BKNG

SEC source: 0001179110-09-009087 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 120,127

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-008782 · edgar.xml · derivative · entry 7

ROSE RONALD · CIK 0001214609 · Chief Information Office

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,000

Underlying: Common Stock · 10,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through February 6, 2007.

SEC source: 0001179110-09-008782 · edgar.xml · nonDerivative · entry 2

ROSE RONALD · CIK 0001214609 · Chief Information Office

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,032

F1 · security: Represents the weighted average sales price. The range of prices received for the transactions was $106.13-$107.00. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each price.

SEC source: 0001179110-09-008782 · edgar.xml · nonDerivative · entry 1

ROSE RONALD · CIK 0001214609 · Chief Information Office

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,032

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-008348 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 106,127

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $105.9144-$106.8421. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-008348 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 106,793

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $104.7022-$105.1377. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-008348 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,460

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $103.6844-$104.6100. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-008347 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,300

F1 · security: On May 18, 2009, Mr. Keller made a charitable gift of 600 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-007983 · edgar.xml · derivative · entry 12

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 177,778

Underlying: Common Stock · 88,888 shares

Expires 2011-05-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F11 · derivative.exercise_date: One-half of the stock options vested on May 25, 2001 and the remaining stock options vested pro rata monthly thereafter through November 25, 2002.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 7

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 171,095

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $106.59-$106.60. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 6

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 171,255

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $105.57-$106.53. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 5

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 178,583

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $104.24-$105.22. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 4

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 189,036

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $103.24-$104.23. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 3

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 196,383

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $102.21-$103.15. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 2

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 222,996

F1 · security: The shares were sold pursuant to a sales plan, dated March 10, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission ("SEC") on March 14, 2008, and stock options exercised were referenced in 1(a)(i) of the table on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $101.21-$102.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007983 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 259,983

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-007984 · edgar.xml · derivative · entry 11

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 11,112 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through February 6, 2007.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 6

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,832

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(c)(i) and 5 (c)(ii) of the table on page 27.

F6 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $105.57-$106.46. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 5

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,644

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(c)(i) and 5 (c)(ii) of the table on page 27.

F5 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $104.26-$105.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 4

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,044

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(c)(i) and 5 (c)(ii) of the table on page 27.

F4 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $103.25-$104.24. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 3

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,844

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(c)(i) and 5 (c)(ii) of the table on page 27.

F3 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $102.25-$103.15. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 2

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,928

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(c)(i) and 5 (c)(ii) of the table on page 27.

F2 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $101.25-$102.24. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007984 · edgar.xml · nonDerivative · entry 1

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 35,944

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-008030 · edgar.xml · nonDerivative · entry 1

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,308

F1 · security: On May 13, 2009, Ms. Peretsman made charitable gifts of 1,900 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-007758 · edgar.xml · derivative · entry 13

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 20,833 shares

Expires 2011-12-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on December 7, 2002 and the remaining stock options vested pro rata monthly thereafter through December 7, 2004.

SEC source: 0001179110-09-007758 · edgar.xml · derivative · entry 12

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 7,500 shares

Expires 2011-02-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-half of the stock options vested on August 8, 2001 and the remaining stock options vested pro rata monthly thereafter through February 8, 2003.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 6

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,832

F1 · security: The shares were sold pursuant to a sales plan, dated August 22, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(a)(i) and 5(a)(ii) of the table on page 27.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $111.45-$111.47. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 5

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,943

F1 · security: The shares were sold pursuant to a sales plan, dated August 22, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(a)(i) and 5(a)(ii) of the table on page 27.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $110.00-$110.94. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 4

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,165

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 3

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 32,332

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-007754 · edgar.xml · derivative · entry 7

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vested pro rata monthly thereafter through February 6, 2007.

SEC source: 0001179110-09-007754 · edgar.xml · nonDerivative · entry 2

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,900

F1 · security: The shares were sold pursuant to a sales plan, dated August 18, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-09-007754 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-007758 · edgar.xml · derivative · entry 11

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,500

Underlying: Common Stock · 5,000 shares

Expires 2011-02-08

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-half of the stock options vested on August 8, 2001 and the remaining stock options vested pro rata monthly thereafter through February 8, 2003.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 2

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,832

F1 · security: The shares were sold pursuant to a sales plan, dated August 22, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. A summary of the terms of the sales plan was included on page 27 of priceline.com's proxy statement filed with the SEC on April 30, 2009; the stock options exercised were referenced in 5(a)(i) and 5(a)(ii) of the table on page 27.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $110.00-$110.18. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-007758 · edgar.xml · nonDerivative · entry 1

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,832

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-006938 · edgar.xml · derivative · entry 7

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,500

Underlying: Common Stock · 10,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vested pro rata monthly therefter through February 6, 2007.

SEC source: 0001179110-09-006938 · edgar.xml · nonDerivative · entry 2

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,439

F1 · security: The shares were sold pursuant to a sales plan, dated December 5, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-09-006938 · edgar.xml · nonDerivative · entry 1

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,439

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-006653 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 108,127

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F2 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $90.6066-$91.5250. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-006398 · edgar.xml · derivative · entry 7

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,500

Underlying: Common Stock · 5,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vested pro rata monthly thereafter through February 6, 2007.

SEC source: 0001179110-09-006398 · edgar.xml · nonDerivative · entry 2

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 15,439

F1 · security: The shares were sold pursuant to a sales plan, dated December 5, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-09-006398 · edgar.xml · nonDerivative · entry 1

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,439

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-006399 · edgar.xml · derivative · entry 7

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,000

Underlying: Common Stock · 3,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vested pro rata monthly thereafter through February 6, 2007.

SEC source: 0001179110-09-006399 · edgar.xml · nonDerivative · entry 2

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,900

F1 · security: The shares were sold pursuant to a sales plan, dated August 18, 2008, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-09-006399 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,900

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-005496 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,127

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F3 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $77.6755-$78.3877. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-005496 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 110,625

F1 · security: The shares were sold pursuant to a sales plan, dated September 10, 2007, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on September 12, 2007.

F2 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $75.9633-$76.91. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-005091 · edgar.xml · nonDerivative · entry 3

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 93,621

F3 · ownership.nature: On March 12, 2009, The Scully Peretsman Foundation made a charitable gift of 8,000 shares of priceline.com Incorporated common stock, par value $0.008 per share. Represents: (a) 1,301 shares held in custodial accounts for the benefit of certain members of Ms. Peretsman's family; and (b) 92,320 shares held by The Scully Peretsman Foundation, for which Ms. Peretsman serves as a trustee. Ms. Peretsman disclaims beneficial ownership of the shares in (a) and (b).

SEC source: 0001179110-09-004673 · edgar.xml · derivative · entry 7

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,500

Underlying: Common Stock · 5,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vested pro rata monthly thereafter through February 6, 2007.