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e.l.f. Beauty, Inc.

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2379
SEC CIK
0001600033
Parsed reports
607

Last 12 months

Inside the activity.

1 purchase rows · 46 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 202502
Dec 202502
Jan 202600
Feb 202610
Mar 202600
Apr 202608
May 202601
Jun 2026012
Jul 202608
Aug 202603
Sep 202606
Oct 202604

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
December 02, 2016 Filed Feb 13, 2017 18:23 UTC
Shamah Joseph A.Director · 10% owner
GiftCommon Stock, $0.01 par value 300,000 $0.00 $0.00
Disclosure

SEC source: 0001140361-17-006342 · doc1.xml · nonDerivative · entry 1

Shamah Joseph A. · CIK 0001683794 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By J.A. Cosmetics Corp.

Disclosed balance after: 6,522,098

F1 · kind: The shares reported as disposed of herein were transferred as gifts to certain charitable organizations and remain subject to the terms of a lock-up agreement between the reporting person and the underwriters in connection with the Company's initial public offering on September 27, 2016.

F2 · ownership.nature: Represents shares of the Issuer's Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:41 UTC ConversionConvertible Preferred Stock, $0.01 par value · Derivative 29,977.801 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080851 · doc1.xml · derivative · entry 3

J.A. Cosmetics Corp. · CIK 0001685064 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,273,873 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F3 · derivative.exercise_date: The securities are immediately convertible.

F4 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:41 UTC SaleCommon Stock, $0.01 par value 1,457,901 $15.81 $23,049,414.81
Disclosure

SEC source: 0001140361-16-080851 · doc1.xml · nonDerivative · entry 2

J.A. Cosmetics Corp. · CIK 0001685064 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,822,098

F2 · kind: The shares were sold directly to the underwriters of the Issuer's initial public offering upon the closing of the aforementioned transaction.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:41 UTC ConversionCommon Stock, $0.01 par value 8,273,873 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080851 · doc1.xml · nonDerivative · entry 1

J.A. Cosmetics Corp. · CIK 0001685064 · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,279,999

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:40 UTC
Shamah Joseph A.Director · 10% owner
ConversionConvertible Preferred Stock, $0.01 par value · Derivative 29,977.801 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080849 · doc1.xml · derivative · entry 4

Shamah Joseph A. · CIK 0001683794 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By J.A. Cosmetics Corp.

Disclosed balance after: 0

Underlying: Common Stock · 8,273,873 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F4 · derivative.exercise_date: The securities are immediately convertible.

F5 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:40 UTC
Shamah Joseph A.Director · 10% owner
SaleCommon Stock, $0.01 par value 1,457,901 $15.81 $23,049,414.81
Disclosure

SEC source: 0001140361-16-080849 · doc1.xml · nonDerivative · entry 2

Shamah Joseph A. · CIK 0001683794 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By J.A. Cosmetics Corp.

Disclosed balance after: 6,822,098

F3 · kind: The shares were sold directly to the underwriters of the Issuer's initial public offering upon the closing of the aforementioned transaction.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 18:40 UTC
Shamah Joseph A.Director · 10% owner
ConversionCommon Stock, $0.01 par value 8,273,873 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080849 · doc1.xml · nonDerivative · entry 1

Shamah Joseph A. · CIK 0001683794 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By J.A. Cosmetics Corp.

Disclosed balance after: 8,279,999

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:42 UTC
Milsten ScottSee remarks
ConversionConvertible Preferred Stock, $0.01 par value · Derivative 649.519 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080853 · doc1.xml · derivative · entry 3

Milsten Scott · CIK 0001448992 · See remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By Milsten/Conner Trust dated October 17, 2008

Disclosed balance after: 0

Underlying: Common Stock · 179,267 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F3 · derivative.exercise_date: The securities are immediately convertible.

