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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
December 02, 2019 Filed Dec 5, 2019 00:51 UTC
Paley Eric BDirector
SaleClass A Common Stock 31 $236.07 $7,318.17
Disclosure

SEC source: 0001209191-19-059184 · doc4.xml · nonDerivative · entry 5

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,582

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 02, 2019 Filed Dec 5, 2019 00:51 UTC
Paley Eric BDirector
SaleClass A Common Stock 35 $232.49 $8,137.15
Disclosure

SEC source: 0001209191-19-059184 · doc4.xml · nonDerivative · entry 4

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,613

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 02, 2019 Filed Dec 5, 2019 00:51 UTC
Paley Eric BDirector
SaleClass A Common Stock 44 $231.52 $10,186.88
Disclosure

SEC source: 0001209191-19-059184 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,648

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $231.46 to $231.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 02, 2019 Filed Dec 5, 2019 00:51 UTC
Paley Eric BDirector
SaleClass A Common Stock 75 $230.49 $17,286.75
Disclosure

SEC source: 0001209191-19-059184 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,692

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $230.36 to $230.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 02, 2019 Filed Dec 5, 2019 00:51 UTC
Paley Eric BDirector
SaleClass A Common Stock 40 $229.46 $9,178.40
Disclosure

SEC source: 0001209191-19-059184 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,767

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $229.30 to $229.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2019 Filed Dec 3, 2019 20:24 UTC
Pickles David RandallChief Technology Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,876 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-19-058914 · doc4.xml · derivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,876

Underlying: Class A Common Stock · 9,876 shares

Expires 2029-12-01

F6 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 3, 2019 20:24 UTC
Pickles David RandallChief Technology Officer
Tax withholdingClass A Common Stock 1,154 $263.34 $303,894.36
Disclosure

SEC source: 0001209191-19-058914 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 48,824

F5 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 3, 2019 20:24 UTC
Pickles David RandallChief Technology Officer
Tax withholdingClass A Common Stock 2,531 $263.34 $666,513.54
Disclosure

SEC source: 0001209191-19-058914 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 49,978

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 3, 2019 20:24 UTC
Pickles David RandallChief Technology Officer
Tax withholdingClass A Common Stock 2,963 $263.34 $780,276.42
Disclosure

SEC source: 0001209191-19-058914 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,509

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.

Read SEC document
December 01, 2019 Filed Dec 3, 2019 20:24 UTC
Pickles David RandallChief Technology Officer
GrantClass A Common Stock 5,261 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-058914 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 55,472

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 88 shares acquired through the Employee Stock Purchase Plan on November 15, 2019.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:33 UTC
Yang VivianChief Legal Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,876 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-19-058922 · doc4.xml · derivative · entry 13

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,876

Underlying: Class A Common Stock · 9,876 shares

Expires 2029-12-01

F6 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:33 UTC
Yang VivianChief Legal Officer
Tax withholdingClass A Common Stock 1,154 $263.34 $303,894.36
Disclosure

SEC source: 0001209191-19-058922 · doc4.xml · nonDerivative · entry 4

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 41,077

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:33 UTC
Yang VivianChief Legal Officer
Tax withholdingClass A Common Stock 2,531 $263.34 $666,513.54
Disclosure

SEC source: 0001209191-19-058922 · doc4.xml · nonDerivative · entry 3

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,231

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:33 UTC
Yang VivianChief Legal Officer
Tax withholdingClass A Common Stock 2,963 $263.34 $780,276.42
Disclosure

SEC source: 0001209191-19-058922 · doc4.xml · nonDerivative · entry 2

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,762

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:33 UTC
Yang VivianChief Legal Officer
GrantClass A Common Stock 5,261 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-058922 · doc4.xml · nonDerivative · entry 1

Yang Vivian · CIK 0001615037 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,725

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:29 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,876 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-19-058918 · doc4.xml · derivative · entry 5

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,876

Underlying: Class A Common Stock · 9,876 shares

Expires 2029-12-01

F6 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:29 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Tax withholdingClass A Common Stock 1,154 $263.34 $303,894.36
Disclosure

SEC source: 0001209191-19-058918 · doc4.xml · nonDerivative · entry 4

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,771

F5 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:29 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Tax withholdingClass A Common Stock 2,531 $263.34 $666,513.54
Disclosure

SEC source: 0001209191-19-058918 · doc4.xml · nonDerivative · entry 3

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,925

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:29 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
Tax withholdingClass A Common Stock 2,963 $263.34 $780,276.42
Disclosure

SEC source: 0001209191-19-058918 · doc4.xml · nonDerivative · entry 2

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 40,456

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:29 UTC
Stempeck Brian JohnDirector · Chief Strategy Officer
GrantClass A Common Stock 5,261 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-058918 · doc4.xml · nonDerivative · entry 1

Stempeck Brian John · CIK 0001671413 · Director · Chief Strategy Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 43,419

