BKNG

SEC source: 0001179110-10-004709 · edgar.xml · nonDerivative · entry 1

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,089

F1 · price: On March 4, 2010, Mr. Soder was granted 5,089 priceline.com Incorporated (the "Company") performance share units, which represents the "target" number of performance share units. The exact number of shares to be issued to Mr. Soder, which could be as many as one to two times the initial grant, will depend upon, among other things, the Company's financial performance. The shares, if any, will be issued on or about March 1, 2013 or earlier, in the event of, among other things, a termination of employment in certain circumstances.

SEC source: 0001179110-10-004710 · edgar.xml · nonDerivative · entry 2

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 2,438

F2 · price: On March 4, 2010, Mr. Keller was granted 2,438 priceline.com Incorporated (the "Company") performance share units, which represents the "target" number of performance share units. The exact number of shares to be issued to Mr. Keller, which could be as many as one to two times the initial grant, will depend upon, among other things, the Company's financial performance. The shares, if any, will be issued on or about March 1, 2013 or earlier, in the event of, among other things, a termination of employment in certain circumstances.

SEC source: 0001179110-10-004333 · edgar.xml · derivative · entry 11

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,666

Underlying: Common Stock · 12,667 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through May 7, 2006.

SEC source: 0001179110-10-004333 · edgar.xml · derivative · entry 10

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,333 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through February 6, 2007.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 6

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,127

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $230.94-$231.25. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,091

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $229.92-$230.84. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,291

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $228.84-$229.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,227

F1 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $227.78-$228.72. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,127

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-004333 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 90,460

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-004685 · edgar.xml · nonDerivative · entry 1

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 79,121

F1 · ownership.nature: On March 1, 2010, The Scully Peretsman Foundation made a charitable gift of 11,500 shares of priceline.com Incorporated common stock, par value $0.008 per share. Represents: (a) 1,301 shares held in custodial accounts for the benefit of certain members of Ms. Peretsman's family; and (b) 77,820 shares held by The Scully Peretsman Foundation, for which Ms. Peretsman disclaims beneficial ownership of the shares in (a) and (b).

SEC source: 0001179110-10-004710 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 4,780

F1 · security: On February 24, 2010, Mr. Keller made a charitable gift of 250 shares of priceline.com Incoporated common stock, par value $0.008 per share.

SEC source: 0001179110-10-003748 · edgar.xml · derivative · entry 11

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 50,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: One-third of the shares vested on February 6, 2005, and the remainder vested pro-rata through February 6, 2007.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 6

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 167,495

F1 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $227.78-$228.35. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 5

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 168,595

F1 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $226.68-$227.59. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 4

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 188,095

F1 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $225.68-$226.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 3

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 198,495

F1 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $224.60-$225.31. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 2

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 203,708

F1 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $223.60-$224.59. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-10-003748 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 217,495

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-10-004691 · edgar.xml · nonDerivative · entry 1

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,115

F1 · security: On February 22, 2010, Mr. Epstein made a charitable gift of 100 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-10-003454 · edgar.xml · nonDerivative · entry 1

SODER CHRIS · CIK 0001214604 · Pres., North American Travel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,000

F1 · security: The shares were sold pursuant to a sales plan, dated December 9, 2009 (and amended on December 15, 2009, to clarify certain terms), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $231.81-$232.29. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F2 · price: Represents the weighted average sales price. The range of prices received for the reported transactions was $231.81-$232.29. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-016941 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,030

F1 · price: On December 9, 2009, Mr. Keller made a charitable gift of 350 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-016561 · edgar.xml · nonDerivative · entry 1

MILLONES PETER J · CIK 0001214612 · Executive VP, General Counsel

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,432

F1 · price: On December 4, 2009, Mr. Millones made a charitable gift of 400 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-016159 · edgar.xml · derivative · entry 8

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 1,333

Underlying: Common Stock · 14,000 shares

Expires 2014-02-06

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through February 6, 2007.

