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person · Reporting owner

Yi Steven

Disclosed activity across 2 companies

Tapewire entity
1097
SEC CIK
0001829946

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
MediaAlpha, Inc.MAX · Entity 1093Director · See RemarksOctober 08, 2026October 10, 2026
WHITE MOUNTAINS INSURANCE GROUP LTDWTM · Entity 3904DirectorMay 22, 2025May 23, 2025

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

MediaAlpha, Inc.

Report date October 08, 2026 · Filed October 10, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect2,313,707 Ending reported balance After 2026-10-09 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-10-08 · Sale · Disposed 24,000 · Balance 2,315,740

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Row 2 · 2026-10-09 · Sale · Disposed 2,033 · Balance 2,313,707

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

WHITE MOUNTAINS INSURANCE GROUP LTD

Report date May 22, 2025 · Filed May 23, 2025

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common SharesSEC Table I · non-derivativeDirect525 Reported balance After 2025-05-22 transaction · row 1
1 source row

Row 1 · 2025-05-22 · Grant · Acquired 150 · Balance 525

F1: Annual Director Share Award

Filing footnotes · ownership attribution and instrument terms

F1: Annual Director Share Award

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
July 30, 2022 Filed Aug 2, 2022 22:35 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,147 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000113 · wf-form4_165947969540554.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 757,878

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
May 15, 2022 Filed May 17, 2022 22:52 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000084 · wf-form4_165282789503119.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 274,407

Underlying: Class A Common Stock · 18,293 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
May 15, 2022 Filed May 17, 2022 22:52 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 18,293 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000084 · wf-form4_165282789503119.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 604,731

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
April 30, 2022 Filed May 2, 2022 21:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,146 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000057 · wf-form4_165152666248645.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 918,887

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
April 30, 2022 Filed May 2, 2022 21:25 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,146 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000057 · wf-form4_165152666248645.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 586,438

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
April 15, 2022 Filed Apr 27, 2022 16:27 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantPerformance Restricted Stock Units · Derivative 60,150 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000047 · wf-form4_165107683429131.xml · derivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,150

Underlying: Class A Common Stock · 60,150 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents grant of performance based restricted stock units ("PRSUs") under the Issuer's Omnibus Equity Incentive Plan granted April 15, 2022.

F3 · price: Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock.

F2 · derivative.exercise_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

F2 · derivative.expiration_date: The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the weighted-average closing price of the Company's Class A common stock for the 90-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

Read SEC document
March 22, 2022 Filed Mar 25, 2022 00:19 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantRestricted Stock Units · Derivative 292,700 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 292,700

Underlying: Class A Common Stock · 292,700 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F4 · derivative.exercise_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

F4 · derivative.expiration_date: One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Read SEC document
March 22, 2022 Filed Mar 25, 2022 00:19 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 32,200 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

Read SEC document
March 22, 2022 Filed Mar 25, 2022 00:19 UTC MediaAlpha, Inc. MAX · Entity 1093 GrantRestricted Stock Units · Derivative 32,200 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,200

Underlying: Class A Common Stock · 32,200 shares

Expires not disclosed

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

F3 · derivative.expiration_date: On March 23, 2022, the Reporting Person was granted 32,200 RSUs, which have vested immediately.

Read SEC document
March 22, 2022 Filed Mar 25, 2022 00:19 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 32,200 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000035 · wf-form4_164816756508557.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 433,292

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
January 30, 2022 Filed Feb 15, 2022 02:32 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,147 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000015 · wf-form4_164489233295571.xml · derivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,072,033

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F3 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F3 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
January 30, 2022 Filed Feb 15, 2022 02:32 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,147 $0.00 $0.00
Disclosure

SEC source: 0001818383-22-000015 · wf-form4_164489233295571.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 401,092

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
November 02, 2021 Filed Nov 4, 2021 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 12,612 $16.16 $203,799.83
Disclosure

SEC source: 0001818383-21-000130 · wf-form4_163598420193838.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 247,945

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.86 to $16.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
November 02, 2021 Filed Nov 4, 2021 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 73,570 $15.48 $1,138,525.18
Disclosure

SEC source: 0001818383-21-000130 · wf-form4_163598420193838.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 260,557

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.87 to $15.85 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,146 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000130 · wf-form4_163598420193838.xml · derivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,225,180

Underlying: Class A Common Stock · 153,146 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F6 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F6 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Read SEC document
October 30, 2021 Filed Nov 4, 2021 00:03 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,146 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000130 · wf-form4_163598420193838.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 334,127

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Read SEC document
August 06, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 9,004 $29.41 $264,764.42
Disclosure

SEC source: 0001818383-21-000084 · wf-form4_162829598506263.xml · nonDerivative · entry 5

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 180,981

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.11 to $29.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 05, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 5,449 $30.28 $165,015.88
Disclosure

SEC source: 0001818383-21-000084 · wf-form4_162829598506263.xml · nonDerivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 189,985

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.46 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 05, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 10,102 $29.84 $301,412.36
Disclosure

SEC source: 0001818383-21-000084 · wf-form4_162829598506263.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 195,434

