BZFD

SEC source: 0001209191-22-016890 · doc4.xml · derivative · entry 2

Acharia Angela · CIK 0001911291 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 62,949

Underlying: Class A Common Stock · 20,983 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: 25% of the award vested on March 3, 2022. The remainder of the award vests in three equal quarterly installments thereafter on the third of June, September, and December 2022.

F3 · derivative.expiration_date: These RSUs do not expire; they either vest or are canceled prior to the vesting date.

SEC source: 0001209191-22-016890 · doc4.xml · nonDerivative · entry 1

Acharia Angela · CIK 0001911291 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,983

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-012891 · doc4.xml · derivative · entry 1

Powell Rhonda · CIK 0001886656 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 119,904

Underlying: Class A Common Stock · 119,904 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: 1/3 of the total award vests on February 15, 2023. The remainder of the award vests as to 1/8 of the total award quarterly in eight equal installments on the fifteenth of May, August, November, and February thereafter.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012890 · doc4.xml · derivative · entry 1

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,932

Underlying: Class A Common Stock · 83,932 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: 1/3 of the total award vests on February 15, 2023. The remainder vests as to 1/8 of the total award quarterly in eight equal installments on the fifteenth of May, August, November, and February thereafter.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012889 · doc4.xml · derivative · entry 1

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 215,827

Underlying: Class A Common Stock · 215,827 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: 1/3 of the total award vests on February 15, 2023. The remainder vests as to 1/8 of the total award quarterly in eight equal installments on the fifteenth of May, August, November, and February thereafter.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012893 · doc4.xml · derivative · entry 1

Rothstein Adam · CIK 0001602273 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,719

Underlying: Class A Common Stock · 100,719 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One-fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012903 · doc4.xml · derivative · entry 1

KERINS PATRICK J · CIK 0001235112 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 106,714

Underlying: Class A Common Stock · 106,714 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012892 · doc4.xml · derivative · entry 1

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,932

Underlying: Class A Common Stock · 83,932 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012888 · doc4.xml · derivative · entry 1

COLEMAN GREGORY · CIK 0001234654 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,923

Underlying: Class A Common Stock · 95,923 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012885 · doc4.xml · derivative · entry 2

Baesler Christian · CIK 0001904978 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 215,827

Underlying: Class A Common Stock · 215,827 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F4 · derivative.exercise_date: 1/3 of the total award vests on February 15, 2023. The remainder vests as to 1/8 of the total award quarterly in eight equal installments on the fifteenth of May, August, November, and February thereafter.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012885 · doc4.xml · derivative · entry 1

Baesler Christian · CIK 0001904978 · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 688,500

Underlying: Class A Common Stock · 688,500 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: 1/3 of the total award vests on December 4, 2022. The remainder vests as to 1/8 of the total award quarterly in eight equal installments on the fourth of March, June, September, and December thereafter.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012882 · doc4.xml · derivative · entry 1

Acharia Angela · CIK 0001911291 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 83,932

Underlying: Class A Common Stock · 83,932 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012883 · doc4.xml · derivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,398

Underlying: Class A Common Stock · 2,398 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F2 · derivative.exercise_date: One fourth of the total award vests on the third of March, June, September, and December 2022.

F3 · derivative.expiration_date: Not applicable.

SEC source: 0001209191-22-012368 · doc4.xml · derivative · entry 4

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,893

Underlying: Class A Common Stock · 946 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 1/16 of the award vested on December 3, 2021. The remainder of the award vests ratably as to 1/4 of the total award on the 18th of each February, May, August, and November.

F3 · derivative.expiration_date: These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-012368 · doc4.xml · derivative · entry 3

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,704

Underlying: Class A Common Stock · 1,351 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 1/16 of the award vested on December 3, 2021. The remainder of the award vests ratably as to 1/4 of the total award on the 18th of each February, May, August, and November.

F3 · derivative.expiration_date: These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-012368 · doc4.xml · nonDerivative · entry 2

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,971

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-012368 · doc4.xml · nonDerivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,025

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-016895 · doc4a.xml · derivative · entry 4

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,893

Underlying: Class A Common Stock · 946 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 1/4 of the award vested on December 3, 2021. The remainder of the award vests ratably as to 1/4 of the total award on the 18th of each February, May, August, and November.

F3 · derivative.expiration_date: These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-016895 · doc4a.xml · derivative · entry 3

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,704

Underlying: Class A Common Stock · 1,351 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 1/4 of the award vested on December 3, 2021. The remainder of the award vests ratably as to 1/4 of the total award on the 18th of each February, May, August, and November.

