CELH

SEC source: 0001829126-24-000345 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 31,603,782

F2 · kind: Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. The Reporting Person has shared voting and dispositive power with respect to the shares which are the subject of this report.

SEC source: 0001829126-24-000344 · ownership.xml · nonDerivative · entry 1

DeSantis Deborah · CIK 0001993244 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 31,603,782

F2 · kind: Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. The Reporting Person has shared voting and dispositive power with respect to the shares which are the subject of this report.

SEC source: 0001829126-24-000797 · ownership.xml · nonDerivative · entry 1

DeSantis Dean · CIK 0001993010 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 31,543,320

F2 · kind: Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF, the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares. The purpose of this amendment is to correct an inadvertent error in the number of shares held by CDF after completion of the reported transactions.

SEC source: 0001829126-24-000799 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 31,543,320

F2 · kind: Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: The Reporting Person is the manager of CD Financial LLC ("CDF"), the holder of record of the shares which are the subject of this report. The Reporting Person is also a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. The Reporting Person has shared voting and dispositive power with respect to the shares which are the subject of this report. The purpose of this amendment is to correct an inadvertent error in the number of shares held by CDF after completion of the reported transactions.

SEC source: 0001829126-24-000798 · ownership.xml · nonDerivative · entry 1

DeSantis Deborah · CIK 0001993244 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 31,543,320

F2 · kind: Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF, the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares. The purpose of this amendment is to correct an inadvertent error in the number of shares held by CDF after completion of the reported transactions.

SEC source: 0001829126-24-000100 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 224,745

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: The share and exercise price data gives effect to a three for one stock split in the form of a stock dividend effective at the close of business on November 13, 2023.

SEC source: 0001829126-24-000937 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 241,245

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: The share and exercise price data gives effect to a three for one stock split in the form of a stock dividend effective at the close of business on November 13, 2023.

F2 · ownership.direct: The purpose of this amendment is to correct an inadvertent error in the number of shares directly held by the Reporting Person after completion of the reported transaction.

SEC source: 0001628280-24-000745 · wk-form4_1704502745.xml · nonDerivative · entry 4

Langhans Jarrod · CIK 0001924011 · Chief Financial Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 82,046

F2 · shares: The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001628280-24-000749 · wk-form4_1704503437.xml · nonDerivative · entry 10

Fieldly John · CIK 0001685586 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 480,926

F5 · shares: The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001628280-24-000746 · wk-form4_1704502815.xml · nonDerivative · entry 3

Storey Paul H. · CIK 0001990789 · SVP, Operations

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 46,065

F2 · shares: The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001628280-24-000743 · wk-form4_1704502673.xml · nonDerivative · entry 1

David Toby · CIK 0001990895 · Executive Vice President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 104,292

F1 · shares: The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001628280-24-000742 · wk-form4_1704502588.xml · nonDerivative · entry 2

Guilfoyle Tony · CIK 0001990734 · EVP - North American Sales

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 99,339

F2 · shares: The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4 · balance_after: Reflects the number of shares of common stock beneficially owned by the reporting person following the reported transaction after adjusting for 5,151 shares of common stock that, on a Form 4 filed on September 8, 2023, were erroneously reported as having been forfeited to the issuer.

SEC source: 0001341766-23-000042 · wk-form4_1701985481.xml · nonDerivative · entry 2

Fieldly John · CIK 0001685586 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 508,260

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $52.00 to $52.20, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. (Celsius), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001341766-23-000045 · wk-form4_1702069714.xml · nonDerivative · entry 1

Kravitz Hal · CIK 0001685649 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 216,206

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $51.45 to $52.00, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. (Celsius), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001341766-23-000042 · wk-form4_1701985481.xml · nonDerivative · entry 1

Fieldly John · CIK 0001685586 · Director · Chief Executive Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 522,102

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $52.00 to $53.37, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. (Celsius), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001341766-23-000043 · wk-form4_1701985771.xml · nonDerivative · entry 1

Guilfoyle Tony · CIK 0001990734 · EVP - North American Sales

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 110,148

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $53.00 to $53.09, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. (Celsius), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001990734-23-000004 · primary_doc.xml · nonDerivative · entry 1

Guilfoyle Tony · CIK 0001990734 · EVP - Domestic Sales

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 234,340

F1 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $53.11 to $53.20, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

SEC source: 0001829126-23-007320 · ownership.xml · nonDerivative · entry 3

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 0

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007320 · ownership.xml · nonDerivative · entry 2

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 71,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007320 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 142,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007208 · ownership.xml · nonDerivative · entry 4

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 497,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007208 · ownership.xml · nonDerivative · entry 3

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 497,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007208 · ownership.xml · nonDerivative · entry 2

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 568,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007208 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 639,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007080 · ownership.xml · nonDerivative · entry 3

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 497,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-007080 · ownership.xml · nonDerivative · entry 2

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 568,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001999135-23-000002 · primary_doc.xml · nonDerivative · entry 1

Mattessich Richard Stephen · CIK 0001999135 · Chief Legal Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,350

F1 · security: Consists of restricted stock units ("RSUs"), with each RSU providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSUs vest in three equal annual installments beginning on the first anniversary of the grant date.

