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person · Reporting owner

Levchin Max R

Disclosed activity across 3 companies

Tapewire entity
10961
SEC CIK
0001539853

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Affirm Holdings, Inc.AFRM · Entity 1572Director · Chief Executive Officer · 10% ownerJanuary 05, 2026January 07, 2026
COCA COLA COKO · Entity 2806DirectorApril 01, 2026April 03, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Affirm Holdings, Inc.

Report date January 05, 2026 · Filed January 07, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect0 Ending reported balance After 2026-01-05 transaction · row 3
3 source rows · reconciled sequence

Row 1 · 2026-01-05 · Exercise / conversion · Acquired 666,666 · Balance 666,666

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Row 2 · 2026-01-05 · Sale · Disposed 553,554 · Balance 113,112

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2: Represents the weighted average sale price of the shares sold from $80.00 to $80.997 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Row 3 · 2026-01-05 · Sale · Disposed 113,112 · Balance 0

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F3: Represents the weighted average sale price of the shares sold from $81.00 to $81.40 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Performance Based Stock OptionsSEC Table II · derivative / convertible security · Conversion / exercise price $49.00 · Expires 2031-01-12Direct10,500,002 Reported balance After 2026-01-05 transaction · row 5 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 5 · 2026-01-05 · Exercise / conversion · Disposed 666,666 · Balance 10,500,002

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F5: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of January 5, 2026, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Class A Common StockSEC Table I · non-derivativeIndirectBy Levchin 2012 Irrevocable Trust735,294 Reported balance Holding disclosure · report date 2026-01-05 · row 4 Holding and transaction disclosures are not merged.
1 source row

Row 4 · Balance 735,294

F4: As joint settlors of the Levchin 2012 Irrevocable Trust, the Reporting Person and his spouse jointly have the right to acquire the shares held by the trust but do not have voting or investment power over such shares. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.

Filing footnotes · ownership attribution and instrument terms

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2: Represents the weighted average sale price of the shares sold from $80.00 to $80.997 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F3: Represents the weighted average sale price of the shares sold from $81.00 to $81.40 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: As joint settlors of the Levchin 2012 Irrevocable Trust, the Reporting Person and his spouse jointly have the right to acquire the shares held by the trust but do not have voting or investment power over such shares. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.

F5: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of January 5, 2026, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

COCA COLA CO

Report date April 01, 2026 · Filed April 03, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Phantom Share UnitsSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct5,052.5615 Reported balance After 2026-04-01 transaction · row 2 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 2 · 2026-04-01 · Grant · Acquired 3,825.3528 · Balance 5,052.5615

F1: Each phantom share unit is economically equivalent to one share of Common Stock.

F2: Phantom share units credited to the reporting person under The Coca-Cola Company Directors' Plan effective June 1, 2025 (the "Directors' Plan") for 2026 compensation, which may include voluntary deferred compensation.

F3: The phantom share units credited under The Coca-Cola Company Directors' Plan, as amended and restated effective June 1, 2025, are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

F4: This number includes phantom share units accrued through April 1, 2026 under the Directors' Plan as a result of crediting phantom dividends.

Common Stock, $.25 Par ValueSEC Table I · non-derivativeDirect14,267 Reported balance Holding disclosure · report date 2026-04-01 · row 1 Holding and transaction disclosures are not merged.
1 source row

Row 1 · Balance 14,267

Filing footnotes · ownership attribution and instrument terms

F1: Each phantom share unit is economically equivalent to one share of Common Stock.

F2: Phantom share units credited to the reporting person under The Coca-Cola Company Directors' Plan effective June 1, 2025 (the "Directors' Plan") for 2026 compensation, which may include voluntary deferred compensation.

F3: The phantom share units credited under The Coca-Cola Company Directors' Plan, as amended and restated effective June 1, 2025, are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

F4: This number includes phantom share units accrued through April 1, 2026 under the Directors' Plan as a result of crediting phantom dividends.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

YELP INC

Report date September 22, 2016 · Filed September 27, 2016

Section 16 reporting ended · disclosed 2016-09-27. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect0 Ending reported balance After 2016-09-22 transaction · row 3
2 source rows · reconciled sequence

Row 1 · 2016-09-22 · Conversion · Acquired 785,037 · Balance 821,437

F1: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.

