Last 12 months
Inside the activity.
2 purchase rows · 101 sale rows
Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.Monthly counts
| Month | Purchases | Sales |
|---|---|---|
| Nov 2025 | 0 | 7 |
| Dec 2025 | 0 | 16 |
| Jan 2026 | 0 | 7 |
| Feb 2026 | 0 | 0 |
| Mar 2026 | 2 | 3 |
| Apr 2026 | 0 | 5 |
| May 2026 | 0 | 13 |
| Jun 2026 | 0 | 19 |
| Jul 2026 | 0 | 3 |
| Aug 2026 | 0 | 1 |
| Sep 2026 | 0 | 24 |
| Oct 2026 | 0 | 3 |
Latest available
Insider transactions
Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”
The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.
| Transaction date | Owner / reported role | Activity / security | Shares / units | Reported price | Reported value | Details |
|---|---|---|---|---|---|---|
| November 20, 2015 Filed Nov 23, 2015 21:06 UTC |
Tomlinson SteffanChief Financial Officer
|
GrantCommon Stock | 92,821 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-15-081764 · doc4.xml · nonDerivative · entry 1 Tomlinson Steffan · CIK 0001393402 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 187,333 F1 · shares: These restricted shares will vest over a three year period. In the event the Reporting Person ceases to be a Service Provider before these shares are fully vested, the unvested restricted shares will be forfeited to the Issuer. Read SEC document |
| November 20, 2015 Filed Nov 23, 2015 16:06 UTC |
ZUK NIRDirector · CTO
|
GrantCommon Stock | 185,643 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-15-081765 · doc4.xml · nonDerivative · entry 1 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,238,218 F1 · shares: These restricted shares will vest over a three year period. In the event the Reporting Person ceases to be a Service Provider before these shares are fully vested, the unvested restricted shares will be forfeited to the Issuer. Read SEC document |
| November 20, 2015 Filed Nov 23, 2015 16:07 UTC |
Anderson MarkEVP of WW Field Ops
|
GrantCommon Stock | 216,584 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-15-081766 · doc4.xml · nonDerivative · entry 1 Anderson Mark · CIK 0001417100 · EVP of WW Field Ops 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 317,096 F1 · shares: These restricted shares will vest over a three year period. In the event the Reporting Person ceases to be a Service Provider before these shares are fully vested, the unvested restricted shares will be forfeited to the Issuer. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 35,000 | $0.00 Strike: $10.77 | $0.00 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · derivative · entry 6 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,074,220 Underlying: Common Stock · 35,000 shares Expires 2021-09-29 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: One forty-eighth (1/48) of the shares subject to the option vest monthly, provided that the Reporting Person continues to serve through each vesting date. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 6,100 | $156.47 | $954,436.50 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · nonDerivative · entry 5 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 669,405 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F5 · price: This sale price represents the weighted average sale price of the shares sold ranging from $156.09 to $156.76 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 21,100 | $155.51 | $3,281,282.10 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · nonDerivative · entry 4 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 675,505 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F4 · price: This sale price represents the weighted average sale price of the shares sold ranging from $155.07 to $156.01 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 4,800 | $154.57 | $741,912.00 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · nonDerivative · entry 3 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 696,605 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F3 · price: This sale price represents the weighted average sale price of the shares sold ranging from $154.055 to $155.03 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 3,000 | $153.68 | $461,052.00 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · nonDerivative · entry 2 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 701,405 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $153.03 to $154.02 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 12, 2015 Filed Nov 16, 2015 21:12 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
Exercise / conversionCommon Stock | 35,000 | $10.77 | $376,950.00 |
DisclosureSEC source: 0001209191-15-080264 · doc4.xml · nonDerivative · entry 1 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 704,405 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| November 06, 2015 Filed Nov 10, 2015 16:06 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 3,105 | $161.68 | $502,010.19 |
DisclosureSEC source: 0001209191-15-079278 · doc4.xml · nonDerivative · entry 3 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,052,575 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F4 · price: This sale price represents the weighted average sale price of the shares sold ranging from $161.525 to $161.98 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 06, 2015 Filed Nov 10, 2015 16:06 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 13,136 | $160.62 | $2,109,851.78 |
DisclosureSEC source: 0001209191-15-079278 · doc4.xml · nonDerivative · entry 2 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,055,680 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F3 · price: This sale price represents the weighted average sale price of the shares sold ranging from $160.35 to $161.34 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| November 06, 2015 Filed Nov 10, 2015 16:06 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 13,759 | $160.02 | $2,201,756.46 |
DisclosureSEC source: 0001209191-15-079278 · doc4.xml · nonDerivative · entry 1 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,068,816 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $159.35 to $160.33 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 21, 2015 Filed Oct 23, 2015 20:02 UTC |
BONVANIE RENEChief Marketing Officer
|
SaleCommon Stock | 224 | $161.62 | $36,201.98 |