F3 · derivative.expiration_date: These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-016895 · doc4a.xml · nonDerivative · entry 2

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,971

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-016895 · doc4a.xml · nonDerivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,025

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-010933 · doc4.xml · derivative · entry 2

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 73,632

Underlying: Class A Common Stock · 4,462 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 29,006 of the restricted stock units comprising this award vested on December 3, 2021. 1/24 of the total award vests on the transaction date set forth in Table II, above. The remainder of the award vests ratably as to 1/16 of the total award on the 15th of each May, August, November, and February.

F3 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-010933 · doc4.xml · nonDerivative · entry 1

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 33,468

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001209191-22-010932 · doc4.xml · derivative · entry 2

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,653

Underlying: Class A Common Stock · 1,689 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · derivative.exercise_date: 1/16 of the award vested on December 3, 2021. The remainder of the award vests ratably as to 1/16 of the total award on the 15th of each February, May, August, and November.

F3 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-22-010932 · doc4.xml · nonDerivative · entry 1

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,674

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001104659-22-069022 · tm2217720-2_4seq1.xml · derivative · entry 4

Powell Rhonda · CIK 0001886656 · Chief Legal Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 162,180

Underlying: Class A Common Stock · 162,180 shares

Expires not disclosed

F2 · security: Represents RSUs of the Issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among (i) the Issuer, (ii) wholly-owned subsidiaries of the Issuer and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the Reporting Person's RSUs previously awarded by Original BuzzFeed with respect to shares of its Class A Common Stock were exchanged for replacement RSU awards of the Issuer, of an equivalent economic value, with respect to the Issuer's Class A common stock. The RSUs were subject to a liquidity event condition, which was satisfied by the Business Combination.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F5 · derivative.exercise_date: The RSUs service-vest on the following schedule: (a) one-third vest on January 1, 2022, and (b) the remaining two-thirds vest in eight equal installments on each quarterly anniversary thereafter.

F7 · derivative.expiration_date: These RSUs do not expire. They either vest or are cancelled prior to the vesting date.

SEC source: 0001104659-22-069020 · tm2217720-1_4seq1.xml · derivative · entry 5

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 367,200

Underlying: Class A Common Stock · 367,200 shares

Expires not disclosed

F2 · security: Represents RSUs of the Issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among (i) the Issuer, (ii) wholly-owned subsidiaries of the Issuer and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the Reporting Person's RSUs previously awarded by Original BuzzFeed with respect to shares of its Class A Common Stock were exchanged for replacement RSU awards of the Issuer, of an equivalent economic value, with respect to the Issuer's Class A common stock. The RSUs were subject to a liquidity event condition, which was satisfied by the Business Combination.

F4 · derivative.exercise_price: Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

F5 · derivative.exercise_date: The RSUs service-vest on the following schedule: (a) one-third vest on January 1, 2022 and (b) the remaining two-thirds vest in eight equal installments on each quarterly anniversary thereafter.

F8 · derivative.expiration_date: These RSUs do not expire. They either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068386 · doc4.xml · derivative · entry 1

Peretti Jonah · CIK 0001886657 · Director · Chief Executive Officer · 10% owner

Jonah Peretti, LLC · CIK 0001891865 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By Jonah Peretti, LLC

Disclosed balance after: 6,437,416

Underlying: Class A Common Stock · 6,437,416 shares

Expires not disclosed

F1 · derivative.exercise_price: Represents shares of Class B Common Stock of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as BuzzFeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's shares of stock of Original BuzzFeed were exchanged for shares of Class B Common Stock of the issuer based on an exchange ratio of 0.306 to 1. The aggregate number of shares of Class B Common Stock reflected in Table II of this Form represents the total number of shares of the issuer's Class B Common Stock received by the reporting person after giving effect to the aforementioned share exchange.

F4 · price: Received in exchange for shares of the stock of Original BuzzFeed as described in footnote 1, above.

F2 · derivative.exercise_date: Each share of Class B Common Stock is convertible into one share of Class A Common Stock of the issuer at the election of the holder any time; provided; however, that each share of Class B Common Stock shall automatically be converted into Class A Common Stock on a one for one basis on the earlier of: (i) the date of death of Jonah Peretti or (ii) the date specified by the affirmative vote of the holders a majority of the Class B Common Stock then outstanding. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, whether or not for value (subject to certain exceptions).