Row 3 · 2016-09-22 · Conversion · Disposed 821,437 · Balance 0

F3: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

Class A Common StockSEC Table I · non-derivativeIndirectSee footnote0 Last balance in matching sequence After 2016-09-22 transaction · row 5 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 2 · 2016-09-22 · Conversion · Acquired 2,691,757 · Balance 2,691,757

F1: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.

F2: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Row 5 · 2016-09-22 · Conversion · Disposed 2,691,757 · Balance 0

F3: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

F2: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Common StockSEC Table I · non-derivativeDirect821,437 Reported balance After 2016-09-22 transaction · row 4
1 source row

Row 4 · 2016-09-22 · Grant · Acquired 821,437 · Balance 821,437

F3: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

Common StockSEC Table I · non-derivativeIndirectSee footnote2,691,757 Reported balance After 2016-09-22 transaction · row 6 Account identity is unresolved; indirect or unspecified ownership is not merged.
1 source row

Row 6 · 2016-09-22 · Grant · Acquired 2,691,757 · Balance 2,691,757

F3: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

F2: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Class B Common StockSEC Table II · derivative / convertible securityDirect0 Reported balance After 2016-09-22 transaction · row 7 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 7 · 2016-09-22 · Conversion · Disposed 785,037 · Balance 0

F4: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F6: Not applicable.

Class B Common StockSEC Table II · derivative / convertible securityIndirectSee footnote0 Reported balance After 2016-09-22 transaction · row 8 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 8 · 2016-09-22 · Conversion · Disposed 2,691,757 · Balance 0

F4: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F6: Not applicable.

F2: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Filing footnotes · ownership attribution and instrument terms

F1: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.

F2: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

F3: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

F4: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F6: Not applicable.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
April 01, 2026 Filed Apr 3, 2026 17:08 UTC COCA COLA CO KO · Entity 2806 GrantPhantom Share Units · Derivative 3,825.3528 $75.81 Strike: $0.00 $290,000.00
Disclosure

SEC source: 0000021344-26-000107 · form4.xml · derivative · entry 2

Levchin Max R · CIK 0001539853 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,052.5615

Underlying: Common Stock, $.25 Par Value · 3,825.3528 shares

Expires not disclosed

F1 · derivative.exercise_price: Each phantom share unit is economically equivalent to one share of Common Stock.

F2 · shares: Phantom share units credited to the reporting person under The Coca-Cola Company Directors' Plan effective June 1, 2025 (the "Directors' Plan") for 2026 compensation, which may include voluntary deferred compensation.

F3 · derivative.exercise_date: The phantom share units credited under The Coca-Cola Company Directors' Plan, as amended and restated effective June 1, 2025, are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

F3 · derivative.expiration_date: The phantom share units credited under The Coca-Cola Company Directors' Plan, as amended and restated effective June 1, 2025, are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

F4 · balance_after: This number includes phantom share units accrued through April 1, 2026 under the Directors' Plan as a result of crediting phantom dividends.

Read SEC document
January 05, 2026 Filed Jan 7, 2026 23:01 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionPerformance Based Stock Options · Derivative 666,666 $0.00 Strike: $49.00 $0.00
Disclosure

SEC source: 0001628280-26-001248 · wk-form4_1767826879.xml · derivative · entry 5

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 10,500,002

Underlying: Class A Common Stock · 666,666 shares

Expires 2031-01-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F5 · derivative.exercise_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of January 5, 2026, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Read SEC document
January 05, 2026 Filed Jan 7, 2026 23:01 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 113,112 $81.12 $9,175,645.44
Disclosure

SEC source: 0001628280-26-001248 · wk-form4_1767826879.xml · nonDerivative · entry 3

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F3 · price: Represents the weighted average sale price of the shares sold from $81.00 to $81.40 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
January 05, 2026 Filed Jan 7, 2026 23:01 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 553,554 $80.52 $44,572,168.08
Disclosure