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.32 to $29.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 04, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,321 $30.30 $130,913.77
Disclosure

SEC source: 0001818383-21-000084 · wf-form4_162829598506263.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 205,536

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.89 to $30.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 04, 2021 Filed Aug 7, 2021 00:26 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 10,529 $29.72 $312,912.40
Disclosure

SEC source: 0001818383-21-000084 · wf-form4_162829598506263.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,857

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.44 to $29.88 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 03, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,002 $31.93 $95,854.76
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 6

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 220,386

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $31.60 to $32.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 03, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 19,844 $30.99 $614,955.64
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 5

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 223,388

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.58 to $31.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 03, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,465 $30.07 $254,506.15
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 243,232

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.57 to $30.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 4,494 $33.37 $149,945.91
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 251,697

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.29 to $33.45 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
August 02, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,167 $32.73 $267,301.83
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 256,191

F2 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.29 to $33.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 30, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionRestricted Stock Units · Derivative 153,147 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · derivative · entry 7

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,378,326

Underlying: Class A Common Stock · 153,147 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

F9 · derivative.exercise_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

F9 · derivative.expiration_date: On October 30, 2020, the Reporting Person was granted 1,837,765 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

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July 30, 2021 Filed Aug 4, 2021 00:11 UTC MediaAlpha, Inc. MAX · Entity 1093 Exercise / conversionClass A Common Stock 153,147 $0.00 $0.00
Disclosure

SEC source: 0001818383-21-000067 · wf-form4_162803586597553.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 264,358

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

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July 15, 2021 Filed Jul 16, 2021 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 6,466 $32.38 $209,367.14
Disclosure

SEC source: 0001818383-21-000037 · wf-form4_162647740567250.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 111,211

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.00 to $32.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 14, 2021 Filed Jul 16, 2021 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 100 $33.11 $3,311.00
Disclosure

SEC source: 0001818383-21-000037 · wf-form4_162647740567250.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

Read SEC document
July 14, 2021 Filed Jul 16, 2021 23:16 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 14,900 $32.49 $484,095.04
Disclosure

SEC source: 0001818383-21-000037 · wf-form4_162647740567250.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 117,777

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.06 to $33.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 09, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,500 $36.96 $129,344.60
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 7

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 132,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F8 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.83 to $37.16 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 09, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 11,110 $36.62 $406,848.20
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 6

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,177

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.81 to $36.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 09, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,341 $34.97 $291,665.59
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 5

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 147,287

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $34.76 to $35.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 08, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 5,049 $37.35 $188,594.29
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 155,628

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.91 to $37.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 08, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 2,000 $36.35 $72,694.40
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 160,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.91 to $36.85 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 07, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,768 $37.96 $67,120.00
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 162,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.79 to $38.69 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 07, 2021 Filed Jul 10, 2021 00:29 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 13,232 $36.89 $488,084.81
Disclosure

SEC source: 0001818383-21-000033 · wf-form4_162587694234980.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 164,445

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 02, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 1,742 $41.26 $71,874.92
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 7

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 177,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F8 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.11 to $41.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 02, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 3,929 $40.58 $159,423.50
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 6

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 179,419

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F7 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 02, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 9,329 $39.46 $368,129.80
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 5

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 183,348

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F6 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.08 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
July 01, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 6,555 $41.89 $274,605.34
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 4

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 192,677

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F5 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.45 to $42.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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July 01, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 10,546 $41.02 $432,571.61
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 199,232

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.45 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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June 30, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 5,235 $43.24 $226,342.55
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 209,778

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.04 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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June 30, 2021 Filed Jul 2, 2021 23:04 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 7,664 $42.53 $325,941.49
Disclosure

SEC source: 0001818383-21-000019 · wf-form4_162526708333556.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 215,013

F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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May 28, 2021 Filed May 28, 2021 23:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 8,014 $41.45 $332,189.92
Disclosure

SEC source: 0001209191-21-036673 · doc4.xml · nonDerivative · entry 3

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 222,677

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F4 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.07 to $42.01 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 28, 2021 Filed May 28, 2021 23:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 33,657 $40.64 $1,367,790.19
Disclosure

SEC source: 0001209191-21-036673 · doc4.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 230,691

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from 40.48 to $41.05 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 27, 2021 Filed May 28, 2021 23:03 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 26,717 $40.39 $1,078,979.40
Disclosure

SEC source: 0001209191-21-036673 · doc4.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 264,348

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.77 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 26, 2021 Filed May 26, 2021 23:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 14,427 $40.50 $584,319.47
Disclosure

SEC source: 0001209191-21-036045 · doc4.xml · nonDerivative · entry 2

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 291,065

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F3 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $41.00 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document
May 24, 2021 Filed May 26, 2021 23:09 UTC MediaAlpha, Inc. MAX · Entity 1093 SaleClass A Common Stock 800 $40.02 $32,012.00
Disclosure

SEC source: 0001209191-21-036045 · doc4.xml · nonDerivative · entry 1

Yi Steven · CIK 0001829946 · Director · See Remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 305,492

F1 · kind: Sale was effected by the reporting person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the reporting person on October 30, 2020.

F2 · price: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.12 per share. Reporting person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.