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NETFLIX INC

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403
SEC CIK
0001065280
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5,295

Last 12 months

Inside the activity.

0 purchase rows · 99 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
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MonthPurchasesSales
Nov 2025044
Dec 202503
Jan 2026010
Feb 2026011
Mar 202604
Apr 202604
May 202609
Jun 202604
Jul 202600
Aug 202607
Sep 202603
Oct 202600

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 244 $204.63 $49,929.72
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 11

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,905

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 235 $212.90 $50,031.50
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 10

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,661

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 280 $178.41 $49,954.80
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 9

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,426

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 250 $200.14 $50,035.00
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 8

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,146

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 299 $167.67 $50,133.33
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 7

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,896

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 323 $154.66 $49,955.18
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 6

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,597

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 371 $134.91 $50,051.61
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 5

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,274

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 491 $101.88 $50,023.08
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 4

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,903

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 456 $109.66 $50,004.96
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 3

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,412

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 466 $107.29 $49,997.14
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 2

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 956

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 28, 2011 Filed Aug 1, 2011 22:20 UTC
Hoag Jay CDirector
Exercise / conversionCommon Stock 490 $101.99 $49,975.10
Disclosure

SEC source: 0001082906-11-000024 · edgar.xml · nonDerivative · entry 1

HOAG JAY C · CIK 0001082906 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 490

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · ownership.direct: Jay C. Hoag ("Hoag") has the sole voting and dispositive power over these shares; however, TCMI, Inc. has a right to 100% of the pecuniary interest in such shares. Hoag is a stockholder and director of TCMI, Inc. Hoag disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. This does not include shares held by The Hoag Family Trust U/A DTD 08/02/1994 and Hamilton Investments Limited Partnership, which are separately reported on this Form 4.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 1,522 $0.00 Strike: $26.29 $0.00
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · derivative · entry 15

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,522 shares

Expires 2017-11-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 1,681 $0.00 Strike: $23.78 $0.00
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · derivative · entry 14

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,681 shares

Expires 2017-12-03

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 1,883 $0.00 Strike: $21.22 $0.00
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · derivative · entry 13

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,883 shares

Expires 2017-10-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 2,203 $0.00 Strike: $18.14 $0.00
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · derivative · entry 12

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,203 shares

Expires 2017-09-04

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 2,331 $0.00 Strike: $17.16 $0.00
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · derivative · entry 11

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,331 shares

Expires 2017-08-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC SaleCommon Stock 1,681 $271.68 $456,694.08
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 10

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343

F1 · price: This transaction was executed in multiple trades at prices ranging from $271.48 to $271.84. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionCommon Stock 1,681 $23.78 $39,974.18
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 9

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,024

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC SaleCommon Stock 1,522 $271.68 $413,496.96
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 8

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343

F1 · price: This transaction was executed in multiple trades at prices ranging from $271.48 to $271.84. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionCommon Stock 1,522 $26.29 $40,013.38
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 7

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,865

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC SaleCommon Stock 1,883 $271.68 $511,573.44
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 6

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343

F1 · price: This transaction was executed in multiple trades at prices ranging from $271.48 to $271.84. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionCommon Stock 1,883 $21.22 $39,957.26
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 5

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,226

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC SaleCommon Stock 2,203 $271.68 $598,511.04
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 4

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343

F1 · price: This transaction was executed in multiple trades at prices ranging from $271.48 to $271.84. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionCommon Stock 2,203 $18.14 $39,962.42
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 3

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,546

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC SaleCommon Stock 2,331 $271.68 $633,286.08
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 2

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 343

F1 · price: This transaction was executed in multiple trades at prices ranging from $271.48 to $271.84. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Read SEC document
July 27, 2011 Filed Jul 29, 2011 23:39 UTC Exercise / conversionCommon Stock 2,331 $17.16 $39,999.96
Disclosure

SEC source: 0001520780-11-000049 · edgardoc.xml · nonDerivative · entry 1

BARTON RICHARD N · CIK 0001184230 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,674

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
July 25, 2011 Filed Jul 26, 2011 23:20 UTC
KILGORE LESLIE JChief Marketing Officer
SaleCommon Stock 566 $280.57 $158,802.62
Disclosure

SEC source: 0001520780-11-000047 · edgardoc.xml · nonDerivative · entry 1

KILGORE LESLIE J · CIK 0001218352 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,628

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 21, 2011 Filed Jul 22, 2011 00:33 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 5,000 $0.00 Strike: $1.50 $0.00
Disclosure

SEC source: 0001520780-11-000046 · edgardoc.xml · derivative · entry 4

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 131,500

Underlying: Common Stock · 5,000 shares

Expires 2012-02-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 21, 2011 Filed Jul 22, 2011 00:33 UTC
HASTINGS REEDDirector · CEO
SaleCommon Stock 5,000 $281.80 $1,409,000.00
Disclosure

SEC source: 0001520780-11-000046 · edgardoc.xml · nonDerivative · entry 2

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 21, 2011 Filed Jul 22, 2011 00:33 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionCommon Stock 5,000 $1.50 $7,500.00
Disclosure

