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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,376

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 875 $200.84 $175,735.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,154

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,029

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 902 $200.84 $181,157.68
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,154

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 902 $30.15 $27,195.30
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,056

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 905 $200.84 $181,760.20
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,154

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 04, 2019 Filed Jun 6, 2019 21:14 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-035150 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,059

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:34 UTC
Paley Eric BDirector
SaleClass A Common Stock 100 $201.00 $20,100.00
Disclosure

SEC source: 0001209191-19-034923 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,208

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:34 UTC
Paley Eric BDirector
SaleClass A Common Stock 300 $200.31 $60,093.00
Disclosure

SEC source: 0001209191-19-034923 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,308

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $200.00 to $200.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 22:34 UTC
Paley Eric BDirector
SaleClass A Common Stock 100 $198.86 $19,885.50
Disclosure

SEC source: 0001209191-19-034923 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,608

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 21:00 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-034791 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,262

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 21:00 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $199.87 $174,886.25
Disclosure

SEC source: 0001209191-19-034791 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,829

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
June 03, 2019 Filed Jun 5, 2019 21:00 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-034791 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,704

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: Includes 511 shares acquired through the Employee Stock Purchase Plan on May 15, 2019.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 122,883

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F11 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 290 $206.99 $60,027.10
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 9

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,123

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $206.69 to $207.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 500 $205.72 $102,860.00
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,413

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $205.11 to $205.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,405 $204.58 $287,434.90
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,913

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $204.10 to $205.09, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,721 $203.22 $349,741.62
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,318

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $202.80 to $203.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 2,600 $202.18 $525,668.00
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,039

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $201.56 to $202.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 799 $200.82 $160,455.18
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,639

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $200.50 to $201.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,135 $199.77 $226,738.95
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,438

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $199.42 to $200.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,550 $198.64 $307,892.00
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,573

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $198.28 to $199.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
May 21, 2019 Filed May 22, 2019 17:57 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-032147 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,123

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · balance_after: Includes 46 shares acquired through the Employee Stock Purchase Plan on May 15, 2019.

Read SEC document
May 21, 2019 Filed May 22, 2019 22:07 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 1,114 $203.08 $226,231.12
Disclosure

SEC source: 0001209191-19-032155 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,154

F1 · balance_after: Includes 309 shares acquired through the Employee Stock Purchase Plan on May 15, 2019.

Read SEC document
May 14, 2019 Filed Nov 13, 2019 22:17 UTC GiftClass A Common Stock 5,650 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-056427 · doc4.xml · nonDerivative · entry 1

WELLS DAVID B · CIK 0001507645 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,408

F1 · kind: Bona fide gift not for value of Class A Common Stock to a charity.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · derivative · entry 11

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,137

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 902 $0.00 Strike: $30.15 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · derivative · entry 10

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,142

Underlying: Class A Common Stock · 902 shares

Expires 2026-12-22

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
ConversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · derivative · entry 9

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 905 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · derivative · entry 8

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 905

Underlying: Class A Common Stock · 905 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 905 $0.00 Strike: $3.36 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · derivative · entry 7

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,281

Underlying: Class B Common Stock · 905 shares

Expires 2025-12-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 875 $191.01 $167,133.75
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 6

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 875 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 5

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,834

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 902 $191.01 $172,291.02
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 4

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
Exercise / conversionClass A Common Stock 902 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,861

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
SaleClass A Common Stock 905 $191.01 $172,864.05
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,959

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 10, 2019 Filed May 14, 2019 20:39 UTC
Ross PaulChief Financial Officer
ConversionClass A Common Stock 905 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-029673 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,864

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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May 01, 2019 Filed May 1, 2019 23:24 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-026877 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,137

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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May 01, 2019 Filed May 1, 2019 23:24 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 875 $222.89 $195,028.75
Disclosure

SEC source: 0001209191-19-026877 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,318

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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May 01, 2019 Filed May 1, 2019 23:24 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-19-026877 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,193

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · derivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,418,497

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 500 $225.06 $112,530.00
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,392

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $224.88 to $225.32, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 900 $224.27 $201,843.00
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,892

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $223.85 to $224.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 3,521 $223.17 $785,781.57
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 94,792

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $222.78 to $223.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,850 $222.39 $633,811.50
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,313

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $221.78 to $222.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 1,929 $221.40 $427,080.60
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,163

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $220.71 to $221.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 300 $219.92 $65,976.00
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,092

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $219.69 to $220.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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May 01, 2019 Filed May 3, 2019 22:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-027539 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,392

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
April 30, 2019 Filed May 3, 2019 00:54 UTC
Buyer Lise JDirector
GrantStock Option (Right to Buy) · Derivative 453 $99.30 Strike: $221.48 $44,982.90
Disclosure

SEC source: 0001209191-19-027149 · doc4.xml · derivative · entry 3

Buyer Lise J · CIK 0001295975 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 453

Underlying: Class A Common Stock · 453 shares

Expires 2029-04-30

F5 · price: This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $45,000.

F6 · price: This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for fifteen consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.

F3 · derivative.exercise_date: Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.