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Cloudflare, Inc.

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2910
SEC CIK
0001477333
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827

Last 12 months

Inside the activity.

0 purchase rows · 835 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025083
Dec 2025049
Jan 2026062
Feb 2026066
Mar 2026062
Apr 2026052
May 2026069
Jun 2026081
Jul 2026092
Aug 20260164
Sep 2026034
Oct 2026021

Latest available

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
ConversionClass B Common Stock · Derivative 5,128 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · derivative · entry 33

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 1,380,868

Underlying: Class A Common Stock · 5,128 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F7 · ownership.nature: The shares are held of record by The SZ 2021 Irrevocable Trust dated November 6, 2021, for which the reporting person serves as the appointer.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
ConversionClass B Common Stock · Derivative 20,512 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · derivative · entry 32

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 20,512 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F17 · ownership.direct: Upon the conversion of the shares of Class B Common Stock to Class A Common Stock, the shares were re-registered and are now held directly by the Revocable Trust.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
Exercise / conversionClass B Common Stock · Derivative 20,512 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · derivative · entry 31

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 20,512

Underlying: Class A Common Stock · 20,512 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 20,512 $0.00 Strike: $2.04 $0.00
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · derivative · entry 30

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 2,451,268

Underlying: Class B Common Stock · 20,512 shares

Expires 2027-08-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F16 · derivative.exercise_date: Shares subject to the option are fully vested and immediately exercisable.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 611 $131.93 $80,607.76
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 8

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 19,615

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $131.73 to $132.29, inclusive.

F7 · ownership.nature: The shares are held of record by The SZ 2021 Irrevocable Trust dated November 6, 2021, for which the reporting person serves as the appointer.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 1,782 $131.10 $233,628.93
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 7

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 20,226

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $130.73 to $131.72, inclusive.

F7 · ownership.nature: The shares are held of record by The SZ 2021 Irrevocable Trust dated November 6, 2021, for which the reporting person serves as the appointer.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 2,735 $130.45 $356,784.85
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 6

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 22,008

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $129.73 to $130.72, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (6) and (8) through (15) to this Form 4.

F7 · ownership.nature: The shares are held of record by The SZ 2021 Irrevocable Trust dated November 6, 2021, for which the reporting person serves as the appointer.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
ConversionClass A Common Stock 5,128 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 5

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 24,743

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F7 · ownership.nature: The shares are held of record by The SZ 2021 Irrevocable Trust dated November 6, 2021, for which the reporting person serves as the appointer.

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 2,418 $131.93 $318,999.49
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 4

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $131.73 to $132.29, inclusive.

F2 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Revocable Trust dated November 17, 2016, for which the reporting person serves as co-trustee (the "Revocable Trust").

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 7,081 $131.12 $928,425.32
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 3

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 2,418

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $130.73 to $131.72, inclusive.

F2 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Revocable Trust dated November 17, 2016, for which the reporting person serves as co-trustee (the "Revocable Trust").

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
SaleClass A Common Stock 11,013 $130.45 $1,436,661.27
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 2

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 9,499

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $129.73 to $130.72, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (6) and (8) through (15) to this Form 4.

F2 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Revocable Trust dated November 17, 2016, for which the reporting person serves as co-trustee (the "Revocable Trust").

Read SEC document
March 25, 2025 Filed Mar 27, 2025 23:04 UTC
Zatlyn MichelleDirector · President and Board Co-Chair
ConversionClass A Common Stock 20,512 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-25-028865 · tm2510690-1_4seq1.xml · nonDerivative · entry 1

Zatlyn Michelle · CIK 0001786951 · Director · President and Board Co-Chair

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 20,512

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Sutherland/Zatlyn Revocable Trust dated November 17, 2016, for which the reporting person serves as co-trustee (the "Revocable Trust").