F4 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:42 UTC
Milsten ScottSee remarks
ConversionCommon Stock, $0.01 par value 179,267 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080853 · doc1.xml · nonDerivative · entry 1

Milsten Scott · CIK 0001448992 · See remarks

10b5-1 filing: Not disclosed

Ownership: Indirect · By Milsten/Conner Trust dated October 17, 2008

Disclosed balance after: 179,399

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionConvertible Preferred Stock, $0.01 par value · Derivative 5,995.56 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · derivative · entry 7

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 0

Underlying: Common Stock · 1,654,774 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F4 · derivative.exercise_date: The securities are immediately convertible.

F5 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionConvertible Preferred Stock, $0.01 par value · Derivative 1,998.52 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · derivative · entry 6

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 0

Underlying: Common Stock · 551,591 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F4 · derivative.exercise_date: The securities are immediately convertible.

F5 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionConvertible Preferred Stock, $0.01 par value · Derivative 1,998.52 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · derivative · entry 5

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 0

Underlying: Common Stock · 551,591 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F4 · derivative.exercise_date: The securities are immediately convertible.

F5 · derivative.expiration_date: The expiration date is not relevant to the conversion of these securities.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionCommon Stock, $0.01 par value 1,654,774 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · nonDerivative · entry 3

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 1,655,999

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionCommon Stock, $0.01 par value 551,591 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · nonDerivative · entry 2

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 551,999

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 27, 2016 22:38 UTC
AMIN TARANGDirector · See remarks · 10% owner
ConversionCommon Stock, $0.01 par value 551,591 Not disclosed Not disclosed
Disclosure

SEC source: 0001140361-16-080847 · doc1.xml · nonDerivative · entry 1

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · By Family Trust

Disclosed balance after: 551,999

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F2 · ownership.nature: Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.

Read SEC document
September 27, 2016 Filed Sep 29, 2016 16:33 UTC ConversionPreferred Stock · Derivative 84,828.419 Not disclosed Not disclosed
Disclosure

SEC source: 0000903423-16-001283 · tpgrowthadii4.xml · derivative · entry 3

TPG Growth II Advisors, Inc. · CIK 0001631279 · 10% owner

BONDERMAN DAVID · CIK 0000860866 · 10% owner

COULTER JAMES G · CIK 0001099776 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Explanation of Responses

Disclosed balance after: 0

Underlying: Common Stock · 23,412,643 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_price: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F3 · price: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F3 · derivative.exercise_date: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F3 · derivative.expiration_date: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F1 · ownership.nature: David Bonderman and James G. Coulter are sole shareholders of TPG Growth II Advisors, Inc. ("Growth II Advisors" and, together with Messrs. Bonderman and Coulter, the "Reporting Persons"), which is the general partner of TPG elf Holdings, L.P. ("TPG elf Holdings"), which directly holds 19,304,548 shares of common stock ("Common Stock") of e.l.f. Beauty, Inc. (the "Issuer").

F2 · ownership.nature: On September 27, 2016, the 84,828.419 shares of preferred stock ("Preferred Stock") of the Issuer held by TPG elf Holdings mandatorily converted into 23,412,643 shares of Common Stock.

F3 · ownership.nature: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F5 · ownership.nature: Because of the relationship between the Reporting Persons and TPG elf Holdings, the Reporting Persons may be deemed to beneficially own the securities reported herein to the extent of the greater of their respective direct or indirect pecuniary interests in the profits or capital accounts of TPG elf Holdings. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of the securities reported herein, except to the extent of such Reporting Person's or TPG elf Holdings's pecuniary interest therein, if any.

F6 · ownership.nature: TPG elf Holdings has entered into an Amended and Restated Stockholders Agreement, dated as of September 21, 2016 (the "Stockholders Agreement"), with certain other holders (the "Holders") of shares of Common Stock. Because of the relationship between TPG elf Holdings and the Holders as a result of the Stockholders Agreement, the Reporting Persons may be deemed, pursuant to Rule 13d-3 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), to beneficially own the shares of Common Stock held in the aggregate by the Holders. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of shares of Common Stock held by the Holders.

F7 · ownership.nature: Pursuant to Rule 16a-1(a)(4) under the Exchange Act, this filing shall not be deemed an admission that the Reporting Persons are, for purposes of Section 16 of the Exchange Act or otherwise, the beneficial owners of any equity securities in excess of their respective pecuniary interests.

