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Nasdaq · USD

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Trade Desk, Inc.

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3752
SEC CIK
0001671933
Parsed reports
742

Last 12 months

Inside the activity.

4 purchase rows · 3 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202500
Dec 202500
Jan 202600
Feb 202600
Mar 202642
Apr 202600
May 202601
Jun 202600
Jul 202600
Aug 202600
Sep 202600
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 01, 2021 Filed Mar 3, 2021 22:15 UTC
Paley Eric BDirector
SaleClass A Common Stock 84 $810.31 $68,066.04
Disclosure

SEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 3

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,295

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $809.95 to $810.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 01, 2021 Filed Mar 3, 2021 22:15 UTC
Paley Eric BDirector
SaleClass A Common Stock 163 $807.15 $131,565.45
Disclosure

SEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 2

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,379

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $806.68 to $807.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
March 01, 2021 Filed Mar 3, 2021 22:15 UTC
Paley Eric BDirector
SaleClass A Common Stock 54 $805.09 $43,474.86
Disclosure

SEC source: 0001209191-21-017038 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,542

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 22, 2021 Filed Feb 25, 2021 02:05 UTC
Paley Eric BDirector
SaleClass A Common Stock 3,500 $880.01 $3,080,035.00
Disclosure

SEC source: 0001209191-21-014094 · doc4.xml · nonDerivative · entry 1

Paley Eric B · CIK 0001670811 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,596

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $880.01 to $880.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2 · balance_after: Accounts for a change in direct ownership of 1,096 shares previously owned by the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"), which were transferred to the Reporting Person.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 404 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · derivative · entry 12

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,095

Underlying: Class A Common Stock · 404 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 412 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · derivative · entry 11

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,201

Underlying: Class A Common Stock · 412 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 730 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · derivative · entry 10

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,045

Underlying: Class A Common Stock · 730 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,750 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · derivative · entry 9

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,762

Underlying: Class A Common Stock · 1,750 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 404 $900.00 $363,600.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 8

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,358

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 404 $300.01 $121,204.04
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 7

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,762

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 412 $900.00 $370,800.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 6

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,358

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 412 $263.34 $108,496.08
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 5

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,770

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 730 $900.00 $657,000.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 4

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,358

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 730 $142.45 $103,988.50
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 3

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,088

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
SaleClass A Common Stock 1,750 $900.00 $1,575,000.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 2

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,358

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 19, 2021 Filed Feb 23, 2021 23:43 UTC
VOBEJDA SUSANChief Marketing Officer
Exercise / conversionClass A Common Stock 1,750 $48.00 $84,000.00
Disclosure

SEC source: 0001209191-21-013415 · doc4.xml · nonDerivative · entry 1

VOBEJDA SUSAN · CIK 0001755875 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,108

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 18, 2021 Filed Feb 23, 2021 00:17 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 83 $835.69 $69,362.27
Disclosure

SEC source: 0001209191-21-012927 · doc4.xml · nonDerivative · entry 1

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,028

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 125 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · derivative · entry 11

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,018

Underlying: Class A Common Stock · 125 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 117 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · derivative · entry 10

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,445

Underlying: Class A Common Stock · 117 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 527 $0.00 Strike: $272.35 $0.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · derivative · entry 9

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 22,751

Underlying: Class A Common Stock · 527 shares

Expires 2029-12-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 922 $851.00 $784,622.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 8

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,111

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 125 $851.00 $106,375.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 7

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,033

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 125 $300.01 $37,501.25
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 6

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,158

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 117 $851.00 $99,567.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 5

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,033

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 117 $272.35 $31,864.95
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 4

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,150

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
SaleClass A Common Stock 527 $851.00 $448,477.00
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 3

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,033

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 17, 2021 Filed Feb 18, 2021 02:06 UTC
GRAYSON BLAKE JEFFREYChief Financial Officer
Exercise / conversionClass A Common Stock 527 $272.35 $143,528.45
Disclosure

SEC source: 0001209191-21-011610 · doc4.xml · nonDerivative · entry 2

GRAYSON BLAKE JEFFREY · CIK 0001796825 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,560

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 202 $0.00 Strike: $300.01 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 13

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,892

Underlying: Class A Common Stock · 202 shares

Expires 2030-05-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 206 $0.00 Strike: $263.34 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 12

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,996

Underlying: Class A Common Stock · 206 shares

Expires 2029-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 365 $0.00 Strike: $142.45 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 11

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,045

Underlying: Class A Common Stock · 365 shares

Expires 2028-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 875 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · derivative · entry 10

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,762

Underlying: Class A Common Stock · 875 shares

Expires 2027-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 202 $869.53 $175,645.06
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 9

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 202 $300.01 $60,602.02
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 8

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,923

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 206 $869.53 $179,123.18
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 7

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 206 $263.34 $54,248.04
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 6

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,927

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 365 $869.53 $317,378.45
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 5

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 365 $142.45 $51,994.25
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 4

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,086

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
SaleClass A Common Stock 875 $869.53 $760,838.75
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 3

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 46,721

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

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February 16, 2021 Filed Feb 17, 2021 20:01 UTC
Pickles David RandallDirector · Chief Technology Officer
Exercise / conversionClass A Common Stock 875 $48.00 $42,000.00
Disclosure

SEC source: 0001209191-21-011556 · doc4.xml · nonDerivative · entry 2

Pickles David Randall · CIK 0001671685 · Director · Chief Technology Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,596

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 750 $879.85 $659,887.50
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 11

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 0

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $879.56 to $880.32, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,464 $878.98 $2,165,806.72
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 10

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 750

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $878.55 to $879.53 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,182 $878.19 $1,916,210.58
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 9

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 3,214

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $877.55 to $878.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 700 $877.09 $613,963.00
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 8

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 5,396

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $876.49 to $877.44, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 865 $875.94 $757,688.10
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 7

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 6,096

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $875.43 to $876.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

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February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,235 $874.92 $1,955,446.20
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 6

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 6,961

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $874.42 to $875.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,380 $873.70 $2,079,406.00
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 5

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 9,196

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $873.34 to $874.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 4,177 $872.84 $3,645,852.68
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 4

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 11,576

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $872.32 to $873.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 3,599 $871.80 $3,137,608.20
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 3

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 15,753

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $871.31 to $872.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 2,531 $870.90 $2,204,247.90
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 2

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 19,352

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $870.30 to $871.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document
February 16, 2021 Filed Feb 18, 2021 02:34 UTC
Green Jeffrey TerryDirector · President and CEO · 10% owner
SaleClass A Common Stock 4,632 $869.76 $4,028,728.32
Disclosure

SEC source: 0001209191-21-011619 · doc4.xml · nonDerivative · entry 1

Green Jeffrey Terry · CIK 0001671445 · Director · President and CEO · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 21,883

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $869.30 to $870.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3 · ownership.nature: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.