SEC source: 0001628280-26-001248 · wk-form4_1767826879.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 113,112

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2 · price: Represents the weighted average sale price of the shares sold from $80.00 to $80.997 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
January 05, 2026 Filed Jan 7, 2026 23:01 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionClass A Common Stock 666,666 $49.00 $32,666,634.00
Disclosure

SEC source: 0001628280-26-001248 · wk-form4_1767826879.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 666,666

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Read SEC document
October 24, 2025 Filed Oct 27, 2025 20:57 UTC COCA COLA CO KO · Entity 2806 PurchaseCommon Stock, $.25 Par Value 7,206 $69.87 $503,487.54
Disclosure

SEC source: 0000021344-25-000075 · form4.xml · nonDerivative · entry 3

Levchin Max R · CIK 0001539853 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,267

F3 · price: The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.6653 to $70.005. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.

Read SEC document
October 23, 2025 Filed Oct 27, 2025 20:57 UTC COCA COLA CO KO · Entity 2806 PurchaseCommon Stock, $.25 Par Value 4,197 $70.31 $295,075.12
Disclosure

SEC source: 0000021344-25-000075 · form4.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,061

F2 · price: The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $70.00 to $70.86. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.

Read SEC document
October 23, 2025 Filed Oct 27, 2025 20:57 UTC COCA COLA CO KO · Entity 2806 PurchaseCommon Stock, $.25 Par Value 2,864 $69.87 $200,113.69
Disclosure

SEC source: 0000021344-25-000075 · form4.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,864

F1 · price: The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.73 to $69.995. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.

Read SEC document
October 16, 2025 Filed Oct 20, 2025 18:10 UTC COCA COLA CO KO · Entity 2806 GrantPhantom Share Units · Derivative 1,118.0992 $71.55 Strike: $0.00 $80,000.00
Disclosure

SEC source: 0000021344-25-000073 · form4.xml · derivative · entry 2

Levchin Max R · CIK 0001539853 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,118.0992

Underlying: Common Stock, $.25 Par Value · 1,118.0992 shares

Expires not disclosed

F1 · derivative.exercise_price: Each phantom share unit is economically equivalent to one share of Common Stock.

F2 · shares: Phantom share units credited to the reporting person under The Coca-Cola Company Directors' Plan, as amended and restated effective June 1, 2025 (the "Directors' Plan") for 2025 compensation, prorated for 2025 as a result of the election of the reporting person to the Board of Directors on October 16, 2025.

F3 · derivative.exercise_date: The phantom share units credited under the Directors' Plan are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

F3 · derivative.expiration_date: The phantom share units credited under the Directors' Plan are settled in cash the later of (i) January 15 of the year following the year in which the reporting person leaves the Board, or (ii) six months following the date on which the reporting person leaves the Board.

Read SEC document
September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionPerformance Based Stock Options · Derivative 651,713 $0.00 Strike: $49.00 $0.00
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · derivative · entry 7

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,166,668

Underlying: Class A Common Stock · 651,713 shares

Expires 2031-01-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F7 · derivative.exercise_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of September 22, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Read SEC document
September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 3,594 $90.98 $326,982.12
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · nonDerivative · entry 5

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F5 · price: Represents the weighted average sale price of the shares sold from $90.825 to $91.02 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 202,582 $90.02 $18,236,431.64
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · nonDerivative · entry 4

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 3,594

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F4 · price: Represents the weighted average sale price of the shares sold from $89.75 to $90.71 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 259,705 $89.23 $23,173,477.15
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · nonDerivative · entry 3

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 206,176

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F3 · price: Represents the weighted average sale price of the shares sold from $88.75 to $89.745 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 185,832 $88.46 $16,438,698.72
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 465,881

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2 · price: Represents the weighted average sale price of the shares sold from $87.75 to $88.7493 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
September 22, 2025 Filed Sep 24, 2025 22:00 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionClass A Common Stock 651,713 $49.00 $31,933,937.00
Disclosure

