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Pickles David Randall

Disclosed activity across 1 company

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109248
SEC CIK
0001671685

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Trade Desk, Inc.

Report date September 30, 2023 · Filed October 03, 2023

Section 16 reporting ended · disclosed 2023-10-03. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect390,532 Ending reported balance After 2023-09-30 transaction · row 5
5 source rows · reconciled sequence

Row 1 · 2023-09-30 · Disposition to issuer · Disposed 13,160 · Balance 507,356

F1: The related shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 2 · 2023-09-30 · Disposition to issuer · Disposed 10,100 · Balance 497,256

F2: The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 3 · 2023-09-30 · Disposition to issuer · Disposed 15,660 · Balance 481,596

F3: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 28, 2021, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 4 · 2023-09-30 · Disposition to issuer · Disposed 35,128 · Balance 446,468

F4: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 26, 2022, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 5 · 2023-09-30 · Disposition to issuer · Disposed 55,936 · Balance 390,532

F5: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Filing footnotes · ownership attribution and instrument terms

F1: The related shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F2: The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F3: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 28, 2021, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F4: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 26, 2022, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F5: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,700 $125.31 $213,027.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,477

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.91 to $125.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,299 $124.45 $161,660.55
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,177

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.91 to $124.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,284 $123.32 $158,342.88
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,476

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.91 to $123.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,217 $122.40 $1,128,160.80
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,760

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.88 to $122.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,100 $121.50 $133,650.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 63,977

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.82 to $121.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 18, 2018 Filed Dec 20, 2018 16:33 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 15,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-063676 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 65,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 16:56 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 17,535 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-18-060905 · doc4.xml · derivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,535

Underlying: Class A Common Stock · 17,535 shares

Expires 2028-12-01

F4 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 16:56 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 2,531 $142.45 $360,540.95
Disclosure

SEC source: 0001209191-18-060905 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,077

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 1, 2017.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 16:56 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 2,936 $142.45 $418,233.20
Disclosure

SEC source: 0001209191-18-060905 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,608

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

Read SEC document
December 01, 2018 Filed Dec 4, 2018 16:56 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 9,307 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060905 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,544

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2018, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 8,525 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · derivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 197,883

Underlying: Class A Common Stock · 8,525 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 300 $122.23 $36,669.00
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,237

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.01 to $122.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,994 $121.46 $728,031.24
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,537

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.01 to $121.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,231 $120.41 $268,634.71
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,531

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.00 to $120.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 26, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 8,525 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,762

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 6,475 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · derivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 206,408

Underlying: Class A Common Stock · 6,475 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 6,475 $120.17 $778,100.75
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,237

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.01 to $120.44, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 23, 2018 Filed Nov 27, 2018 19:04 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 6,475 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-060055 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,712

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 17, 2018 Filed Jul 19, 2018 19:59 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 50,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-043402 · doc4.xml · derivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 212,883

Underlying: Class A Common Stock · 50,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
July 17, 2018 Filed Jul 19, 2018 19:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 26,423 $94.75 $2,503,447.14
Disclosure

SEC source: 0001209191-18-043402 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,237

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.31 to $95.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 17, 2018 Filed Jul 19, 2018 19:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 12,194 $93.67 $1,142,209.54
Disclosure

SEC source: 0001209191-18-043402 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 72,660

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.22 to $94.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 17, 2018 Filed Jul 19, 2018 19:59 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 11,383 $92.84 $1,056,755.60
Disclosure

SEC source: 0001209191-18-043402 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,854

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.22 to $93.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
July 17, 2018 Filed Jul 19, 2018 19:59 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 50,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-043402 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,237

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 75,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · derivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 262,883

Underlying: Class A Common Stock · 75,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,176 $92.16 $477,007.22
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,237

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.85 to $92.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 25,793 $91.24 $2,353,451.33
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,413

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.66 to $91.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 21,089 $89.96 $1,897,109.50
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,206

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.63 to $90.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 15,643 $89.25 $1,396,162.78
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,295

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.63 to $89.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,399 $88.27 $388,308.53
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 113,938

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.63 to $88.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,900 $87.11 $252,627.70
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,337

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.63 to $87.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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June 19, 2018 Filed Jun 19, 2018 18:30 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 75,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-038667 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,237

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 75,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · derivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 337,883

Underlying: Class A Common Stock · 75,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 300 $84.96 $25,488.00
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,237

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.91 to $85.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 11,769 $84.27 $991,794.81
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,537

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.89 to $84.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 14,860 $83.42 $1,239,569.19
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,306

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.89 to $83.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 48,071 $82.43 $3,962,665.59
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,166

F3 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.89 to $82.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 22, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 75,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 121,237

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · balance_after: Includes 1,389 shares acquired through the Employee Stock Purchase Plan on May 15, 2018.

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April 10, 2018 Filed May 24, 2018 16:42 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 4,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-033002 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,848

F1 · kind: Bona fide gift not for value of Class A Common Stock to a charity.

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December 26, 2017 Filed Jan 2, 2018 20:24 UTC Trade Desk, Inc. TTD · Entity 3752 GiftClass A Common Stock 26,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-000397 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,848

F1 · shares: Bona fide gift not for value of Class A Common Stock to a charity.

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December 14, 2017 Filed Dec 18, 2017 19:51 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 30,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066232 · doc4.xml · derivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 412,883

Underlying: Class A Common Stock · 30,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F1 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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December 14, 2017 Filed Dec 18, 2017 19:51 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 30,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066232 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 74,848

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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December 01, 2017 Filed Dec 5, 2017 19:42 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 42,012 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-17-064071 · doc4.xml · derivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,012

Underlying: Class A Common Stock · 42,012 shares

Expires 2027-12-01

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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December 01, 2017 Filed Dec 5, 2017 19:42 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 2,246 $48.00 $107,808.00
Disclosure

SEC source: 0001209191-17-064071 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,848

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

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December 01, 2017 Filed Dec 5, 2017 19:42 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 20,417 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064071 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,094

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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September 19, 2017 Filed Sep 21, 2017 17:19 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,470 $61.90 $152,904.12
Disclosure

SEC source: 0001209191-17-053629 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,677

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.82 to $61.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 19, 2017 Filed Sep 21, 2017 17:19 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 27,352 $61.36 $1,678,367.95
Disclosure

SEC source: 0001209191-17-053629 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,147

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.80 to $61.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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September 19, 2017 Filed Sep 21, 2017 17:19 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 40,178 $60.51 $2,431,078.37
Disclosure

SEC source: 0001209191-17-053629 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,499

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.79 to $60.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 22, 2017 Filed Aug 24, 2017 16:46 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 31,059 $50.19 $1,558,758.03
Disclosure

SEC source: 0001209191-17-050137 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,677

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.02 to $50.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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August 22, 2017 Filed Aug 24, 2017 16:46 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 43,941 $49.72 $2,184,812.43
Disclosure

SEC source: 0001209191-17-050137 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 127,736

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.02 to $50.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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July 25, 2017 Filed Jul 25, 2017 19:53 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 11,592 $56.45 $654,322.03
Disclosure

SEC source: 0001209191-17-046258 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 171,677

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.14 to $56.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.