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Everpure, Inc.

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3140
SEC CIK
0001474432
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621

Last 12 months

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0 purchase rows · 189 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 202504
Dec 202504
Jan 202601
Feb 202600
Mar 202600
Apr 2026013
May 2026037
Jun 202609
Jul 2026014
Aug 2026058
Sep 2026022
Oct 2026027

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
September 18, 2018 Filed Mar 1, 2019 00:30 UTC Exercise / conversionStock Option (right to buy) · Derivative 99,891 $0.00 Strike: $2.58 $0.00
Disclosure

SEC source: 0001209191-19-014783 · doc5.xml · derivative · entry 8

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 300,109

Underlying: Class A Common Stock · 99,891 shares

Expires 2024-01-29

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: This option is fully vested.

Read SEC document
September 18, 2018 Filed Mar 1, 2019 00:30 UTC Exercise / conversionClass A Common Stock 99,891 $2.58 $257,219.33
Disclosure

SEC source: 0001209191-19-014783 · doc5.xml · nonDerivative · entry 3

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 529,867

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 18, 2018 Filed Mar 1, 2019 00:30 UTC Exercise / conversionClass A Common Stock 14,354 $2.98 $42,774.92
Disclosure

SEC source: 0001209191-19-014783 · doc5.xml · nonDerivative · entry 2

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 429,976

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 12, 2018 Filed Sep 14, 2018 21:30 UTC
Riitters TimothyChief Financial Officer
SaleClass A Common Stock 4,500 $28.22 $126,976.95
Disclosure

SEC source: 0001209191-18-051125 · doc4.xml · nonDerivative · entry 1

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 446,322

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $27.79 to $28.45 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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September 10, 2018 Filed Mar 1, 2019 00:30 UTC GiftClass A Common Stock 18,130 $0.00 $0.00
Disclosure

SEC source: 0001209191-19-014783 · doc5.xml · nonDerivative · entry 1

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 415,622

Read SEC document
September 04, 2018 Filed Sep 6, 2018 20:53 UTC SaleClass A Common Stock 15,000 $27.02 $405,256.50
Disclosure

SEC source: 0001209191-18-049859 · doc4.xml · nonDerivative · entry 1

Sands Anita M · CIK 0001589849 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,380

F1 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $27.00 to $27.045 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 29, 2018 Filed Aug 31, 2018 21:23 UTC
Riitters TimothyChief Financial Officer
ConversionClass B Common Stock · Derivative 20,500 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-049114 · doc4.xml · derivative · entry 5

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 20,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
August 29, 2018 Filed Aug 31, 2018 21:23 UTC
Riitters TimothyChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 20,500 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-049114 · doc4.xml · derivative · entry 4

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,500

Underlying: Class A Common Stock · 20,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
August 29, 2018 Filed Aug 31, 2018 21:23 UTC
Riitters TimothyChief Financial Officer
Exercise / conversionStock Option (right to buy) · Derivative 20,500 $0.00 Strike: $9.65 $0.00
Disclosure

SEC source: 0001209191-18-049114 · doc4.xml · derivative · entry 3

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 872,500

Underlying: Class B Common Stock · 20,500 shares

Expires 2024-10-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: This option is fully vested.

Read SEC document
August 29, 2018 Filed Aug 31, 2018 21:23 UTC
Riitters TimothyChief Financial Officer
SaleClass A Common Stock 25,000 $26.56 $663,972.50
Disclosure

SEC source: 0001209191-18-049114 · doc4.xml · nonDerivative · entry 2

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 450,822

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.25 to $26.81 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 29, 2018 Filed Aug 31, 2018 21:23 UTC
Riitters TimothyChief Financial Officer
ConversionClass A Common Stock 20,500 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-18-049114 · doc4.xml · nonDerivative · entry 1

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 475,822

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock at the election of the Reporting Person.

F3 · price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC ConversionClass B Common Stock · Derivative 150,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · derivative · entry 6

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 150,510

Underlying: Class A Common Stock · 150,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC Exercise / conversionClass B Common Stock · Derivative 49,994 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · derivative · entry 5

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 300,510

Underlying: Class A Common Stock · 49,994 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC Exercise / conversionStock Option (right to buy) · Derivative 49,994 $0.00 Strike: $1.23 $0.00
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · derivative · entry 4

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 452,112

Underlying: Class B Common Stock · 49,994 shares

Expires 2023-02-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: This option is fully vested.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC SaleClass A Common Stock 1,100 $22.18 $24,398.00
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · nonDerivative · entry 3

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 366,667

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC SaleClass A Common Stock 148,900 $21.53 $3,205,385.19
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · nonDerivative · entry 2

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 367,767

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.12 to $22.10 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
August 20, 2018 Filed Aug 22, 2018 21:34 UTC ConversionClass A Common Stock 150,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-18-048022 · doc4.xml · nonDerivative · entry 1

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 516,667

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock at the election of the Reporting Person.

F3 · price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, (iii) such time as the shares of Class B Common Stock represent less than 10% of all outstanding shares of Class A Common Stock and Class B Common Stock, or (iv) October 6, 2025.