SEC source: 0001520780-11-000046 · edgardoc.xml · nonDerivative · entry 1

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 14, 2011 Filed Jul 14, 2011 23:20 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 5,000 $0.00 Strike: $1.50 $0.00
Disclosure

SEC source: 0001520780-11-000045 · edgardoc.xml · derivative · entry 4

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 136,500

Underlying: Common Stock · 5,000 shares

Expires 2012-02-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 14, 2011 Filed Jul 14, 2011 23:20 UTC
HASTINGS REEDDirector · CEO
SaleCommon Stock 5,000 $299.50 $1,497,500.00
Disclosure

SEC source: 0001520780-11-000045 · edgardoc.xml · nonDerivative · entry 2

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 14, 2011 Filed Jul 14, 2011 23:20 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionCommon Stock 5,000 $1.50 $7,500.00
Disclosure

SEC source: 0001520780-11-000045 · edgardoc.xml · nonDerivative · entry 1

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:21 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 613 $0.00 Strike: $29.60 $0.00
Disclosure

SEC source: 0001520780-11-000043 · edgardoc.xml · derivative · entry 5

BATTLE A GEORGE · CIK 0001203980 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 738

Underlying: Common Stock · 613 shares

Expires 2016-05-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:21 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 387 $0.00 Strike: $28.13 $0.00
Disclosure

SEC source: 0001520780-11-000043 · edgardoc.xml · derivative · entry 4

BATTLE A GEORGE · CIK 0001203980 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 387 shares

Expires 2016-04-03

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:21 UTC SaleCommon Stock 1,500 $300.00 $450,000.00
Disclosure

SEC source: 0001520780-11-000043 · edgardoc.xml · nonDerivative · entry 3

BATTLE A GEORGE · CIK 0001203980 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,500

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:21 UTC Exercise / conversionCommon Stock 613 $29.60 $18,144.80
Disclosure

SEC source: 0001520780-11-000043 · edgardoc.xml · nonDerivative · entry 2

BATTLE A GEORGE · CIK 0001203980 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,613

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:21 UTC Exercise / conversionCommon Stock 387 $28.13 $10,886.31
Disclosure

SEC source: 0001520780-11-000043 · edgardoc.xml · nonDerivative · entry 1

BATTLE A GEORGE · CIK 0001203980 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,387

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 467 $0.00 Strike: $178.41 $0.00
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · derivative · entry 7

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 467 shares

Expires 2021-01-03

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 498 $0.00 Strike: $167.37 $0.00
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · derivative · entry 6

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 498 shares

Expires 2020-11-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 539 $0.00 Strike: $154.66 $0.00
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · derivative · entry 5

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 539 shares

Expires 2020-10-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
SaleCommon Stock 1,504 $300.00 $451,200.00
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · nonDerivative · entry 4

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,283

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionCommon Stock 467 $178.41 $83,317.47
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · nonDerivative · entry 3

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,787

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionCommon Stock 498 $167.37 $83,350.26
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · nonDerivative · entry 2

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,818

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 11, 2011 Filed Jul 11, 2011 23:25 UTC
McCORD PATRICIA JChief Talent Officer
Exercise / conversionCommon Stock 539 $154.66 $83,361.74
Disclosure

SEC source: 0001520780-11-000044 · edgardoc.xml · nonDerivative · entry 1

McCORD PATRICIA J · CIK 0001393519 · Chief Talent Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,859

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 07, 2011 Filed Jul 7, 2011 22:41 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 5,000 $0.00 Strike: $1.50 $0.00
Disclosure

SEC source: 0001520780-11-000042 · edgardoc.xml · derivative · entry 4

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 141,500

Underlying: Common Stock · 5,000 shares

Expires 2012-02-27

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 07, 2011 Filed Jul 7, 2011 22:41 UTC
HASTINGS REEDDirector · CEO
SaleCommon Stock 5,000 $293.20 $1,466,000.00
Disclosure

SEC source: 0001520780-11-000042 · edgardoc.xml · nonDerivative · entry 2

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 07, 2011 Filed Jul 7, 2011 22:41 UTC
HASTINGS REEDDirector · CEO
Exercise / conversionCommon Stock 5,000 $1.50 $7,500.00
Disclosure

SEC source: 0001520780-11-000042 · edgardoc.xml · nonDerivative · entry 1

HASTINGS REED · CIK 0001033331 · Director · CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,000

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 05, 2011 Filed Jul 5, 2011 23:57 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 130 $0.00 Strike: $200.14 $0.00
Disclosure

SEC source: 0001520780-11-000041 · edgardoc.xml · derivative · entry 21

WELLS DAVID B · CIK 0001507645 · CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 130 shares

Expires 2020-12-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document
July 05, 2011 Filed Jul 5, 2011 23:57 UTC Exercise / conversionNon-Qualified Stock Option (right to buy) · Derivative 146 $0.00 Strike: $178.41 $0.00
Disclosure

SEC source: 0001520780-11-000041 · edgardoc.xml · derivative · entry 20

WELLS DAVID B · CIK 0001507645 · CFO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 146 shares

Expires 2021-01-03

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · shares: Transaction made pursuant to duly adopted trading plan under Rule 10b5-1(c).

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.