DisclosureSEC source: 0001209191-15-076573 · doc4.xml · nonDerivative · entry 1 BONVANIE RENE · CIK 0001554397 · Chief Marketing Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 106,080 F1 · shares: Represents the number of shares sold upon vesting of restricted stock units to cover tax withholding obligations. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $159.7925 to $161.6489 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 21, 2015 Filed Oct 23, 2015 20:02 UTC |
Tomlinson SteffanChief Financial Officer
|
SaleCommon Stock | 237 | $161.62 | $38,303.70 |
DisclosureSEC source: 0001209191-15-076574 · doc4.xml · nonDerivative · entry 1 Tomlinson Steffan · CIK 0001393402 · Chief Financial Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 94,512 F1 · shares: Represents the number of shares sold upon vesting of restricted stock units to cover tax withholding obligations. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $159.87 to $161.6489 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 21, 2015 Filed Oct 23, 2015 16:03 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 224 | $161.62 | $36,201.98 |
DisclosureSEC source: 0001209191-15-076575 · doc4.xml · nonDerivative · entry 1 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,082,575 F1 · shares: Represents the number of shares sold upon vesting of restricted stock units to cover tax withholding obligations. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $159.7825 to $161.6489 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 35,000 | $0.00 Strike: $10.77 | $0.00 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · derivative · entry 6 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 1,109,220 Underlying: Common Stock · 35,000 shares Expires 2021-09-29 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F6 · derivative.exercise_date: One forty-eighth (1/48) of the shares subject to the option vest monthly, provided that the Reporting Person continues to serve through each vesting date. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 4,900 | $170.11 | $833,514.50 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · nonDerivative · entry 5 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 669,405 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F5 · price: This sale price represents the weighted average sale price of the shares sold ranging from $169.52 to $170.23 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 5,950 | $168.83 | $1,004,556.35 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · nonDerivative · entry 4 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 674,305 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F4 · price: This sale price represents the weighted average sale price of the shares sold ranging from $168.39 to $169.25 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 13,887 | $167.86 | $2,331,030.16 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · nonDerivative · entry 3 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 680,255 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F3 · price: This sale price represents the weighted average sale price of the shares sold ranging from $167.37 to $168.355 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
SaleCommon Stock | 10,263 | $166.87 | $1,712,535.50 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · nonDerivative · entry 2 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 694,142 F1 · kind: The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $166.35 to $167.34 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:07 UTC |
MCLAUGHLIN MARK DDirector · President & CEO
|
Exercise / conversionCommon Stock | 35,000 | $10.77 | $376,950.00 |
DisclosureSEC source: 0001209191-15-075417 · doc4.xml · nonDerivative · entry 1 MCLAUGHLIN MARK D · CIK 0001309507 · Director · President & CEO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 704,405 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 20:08 UTC |
BONVANIE RENEChief Marketing Officer
|
SaleCommon Stock | 330 | $170.22 | $56,170.95 |
DisclosureSEC source: 0001209191-15-075419 · doc4.xml · nonDerivative · entry 1 BONVANIE RENE · CIK 0001554397 · Chief Marketing Officer 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 106,304 F1 · shares: Represents the number of shares sold upon vesting of restricted stock units to cover tax withholding obligations. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $167.6725 to $170.23 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 12, 2015 Filed Oct 14, 2015 16:09 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 2,470 | $170.22 | $420,440.93 |
DisclosureSEC source: 0001209191-15-075421 · doc4.xml · nonDerivative · entry 1 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,082,799 F1 · shares: Represents the number of shares sold upon vesting of restricted stock units to cover tax withholding obligations. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $167.6725 to $170.23 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 2,360 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 7 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · By The Goetz Children's Trust 4/24/1998 Disclosed balance after: 14,614 F3 · kind: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. F3 · price: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. F4 · ownership.nature: Shares held by The Goetz Children's Trust 4/24/1998. The Reporting Person may be deemed to beneficially own the shares held by The Goetz Children's Trust 4/24/1998. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these securities on this report shall not be deemed an admission that the Reporting Person is the beneficial owner of the reported securities for purposes of Section 16 or for any other purpose. