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VEEV

VEEVA SYSTEMS INC

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2124
SEC CIK
0001393052
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1,181

Last 12 months

Inside the activity.

0 purchase rows · 13 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202601
Feb 202600
Mar 202601
Apr 202602
May 202600
Jun 202600
Jul 202601
Aug 202604
Sep 202602
Oct 202602

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
May 31, 2017 Filed Jun 2, 2017 20:13 UTC SaleClass A Common Stock 1,300 $64.34 $83,642.52
Disclosure

SEC source: 0001209191-17-037207 · doc4.xml · nonDerivative · entry 2

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 390,339

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $64.0000 to $64.6100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

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May 31, 2017 Filed Jun 2, 2017 20:13 UTC SaleClass A Common Stock 3,800 $63.55 $241,488.10
Disclosure

SEC source: 0001209191-17-037207 · doc4.xml · nonDerivative · entry 1

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 391,639

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.0000 to $63.9900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Zuppas Eleni NitsaChief Marketing Officer
SaleClass A Common Stock 4,897 $64.75 $317,080.75
Disclosure

SEC source: 0001209191-17-036764 · doc4.xml · nonDerivative · entry 1

Zuppas Eleni Nitsa · CIK 0001636653 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,452

Read SEC document
May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
ConversionClass B Common Stock · Derivative 34,065 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · derivative · entry 8

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,000

Underlying: Class A Common Stock · 34,065 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F8 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F8 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
GrantClass B Common Stock · Derivative 34,065 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · derivative · entry 7

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,065

Underlying: Class A Common Stock · 34,065 shares

Expires not disclosed

F8 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F8 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F8 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
Exercise / conversionStock Option (right to buy) · Derivative 34,065 $0.00 Strike: $1.54 $0.00
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · derivative · entry 6

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 86,435

Underlying: Class B Common Stock · 34,065 shares

Expires 2022-09-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F7 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
GiftClass A Common Stock 1,074 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · nonDerivative · entry 5

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F6 · kind: This was a bona fide gift with no payment in consideration.

F6 · price: This was a bona fide gift with no payment in consideration.

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
SaleClass A Common Stock 1,371 $67.57 $92,638.33
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · nonDerivative · entry 4

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,074

F2 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F5 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.4900 to $67.7000 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
SaleClass A Common Stock 20,528 $66.98 $1,374,905.91
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · nonDerivative · entry 3

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,445

F2 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $66.4800 to $67.4700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

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May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
SaleClass A Common Stock 12,166 $66.06 $803,651.90
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · nonDerivative · entry 2

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,973

F2 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.4700 to $66.4600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
May 30, 2017 Filed Jun 1, 2017 20:02 UTC
Faddis JonathanSVP, Gen. Counsel, Secretary
ConversionClass A Common Stock 34,065 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-036763 · doc4.xml · nonDerivative · entry 1

Faddis Jonathan · CIK 0001502670 · SVP, Gen. Counsel, Secretary

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,139

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

Read SEC document
May 22, 2017 Filed May 23, 2017 20:32 UTC ConversionClass B Common Stock · Derivative 4,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-034627 · doc4.xml · derivative · entry 3

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 215,021

Underlying: Class A Common Stock · 4,750 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F4 · balance_after: Represents 215,021 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

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May 22, 2017 Filed May 23, 2017 20:32 UTC GiftClass A Common Stock 4,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-034627 · doc4.xml · nonDerivative · entry 2

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: This was a bona fide gift with no payment in consideration.

F2 · price: This was a bona fide gift with no payment in consideration.