SEC source: 0001628280-25-042655 · wk-form4_1758751227.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 651,713

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Read SEC document
August 28, 2025 Filed Aug 29, 2025 21:59 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionPerformance Based Stock Options · Derivative 499,223 $0.00 Strike: $49.00 $0.00
Disclosure

SEC source: 0001539853-25-000004 · wk-form4_1756504751.xml · derivative · entry 4

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 11,818,381

Underlying: Class A Common Stock · 499,223 shares

Expires 2031-01-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F4 · derivative.exercise_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 28, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

F4 · derivative.expiration_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 28, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Read SEC document
August 28, 2025 Filed Aug 29, 2025 21:59 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 499,223 $80.17 $40,022,707.91
Disclosure

SEC source: 0001539853-25-000004 · wk-form4_1756504751.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2 · price: Represents the weighted average sale price of the shares sold from $80.00 to $80.52 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 28, 2025 Filed Aug 29, 2025 21:59 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionClass A Common Stock 499,223 $49.00 $24,461,927.00
Disclosure

SEC source: 0001539853-25-000004 · wk-form4_1756504751.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 499,223

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Read SEC document
August 22, 2025 Filed Aug 22, 2025 23:23 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionPerformance Based Stock Options · Derivative 167,443 $0.00 Strike: $49.00 $0.00
Disclosure

SEC source: 0001628280-25-041070 · wk-form4_1755904985.xml · derivative · entry 4

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 12,317,604

Underlying: Class A Common Stock · 167,443 shares

Expires 2031-01-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F4 · derivative.exercise_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 22, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

F4 · derivative.expiration_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 22, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Read SEC document
August 22, 2025 Filed Aug 22, 2025 23:23 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 167,443 $80.10 $13,412,184.30
Disclosure

SEC source: 0001628280-25-041070 · wk-form4_1755904985.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2 · price: Represents the weighted average sale price of the shares sold from $80.00 to $80.40 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 22, 2025 Filed Aug 22, 2025 23:23 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionClass A Common Stock 167,443 $49.00 $8,204,707.00
Disclosure

SEC source: 0001628280-25-041070 · wk-form4_1755904985.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 167,443

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Read SEC document
August 18, 2025 Filed Aug 20, 2025 22:02 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionPerformance Based Stock Options · Derivative 14,953 $0.00 Strike: $49.00 $0.00
Disclosure

SEC source: 0001628280-25-040931 · wk-form4_1755727336.xml · derivative · entry 4

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 12,485,047

Underlying: Class A Common Stock · 14,953 shares

Expires 2031-01-12

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F4 · derivative.exercise_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 20, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

F4 · derivative.expiration_date: The Reporting Person was granted a multi-year performance-based stock option (the "Value Creation Award") on January 12, 2021. The Value Creation Award is divided into ten tranches which the Reporting Person may earn by satisfying a performance condition within a five-year period from the date of grant, subject to the Reporting Person's continued service to the Issuer. The earned tranches of the Value Creation Award becomes vested and exercisable upon the satisfaction of a time condition. Any portion of the Value Creation Award that has not been earned by the fifth anniversary of the grant date will be forfeited. As of August 20, 2025, the Reporting Person has earned 4,000,000 stock options, all of which have vested.

Read SEC document
August 18, 2025 Filed Aug 20, 2025 22:02 UTC Affirm Holdings, Inc. AFRM · Entity 1572 SaleClass A Common Stock 14,953 $80.05 $1,196,987.65
Disclosure

SEC source: 0001628280-25-040931 · wk-form4_1755727336.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

F2 · price: Represents the weighted average sale price of the shares sold from $80.00 to $80.105 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 18, 2025 Filed Aug 20, 2025 22:02 UTC Affirm Holdings, Inc. AFRM · Entity 1572 Exercise / conversionClass A Common Stock 14,953 $49.00 $732,697.00
Disclosure

SEC source: 0001628280-25-040931 · wk-form4_1755727336.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 14,953

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2025.