Read SEC document
July 26, 2018 Filed Jul 30, 2018 21:23 UTC ConversionClass B Common Stock · Derivative 125,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-044433 · doc4.xml · derivative · entry 4

Dietzen Scott · CIK 0001651908 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 3,806,083

Underlying: Class A Common Stock · 125,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F4 · ownership.nature: Shares are held by Scott Dietzen and Katherine Dietzen, Co-Trustees of the Dietzen Living Trust, dated January 16, 2009.

Read SEC document
July 26, 2018 Filed Jul 30, 2018 21:23 UTC SaleClass A Common Stock 125,000 $23.22 $2,902,512.50
Disclosure

SEC source: 0001209191-18-044433 · doc4.xml · nonDerivative · entry 3

Dietzen Scott · CIK 0001651908 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 107,566

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.64 to $23.48 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4 · ownership.nature: Shares are held by Scott Dietzen and Katherine Dietzen, Co-Trustees of the Dietzen Living Trust, dated January 16, 2009.

Read SEC document
July 26, 2018 Filed Jul 30, 2018 21:23 UTC ConversionClass A Common Stock 125,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-18-044433 · doc4.xml · nonDerivative · entry 2

Dietzen Scott · CIK 0001651908 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust

Disclosed balance after: 232,566

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock at the election of the Reporting Person.

F3 · price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F4 · ownership.nature: Shares are held by Scott Dietzen and Katherine Dietzen, Co-Trustees of the Dietzen Living Trust, dated January 16, 2009.

Read SEC document
July 18, 2018 Filed Jul 20, 2018 21:17 UTC ConversionClass B Common Stock · Derivative 150,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-043502 · doc4.xml · derivative · entry 5

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 250,516

Underlying: Class A Common Stock · 150,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

Read SEC document
July 18, 2018 Filed Jul 20, 2018 21:17 UTC Exercise / conversionClass B Common Stock · Derivative 50,000 $0.00 $0.00
Disclosure

SEC source: 0001209191-18-043502 · doc4.xml · derivative · entry 4

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 400,516

Underlying: Class A Common Stock · 50,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F3 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

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July 18, 2018 Filed Jul 20, 2018 21:17 UTC Exercise / conversionStock Option (right to buy) · Derivative 50,000 $0.00 Strike: $1.23 $0.00
Disclosure

SEC source: 0001209191-18-043502 · doc4.xml · derivative · entry 3

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 502,106

Underlying: Class B Common Stock · 50,000 shares

Expires 2023-02-05

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F5 · derivative.exercise_date: This option is fully vested.

Read SEC document
July 18, 2018 Filed Jul 20, 2018 21:17 UTC SaleClass A Common Stock 150,000 $24.21 $3,631,095.00
Disclosure

SEC source: 0001209191-18-043502 · doc4.xml · nonDerivative · entry 2

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 366,667

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F4 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.13 to $24.47 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

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July 18, 2018 Filed Jul 20, 2018 21:17 UTC ConversionClass A Common Stock 150,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001209191-18-043502 · doc4.xml · nonDerivative · entry 1

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 516,667

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2 · kind: Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock at the election of the Reporting Person.

F3 · price: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass B Common Stock · Derivative 2,338,406 Not disclosed Not disclosed
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · derivative · entry 10

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 0

Underlying: Class A Common Stock · 2,338,406 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F4 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass B Common Stock · Derivative 1,722,254 Not disclosed Not disclosed
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · derivative · entry 9

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 0

Underlying: Class A Common Stock · 1,722,254 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F3 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass B Common Stock · Derivative 377,173 Not disclosed Not disclosed
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · derivative · entry 8

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (CHAT)

Disclosed balance after: 0

Underlying: Class A Common Stock · 377,173 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F2 · ownership.nature: Shares held by a limited partnership of which the reporting person is a trustee of a trust which is the general partner. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC SaleClass A Common Stock 2,338,406 $23.38 $54,671,932.28
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 6

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 40,982

F4 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass A Common Stock 2,338,406 $0.00 $0.00
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 5

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 2,379,388

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F4 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC SaleClass A Common Stock 1,722,254 $23.38 $40,266,298.52
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 4

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 0

F3 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass A Common Stock 1,722,254 $0.00 $0.00
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 3

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 1,722,254

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F3 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC SaleClass A Common Stock 377,173 $23.38 $8,818,304.74
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 2

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (CHAT)

Disclosed balance after: 0

F2 · ownership.nature: Shares held by a limited partnership of which the reporting person is a trustee of a trust which is the general partner. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 09, 2018 Filed Jul 11, 2018 21:24 UTC ConversionClass A Common Stock 377,173 $0.00 $0.00
Disclosure

SEC source: 0001225208-18-011607 · doc4.xml · nonDerivative · entry 1

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (CHAT)

Disclosed balance after: 377,173

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F2 · ownership.nature: Shares held by a limited partnership of which the reporting person is a trustee of a trust which is the general partner. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 05, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 200,000 $23.70 $4,740,360.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 10

