,524 · Balance 13,048

F3: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Filing footnotes · ownership attribution and instrument terms

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023.

F2: The shares reported include 5,127 shares of restricted stock subject to vesting conditions.

F3: The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 200 $944.42 $188,884.00
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 12

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,311

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 800 $943.52 $754,816.00
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 11

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,511

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F10 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $943.11 to $944.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 500 $942.53 $471,265.00
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 10

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,311

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F9 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $942.11 to $943.07. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,229 $941.42 $1,157,005.18
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 9

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,811

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F8 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,229 shares is from $941.00 to $941.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,180 $940.47 $1,109,754.60
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 8

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,040

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,180 shares is from $940.00 to $940.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,039 $939.18 $975,808.02
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,220

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,039 shares is from $938.99 to $939.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 753 $938.56 $706,735.68
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,259

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 753 shares is from $937.99 to $938.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 6 $936.97 $5,621.82
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,012

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 6 shares is from $936.83 to $937.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 94 $935.68 $87,953.92
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,018

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 94 shares is from $935.57 to $936.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 12,524 $201.91 $2,528,720.84
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,112

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,008 $991.14 $999,069.12
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,588

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
January 04, 2021 Filed Jan 5, 2021 21:01 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 1,008 $191.10 $192,628.80
Disclosure

SEC source: 0001562180-21-000071 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020.

F2 · balance_after: The shares reported include 4,566 shares of restricted stock subject to vesting conditions.

Read SEC document
October 27, 2020 Filed Oct 27, 2020 20:09 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionStock Option (Right to Buy) · Derivative 1,007 $0.00 Strike: $191.10 $0.00
Disclosure

SEC source: 0001562180-20-006436 · primarydocument.xml · derivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common · 1,007 shares

Expires 2027-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination of the eligibility for vesting of these options was made by the Compensation Committee before March 1, 2020.

Read SEC document
October 27, 2020 Filed Oct 27, 2020 20:09 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 102 $1,063.08 $108,434.16
Disclosure

SEC source: 0001562180-20-006436 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,857

F1 · balance_after: The shares reported include 4,857 shares of restricted stock subject to vesting conditions.

Read SEC document
October 27, 2020 Filed Oct 27, 2020 20:09 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 707 $1,063.23 $751,703.61
Disclosure

SEC source: 0001562180-20-006436 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,959

F1 · balance_after: The shares reported include 4,857 shares of restricted stock subject to vesting conditions.

Read SEC document
October 27, 2020 Filed Oct 27, 2020 20:09 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 300 $1,062.25 $318,675.00
Disclosure

SEC source: 0001562180-20-006436 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,666

F2 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1,062.21 to $1,062.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant

F1 · balance_after: The shares reported include 4,857 shares of restricted stock subject to vesting conditions.

Read SEC document
October 27, 2020 Filed Oct 27, 2020 20:09 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 1,007 $191.10 $192,437.70
Disclosure

SEC source: 0001562180-20-006436 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,966

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: The shares reported include 4,857 shares of restricted stock subject to vesting conditions.

Read SEC document
March 02, 2020 Filed Mar 4, 2020 21:14 UTC BOSTON BEER CO INC SAM · Entity 4577 Tax withholdingClass A Common 105 $370.79 $38,932.95
Disclosure

SEC source: 0001562180-20-002129 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,959

F1 · kind: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of restricted stock awards.

F2 · balance_after: The shares reported include 4,857 shares of restricted stock subject to vesting conditions.

Read SEC document
March 01, 2020 Filed Mar 2, 2020 21:19 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantStock Option (Right to Buy) · Derivative 1,883 $0.00 Strike: $370.79 $0.00
Disclosure

SEC source: 0001562180-20-001868 · primarydocument.xml · derivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,883

Underlying: Class A Common · 1,883 shares

Expires 2030-02-28

F4 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2022.

Read SEC document
March 01, 2020 Filed Mar 2, 2020 21:19 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantStock Options (Right to buy) · Derivative 1,007 $0.00 Strike: $191.10 $0.00
Disclosure

SEC source: 0001562180-20-001868 · primarydocument.xml · derivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,007

Underlying: Class A Common · 1,007 shares

Expires 2027-12-31

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination of the eligibility for vesting of these options was made by the Compensation Committee before March 1, 2020.

Read SEC document
March 01, 2020 Filed Mar 2, 2020 21:19 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantClass A Common 3,418 $0.00 $0.00
Disclosure

SEC source: 0001562180-20-001868 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,064

F1 · shares: Represents two grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The first grant is for 722 shares, which will vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date. The second grant is for 2,696 shares, which will vest on March 1, 2025, provided that the Reporting Person remains employed by the Issuer on that date.