Read SEC document
March 20, 2025 Filed Mar 21, 2025 20:19 UTC
SEIFERT THOMAS JCHIEF FINANCIAL OFFICER
ConversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001415889-25-008774 · form4-03212025_080336.xml · derivative · entry 5

SEIFERT THOMAS J · CIK 0001473289 · CHIEF FINANCIAL OFFICER

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 8,925

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 20, 2025 Filed Mar 21, 2025 20:19 UTC
SEIFERT THOMAS JCHIEF FINANCIAL OFFICER
Exercise / conversionClass B Common Stock · Derivative 10,000 $0.00 $0.00
Disclosure

SEC source: 0001415889-25-008774 · form4-03212025_080336.xml · derivative · entry 4

SEIFERT THOMAS J · CIK 0001473289 · CHIEF FINANCIAL OFFICER

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 18,925

Underlying: Class A Common Stock · 10,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 20, 2025 Filed Mar 21, 2025 20:19 UTC
SEIFERT THOMAS JCHIEF FINANCIAL OFFICER
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 10,000 $0.00 Strike: $2.04 $0.00
Disclosure

SEC source: 0001415889-25-008774 · form4-03212025_080336.xml · derivative · entry 3

SEIFERT THOMAS J · CIK 0001473289 · CHIEF FINANCIAL OFFICER

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 180,341

Underlying: Class B Common Stock · 10,000 shares

Expires 2027-07-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Shares subject to the option are fully vested and immediately exercisable.

F1 · derivative.underlying: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 20, 2025 Filed Mar 21, 2025 20:19 UTC
SEIFERT THOMAS JCHIEF FINANCIAL OFFICER
SaleClass A Common Stock 10,000 $120.00 $1,200,000.00
Disclosure

SEC source: 0001415889-25-008774 · form4-03212025_080336.xml · nonDerivative · entry 2

SEIFERT THOMAS J · CIK 0001473289 · CHIEF FINANCIAL OFFICER

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 293,582

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 26, 2024.

Read SEC document
March 20, 2025 Filed Mar 21, 2025 20:19 UTC
SEIFERT THOMAS JCHIEF FINANCIAL OFFICER
ConversionClass A Common Stock 10,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001415889-25-008774 · form4-03212025_080336.xml · nonDerivative · entry 1

SEIFERT THOMAS J · CIK 0001473289 · CHIEF FINANCIAL OFFICER

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 303,582

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass B Common Stock · Derivative 52,384 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · derivative · entry 19

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 7,726,719

Underlying: Class A Common Stock · 52,384 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 14,960 $118.47 $1,772,237.90
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 15

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.09 to $119.015, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 21,709 $117.68 $2,554,712.95
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 14

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 14,960

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $117.075 to $118.07, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 8,615 $116.29 $1,001,838.35
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 13

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 36,669

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $115.925 to $116.91, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 3,805 $115.41 $439,141.90
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 12

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 45,284

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $114.915 to $115.90, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 3,295 $114.63 $377,691.02
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 11

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 49,089

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.88 to $114.87, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 19, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass A Common Stock 52,384 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 10

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 52,384

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass B Common Stock · Derivative 52,384 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · derivative · entry 18

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 7,779,103

Underlying: Class A Common Stock · 52,384 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 1,222 $115.39 $141,006.09
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 9

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $114.98 to $115.93, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 18,329 $114.43 $2,097,380.14
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 8

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 1,222

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.98 to $114.96, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 23,757 $113.51 $2,696,673.70
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 7

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 19,551

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.98 to $113.97, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 9,076 $112.61 $1,022,054.71
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 6

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 43,308

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.97 to $112.94, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 18, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass A Common Stock 52,384 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 5

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 52,384

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass B Common Stock · Derivative 52,384 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · derivative · entry 17

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 7,831,487

Underlying: Class A Common Stock · 52,384 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 4,082 $117.50 $479,617.04
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 4

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $117.24 to $117.90, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 31,332 $116.65 $3,654,859.00
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 3

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 4,082

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $116.19 to $117.18, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 16,970 $115.88 $1,966,456.45
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 2

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 35,414

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $115.19 to $116.18, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (15) to this Form 4.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 17, 2025 Filed Mar 19, 2025 23:22 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass A Common Stock 52,384 Not disclosed Not disclosed
Disclosure