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 40,982

F9 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 23, 2018.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.35 to $24.05, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 05, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 200,000 $23.70 $4,740,360.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 5

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 0

F3 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 23, 2018 as amended on May 23, 2018.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.35 to $24.05, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 05, 2018 Filed Jul 9, 2018 21:41 UTC SaleClass A Common Stock 4,963 $23.41 $116,190.28
Disclosure

SEC source: 0001209191-18-042035 · doc4.xml · nonDerivative · entry 1

Hatfield David · CIK 0001395529 · President

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 366,667

F1 · shares: Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs previously reported on a Form 4, pursuant to mandatory "sell to cover" provisions contained in the Reporting Person's RSU Agreement, and does not represent a discretionary sale by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.36 to $23.435 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 05, 2018 Filed Jul 9, 2018 21:42 UTC
Riitters TimothyChief Financial Officer
SaleClass A Common Stock 15,100 $23.49 $354,683.90
Disclosure

SEC source: 0001209191-18-042036 · doc4.xml · nonDerivative · entry 1

Riitters Timothy · CIK 0001651904 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 455,322

F1 · shares: Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs previously reported on a Form 4, pursuant to mandatory "sell to cover" provisions contained in the Reporting Person's RSU Agreement, and does not represent a discretionary sale by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.43 to $23.525 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 05, 2018 Filed Jul 9, 2018 21:40 UTC SaleClass A Common Stock 4,097 $23.38 $95,782.94
Disclosure

SEC source: 0001209191-18-042034 · doc4.xml · nonDerivative · entry 1

Dietzen Scott · CIK 0001651908 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 129,176

F1 · shares: Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs previously reported on a Form 4, pursuant to mandatory "sell to cover" provisions contained in the Reporting Person's RSU Agreement, and does not represent a discretionary sale by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.3701 to $23.4328 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 05, 2018 Filed Jul 9, 2018 21:39 UTC
Colgrove JohnDirector · Chief Technology Officer · 10% owner
SaleClass A Common Stock 3,428 $23.38 $80,142.53
Disclosure

SEC source: 0001209191-18-042033 · doc4.xml · nonDerivative · entry 1

Colgrove John · CIK 0001651902 · Director · Chief Technology Officer · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 240,263

F1 · shares: Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs previously reported on a Form 4, pursuant to mandatory "sell to cover" provisions contained in the Reporting Person's RSU Agreement, and does not represent a discretionary sale by the Reporting Person.

F2 · price: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.605 to $23.6729 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Read SEC document
July 03, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 200,000 $23.85 $4,770,240.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 9

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 240,982

F9 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 23, 2018.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.63 to $24.09, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

Read SEC document
July 03, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 200,000 $23.85 $4,770,240.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 4

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 200,000

F3 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 23, 2018 as amended on May 23, 2018.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.63 to $24.09, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC ConversionClass B Common Stock · Derivative 600,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · derivative · entry 13

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 2,338,406

Underlying: Class A Common Stock · 600,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC ConversionClass B Common Stock · Derivative 600,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · derivative · entry 12

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 1,722,254

Underlying: Class A Common Stock · 600,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 120,147 $23.72 $2,849,286.11
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 8

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 440,982

F9 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 23, 2018.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $22.91 to $23.90, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 79,853 $23.96 $1,913,301.84
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 7

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 561,129

F9 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 23, 2018.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.91 to $24.02, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC ConversionClass A Common Stock 600,000 $0.00 $0.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 6

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Trust (Trustees)

Disclosed balance after: 640,982

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F8 · ownership.nature: Shares held by a trust of which the reporting person is a trustee. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 120,147 $23.72 $2,849,286.11
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 3

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 400,000

F3 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 23, 2018 as amended on May 23, 2018.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $22.91 to $23.90, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC SaleClass A Common Stock 79,853 $23.96 $1,913,301.84
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 2

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 520,147

F3 · kind: These sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 23, 2018 as amended on May 23, 2018.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $23.91 to $24.02, inclusive. The reporting person undertakes to provide to Pure Storage, Inc., and any security holder of Pure Storage, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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July 02, 2018 Filed Jul 5, 2018 23:39 UTC ConversionClass A Common Stock 600,000 $0.00 $0.00
Disclosure

SEC source: 0001225208-18-011481 · doc4.xml · nonDerivative · entry 1

Speiser Michael L · CIK 0001433644 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By Ltd Partnership (SHV As Nominee)

Disclosed balance after: 600,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time at the option of the reporting person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock on the same basis upon the earlier of: (i) any transfer, whether or not for value, except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation in effect as of the date hereof, (ii) the affirmative vote of the holders of Class B Common Stock representing not less than a majority of the outstanding shares of Class B Common Stock, or (iii) October 6, 2025.

F2 · ownership.nature: Shares held by Sutter Hill Ventures, a California Limited Partnership ("SHV") as a nominee on behalf of, and for the exclusive benefit of, a trust (of which the reporting person is a trustee), which is a member of the general partner of SHV. The reporting person disclaims beneficial ownership in these shares except as to the reporting person's pecuniary interest therein.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.