Read SEC document
September 27, 2016 Filed Sep 29, 2016 16:33 UTC SaleCommon Stock 4,125,432 $15.81 $65,223,079.92
Disclosure

SEC source: 0000903423-16-001283 · tpgrowthadii4.xml · nonDerivative · entry 2

TPG Growth II Advisors, Inc. · CIK 0001631279 · 10% owner

BONDERMAN DAVID · CIK 0000860866 · 10% owner

COULTER JAMES G · CIK 0001099776 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Explanation of Responses

Disclosed balance after: 19,304,548

F4 · price: The price represents the public offering price of $17.00 per share of Common Stock less the underwriters' discount of $1.19 per share of Common Stock.

F1 · ownership.nature: David Bonderman and James G. Coulter are sole shareholders of TPG Growth II Advisors, Inc. ("Growth II Advisors" and, together with Messrs. Bonderman and Coulter, the "Reporting Persons"), which is the general partner of TPG elf Holdings, L.P. ("TPG elf Holdings"), which directly holds 19,304,548 shares of common stock ("Common Stock") of e.l.f. Beauty, Inc. (the "Issuer").

F5 · ownership.nature: Because of the relationship between the Reporting Persons and TPG elf Holdings, the Reporting Persons may be deemed to beneficially own the securities reported herein to the extent of the greater of their respective direct or indirect pecuniary interests in the profits or capital accounts of TPG elf Holdings. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of the securities reported herein, except to the extent of such Reporting Person's or TPG elf Holdings's pecuniary interest therein, if any.

F6 · ownership.nature: TPG elf Holdings has entered into an Amended and Restated Stockholders Agreement, dated as of September 21, 2016 (the "Stockholders Agreement"), with certain other holders (the "Holders") of shares of Common Stock. Because of the relationship between TPG elf Holdings and the Holders as a result of the Stockholders Agreement, the Reporting Persons may be deemed, pursuant to Rule 13d-3 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), to beneficially own the shares of Common Stock held in the aggregate by the Holders. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of shares of Common Stock held by the Holders.

F7 · ownership.nature: Pursuant to Rule 16a-1(a)(4) under the Exchange Act, this filing shall not be deemed an admission that the Reporting Persons are, for purposes of Section 16 of the Exchange Act or otherwise, the beneficial owners of any equity securities in excess of their respective pecuniary interests.

Read SEC document
September 27, 2016 Filed Sep 29, 2016 16:33 UTC ConversionCommon Stock 23,412,643 Not disclosed Not disclosed
Disclosure

SEC source: 0000903423-16-001283 · tpgrowthadii4.xml · nonDerivative · entry 1

TPG Growth II Advisors, Inc. · CIK 0001631279 · 10% owner

BONDERMAN DAVID · CIK 0000860866 · 10% owner

COULTER JAMES G · CIK 0001099776 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · See Explanation of Responses

Disclosed balance after: 23,429,980

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · price: On September 27, 2016, the 84,828.419 shares of preferred stock ("Preferred Stock") of the Issuer held by TPG elf Holdings mandatorily converted into 23,412,643 shares of Common Stock.

F3 · price: Pursuant to the Amended and Restated Certificate of Incorporation of the Issuer, as amended, the shares of Preferred Stock had been convertible, at the option of the holder, at any time into shares of Common Stock at an initial conversion rate equal to 100 shares of Common Stock per one share of Preferred Stock. The initial conversion rate was adjusted as a result of a 1-for-2.76 stock split of the Common Stock.

F1 · ownership.nature: David Bonderman and James G. Coulter are sole shareholders of TPG Growth II Advisors, Inc. ("Growth II Advisors" and, together with Messrs. Bonderman and Coulter, the "Reporting Persons"), which is the general partner of TPG elf Holdings, L.P. ("TPG elf Holdings"), which directly holds 19,304,548 shares of common stock ("Common Stock") of e.l.f. Beauty, Inc. (the "Issuer").