F2 · balance_after: The shares reported include 5,064 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionStock Option (Right to Buy) · Derivative 8,000 $0.00 Strike: $95.09 $0.00
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · derivative · entry 9

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common · 8,000 shares

Expires 2020-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: The option vested in five annual installments: the first on January 1, 2016, and the final vesting on January 1, 2020.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 163 $373.12 $60,818.56
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 8

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,646

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F9 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 163 shares is from $373.02 to $373.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 2,058 $372.12 $765,822.96
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,809

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F8 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,058 shares is from $372.00 to $372.68. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,240 $370.74 $459,717.60
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,867

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,240 shares is from $370.51 to $371.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 800 $369.31 $295,448.00
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,107

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $369.13 to $369.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 710 $367.97 $261,258.70
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,907

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 710 shares is from $367.93 to $368.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 3,215 $367.30 $1,180,869.50
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,617

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,215 shares is from $366.83 to $367.64. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 8,000 $95.09 $760,720.00
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,832

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 8, 2019.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2020 Filed Jan 2, 2020 21:24 UTC BOSTON BEER CO INC SAM · Entity 4577 Tax withholdingClass A Common 124 $377.85 $46,853.40
Disclosure

SEC source: 0001562180-20-000019 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,832

F1 · kind: The Issuer "net withheld" the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of investment shares and restricted stock awards.

F2 · balance_after: The shares reported consist of 1,646 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionStock Option (Right to Buy) · Derivative 8,000 $0.00 Strike: $95.09 $0.00
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · derivative · entry 8

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common · 8,000 shares

Expires 2020-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F8 · derivative.exercise_date: The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates.

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March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,200 $290.86 $349,032.00
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 7

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,956

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F7 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,200 shares is from $290.45 to $291.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

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March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 517 $289.17 $149,500.89
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,156

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F6 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 517 shares is from $289.00 to $289.54. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 2,531 $288.06 $729,079.86
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,673

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,531 shares is from $287.52 to $288.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,324 $286.87 $379,815.88
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,204

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,324 shares is from $286.51 to $287.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 28 $285.01 $7,980.28
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,528

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 2,400 $284.26 $682,224.00
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,556

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,400 shares is from $284.00 to $284.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 27, 2019 Filed Mar 27, 2019 20:03 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 8,000 $95.09 $760,720.00
Disclosure

SEC source: 0001562180-19-002035 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,956

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 25, 2019.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
March 01, 2019 Filed Mar 1, 2019 21:00 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantPerformance Stock Option (Right to Buy) · Derivative 1,911 $0.00 Strike: $312.56 $0.00
Disclosure

SEC source: 0001562180-19-001506 · primarydocument.xml · derivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,911

Underlying: Class A Common · 1,911 shares

Expires 2029-02-28

F3 · derivative.exercise_date: The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination of the eligibility for vesting of these options will be made by the Compensation Committee before March 1, 2021.

Read SEC document
March 01, 2019 Filed Mar 1, 2019 21:00 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantClass A Common 831 $0.00 $0.00
Disclosure

SEC source: 0001562180-19-001506 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,956

F1 · shares: Represents a grant of Restricted Stock Units ("RSU's") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). RSU's generally vest in four equal installments over a four year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date.

F2 · balance_after: The shares reported include 1,956 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2019 Filed Jan 3, 2019 21:07 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 334 $235.14 $78,536.76
Disclosure

SEC source: 0001562180-19-000122 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,125

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2018.

F2 · balance_after: The shares reported include 1,125 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common Stock Option · Derivative 8,000 $0.00 Strike: $95.09 $0.00
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · derivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,000

Underlying: Class A Common · 8,000 shares

Expires 2020-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F6 · derivative.exercise_date: The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 1,317 $190.00 $250,230.00
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,459

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F2 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 2,271 $189.21 $429,695.91
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · nonDerivative · entry 4

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,776

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,271 shares is from $189.00 to $189.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 265 $188.14 $49,857.10
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · nonDerivative · entry 3

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,047

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F4 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 265 shares is from $188.00 to $188.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 4,264 $187.37 $798,945.68
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · nonDerivative · entry 2

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,312

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F3 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,264 shares is from $187.00 to $187.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions.

Read SEC document
January 02, 2018 Filed Jan 3, 2018 21:49 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common 8,000 $95.09 $760,720.00
Disclosure

SEC source: 0001562180-18-000127 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,576

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017.

F2 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions.

Read SEC document
January 01, 2018 Filed Jan 2, 2018 21:55 UTC BOSTON BEER CO INC SAM · Entity 4577 GrantClass A Common 1,308 $0.00 $0.00
Disclosure

SEC source: 0001562180-18-000083 · primarydocument.xml · nonDerivative · entry 1

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,576

F1 · balance_after: The shares reported include 1,459 shares of restricted stock subject to vesting conditions. Restricted shares granted pursuant to the Issuer's Employee Equity Incentive Plan generally vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. A total of 117 shares vested on the Reporting Date.

Read SEC document
January 04, 2017 Filed Jan 5, 2017 22:47 UTC BOSTON BEER CO INC SAM · Entity 4577 Exercise / conversionClass A Common Stock Option · Derivative 8,000 $0.00 Strike: $95.09 $0.00
Disclosure

SEC source: 0001140361-17-000808 · doc1.xml · derivative · entry 6

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,000

Underlying: Class A Common · 80,000 shares

Expires 2020-12-31

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F7 · derivative.exercise_date: The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates.

Read SEC document
January 04, 2017 Filed Jan 5, 2017 22:47 UTC BOSTON BEER CO INC SAM · Entity 4577 SaleClass A Common 775 $175.27 $135,834.25
Disclosure

SEC source: 0001140361-17-000808 · doc1.xml · nonDerivative · entry 5

Geist John C · CIK 0001393650 · Chief Sales Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 268

F1 · kind: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F5 · price: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 775 shares is from $175.15 to $175.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6 · balance_after: The shares reported include 268 shares of restricted stock subject to vesting conditions.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.