Read SEC document
March 18, 2021 Filed Mar 23, 2021 01:27 UTC Affirm Holdings, Inc. AFRM · Entity 1572 ConversionClass B Common Stock · Derivative 361,759 $0.00 $0.00
Disclosure

SEC source: 0001820953-21-000036 · wf-form4_161646284303302.xml · derivative · entry 4

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By 2012 MRL Investments LLC

Disclosed balance after: 10,352,528

Underlying: Class A Common Stock · 361,759 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each share of the Issuer's Class B common stock, par value $0.00001 per share ("Class B Common Stock"), is convertible at any time into one share of the Issuer's Class A common stock, par value $0.00001 per share. The Class B Common Stock has no expiration date.

F4 · derivative.exercise_date: Each share of the Issuer's Class B common stock, par value $0.00001 per share ("Class B Common Stock"), is convertible at any time into one share of the Issuer's Class A common stock, par value $0.00001 per share. The Class B Common Stock has no expiration date.

F4 · derivative.expiration_date: Each share of the Issuer's Class B common stock, par value $0.00001 per share ("Class B Common Stock"), is convertible at any time into one share of the Issuer's Class A common stock, par value $0.00001 per share. The Class B Common Stock has no expiration date.

F1 · ownership.nature: The Reporting Person has sole voting and investment power over the shares held by 2012 MRL Investments LLC.

Read SEC document
March 18, 2021 Filed Mar 23, 2021 01:27 UTC Affirm Holdings, Inc. AFRM · Entity 1572 OtherClass A Common Stock 361,759 $0.00 $0.00
Disclosure

SEC source: 0001820953-21-000036 · wf-form4_161646284303302.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By 2012 MRL Investments LLC

Disclosed balance after: 0

F2 · kind: Represents a pro-rata, in-kind distribution by 2012 MRL Investments LLC to its members (excluding the Reporting Person) without additional consideration.

F1 · ownership.nature: The Reporting Person has sole voting and investment power over the shares held by 2012 MRL Investments LLC.

Read SEC document
March 18, 2021 Filed Mar 23, 2021 01:27 UTC Affirm Holdings, Inc. AFRM · Entity 1572 ConversionClass A Common Stock 361,759 $0.00 $0.00
Disclosure

SEC source: 0001820953-21-000036 · wf-form4_161646284303302.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · Director · Chief Executive Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By 2012 MRL Investments LLC

Disclosed balance after: 361,759

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.nature: The Reporting Person has sole voting and investment power over the shares held by 2012 MRL Investments LLC.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass B Common Stock · Derivative 2,691,757 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · derivative · entry 8

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,691,757 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5 · derivative.exercise_price: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F4 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5 · derivative.exercise_date: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F6 · derivative.expiration_date: Not applicable.

F2 · ownership.nature: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass B Common Stock · Derivative 785,037 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · derivative · entry 7

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 785,037 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5 · derivative.exercise_price: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F4 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.

F5 · derivative.exercise_date: In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of at least 66 2/3% of the outstanding shares of Class B Common Stock.

F6 · derivative.expiration_date: Not applicable.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 2,691,757 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 6

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,691,757

F3 · kind: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

F2 · ownership.nature: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass A Common Stock 2,691,757 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 5

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 0

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · kind: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

F2 · ownership.nature: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 GrantCommon Stock 821,437 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 4

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 821,437

F3 · kind: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass A Common Stock 821,437 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 3

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · kind: On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass A Common Stock 2,691,757 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 2

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See footnote

Disclosed balance after: 2,691,757

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.

F2 · ownership.nature: Shares are held by PENSCO Trust Company FBO Max Levchin Roth IRA. The Reporting Person holds voting and dispositive power over the shares.

Read SEC document
September 22, 2016 Filed Sep 27, 2016 01:43 UTC YELP INC YELP · Entity 1782 ConversionClass A Common Stock 785,037 $0.00 $0.00
Disclosure

SEC source: 0001209191-16-142855 · doc4.xml · nonDerivative · entry 1

Levchin Max R · CIK 0001539853 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 821,437

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.