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 2,177 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 6 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 484,228 F3 · kind: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. F3 · price: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 3,540 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 5 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 482,051 F3 · kind: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. F3 · price: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 67,645 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 4 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 478,511 F3 · kind: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. F3 · price: Represents the receipt of shares of Common Stock of the Issuer by virtue of the pro rata in-kind distributions described in footnote (1) above as follows: (i) 67,645 shares from Sequoia Capital XI, LP to the Reporting Person; (ii) 3,540 shares from Sequoia Capital XI Principals Fund, LLC to the Reporting Person; (iii) 2,177 shares from from Sequoia Technology Partners XI, LP to the Reporting Person; and (iv) 2,360 shares from Sequoia Capital XI Principals Fund, LLC to the Goetz Children's Trust 4/24/1998. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 55,899 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 3 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · By Sequoia Technology Partners XI, LP Disclosed balance after: 0 F1 · kind: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F1 · price: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F2 · ownership.nature: The Reporting Person is a Non-Managing Member of SC XI Management, LLC ("SC XI Management"), the general partner of Sequoia Capital XI, LP and Sequoia Technology Partners XI, LP and the managing member of Sequoia Capital XI Principals Fund, LLC. In addition, the Reporting Person is a member of Sequoia Capital XI Principals Fund, LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 192,519 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 2 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · By Sequoia Capital XI Principals Fund, LLC Disclosed balance after: 0 F1 · kind: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F1 · price: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F2 · ownership.nature: The Reporting Person is a Non-Managing Member of SC XI Management, LLC ("SC XI Management"), the general partner of Sequoia Capital XI, LP and Sequoia Technology Partners XI, LP and the managing member of Sequoia Capital XI Principals Fund, LLC. In addition, the Reporting Person is a member of Sequoia Capital XI Principals Fund, LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes. Read SEC document |
| October 09, 2015 Filed Oct 13, 2015 20:00 UTC |
GOETZ JAMES JDirector
|
OtherCommon Stock | 1,769,604 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075225 · doc4.xml · nonDerivative · entry 1 GOETZ JAMES J · CIK 0001219231 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · By Sequoia Capital XI, LP Disclosed balance after: 0 F1 · kind: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F1 · price: Represents a pro rata in-kind distribution of Common Stock of the Issuer to partners or members and includes subsequent distributions by general partners or managing members to their respective partners or members. F2 · ownership.nature: The Reporting Person is a Non-Managing Member of SC XI Management, LLC ("SC XI Management"), the general partner of Sequoia Capital XI, LP and Sequoia Technology Partners XI, LP and the managing member of Sequoia Capital XI Principals Fund, LLC. In addition, the Reporting Person is a member of Sequoia Capital XI Principals Fund, LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes. Read SEC document |
| October 09, 2015 Filed Oct 14, 2015 20:03 UTC |
Donovan JohnDirector
|
OtherCommon Stock | 321 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075407 · doc4.xml · nonDerivative · entry 1 Donovan John · CIK 0001353825 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 2,148 F1 · kind: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F1 · price: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F2 · ownership.nature: Shares held by SRJ Norway Partners LP, for which the Reporting Person serves as general partner. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. Read SEC document |
| October 09, 2015 Filed Oct 14, 2015 20:05 UTC |
Chandna AsheemDirector
|
OtherCommon Stock | 640 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075410 · doc4.xml · nonDerivative · entry 1 Chandna Asheem · CIK 0001392138 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 119,032 F1 · kind: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F1 · price: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F2 · ownership.nature: The reported securities are held of record by the Chandna Family Revocable Trust DTD 4/13/98 for which the Reporting Person serves as a trustee. Read SEC document |
| October 09, 2015 Filed Oct 14, 2015 16:05 UTC |
WARMENHOVEN DANIEL JDirector
|
OtherCommon Stock | 639 | Not disclosed | Not disclosed |
DisclosureSEC source: 0001209191-15-075412 · doc4.xml · nonDerivative · entry 1 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 13,999 F1 · kind: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F1 · price: Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Sequoia Technology Partners XI, LP without consideration to its limited partners and general partners. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 07, 2015 Filed Oct 9, 2015 16:26 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 1,400 | $166.36 | $232,905.40 |
DisclosureSEC source: 0001209191-15-075043 · doc4.xml · nonDerivative · entry 5 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,085,269 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F6 · price: This sale price represents the weighted average sale price of the shares sold ranging from $166.33 to $166.40 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 07, 2015 Filed Oct 9, 2015 16:26 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 5,630 | $166.95 | $939,900.35 |
DisclosureSEC source: 0001209191-15-075043 · doc4.xml · nonDerivative · entry 4 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,086,669 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F5 · price: This sale price represents the weighted average sale price of the shares sold ranging from $165.38 to $166.315 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 07, 2015 Filed Oct 9, 2015 16:26 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 9,675 | $164.78 | $1,594,236.83 |
