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person · Reporting owner

Pickles David Randall

Disclosed activity across 1 company

Tapewire entity
109248
SEC CIK
0001671685

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Trade Desk, Inc.

Report date September 30, 2023 · Filed October 03, 2023

Section 16 reporting ended · disclosed 2023-10-03. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect390,532 Ending reported balance After 2023-09-30 transaction · row 5
5 source rows · reconciled sequence

Row 1 · 2023-09-30 · Disposition to issuer · Disposed 13,160 · Balance 507,356

F1: The related shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 2 · 2023-09-30 · Disposition to issuer · Disposed 10,100 · Balance 497,256

F2: The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 3 · 2023-09-30 · Disposition to issuer · Disposed 15,660 · Balance 481,596

F3: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 28, 2021, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 4 · 2023-09-30 · Disposition to issuer · Disposed 35,128 · Balance 446,468

F4: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 26, 2022, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Row 5 · 2023-09-30 · Disposition to issuer · Disposed 55,936 · Balance 390,532

F5: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Filing footnotes · ownership attribution and instrument terms

F1: The related shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F2: The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F3: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 28, 2021, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F4: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 26, 2022, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

F5: The related shares were represented by restricted stock awards previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's retirement from his position as Chief Technology Officer and stepping down from the Issuer's board of directors, the unvested restricted stock awards were forfeited and canceled as of September 30, 2023.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
November 16, 2021 Filed Nov 17, 2021 19:53 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 52,500 $110.00 $5,775,000.00
Disclosure

SEC source: 0001209191-21-065309 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 497,004

F4 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 16, 2021 Filed Nov 17, 2021 19:53 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 52,500 $4.80 $252,000.00
Disclosure

SEC source: 0001209191-21-065309 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 549,504

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 15, 2021 Filed Nov 17, 2021 19:53 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,111 $105.45 $117,154.95
Disclosure

SEC source: 0001209191-21-065309 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 497,004

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

Read SEC document
November 15, 2021 Filed Nov 17, 2021 19:53 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,666 $105.45 $175,679.70
Disclosure

SEC source: 0001209191-21-065309 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 498,115

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: Includes 8 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 18:39 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,106 $80.91 $89,486.46
Disclosure

SEC source: 0001209191-21-052033 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 499,773

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

Read SEC document
August 15, 2021 Filed Aug 17, 2021 18:39 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,671 $80.91 $135,200.61
Disclosure

SEC source: 0001209191-21-052033 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 500,879

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 452,295 additional shares of common stock.

Read SEC document
May 15, 2021 Filed May 18, 2021 18:34 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 167 $517.49 $86,420.83
Disclosure

SEC source: 0001209191-21-033713 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,255

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2 · balance_after: Includes 123 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.

Read SEC document
April 28, 2021 Filed Apr 30, 2021 20:20 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 6,137 $0.00 Strike: $746.37 $0.00
Disclosure

SEC source: 0001209191-21-029397 · doc4.xml · derivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,137

Underlying: Class A Common Stock · 6,137 shares

Expires 2031-04-28

F2 · derivative.exercise_date: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 28, 2021 Filed Apr 30, 2021 20:20 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 3,578 $0.00 $0.00
Disclosure

SEC source: 0001209191-21-029397 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,299

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of April 28, 2021. One-sixteenth (1/16th) of the granted shares vest on August 15,2021 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 202 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,487

Underlying: Class A Common Stock · 202 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 205 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,585

Underlying: Class A Common Stock · 205 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,315

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,012

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 202 $700.00 $141,400.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 202 $300.01 $60,602.02
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,923

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 205 $700.00 $143,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 205 $263.34 $53,984.70
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,926

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 365 $700.00 $255,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $700.00 $612,500.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 21, 2021 Filed Apr 23, 2021 19:08 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-21-028187 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 203 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,689

Underlying: Class A Common Stock · 203 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 206 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,790

Underlying: Class A Common Stock · 206 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,680

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,887

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 203 $764.30 $155,152.90
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 203 $300.01 $60,902.03
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,924

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 206 $764.30 $157,445.80
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 206 $263.34 $54,248.04
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,927

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 365 $764.30 $278,969.50
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $764.30 $668,762.50
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
March 16, 2021 Filed Mar 18, 2021 18:11 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-21-021840 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 202 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 13

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,892

Underlying: Class A Common Stock · 202 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 206 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,996

Underlying: Class A Common Stock · 206 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,045

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,762

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 202 $869.53 $175,645.06
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 9

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 202 $300.01 $60,602.02
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,923

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 206 $869.53 $179,123.18
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 206 $263.34 $54,248.04
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,927

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 365 $869.53 $317,378.45
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 875 $869.53 $760,838.75
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 15, 2021 Filed Feb 17, 2021 20:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 117 $864.00 $101,088.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 16:59 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 202 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-004692 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,094

Underlying: Class A Common Stock · 202 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 16:59 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 206 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-004692 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,202

Underlying: Class A Common Stock · 206 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 16:59 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-004692 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,410

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
January 19, 2021 Filed Jan 21, 2021 16:59 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-004692 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,637

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.