SBH

SEC source: 0001649404-25-000005 · form4-11072025_081132.xml · derivative · entry 3

Spinks Mark Gregory · CIK 0001649404 · President Beauty Systems Group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,346

Underlying: Common Stock · 10,346 shares

Expires 2026-11-15

F4 · security: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001649404-25-000005 · form4-11072025_081132.xml · derivative · entry 2

Spinks Mark Gregory · CIK 0001649404 · President Beauty Systems Group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,067

Underlying: Common Stock · 5,067 shares

Expires 2025-11-15

F3 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001649404-25-000005 · form4-11072025_081132.xml · derivative · entry 1

Spinks Mark Gregory · CIK 0001649404 · President Beauty Systems Group

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,132

Underlying: Common Stock · 12,132 shares

Expires 2025-11-15

F1 · security: Restricted stock units convert into common stock on a one-for-one basis.

F2 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025.

SEC source: 0001526548-25-000005 · form4-11072025_081102.xml · derivative · entry 5

Platz Marlo Michelle Cormier · CIK 0001526548 · SVP & CFO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,650

Underlying: Common Stock · 34,650 shares

Expires 2028-11-15

F6 · derivative.exercise_date: The restricted stock units vest in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028.

SEC source: 0001526548-25-000005 · form4-11072025_081102.xml · derivative · entry 4

Platz Marlo Michelle Cormier · CIK 0001526548 · SVP & CFO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,383

Underlying: Common Stock · 7,383 shares

Expires 2027-11-15

F5 · security: Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2027. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001526548-25-000005 · form4-11072025_081102.xml · derivative · entry 3

Platz Marlo Michelle Cormier · CIK 0001526548 · SVP & CFO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,496

Underlying: Common Stock · 11,496 shares

Expires 2026-11-15

F4 · security: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001526548-25-000005 · form4-11072025_081102.xml · derivative · entry 2

Platz Marlo Michelle Cormier · CIK 0001526548 · SVP & CFO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,418

Underlying: Common Stock · 6,418 shares

Expires 2025-11-15

F3 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001526548-25-000005 · form4-11072025_081102.xml · derivative · entry 1

Platz Marlo Michelle Cormier · CIK 0001526548 · SVP & CFO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,366

Underlying: Common Stock · 15,366 shares

Expires 2025-11-15

F1 · security: Restricted stock units convert into common stock on a one-for-one basis.

F2 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025.

SEC source: 0001683382-25-000005 · form4-11072025_081131.xml · derivative · entry 5

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 242,550

Underlying: Common Stock · 242,550 shares

Expires 2028-11-15

F6 · derivative.exercise_date: The restricted stock units vest in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028.

SEC source: 0001683382-25-000005 · form4-11072025_081131.xml · derivative · entry 4

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 40,605

Underlying: Common Stock · 40,605 shares

Expires 2027-11-15

F5 · security: Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2027. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2024 and ending on September 30, 2025).

SEC source: 0001683382-25-000005 · form4-11072025_081131.xml · derivative · entry 3

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,480

Underlying: Common Stock · 57,480 shares

Expires 2026-11-15

F4 · security: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024 and ending on September 30, 2025).

SEC source: 0001683382-25-000005 · form4-11072025_081131.xml · derivative · entry 2

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 32,088

Underlying: Common Stock · 32,088 shares

Expires 2025-11-15

F3 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001683382-25-000005 · form4-11072025_081131.xml · derivative · entry 1

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 76,832

Underlying: Common Stock · 76,832 shares

Expires 2025-11-15

F1 · security: Restricted stock units convert into common stock on a one-for-one basis.

F2 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025.

SEC source: 0001415889-25-023829 · form4-09082025_090901.xml · nonDerivative · entry 1

Rangel Max R. · CIK 0002075386 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,500

SEC source: 0001415889-25-021994 · form4-08142025_090815.xml · nonDerivative · entry 1

Perelman Debra Golding · CIK 0001606429 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,300

F1 · price: Prices ranged from $13.42 per share to $13.81 per share.

SEC source: 0001415889-25-021400 · form4-08112025_060815.xml · nonDerivative · entry 1

Paulonis Denise · CIK 0001683382 · Director · President & CEO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 366,865

SEC source: 0001415889-25-021381 · form4-08112025_090802.xml · nonDerivative · entry 1

FERGUSON DIANA SUE · CIK 0001275975 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,912

SEC source: 0000950170-25-009178 · ownership.xml · derivative · entry 2

Conroy James Grant · CIK 0001623534 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 12,376 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units ("RSUs") convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: On January 25, 2024, the reporting person was granted 12,376 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

F2 · derivative.expiration_date: On January 25, 2024, the reporting person was granted 12,376 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

SEC source: 0000950170-25-009178 · ownership.xml · nonDerivative · entry 1

Conroy James Grant · CIK 0001623534 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 12,376

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-25-009182 · ownership.xml · derivative · entry 3