F2 · derivative.expiration_date: Each share of Class B Common Stock is convertible into one share of Class A Common Stock of the issuer at the election of the holder any time; provided; however, that each share of Class B Common Stock shall automatically be converted into Class A Common Stock on a one for one basis on the earlier of: (i) the date of death of Jonah Peretti or (ii) the date specified by the affirmative vote of the holders a majority of the Class B Common Stock then outstanding. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, whether or not for value (subject to certain exceptions).

F3 · derivative.underlying_shares: Includes 1,200,000 shares currently held in escrow pursuant to an Amended and Restated Escrow Agreement (the "Escrow Agreement") dated as of December 3, 2021 and entered into by and among: (i) PNC Bank, National Association; (ii) NBCUniversal Media, LLC ("NBCU"); (iii) Jonah Peretti; and (iv) the reporting person. The Escrow Agreement expires on December 3, 2023.

F5 · ownership.nature: These shares are owned directly by Jonah Peretti, LLC, a ten percent owner of the issuer, and indirectly by Jonah Peretti as the managing member of Jonah Peretti, LLC.

SEC source: 0001209191-21-068381 · doc4.xml · derivative · entry 5

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 54,403

Underlying: Class A Common Stock · 54,403 shares

Expires 2025-10-20

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award vests in full on the transaction date.

SEC source: 0001209191-21-068381 · doc4.xml · derivative · entry 4

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 37,396

Underlying: Class A Common Stock · 37,396 shares

Expires 2025-10-20

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award vests in full on the transaction date.

SEC source: 0001209191-21-068381 · doc4.xml · derivative · entry 3

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 183,600

Underlying: Class A Common Stock · 183,600 shares

Expires 2024-11-12

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award vests in full on the transaction date.

SEC source: 0001209191-21-068381 · doc4.xml · derivative · entry 2

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,900

Underlying: Class A Common Stock · 45,900 shares

Expires 2024-08-06

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award vests in full on the transaction date.

SEC source: 0001209191-21-068381 · doc4.xml · derivative · entry 1

Nguyen Phuong Dao · CIK 0001886658 · Publisher

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 36,720

Underlying: Class A Common Stock · 36,720 shares

Expires 2023-09-25

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award vests in full on the transaction date.

SEC source: 0001209191-21-068379 · doc4.xml · derivative · entry 4

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 61,200

Underlying: Class A Common Stock · 61,200 shares

Expires 2029-07-31

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F3 · derivative.exercise_date: 5/8 of this award vests on the transaction date. The award vests thereafter monthly on the 1st as to 1/48 of the total award.

SEC source: 0001209191-21-068379 · doc4.xml · derivative · entry 3

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,650

Underlying: Class A Common Stock · 7,650 shares

Expires 2027-07-24

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award is fully vested.

SEC source: 0001209191-21-068379 · doc4.xml · derivative · entry 2

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 3,060

Underlying: Class A Common Stock · 3,060 shares

Expires 2025-10-20

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award is fully vested.

SEC source: 0001209191-21-068379 · doc4.xml · derivative · entry 1

DellaFortuna Felicia · CIK 0001886721 · Chief Financial Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,590

Underlying: Class A Common Stock · 4,590 shares

Expires 2026-07-12

F1 · kind: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F1 · price: Represents stock options of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's stock options previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute option awards, of an equivalent economic value, which vest and become exercisable for shares of the issuer's Class A Common Stock.

F2 · derivative.exercise_date: This award is fully vested.

SEC source: 0001209191-21-068436 · doc4.xml · derivative · entry 4

Rothstein Adam · CIK 0001602273 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 252,500

Underlying: Class A Common Stock · 252,500 shares

Expires not disclosed

F4 · derivative.exercise_date: The private placement warrants were acquired from the issuer in connection with its initial public offering, the terms of which are described under the heading "Description of Securities" in the issuer's registration statement on Form S-1 (File No. 333-251650). Each private placement warrant is exercisable for one share of Class A Common Stock at an exercise price of $11.50 per share, subject to certain adjustments. The private placement warrants are reported as acquired for purposes of Section 16 of the Act concurrently with the completion of the Business Combination, because they did not become derivative securities until the Completion Date pursuant to their exercise terms.

F4 · derivative.expiration_date: The private placement warrants were acquired from the issuer in connection with its initial public offering, the terms of which are described under the heading "Description of Securities" in the issuer's registration statement on Form S-1 (File No. 333-251650). Each private placement warrant is exercisable for one share of Class A Common Stock at an exercise price of $11.50 per share, subject to certain adjustments. The private placement warrants are reported as acquired for purposes of Section 16 of the Act concurrently with the completion of the Business Combination, because they did not become derivative securities until the Completion Date pursuant to their exercise terms.

