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Nasdaq · USD

BKNG

Booking Holdings Inc.

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Tapewire entity
450
SEC CIK
0001075531
Parsed reports
1,084

Last 12 months

Inside the activity.

0 purchase rows · 281 sale rows

Disclosed non-derivative P/S rows, by transaction month. Includes amendments and private transactions.
Monthly counts
MonthPurchasesSales
Nov 2025064
Dec 2025048
Jan 2026051
Feb 2026062
Mar 2026026
Apr 202605
May 202604
Jun 202600
Jul 202602
Aug 2026017
Sep 202602
Oct 202600

Latest available

Insider transactions

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateOwner / reported roleActivity / securityShares / unitsReported priceReported valueDetails
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 235 $519.81 $122,155.35
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 8

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 51,814

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $519.79 - 519.91. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 1,624 $518.99 $842,839.76
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 7

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,049

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $518.52 - 519.24. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 3,700 $517.91 $1,916,267.00
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 6

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 53,673

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $517.45 - 518.37. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 1,300 $516.75 $671,775.00
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 5

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 57,373

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $516.36 - 517.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 600 $515.51 $309,306.00
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 4

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 58,673

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $515.24 - 515.98. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 600 $514.49 $308,694.00
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 3

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,273

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $514.0295 - 514.85. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 800 $513.42 $410,736.00
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 2

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 59,873

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $513.0116 - 513.85. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
August 08, 2011 Filed Aug 10, 2011 20:57 UTC
BAHNA RALPHDirector
SaleCommon Stock 1,141 $512.21 $584,431.61
Disclosure

SEC source: 0001179110-11-012002 · edgar.xml · nonDerivative · entry 1

BAHNA RALPH · CIK 0001217117 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 60,673

F1 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $511.9413 - 512.78. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
July 15, 2011 Filed Jul 15, 2011 20:26 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 2,000 $522.28 $1,044,560.00
Disclosure

SEC source: 0001179110-11-010934 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 215,260

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

Read SEC document
July 06, 2011 Filed Feb 14, 2013 21:23 UTC
Epstein JeffDirector
GiftCommon Stock 18 $0.00 $0.00
Disclosure

SEC source: 0001179110-13-002733 · edgar.xml · nonDerivative · entry 1

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 8,221

F1 · security: On July 6, 2011, Mr. Epstein made a charitable gift of 18 shares of priceline.com Incorporated common stock, par value $0.008 per share.

F5 · security: Includes, among other things, 2,459 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

Read SEC document
June 15, 2011 Filed Jun 17, 2011 20:03 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 307 $476.70 $146,346.90
Disclosure

SEC source: 0001179110-11-009864 · edgar.xml · nonDerivative · entry 3

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 217,260

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $476.60 - $476.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
June 15, 2011 Filed Jun 17, 2011 20:03 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 1,393 $475.89 $662,914.77
Disclosure

SEC source: 0001179110-11-009864 · edgar.xml · nonDerivative · entry 2

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 217,567

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $475.47 - $476.41. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
June 15, 2011 Filed Jun 17, 2011 20:03 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 300 $474.88 $142,464.00
Disclosure

SEC source: 0001179110-11-009864 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 218,960

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $474.382 - $475.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 20, 2011 Filed May 26, 2011 16:06 UTC GiftCommon Stock 150 $0.00 $0.00
Disclosure

SEC source: 0001179110-11-008660 · edgar.xml · nonDerivative · entry 2

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 59,870

F2 · security: On May 20, 2011, Ms. Peretsman made a charitable gift of 150 shares or priceline.com Incorporated common stock, par value $0.008 per share.

F3 · ownership.nature: Shares held by The Scully Peretsman Foundation, for which Ms. Peretsman serves as a trustee. Ms. Peretsman disclaims beneficial ownership of these shares.

Read SEC document
May 19, 2011 Filed May 26, 2011 16:06 UTC GiftCommon Stock 7,800 $0.00 $0.00
Disclosure

SEC source: 0001179110-11-008660 · edgar.xml · nonDerivative · entry 1

PERETSMAN NANCY B · CIK 0001168691 · Director

10b5-1 filing: Not disclosed

Ownership: Indirect · See Footnote

Disclosed balance after: 60,020

F1 · security: On May 19, 2011, Ms. Peretsman made charitable gifts of 7,800 shares or priceline.com Incorporated common stock, par value $0.008 per share.