DisclosureSEC source: 0001209191-15-075043 · doc4.xml · nonDerivative · entry 3 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,092,299 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F4 · price: This sale price represents the weighted average sale price of the shares sold ranging from $164.33 to $165.30 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 07, 2015 Filed Oct 9, 2015 16:26 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 7,995 | $163.84 | $1,309,876.82 |
DisclosureSEC source: 0001209191-15-075043 · doc4.xml · nonDerivative · entry 2 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,101,974 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F3 · price: This sale price represents the weighted average sale price of the shares sold ranging from $163.33 to $164.29 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 07, 2015 Filed Oct 9, 2015 16:26 UTC |
ZUK NIRDirector · CTO
|
SaleCommon Stock | 5,300 | $162.91 | $863,428.30 |
DisclosureSEC source: 0001209191-15-075043 · doc4.xml · nonDerivative · entry 1 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,109,969 F1 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F2 · price: This sale price represents the weighted average sale price of the shares sold ranging from $162.33 to $163.32 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 5,000 | $0.00 Strike: $15.50 | $0.00 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · derivative · entry 10 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 19,500 Underlying: Common Stock · 5,000 shares Expires 2022-03-05 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F11 · derivative.exercise_date: One-fourth (1/4) of the shares subject to the option vested on March 6, 2013 and one forty-eighth (1/48) of the shares vest monthly thereafter Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 300 | $178.11 | $53,433.60 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 8 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 13,359 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F10 · price: This sale price represents the weighted average sale price of the shares sold ranging from $178.00 to $178.264 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 805 | $177.23 | $142,670.96 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 7 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 13,659 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F9 · price: This sale price represents the weighted average sale price of the shares sold ranging from $176.891 to $177.57 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 200 | $176.09 | $35,217.00 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 6 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 14,464 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F8 · price: This sale price represents the weighted average sale price of the shares sold ranging from $175.84 to $176.33 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 600 | $175.02 | $105,012.60 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 5 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 14,664 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F7 · price: This sale price represents the weighted average sale price of the shares sold ranging from $174.70 to $175.34 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 1,000 | $173.92 | $173,919.00 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 4 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 15,264 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F6 · price: This sale price represents the weighted average sale price of the shares sold ranging from $173.61 to $174.519 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 1,495 | $173.11 | $258,791.98 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 3 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 16,264 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F5 · price: This sale price represents the weighted average sale price of the shares sold ranging from $172.55 to $173.46 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
SaleCommon Stock | 600 | $171.79 | $103,071.00 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 2 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 17,759 F3 · kind: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. F4 · price: This sale price represents the weighted average sale price of the shares sold ranging from $171.454 to $172.29 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 06, 2015 Filed Oct 8, 2015 16:39 UTC |
WARMENHOVEN DANIEL JDirector
|
Exercise / conversionCommon Stock | 5,000 | $15.50 | $77,500.00 |
DisclosureSEC source: 0001209191-15-074842 · doc4.xml · nonDerivative · entry 1 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Indirect · See footnote Disclosed balance after: 18,359 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F1 · shares: Exercised shares issued to trust. F2 · ownership.nature: Shares held directly by The Warmenhoven 1987 Revocable Trust U/T/D 12/16/1987 for which the Reporting Person serves as trustee. Read SEC document |
| October 05, 2015 Filed Oct 7, 2015 16:02 UTC |
Eschenbach Carl M.Director
|
SaleCommon Stock | 2,026 | $175.04 | $354,637.12 |
DisclosureSEC source: 0001209191-15-074555 · doc4.xml · nonDerivative · entry 1 Eschenbach Carl M. · CIK 0001409324 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 7,186 Read SEC document |
| October 01, 2015 Filed Jan 25, 2016 16:02 UTC |
ZUK NIRDirector · CTO
|
GiftCommon Stock | 10,000 | $0.00 | $0.00 |
DisclosureSEC source: 0001209191-16-093416 · doc4.xml · nonDerivative · entry 7 ZUK NIR · CIK 0001250333 · Director · CTO 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 2,108,227 Read SEC document |
| September 29, 2015 Filed Oct 1, 2015 16:01 UTC |
WARMENHOVEN DANIEL JDirector
|
Exercise / conversionEmployee Stock Option (right to buy) · Derivative | 5,000 | $0.00 Strike: $15.50 | $0.00 |
DisclosureSEC source: 0001209191-15-072750 · doc4.xml · derivative · entry 11 WARMENHOVEN DANIEL J · CIK 0001197637 · Director 10b5-1 filing: Not disclosed Ownership: Direct Disclosed balance after: 24,500 Underlying: Common Stock · 5,000 shares Expires 2022-03-05 Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event. F12 · derivative.exercise_date: One-fourth (1/4) of the shares subject to the option vested on March 6, 2013 and one forty-eighth (1/48) of the shares vest monthly thereafter Read SEC document |
Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.