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Nasdaq · USD

TTD

Trade Desk, Inc.

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Tapewire entity
3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
April 08, 2019 Filed Apr 10, 2019 20:31 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-024243 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,392

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,012

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,044

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,186

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 875 $207.00 $181,125.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 875 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 902 $207.00 $186,714.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 902 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,861

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 905 $207.00 $187,335.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 04, 2019 Filed Apr 8, 2019 20:30 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-023956 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 01, 2019 Filed Apr 2, 2019 23:20 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-022786 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,012

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
April 01, 2019 Filed Apr 2, 2019 23:20 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $201.56 $176,365.00
Disclosure

SEC source: 0001209191-19-022786 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,318

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
April 01, 2019 Filed Apr 2, 2019 23:20 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-022786 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,193

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · derivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 142,883

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F7 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,000 $206.87 $206,870.00
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,077

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $206.60 to $207.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,669 $206.06 $343,914.14
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,077

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $205.60 to $206.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 3,638 $205.22 $746,590.36
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,746

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $204.60 to $205.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 2,593 $203.71 $528,220.03
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,384

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $203.42 to $204.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,100 $203.02 $223,322.00
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,977

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $202.39 to $203.37, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 19, 2019 Filed Mar 21, 2019 18:32 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-020833 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 14, 2019 Filed Mar 18, 2019 22:20 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 61 $94.55 Strike: $208.23 $5,767.55
Disclosure

SEC source: 0001209191-19-020098 · doc4.xml · derivative · entry 5

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61

Underlying: Class A Common Stock · 61 shares

Expires 2029-03-14

F9 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer fees of $5,795

F7 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

Read SEC document
March 14, 2019 Filed Mar 18, 2019 22:20 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 136 $0.00 Strike: $208.23 $0.00
Disclosure

SEC source: 0001209191-19-020098 · doc4.xml · derivative · entry 4

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136

Underlying: Class A Common Stock · 136 shares

Expires 2029-03-14

F8 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.

F7 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

Read SEC document
March 14, 2019 Filed Mar 18, 2019 22:20 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 998 $0.00 Strike: $208.23 $0.00
Disclosure

SEC source: 0001209191-19-020098 · doc4.xml · derivative · entry 3

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 996

Underlying: Class A Common Stock · 998 shares

Expires 2029-03-14

F6 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.

F5 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.

Read SEC document
March 14, 2019 Filed Mar 18, 2019 22:20 UTC
Buyer Lise JDirector
GrantClass A Common Stock 65 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-020098 · doc4.xml · nonDerivative · entry 2

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,972

F3 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date.

F4 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date of grant until the Issuer's next annual meeting date.

Read SEC document
March 14, 2019 Filed Mar 18, 2019 22:20 UTC
Buyer Lise JDirector
GrantClass A Common Stock 507 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-020098 · doc4.xml · nonDerivative · entry 1

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,907

F1 · shares: Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a board member through such date.

F2 · price: This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 23:31 UTC SaleClass A Common Stock 40,000 $205.47 $8,218,964.00
Disclosure

SEC source: 0001209191-19-019253 · doc4.xml · nonDerivative · entry 1

FALBERG KATHRYN E · CIK 0001206977 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 20,000

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $205.27 to $206.015, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,095 $0.00 Strike: $142.25 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 14

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,440

Underlying: Class A Common Stock · 1,095 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,625 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 13

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,887

Underlying: Class A Common Stock · 2,625 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option was granted on December 1, 2017, theVCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,706 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 12

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,946

Underlying: Class A Common Stock · 2,706 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
ConversionClass B Common Stock · Derivative 1,263 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 11

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,263 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass B Common Stock · Derivative 1,263 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 10

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,263

Underlying: Class A Common Stock · 1,263 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionEmployee Stock Option (right to Buy) · Derivative 1,263 $0.00 Strike: $18.03 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · derivative · entry 9

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,292

Underlying: Class B Common Stock · 1,263 shares

Expires 2026-08-14

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on August 15, 2016, the vesting commencement date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 1,095 $204.57 $224,004.15
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 8

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,544

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $204.51 to $204.69, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 1,095 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 7

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,639

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 2,625 $204.43 $536,628.75
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 6

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,544

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $204.33 to $204.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 2,625 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 5

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,169

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 2,706 $204.15 $552,429.90
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 4

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,544

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $203.73 to $204.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
Exercise / conversionClass A Common Stock 2,706 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 3

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,250

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
SaleClass A Common Stock 1,263 $203.64 $257,197.32
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 2

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,544

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $203.51 to $203.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 11, 2019 Filed Mar 13, 2019 20:31 UTC
Yang VivianChief Legal Officer
ConversionClass A Common Stock 1,263 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-019161 · doc4.xml · nonDerivative · entry 1

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,807

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 08, 2019 Filed Mar 12, 2019 20:35 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-018810 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,887

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 08, 2019 Filed Mar 12, 2019 20:35 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $190.00 $166,250.00
Disclosure

SEC source: 0001209191-19-018810 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,318

Read SEC document
March 08, 2019 Filed Mar 12, 2019 20:35 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-018810 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,193

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,887

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,946

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
March 05, 2019 Filed Mar 7, 2019 21:24 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option Exercise (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-017755 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,091

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.