Read SEC document
May 22, 2017 Filed May 23, 2017 20:32 UTC ConversionClass A Common Stock 4,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-034627 · doc4.xml · nonDerivative · entry 1

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,750

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

Read SEC document
May 16, 2017 Filed May 17, 2017 23:30 UTC SaleClass A Common Stock 5,100 $59.32 $302,532.51
Disclosure

SEC source: 0001209191-17-033428 · doc4.xml · nonDerivative · entry 2

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 395,439

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.76 to $59.65 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:30 UTC SaleClass A Common Stock 5,100 $57.25 $291,994.89
Disclosure

SEC source: 0001209191-17-033428 · doc4.xml · nonDerivative · entry 1

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 400,539

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.82 to $57.61 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:21 UTC
MATEO ALANEVP Global Sales
Exercise / conversionStock Option (right to buy) · Derivative 8,025 $0.00 Strike: $26.99 $0.00
Disclosure

SEC source: 0001209191-17-033423 · doc4.xml · derivative · entry 3

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 296,915

Underlying: Class A Common Stock · 8,025 shares

Expires 2025-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F4 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:21 UTC
MATEO ALANEVP Global Sales
SaleClass A Common Stock 8,025 $56.57 $453,935.73
Disclosure

SEC source: 0001209191-17-033423 · doc4.xml · nonDerivative · entry 2

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,420

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.34 to $56.90 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

Read SEC document
May 15, 2017 Filed May 17, 2017 23:21 UTC
MATEO ALANEVP Global Sales
Exercise / conversionClass A Common Stock 8,025 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033423 · doc4.xml · nonDerivative · entry 1

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,445

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:19 UTC ConversionClass B Common Stock · Derivative 3,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033420 · doc4.xml · derivative · entry 3

CODD RONALD E F · CIK 0001201177 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Codd Revocable Trust dtd 03/06/98

Disclosed balance after: 111,250

Underlying: Class A Common Stock · 3,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F5 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F5 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F2 · ownership.nature: Shares held by the Codd Revocable Trust dtd 03/06/98 (the "Codd Trust"). The Reporting Person is a trustee and beneficiary of the Codd Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Codd Trust.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:19 UTC SaleClass A Common Stock 3,000 $56.63 $169,895.10
Disclosure

SEC source: 0001209191-17-033420 · doc4.xml · nonDerivative · entry 2

CODD RONALD E F · CIK 0001201177 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Codd Revocable Trust dtd 03/06/98

Disclosed balance after: 0

F3 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.34 to $56.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

F2 · ownership.nature: Shares held by the Codd Revocable Trust dtd 03/06/98 (the "Codd Trust"). The Reporting Person is a trustee and beneficiary of the Codd Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Codd Trust.

Read SEC document
May 15, 2017 Filed May 17, 2017 23:19 UTC ConversionClass A Common Stock 3,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-033420 · doc4.xml · nonDerivative · entry 1

CODD RONALD E F · CIK 0001201177 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Codd Revocable Trust dtd 03/06/98

Disclosed balance after: 3,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2 · ownership.nature: Shares held by the Codd Revocable Trust dtd 03/06/98 (the "Codd Trust"). The Reporting Person is a trustee and beneficiary of the Codd Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Codd Trust.

Read SEC document
May 09, 2017 Filed May 11, 2017 21:53 UTC ConversionClass B Common Stock · Derivative 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-031594 · doc4.xml · derivative · entry 5

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,771

Underlying: Class A Common Stock · 24,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F5 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F5 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F7 · balance_after: Represents 219,771 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

Read SEC document
May 09, 2017 Filed May 11, 2017 21:53 UTC GrantClass B Common Stock · Derivative 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-031594 · doc4.xml · derivative · entry 4

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 243,771

Underlying: Class A Common Stock · 24,000 shares

Expires not disclosed

F5 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F5 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F5 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F6 · balance_after: Represents 243,771 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

Read SEC document
May 09, 2017 Filed May 11, 2017 21:53 UTC Exercise / conversionStock Option (right to buy) · Derivative 24,000 $0.00 Strike: $3.92 $0.00
Disclosure

SEC source: 0001209191-17-031594 · doc4.xml · derivative · entry 3

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 602,404

Underlying: Class B Common Stock · 24,000 shares

Expires 2023-03-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F4 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

Read SEC document
May 09, 2017 Filed May 11, 2017 21:53 UTC SaleClass A Common Stock 24,000 $55.11 $1,322,558.40
Disclosure