SEC source: 0001104659-25-025682 · tm259805-1_4seq1.xml · nonDerivative · entry 1

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 52,384

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
ConversionClass B Common Stock · Derivative 15,000 $0.00 $0.00
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · derivative · entry 10

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 8,925

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
Exercise / conversionClass B Common Stock · Derivative 15,000 $0.00 $0.00
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · derivative · entry 9

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 23,925

Underlying: Class A Common Stock · 15,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
Exercise / conversionEmployee Stock Option (right to buy) · Derivative 15,000 $0.00 Strike: $2.04 $0.00
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · derivative · entry 8

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 190,341

Underlying: Class B Common Stock · 15,000 shares

Expires 2027-07-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Shares subject to the option are fully vested and immediately exercisable.

F1 · derivative.underlying: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 2,345 $143.67 $336,908.03
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 7

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 293,582

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.55 to $143.84, inclusive.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 5,094 $143.15 $729,189.80
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 6

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 295,927

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.54 to $143.53, inclusive.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 1,700 $141.40 $240,380.34
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 5

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 301,021

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.08 to $142.04, inclusive.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 2,770 $140.54 $389,288.32
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 4

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 302,721

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.04 to $140.99, inclusive.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 2,791 $139.47 $389,254.63
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 3

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 305,491

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $139.00 to $139.985, inclusive.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
SaleClass A Common Stock 300 $138.22 $41,466.99
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 2

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 308,282

F2 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 27, 2023.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $137.76 to $138.62, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) through (8) to this Form 4.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:30 UTC
SEIFERT THOMAS JChief Financial Officer
ConversionClass A Common Stock 15,000 Not disclosed Not disclosed
Disclosure

SEC source: 0001477333-25-000051 · wk-form4_1741296628.xml · nonDerivative · entry 1

SEIFERT THOMAS J · CIK 0001473289 · Chief Financial Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 308,582

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

Read SEC document
March 05, 2025 Filed Mar 6, 2025 21:28 UTC
Kramer Douglas JamesChief Legal Officer
SaleClass A Common Stock 3,000 $140.06 $420,180.00
Disclosure

SEC source: 0001477333-25-000049 · wk-form4_1741296517.xml · nonDerivative · entry 1

Kramer Douglas James · CIK 0001787168 · Chief Legal Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 197,406

F1 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 25, 2024.

Read SEC document
February 27, 2025 Filed Feb 28, 2025 02:02 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
ConversionClass B Common Stock · Derivative 52,384 $0.00 $0.00
Disclosure

SEC source: 0001104659-25-018551 · tm257849-1_4seq1.xml · derivative · entry 27

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 7,883,871

Underlying: Class A Common Stock · 52,384 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.exercise_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F1 · derivative.expiration_date: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
February 27, 2025 Filed Feb 28, 2025 02:02 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 308 $150.29 $46,289.20
Disclosure

SEC source: 0001104659-25-018551 · tm257849-1_4seq1.xml · nonDerivative · entry 23

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 0

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F23 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $150.145 to $150.42, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
February 27, 2025 Filed Feb 28, 2025 02:02 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 1,506 $149.35 $224,919.29
Disclosure

SEC source: 0001104659-25-018551 · tm257849-1_4seq1.xml · nonDerivative · entry 22

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 308

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F22 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $149.065 to $149.60, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document
February 27, 2025 Filed Feb 28, 2025 02:02 UTC
Prince MatthewDirector · CEO & Board Co-Chair · 10% owner
SaleClass A Common Stock 1,939 $148.48 $287,906.21
Disclosure

SEC source: 0001104659-25-018551 · tm257849-1_4seq1.xml · nonDerivative · entry 21

Prince Matthew · CIK 0001786925 · Director · CEO & Board Co-Chair · 10% owner

10b5-1 filing: Plan reported

Ownership: Indirect · See footnote

Disclosed balance after: 1,814

F3 · kind: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

F21 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $148.03 to $148.82, inclusive.

F2 · ownership.nature: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.