SEC source: 0001829126-23-007080 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See Footnote

Disclosed balance after: 639,000

F2 · kind: Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F1 · ownership.nature: William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.

SEC source: 0001829126-23-006956 · ownership.xml · derivative · entry 2

DeSantis Dean · CIK 0001993010 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F4 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F4 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F2 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CD Financial, LLC ("CDF"). CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006956 · ownership.xml · derivative · entry 1

DeSantis Dean · CIK 0001993010 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F3 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F3 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F2 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CD Financial, LLC ("CDF"). CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006958 · ownership.xml · derivative · entry 2

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F4 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F4 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F2 · ownership.nature: The Reporting Person is the Manager of CD Financial, LLC ("CDF") and a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006958 · ownership.xml · derivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F3 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F3 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F2 · ownership.nature: The Reporting Person is the Manager of CD Financial, LLC ("CDF") and a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006957 · ownership.xml · derivative · entry 2

DeSantis Deborah · CIK 0001993244 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F4 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F4 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the second option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.19 per option on October 31, 2023.

F2 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CD Financial, LLC ("CDF"). CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006957 · ownership.xml · derivative · entry 1

DeSantis Deborah · CIK 0001993244 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · See footnote

Disclosed balance after: 0

Underlying: Common Stock · 500,000 shares

Expires not disclosed

F1 · security: Calls represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

F3 · derivative.exercise_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F5 · derivative.exercise_date: CDF pledged 500,000 shares of Celsius common stock (the "Pledged Shares") to secure its obligations under the contract and retained dividend and voting rights in the Pledged Shares during the term of the pledge.

F6 · derivative.exercise_date: The contract provides that the number of shares of Celsius common stock that CDF would be obligated to sell to the purchaser in respect of each maturity date would be determined as follows: (a) if the volume-weighted average price of Celsius common stock on the designated valuation date for the applicable component (each, a "Valuation Price") is less than or equal to the strike price of the options, the options will expire worthless and no shares will be sold; (b) if such Valuation Price is greater than the strike price, the relevant options will be automatically exercised, CDF will either (x) deliver to the buyer the number of shares subject to the applicable component in exchange for payment of a purchase price per share equal to the strike price or (y) pay in cash an amount per share equal to the excess of such Valuation Price over the strike price.

F3 · derivative.expiration_date: On October 27, 2023, CDF entered into call option transactions with two unaffiliated third-party purchasers. Pursuant to the terms of the first option transaction, CDF sold 500,000 call options referencing 500,000 shares of Celsius Holdings, Inc. ("Celsius") to the purchaser (with expiration and exercise occurring in seven approximately equal components from April 29, 2024 to May 7, 2024. In exchange, CD received a cash payment option premium of $20.2974 per option on October 27, 2023.

F2 · ownership.nature: The Reporting Person is a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CD Financial, LLC ("CDF"). CDF owns the shares subject to the call options. The Reporting Person has shared voting and dispositive power with respect to such shares.

SEC source: 0001829126-23-006727 · ownership.xml · derivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,000 shares

Expires not disclosed

F1 · security: Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.

F2 · derivative.exercise_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on October 19, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $35.40 per covered call.

F2 · derivative.expiration_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on October 19, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $35.40 per covered call.

SEC source: 0001829126-23-006251 · ownership.xml · derivative · entry 3

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,000 shares

Expires not disclosed

F1 · security: Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.

F2 · derivative.exercise_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

F2 · derivative.expiration_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

SEC source: 0001628280-23-032955 · wk-form4_1695676819.xml · derivative · entry 4

Kravitz Hal · CIK 0001685649 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 55,000 shares

Expires 2024-01-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: This is to reflect the exercise of options. No open-market sale or purchase on this date.

F1 · balance_after: This is to reflect the exercise of options. No open-market sale or purchase on this date.

SEC source: 0001628280-23-032955 · wk-form4_1695676819.xml · derivative · entry 3

Kravitz Hal · CIK 0001685649 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 55,000 shares

Expires 2024-10-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: This is to reflect the exercise of options. No open-market sale or purchase on this date.