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2 · balance_after: Includes 146 shares acquired through the Employee Stock Purchase Plan on November 15, 2019.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:30 UTC
VOBEJDA SUSANChief Marketing Officer
GrantEmployee Stock Option (Right to Buy) · Derivative 9,876 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-19-058920 · doc4.xml · derivative · entry 8

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,876

Underlying: Class A Common Stock · 9,876 shares

Expires 2029-12-01

F5 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:30 UTC
VOBEJDA SUSANChief Marketing Officer
Tax withholdingClass A Common Stock 1,238 $263.34 $326,014.92
Disclosure

SEC source: 0001209191-19-058920 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,385

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:30 UTC
VOBEJDA SUSANChief Marketing Officer
Tax withholdingClass A Common Stock 2,717 $263.34 $715,494.78
Disclosure

SEC source: 0001209191-19-058920 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,623

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:30 UTC
VOBEJDA SUSANChief Marketing Officer
GrantClass A Common Stock 5,261 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-058920 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,340

F1 · shares: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:27 UTC
Ross PaulChief Financial Officer
Tax withholdingClass A Common Stock 1,154 $263.34 $303,894.36
Disclosure

SEC source: 0001209191-19-058916 · doc4.xml · nonDerivative · entry 3

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,231

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:27 UTC
Ross PaulChief Financial Officer
Tax withholdingClass A Common Stock 2,531 $263.34 $666,513.54
Disclosure

SEC source: 0001209191-19-058916 · doc4.xml · nonDerivative · entry 2

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,385

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:27 UTC
Ross PaulChief Financial Officer
Tax withholdingClass A Common Stock 2,963 $263.34 $780,276.42
Disclosure

SEC source: 0001209191-19-058916 · doc4.xml · nonDerivative · entry 1

Ross Paul · CIK 0001327112 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,916

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:19 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
Tax withholdingClass A Common Stock 3,361 $263.34 $885,085.74
Disclosure

SEC source: 0001209191-19-058912 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 76,153

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:19 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
Tax withholdingClass A Common Stock 5,624 $263.34 $1,481,024.16
Disclosure

SEC source: 0001209191-19-058912 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 79,514

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

Read SEC document
December 01, 2019 Filed Dec 4, 2019 01:19 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
Tax withholdingClass A Common Stock 4,512 $263.34 $1,188,190.08
Disclosure

SEC source: 0001209191-19-058912 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 85,138

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.

Read SEC document
November 26, 2019 Filed Nov 27, 2019 22:08 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 730 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-19-058366 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,615

Underlying: Class A Common Stock · 730 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2018, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 26, 2019 Filed Nov 27, 2019 22:08 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 730 $260.00 $189,800.00
Disclosure

SEC source: 0001209191-19-058366 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,079

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 26, 2019 Filed Nov 27, 2019 22:08 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 730 $142.45 $103,988.50
Disclosure

SEC source: 0001209191-19-058366 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,809

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 22:07 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-057628 · doc4.xml · derivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,780,239

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 22:07 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 5,000 $235.36 $1,176,800.00
Disclosure

SEC source: 0001209191-19-057628 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,650

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 22:07 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass A Common Stock 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-057628 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 94,650

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
ConversionClass B Common Stock · Derivative 10,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · derivative · entry 9

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,883

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F9 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 829 $236.61 $196,149.69
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,123

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $236.52 to $236.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 4,019 $235.96 $948,323.24
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,952

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.47 to $236.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,352 $234.97 $317,679.44
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,971

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $234.45 to $235.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,000 $233.56 $233,560.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 56,323

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $233.11 to $233.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 1,600 $232.54 $372,064.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,323

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $232.08 to $233.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 300 $230.88 $69,264.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,923

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $230.75 to $231.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
SaleClass A Common Stock 900 $230.16 $207,144.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,223

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $229.61 to $230.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 19, 2019 Filed Nov 21, 2019 17:15 UTC
Pickles David RandallChief Technology Officer
ConversionClass A Common Stock 10,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-057633 · doc4.xml · nonDerivative · entry 1

Pickles David Randall · CIK 0001671685 · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,123

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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November 14, 2019 Filed Nov 18, 2019 22:11 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,750 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-19-056980 · doc4.xml · derivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,887

Underlying: Class A Common Stock · 1,750 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

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November 14, 2019 Filed Nov 18, 2019 22:11 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 1,750 $230.00 $402,500.00
Disclosure

SEC source: 0001209191-19-056980 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,079

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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November 14, 2019 Filed Nov 18, 2019 22:11 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 1,750 $48.00 $84,000.00
Disclosure

SEC source: 0001209191-19-056980 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,829

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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November 12, 2019 Filed Nov 13, 2019 21:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
ConversionClass B Common Stock · Derivative 5,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-056348 · doc4.xml · derivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,785,239

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

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November 12, 2019 Filed Nov 13, 2019 21:20 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 5,000 $228.03 $1,140,150.00
Disclosure

SEC source: 0001209191-19-056348 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,650

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.