F2 · ownership.nature: The shares are directly held by 200 Park Avenue Partners, LLC ("Park Avenue"), which was the issuer's sponsor for the Business Combination. As of the Completion Date and as of the date hereof, the reporting person is not a managing member of Park Avenue. The reporting person disclaims all voting and investment power over the securities held by Park Avenue. Further, the reporting person disclaims beneficial ownership of the securities held by Park Avenue except to the extent of his individual pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

SEC source: 0001209191-21-068436 · doc4.xml · derivative · entry 3

Rothstein Adam · CIK 0001602273 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 0

Underlying: Class A Common Stock · 6,195,040 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed").

F1 · derivative.exercise_date: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed").

F1 · derivative.expiration_date: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed").

F2 · ownership.nature: The shares are directly held by 200 Park Avenue Partners, LLC ("Park Avenue"), which was the issuer's sponsor for the Business Combination. As of the Completion Date and as of the date hereof, the reporting person is not a managing member of Park Avenue. The reporting person disclaims all voting and investment power over the securities held by Park Avenue. Further, the reporting person disclaims beneficial ownership of the securities held by Park Avenue except to the extent of his individual pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

SEC source: 0001209191-21-068436 · doc4.xml · nonDerivative · entry 2

Rothstein Adam · CIK 0001602273 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,952,540

F3 · price: In connection the consummation of the Business Combination, the issuer issued the securities described in this row to Park Avenue, as its sponsor in the Business Combination, in satisfaction of a $1,000,000 working capital loan from Park Avenue to the issuer.

SEC source: 0001209191-21-068436 · doc4.xml · nonDerivative · entry 1

Rothstein Adam · CIK 0001602273 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · By 200 Park Avenue Partners, LLC

Disclosed balance after: 6,852,540

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed").

F2 · ownership.nature: The shares are directly held by 200 Park Avenue Partners, LLC ("Park Avenue"), which was the issuer's sponsor for the Business Combination. As of the Completion Date and as of the date hereof, the reporting person is not a managing member of Park Avenue. The reporting person disclaims all voting and investment power over the securities held by Park Avenue. Further, the reporting person disclaims beneficial ownership of the securities held by Park Avenue except to the extent of his individual pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

SEC source: 0001104659-21-147351 · tm2134851-1_4.xml · derivative · entry 4

200 Park Avenue Partners, LLC · CIK 0001827824 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 252,500

Underlying: Class A Common Stock · 252,500 shares

Expires not disclosed

F3 · derivative.exercise_date: The private placement warrants were acquired from the issuer in connection with its initial public offering, the terms of which are described under the heading "Description of Securities" in the issuer's registration statement on Form S-1 (File No. 333-251650). Each private placement warrant is exercisable for one share of Class A Common Stock at an exercise price of $11.50 per share, subject to certain adjustments. The private placement warrants are reported as acquired for purposes of Section 16 of the Act concurrently with the completion of the Business Combination, because they did not become derivative securities until the Completion Date pursuant to their exercise terms.

F3 · derivative.expiration_date: The private placement warrants were acquired from the issuer in connection with its initial public offering, the terms of which are described under the heading "Description of Securities" in the issuer's registration statement on Form S-1 (File No. 333-251650). Each private placement warrant is exercisable for one share of Class A Common Stock at an exercise price of $11.50 per share, subject to certain adjustments. The private placement warrants are reported as acquired for purposes of Section 16 of the Act concurrently with the completion of the Business Combination, because they did not become derivative securities until the Completion Date pursuant to their exercise terms.

SEC source: 0001104659-21-147351 · tm2134851-1_4.xml · derivative · entry 3

200 Park Avenue Partners, LLC · CIK 0001827824 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Class A Common Stock · 6,195,040 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc.

F1 · derivative.exercise_date: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc.

F1 · derivative.expiration_date: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc.

SEC source: 0001104659-21-147351 · tm2134851-1_4.xml · nonDerivative · entry 2

200 Park Avenue Partners, LLC · CIK 0001827824 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,952,540

F2 · price: In connection with the consummation of the Business Combination, the issuer issued the securities described in this row to the reporting person, as its sponsor in the Business Combination, in satisfaction of a $1,000,000 working capital loan from the reporting person to the issuer.