Molloy Lawrence · CIK 0001412065 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 15,470 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

F4 · derivative.expiration_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

SEC source: 0000950170-25-009182 · ownership.xml · derivative · entry 2

Molloy Lawrence · CIK 0001412065 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

SEC source: 0000950170-25-009182 · ownership.xml · nonDerivative · entry 1

Molloy Lawrence · CIK 0001412065 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,470

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-25-009186 · ownership.xml · derivative · entry 3

Flur Dorlisa K · CIK 0001291353 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 15,470 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

F4 · derivative.expiration_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

SEC source: 0000950170-25-009186 · ownership.xml · derivative · entry 2

Flur Dorlisa K · CIK 0001291353 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

SEC source: 0000950170-25-009186 · ownership.xml · nonDerivative · entry 1

Flur Dorlisa K · CIK 0001291353 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,606

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-25-009180 · ownership.xml · derivative · entry 3

BOYER JEFFREY N · CIK 0001214225 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 15,470 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

F4 · derivative.expiration_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

SEC source: 0000950170-25-009180 · ownership.xml · derivative · entry 2

BOYER JEFFREY N · CIK 0001214225 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the vesting date.

SEC source: 0000950170-25-009180 · ownership.xml · nonDerivative · entry 1

BOYER JEFFREY N · CIK 0001214225 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 27,928

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-25-009179 · ownership.xml · derivative · entry 1

FERGUSON DIANA SUE · CIK 0001275975 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the earlier of (i) December 31, 2036, (ii) the date such reporting person's service as a director of the issuer has terminated, or (iii) a change in control of the issuer.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the earlier of (i) December 31, 2036, (ii) the date such reporting person's service as a director of the issuer has terminated, or (iii) a change in control of the issuer.

SEC source: 0000950170-25-009195 · ownership.xml · derivative · entry 1

Perelman Debra Golding · CIK 0001606429 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the earlier of (i) January 24, 2034, (ii) the date such reporting person's service as a director of the issuer has terminated, or (iii) a change in control of the issuer.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the earlier of (i) January 24, 2034, (ii) the date such reporting person's service as a director of the issuer has terminated, or (iii) a change in control of the issuer.

SEC source: 0000950170-25-009185 · ownership.xml · derivative · entry 1

Cox Erin Nealy · CIK 0001681367 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

SEC source: 0000950170-25-009184 · ownership.xml · derivative · entry 1

Head James M · CIK 0001842028 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

SEC source: 0000950170-25-009183 · ownership.xml · derivative · entry 3

Bishop Rachel Rothe · CIK 0001609146 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 15,470 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

F4 · derivative.expiration_date: On January 25, 2024, the reporting person was granted 15,470 RSUs pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on January 24, 2025, and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date

SEC source: 0000950170-25-009183 · ownership.xml · derivative · entry 2

Bishop Rachel Rothe · CIK 0001609146 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 14,532

Underlying: Common Stock · 14,532 shares

Expires not disclosed

F1 · security: Grant of restricted stock units ("RSUs") under the Sally Beauty Holdings, Inc. 2025 Omnibus Incentive Plan.

F2 · derivative.exercise_price: RSUs convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

F3 · derivative.expiration_date: The RSUs vest on the earlier of January 24, 2026 or the issuer's next annual meeting of stockholders. 100% of vested shares will be delivered to the reporting person on the date such reporting person's service as a director of the issuer has terminated.

SEC source: 0000950170-25-009183 · ownership.xml · nonDerivative · entry 1

Bishop Rachel Rothe · CIK 0001609146 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 21,699

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-24-131022 · ownership.xml · nonDerivative · entry 1

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 16,685

F1 · price: Reflects the weighted average sale price. The range of prices for these transactions was $14.53 to $14.54. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

SEC source: 0000950170-24-131023 · ownership.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,431

F1 · price: Reflects the weighted average sale price. The range of prices for these transactions was $14.41 to $14.57. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 8

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 35,336

Underlying: Common Stock · 17,667 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 7

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 10,383

Underlying: Common Stock · 10,382 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 6

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,130 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 5

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,382 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 4

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 6,715 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128564 · ownership.xml · derivative · entry 3

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 5,747 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000950170-24-128564 · ownership.xml · nonDerivative · entry 2

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 74,134

SEC source: 0000950170-24-128564 · ownership.xml · nonDerivative · entry 1

Goss John Howard JR · CIK 0001833119 · SVP & President Sally Beauty

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 90,953

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-24-128561 · ownership.xml · derivative · entry 8

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 8,834

Underlying: Common Stock · 4,416 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000950170-24-128561 · ownership.xml · derivative · entry 7

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,769

Underlying: Common Stock · 2,768 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-24-128561 · ownership.xml · derivative · entry 6

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 710 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128561 · ownership.xml · derivative · entry 5

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 795 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128561 · ownership.xml · derivative · entry 4

McIntosh Kim · CIK 0001850971 · GVP, CONTROLLER & CAO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,239 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.