F1 · balance_after: This is to reflect the exercise of options. No open-market sale or purchase on this date.

SEC source: 0001628280-23-032955 · wk-form4_1695676819.xml · nonDerivative · entry 2

Kravitz Hal · CIK 0001685649 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 122,797

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001628280-23-032955 · wk-form4_1695676819.xml · nonDerivative · entry 1

Kravitz Hal · CIK 0001685649 · Director

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 67,797

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001829126-23-006251 · ownership.xml · derivative · entry 2

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,000 shares

Expires not disclosed

F1 · security: Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.

F2 · derivative.exercise_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

F2 · derivative.expiration_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

SEC source: 0001829126-23-006251 · ownership.xml · derivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,000 shares

Expires not disclosed

F1 · security: Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.

F2 · derivative.exercise_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

F2 · derivative.expiration_date: Pursuant to the terms of the option transaction, the Reporting Person sold 20 call options referencing 2,000 shares of Celsius Holdings, Inc. common stock on each of September 20, 2023, September 21, 2023 and September 22, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $33.00 per covered call for the covered calls sold on September 20, 2023, $28.30 per covered call for the covered calls sold on September 21, 2023 and $29.15 per covered call for the covered calls sold on September 22, 2023.

SEC source: 0001829126-23-006220 · ownership.xml · nonDerivative · entry 1

DeSantis Dean · CIK 0001993010 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · Held by GRAT 1, LLC

Disclosed balance after: 3,600,000

F1 · ownership.nature: On September 18, 2023, the Reporting Person was appointed as one of the two personal representatives of the Estate of Carl DeSantis, which holds a one hundred percent (100%) beneficial ownership interest in GRAT 1, LLC. Accordingly, the Reporting Person has acquired shared voting and dispositive control over the shares held by GRAT 1, LLC.

SEC source: 0001829126-23-006221 · ownership.xml · nonDerivative · entry 1

Milmoe William H. · CIK 0001443194 · 10% owner

10b5-1 filing: No plan indicated

Ownership: Indirect · Held by GRAT 1, LLC

Disclosed balance after: 3,600,000

F1 · ownership.nature: On September 18, 2023, the Reporting Person was appointed as one of the two personal representatives of the Estate of Carl DeSantis, which holds a one hundred percent (100%) beneficial ownership interest in GRAT 1, LLC. Accordingly, the Reporting Person has acquired shared voting and dispositive control over the shares held by GRAT 1, LLC.

SEC source: 0001628280-23-030495 · wk-form4_1692902475.xml · nonDerivative · entry 1

Castaldo Nicholas · CIK 0001685716 · Director

10b5-1 filing: No plan indicated

Ownership: Indirect · By the N.A. Castaldo Separate Property Trust

Disclosed balance after: 110,491

F1 · price: This transaction was executed in multiple trades at prices ranging from $180.00 to $184.07. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer, full information regarding the number of shares sold at each separate price for all transactions reported on this Form 4.

F2 · ownership.nature: Securities are owned directly by the N.A. Castaldo Separate Property Trust 11/1/2012 Nicholas Castaldo, of which the reporting person is a trustee and beneficiary.

SEC source: 0001829126-23-005648 · ownership.xml · nonDerivative · entry 2

Storey Paul H. · CIK 0001990789 · Sr. Vice President, Operations

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,376

F2 · price: This transaction was executed in multiple trades at prices ranging from $179.39 to $179.89. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer, full information regarding the number of shares sold at each separate price for all transactions reported on this Form 4.

SEC source: 0001829126-23-005640 · ownership.xml · derivative · entry 9

David Toby · CIK 0001990895 · Executive Vice President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 20,000 shares

Expires 2024-01-30

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001829126-23-005640 · ownership.xml · derivative · entry 8

David Toby · CIK 0001990895 · Executive Vice President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 140,049

Underlying: Common Stock · 54,941 shares

Expires 2029-10-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The options were exercisable in three equal annual installments beginning on the first anniversary of the option's grant date, October 23,2019.

SEC source: 0001829126-23-005640 · ownership.xml · nonDerivative · entry 7

David Toby · CIK 0001990895 · Executive Vice President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 17,576

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001829126-23-005640 · ownership.xml · nonDerivative · entry 6

David Toby · CIK 0001990895 · Executive Vice President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 37,576

F2 · price: This transaction was executed in multiple trades at prices ranging from $176.00 to $176.860. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer, full information regarding the number of shares sold at each separate price for all transactions reported on this Form 4.