SEC source: 0001209191-17-031594 · doc4.xml · nonDerivative · entry 2

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.7600 to $55.3700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
May 09, 2017 Filed May 11, 2017 21:53 UTC ConversionClass A Common Stock 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-031594 · doc4.xml · nonDerivative · entry 1

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

Read SEC document
May 03, 2017 Filed May 4, 2017 23:57 UTC SaleClass A Common Stock 5,100 $53.81 $274,451.40
Disclosure

SEC source: 0001209191-17-030157 · doc4.xml · nonDerivative · entry 2

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 405,639

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.3200 to $54.1300 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
May 02, 2017 Filed May 4, 2017 23:57 UTC SaleClass A Common Stock 5,100 $53.85 $274,638.06
Disclosure

SEC source: 0001209191-17-030157 · doc4.xml · nonDerivative · entry 1

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 410,739

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.5300 to $54.0400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
April 28, 2017 Filed May 1, 2017 20:52 UTC SaleClass A Common Stock 5,100 $53.39 $272,275.74
Disclosure

SEC source: 0001209191-17-028971 · doc4.xml · nonDerivative · entry 2

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 415,839

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.0100 to $53.6200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
April 27, 2017 Filed May 1, 2017 20:52 UTC SaleClass A Common Stock 5,100 $53.46 $272,668.95
Disclosure

SEC source: 0001209191-17-028971 · doc4.xml · nonDerivative · entry 1

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 420,939

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.1700 to $53.7000 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
April 19, 2017 Filed Apr 21, 2017 21:10 UTC ConversionClass B Common Stock · Derivative 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027885 · doc4.xml · derivative · entry 5

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,771

Underlying: Class A Common Stock · 24,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F5 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F5 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F7 · balance_after: Represents 219,771 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

Read SEC document
April 19, 2017 Filed Apr 21, 2017 21:10 UTC GrantClass B Common Stock · Derivative 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027885 · doc4.xml · derivative · entry 4

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 243,771

Underlying: Class A Common Stock · 24,000 shares

Expires not disclosed

F5 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F5 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F5 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F6 · balance_after: Represents 243,771 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

Read SEC document
April 19, 2017 Filed Apr 21, 2017 21:10 UTC Exercise / conversionStock Option (right to buy) · Derivative 24,000 $0.00 Strike: $3.92 $0.00
Disclosure

SEC source: 0001209191-17-027885 · doc4.xml · derivative · entry 3

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 626,404

Underlying: Class B Common Stock · 24,000 shares

Expires 2023-03-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F4 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

Read SEC document
April 19, 2017 Filed Apr 21, 2017 21:10 UTC SaleClass A Common Stock 24,000 $51.06 $1,225,399.20
Disclosure

SEC source: 0001209191-17-027885 · doc4.xml · nonDerivative · entry 2

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F3 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.6850 to $51.3600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).

Read SEC document
April 19, 2017 Filed Apr 21, 2017 21:10 UTC ConversionClass A Common Stock 24,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027885 · doc4.xml · nonDerivative · entry 1

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

Read SEC document
April 17, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
Exercise / conversionStock Option (right to buy) · Derivative 8,024 $0.00 Strike: $26.99 $0.00
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · derivative · entry 6

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 304,940

Underlying: Class A Common Stock · 8,024 shares

Expires 2025-04-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F7 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

Read SEC document
April 17, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
SaleClass A Common Stock 9,170 $50.57 $463,766.33
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · nonDerivative · entry 4

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,420

F4 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F5 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.4400 to $50.6900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).

Read SEC document
April 17, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
Exercise / conversionClass A Common Stock 8,024 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · nonDerivative · entry 3

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,590

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 17, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
SaleClass A Common Stock 913 $50.58 $46,179.54
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · nonDerivative · entry 2

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,566

F3 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with RSU vesting on April 13, 2017.