SEC source: 0001179110-09-016159 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,127

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $214.05 - $214.78. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-016159 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,751

F2 · security: The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $213.00 - $213.94. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-016159 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 103,127

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-016159 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 89,127

F1 · price: On November 23, 2009, Mr. Mylod made a charitable gift of 2,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-016164 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 167,495

F1 · price: On November 20, 2009, Mr. Boyd made charitable gifts of 3,600 shares of priceline.com Incorported common stock, par value $0.008 per share.

SEC source: 0001179110-09-016158 · edgar.xml · nonDerivative · entry 1

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,390

F1 · price: On November 18, 2009, Mr. Bahna made a charitable gift of 5,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-015457 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 91,127

F1 · price: On November 12, 2009, Mr. Mylod made a charitable gift of 3,000 shares of priceline.com Incorporated common stock, par value $0.008 per share.

SEC source: 0001179110-09-015458 · edgar.xml · derivative · entry 8

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2014-06-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on June 2, 2005, and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.

SEC source: 0001179110-09-015458 · edgar.xml · nonDerivative · entry 5

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,215

F1 · security: Includes, among other things, 215 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

F2 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b51(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $201.41-$202.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015458 · edgar.xml · nonDerivative · entry 4

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,315

F1 · security: Includes, among other things, 215 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

F2 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b51(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $200.40-$201.32. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015458 · edgar.xml · nonDerivative · entry 3

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,415

F1 · security: Includes, among other things, 215 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

F2 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b51(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $199.39-$200.36. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015458 · edgar.xml · nonDerivative · entry 2

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,305

F1 · security: Includes, among other things, 215 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

F2 · security: The shares were sold pursuant to a sales plan, dated August 24, 2009, that complies with the requirements of Rule 10b51(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $198.39-$199.38. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015458 · edgar.xml · nonDerivative · entry 1

BARKER HOWARD W JR · CIK 0001216285 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,715

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Includes, among other things, 215 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Barker.

SEC source: 0001179110-09-015459 · edgar.xml · derivative · entry 8

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 16,666 shares

Expires 2010-08-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: One-third of the stock options vested on August 9, 2001, and the remaining stock options vested pro rata monthly thereafter through August 9, 2003.

SEC source: 0001179110-09-015459 · edgar.xml · nonDerivative · entry 3

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,380

F2 · security: The shares were sold pursuant to a sales plan, dated September 9, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

SEC source: 0001179110-09-015459 · edgar.xml · nonDerivative · entry 2

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,380

F1 · security: On November 11, 2009, Mr. Keller exercised 16,666 stock options and 14,586 shares of priceline.com common stock were withheld to satisfy the option price due and certain tax withholding obligations.

SEC source: 0001179110-09-015459 · edgar.xml · nonDerivative · entry 1

KELLER BRETT · CIK 0001214608 · Chief Marketing Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 20,966

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-015460 · edgar.xml · derivative · entry 12

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2015-02-01

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: One-third of the stock options vested on February 1, 2006, and the remaining stock options vested pro rata monthly thereafter through February 1, 2008.

SEC source: 0001179110-09-015460 · edgar.xml · derivative · entry 11

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 8,000 shares

Expires 2014-06-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: One-third of the stock options vested on June 2, 2005, and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.

SEC source: 0001179110-09-015460 · edgar.xml · derivative · entry 10

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2013-11-21

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: One-third of the stock options vested on November 21, 2004, and the remaining stock options vested pro rata monthly thereafter through November 21, 2006.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 7

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,715

F1 · security: The shares were sold pursuant to a sales plan, dated August 26, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $201.41-$202.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 6

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,815

F1 · security: The shares were sold pursuant to a sales plan, dated August 26, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $200.40-$201.32. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 5

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 14,115

F1 · security: The shares were sold pursuant to a sales plan, dated August 26, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $199.39-$200.36. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 4

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 19,128

F1 · security: The shares were sold pursuant to a sales plan, dated August 26, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices for the reported transactions was $198.39-$199.38. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 3

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,048

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001179110-09-015460 · edgar.xml · nonDerivative · entry 2

GUYETTE JAMES M · CIK 0001184762 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 17,048

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.