SEC source: 0001104659-21-147351 · tm2134851-1_4.xml · nonDerivative · entry 1

200 Park Avenue Partners, LLC · CIK 0001827824 · See remarks

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,852,540

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · price: On the transaction date (the "Completion Date"), pursuant to the issuer's Amended and Restated Certificate of Incorporation, as amended, each share of the issuer's Class F Common Stock automatically converted into one share of the issuer's Class A Common Stock upon completion of the business combination (the "Business Combination") entered into by and among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc.

SEC source: 0001209191-21-068397 · doc4.xml · nonDerivative · entry 1

KERINS PATRICK J · CIK 0001235112 · Director · 10% owner

10b5-1 filing: Not disclosed

Ownership: Indirect · See Note 2

Disclosed balance after: 15,333,892

F1 · kind: Represents shares of the issuer's Class A Common Stock received pursuant to a business combination which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), shares held by New Enterprise Associates 13, L.P. ("NEA 13") of all classes of the capital stock of Original BuzzFeed were exchanged for the shares of Class A Common Stock of the issuer reported in this row, based on an exchange ratio of .306 to 1.

F1 · price: Represents shares of the issuer's Class A Common Stock received pursuant to a business combination which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), shares held by New Enterprise Associates 13, L.P. ("NEA 13") of all classes of the capital stock of Original BuzzFeed were exchanged for the shares of Class A Common Stock of the issuer reported in this row, based on an exchange ratio of .306 to 1.

F2 · ownership.nature: The Reporting Person is a director of NEA 13 GP, LTD, which is the sole general partner of NEA Partners 13, L.P. ("NEA Partners 13"). NEA Partners 13 is the sole general partner of NEA 13, which is the direct beneficial owner of the securities. The Reporting Person disclaims beneficial ownership, within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended, or otherwise of such portion of the securities held by NEA 13 in which the Reporting Person has no pecuniary interest.

SEC source: 0001209191-21-068390 · doc4.xml · derivative · entry 3

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 78,093

Underlying: Class A Common Stock · 29,007 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F6 · derivative.exercise_date: Represents the vesting of 13/48 of the award on the transaction date. The remainder vests as to: (i) 1/24 of the total award on February 15, 2022; and (ii) 1/16 of the total award on the 15th of each May, August, November, and February thereafter.

F5 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068390 · doc4.xml · derivative · entry 2

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,100

Underlying: Class A Common Stock · 107,100 shares

Expires not disclosed

F2 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F3 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F3 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F4 · derivative.exercise_date: 13/48 of this award vests on the transaction date. The remainder vests as to: (i) 1/24 of the total award on February 15, 2022; and (ii) 1/16 of the total award on the 15th of each May, August, November, and February thereafter.

F5 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.

SEC source: 0001209191-21-068390 · doc4.xml · nonDerivative · entry 1

Rolle Janet L · CIK 0001497617 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,007

F1 · balance_after: The acquisition of shares reported in this row of Table I represents the vesting of restricted stock units as of the indicated transaction date. Pursuant to the reporting person's award agreement with the issuer, physical settlement of the restricted stock units for shares of the issuer's Class A Common Stock will occur on January 3, 2022. The total reported in Column 5 reflects said shares.

SEC source: 0001209191-21-068377 · doc4.xml · derivative · entry 10

AMBLE JOAN LORDI · CIK 0001274252 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 18,922

Underlying: Class A Common Stock · 18,922 shares

Expires not disclosed

F1 · derivative.exercise_price: Each restricted stock unit represents a contingent right to receive one share of the issuer's Class A Common Stock, subject to the reporting person's continued status as a service provider to the issuer.

F2 · kind: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F2 · price: Represents restricted stock units of the issuer received pursuant to a business combination (the "Business Combination") which was effectuated in accordance with the terms of an Agreement and Plan of Merger dated as of June 24, 2021 (the "Merger Agreement") among: (i) the issuer; (ii) wholly-owned subsidiaries of the issuer; and (iii) the company formerly known as Buzzfeed, Inc. ("Original BuzzFeed"). At the Effective Time (as defined in the Merger Agreement), the reporting person's restricted stock units previously awarded by Original BuzzFeed for shares of its Class A Common Stock were exchanged for substitute restricted stock unit awards, of an equivalent economic value, which vest for shares of the issuer's Class A Common Stock.

F8 · derivative.exercise_date: 100% of the award vests on the date of the issuer's 2022 annual meeting of its stockholders, provided the issuer is a publicly traded company on that date.

F4 · derivative.expiration_date: These restricted stock units do not expire; they either vest or are cancelled prior to the vesting date.