Read SEC document
April 13, 2017 Filed Apr 14, 2017 23:15 UTC SaleClass A Common Stock 5,100 $50.79 $259,011.15
Disclosure

SEC source: 0001209191-17-027004 · doc4.xml · nonDerivative · entry 2

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 426,039

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.5500 to $51.0200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Read SEC document
April 13, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
Exercise / conversionRestricted Stock Units · Derivative 1,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · derivative · entry 5

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,000

Underlying: Class A Common Stock · 1,750 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F6 · derivative.exercise_date: On May 1, 2015, the Reporting Person was granted 35,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 5.00% of the RSUs vested on July 13, 2015, and 1/20th of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person.

F6 · derivative.expiration_date: On May 1, 2015, the Reporting Person was granted 35,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 5.00% of the RSUs vested on July 13, 2015, and 1/20th of the RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person.

Read SEC document
April 13, 2017 Filed Apr 18, 2017 00:02 UTC
MATEO ALANEVP Global Sales
Exercise / conversionClass A Common Stock 1,750 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-027175 · doc4.xml · nonDerivative · entry 1

Mateo Alan · CIK 0001595244 · EVP Global Sales

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,479

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F2 · price: Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

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April 12, 2017 Filed Apr 14, 2017 23:15 UTC SaleClass A Common Stock 5,100 $50.60 $258,076.83
Disclosure

SEC source: 0001209191-17-027004 · doc4.xml · nonDerivative · entry 1

Ritter Gordon · CIK 0001585857 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By the Ritter-Metzler Revocable Trust dated November 6, 2000

Disclosed balance after: 431,139

F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.4200 to $51.0800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

F3 · ownership.nature: Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

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April 11, 2017 Filed Apr 13, 2017 23:16 UTC ConversionClass B Common Stock · Derivative 2,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-026946 · doc4.xml · derivative · entry 3

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,771

Underlying: Class A Common Stock · 2,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.

F4 · balance_after: Represents 219,771 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship.

F5 · balance_after: This properly reflects the number of shares currently held by the Reporting Person, which now takes into consideration the stock option exercises that took place on May 5, 2016 and February 14, 2017, hereby amending the Reporting Person's Forms 4 filed on May 6, 2016 and February 15, 2017.

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April 11, 2017 Filed Apr 13, 2017 23:16 UTC GiftClass A Common Stock 2,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-026946 · doc4.xml · nonDerivative · entry 2

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F2 · kind: This was a bona fide gift with no payment in consideration.

F2 · price: This was a bona fide gift with no payment in consideration.

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April 11, 2017 Filed Apr 13, 2017 23:16 UTC ConversionClass A Common Stock 2,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-026946 · doc4.xml · nonDerivative · entry 1

Wallach Matthew J · CIK 0001585819 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

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April 11, 2017 Filed Apr 13, 2017 23:15 UTC
Zuppas Eleni NitsaChief Marketing Officer
Exercise / conversionStock Option (right to buy) · Derivative 20,000 $0.00 Strike: $32.26 $0.00
Disclosure

SEC source: 0001209191-17-026945 · doc4.xml · derivative · entry 3

Zuppas Eleni Nitsa · CIK 0001636653 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 80,000

Underlying: Class A Common Stock · 20,000 shares

Expires 2024-03-14

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

F3 · derivative.exercise_date: The option shares are fully vested and may be exercised at any time.

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April 11, 2017 Filed Apr 13, 2017 23:15 UTC
Zuppas Eleni NitsaChief Marketing Officer
SaleClass A Common Stock 20,000 $50.70 $1,014,052.00
Disclosure

SEC source: 0001209191-17-026945 · doc4.xml · nonDerivative · entry 2

Zuppas Eleni Nitsa · CIK 0001636653 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,349

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.7000 to $50.7026 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).

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April 11, 2017 Filed Apr 13, 2017 23:15 UTC
Zuppas Eleni NitsaChief Marketing Officer
Exercise / conversionClass A Common Stock 20,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-026945 · doc4.xml · nonDerivative · entry 1

Zuppas Eleni Nitsa · CIK 0001636653 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,349

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · date: Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.