F5 · ownership.nature: Because of the relationship between the Reporting Persons and TPG elf Holdings, the Reporting Persons may be deemed to beneficially own the securities reported herein to the extent of the greater of their respective direct or indirect pecuniary interests in the profits or capital accounts of TPG elf Holdings. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of the securities reported herein, except to the extent of such Reporting Person's or TPG elf Holdings's pecuniary interest therein, if any.

F6 · ownership.nature: TPG elf Holdings has entered into an Amended and Restated Stockholders Agreement, dated as of September 21, 2016 (the "Stockholders Agreement"), with certain other holders (the "Holders") of shares of Common Stock. Because of the relationship between TPG elf Holdings and the Holders as a result of the Stockholders Agreement, the Reporting Persons may be deemed, pursuant to Rule 13d-3 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), to beneficially own the shares of Common Stock held in the aggregate by the Holders. Each Reporting Person and TPG elf Holdings disclaims beneficial ownership of shares of Common Stock held by the Holders.

F7 · ownership.nature: Pursuant to Rule 16a-1(a)(4) under the Exchange Act, this filing shall not be deemed an admission that the Reporting Persons are, for purposes of Section 16 of the Exchange Act or otherwise, the beneficial owners of any equity securities in excess of their respective pecuniary interests.

Read SEC document
September 21, 2016 Filed Sep 21, 2016 21:31 UTC
Perry KirkDirector
GrantStock Option (Right to Buy) (Common Stock) · Derivative 34,500 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080474 · doc1.xml · derivative · entry 1

Perry Kirk · CIK 0001685154 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,500

Underlying: Common Stock · 34,500 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

Read SEC document
September 21, 2016 Filed Sep 21, 2016 17:27 UTC
Daley Erin C.See remarks
GrantStock Option (Right to Buy) (Common Stock) · Derivative 77,826 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080468 · doc1.xml · derivative · entry 1

Daley Erin C. · CIK 0001683790 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,826

Underlying: Common Stock · 77,826 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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September 21, 2016 Filed Sep 21, 2016 21:25 UTC
Bailey John P.See remarks
GrantStock Option (Right to Buy) (Common Stock) · Derivative 194,563 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080462 · doc1.xml · derivative · entry 1

Bailey John P. · CIK 0001684319 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 194,563

Underlying: Common Stock · 194,563 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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September 21, 2016 Filed Sep 21, 2016 21:24 UTC
AMIN TARANGDirector · See remarks · 10% owner
GrantStock Option (Right to Buy) (Common Stock) · Derivative 428,037 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080460 · doc1.xml · derivative · entry 1

AMIN TARANG · CIK 0001513988 · Director · See remarks · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 428,037

Underlying: Common Stock · 428,037 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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September 21, 2016 Filed Sep 21, 2016 21:30 UTC
Milsten ScottSee remarks
GrantStock Option (Right to Buy) (Common Stock) · Derivative 97,281 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080472 · doc1.xml · derivative · entry 1

Milsten Scott · CIK 0001448992 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,281

Underlying: Common Stock · 97,281 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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September 21, 2016 Filed Sep 21, 2016 17:29 UTC GrantStock Option (Right to Buy) (Common Stock) · Derivative 77,826 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080470 · doc1.xml · derivative · entry 1

Fieldman Jonathan T. · CIK 0001520396 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,826

Underlying: Common Stock · 77,826 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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September 21, 2016 Filed Sep 21, 2016 17:26 UTC GrantStock Option (Right to Buy) (Common Stock) · Derivative 77,826 $0.00 Strike: $17.00 $0.00
Disclosure

SEC source: 0001140361-16-080465 · doc1.xml · derivative · entry 1

Baruch Richard F Jr · CIK 0001553469 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,826

Underlying: Common Stock · 77,826 shares

Expires 2026-09-21

F1 · derivative.exercise_date: Twenty percent (20%) of the stock options vest and become exercisable on each anniversary of September 21, 2016 until all such stock options have vested and become exercisable, subject to the Reporting Person's continued service relationship with the Issuer on each such vesting date.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.