F3 · ownership.nature: Shares held by The Scully Peretsman Foundation, for which Ms. Peretsman serves as a trustee. Ms. Peretsman disclaims beneficial ownership of these shares.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 400 $519.20 $207,680.00
Disclosure

SEC source: 0001179110-11-008149 · edgar.xml · nonDerivative · entry 3

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,260

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $518.89 - $519.33. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 546 $517.27 $282,429.42
Disclosure

SEC source: 0001179110-11-008149 · edgar.xml · nonDerivative · entry 2

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 219,660

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $517.05 - $517.50. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 1,054 $516.49 $544,380.46
Disclosure

SEC source: 0001179110-11-008149 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 220,206

F1 · security: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $516.00 - $516.77. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
Exercise / conversionStock Options (right to buy) · Derivative 2,000 $0.00 Strike: $28.22 $0.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · derivative · entry 11

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 6,000

Underlying: Common Stock · 2,000 shares

Expires 2014-06-02

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: One-third of the stock options vested on June 2, 2005 and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
Exercise / conversionStock Options (right to buy) · Derivative 3,333 $0.00 Strike: $23.94 $0.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · derivative · entry 10

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,333 shares

Expires 2013-06-09

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: One-third of the stock options vested on June 9, 2004 and the remaining stock options vested pro rata monthly thereafter through June 6, 2006.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleCommon Stock 354 $517.66 $183,251.64
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 8

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,208

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $517.33 - $518.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleCommon Stock 2,300 $516.67 $1,188,341.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 7

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 7,562

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $516.31 - $517.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleCommon Stock 900 $515.92 $464,328.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 6

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,862

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $515.30 - $516.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleCommon Stock 600 $514.79 $308,874.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 5

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,762

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $514.25 - $515.13. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleCommon Stock 600 $513.70 $308,220.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 4

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,362

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $513.22 - $514.06. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
SaleStock Options 579 $512.38 $296,668.02
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 3

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 11,962

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $512.00 - $512.63. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
Exercise / conversionStock Options 2,000 $28.22 $56,440.00
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 2

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 12,541

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

Read SEC document
May 16, 2011 Filed May 17, 2011 21:02 UTC
Epstein JeffDirector
Exercise / conversionCommon Stock 3,333 $23.94 $79,792.02
Disclosure

SEC source: 0001179110-11-008150 · edgar.xml · nonDerivative · entry 1

EPSTEIN JEFFREY E · CIK 0001228718 · Director

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 10,541

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).

F2 · security: Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.

Read SEC document
May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
Exercise / conversionStock Options (right to buy) · Derivative 16,666 $0.00 Strike: $20.28 $0.00
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · derivative · entry 15

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 16,668

Underlying: Common Stock · 16,666 shares

Expires 2013-05-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F13 · derivative.exercise_date: One-third of the stock options vested on May 7, 2004 and the remaining stock options vested pro rata monthly thereafter through May 7, 2006.

Read SEC document
May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
Exercise / conversionStock Options (right to buy) · Derivative 88,890 $0.00 Strike: $30.66 $0.00
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · derivative · entry 14

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 88,890 shares

Expires 2011-05-25

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F12 · derivative.exercise_date: One-half of the stock options vested on May 25, 2001 and the remaining stock options vested pro rata monthly thereafter through November 25, 2002.

Read SEC document
May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 4,211 $531.16 $2,236,714.76
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 9

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 221,260

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F8 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $530.83 - $531.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 10,225 $530.22 $5,421,499.50
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 8

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 225,471

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $529.82 - $530.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 13,012 $529.03 $6,883,738.36
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 7

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 235,696

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $528.78 - $529.69. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 14,121 $528.27 $7,459,700.67
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 6

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 248,708

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $527.78 - $528.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 24,098 $527.32 $12,707,357.36
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 5

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 262,829

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $526.78 - $527.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

Read SEC document
May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 23,729 $526.17 $12,485,487.93
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 4

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 286,927

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $525.6425 - $526.64. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
SaleCommon Stock 16,160 $524.90 $8,482,384.00
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 3

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 310,656

F1 · security: The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $524.50 - $525.40. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
Exercise / conversionCommon Stock 16,666 $20.28 $337,986.48
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 2

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 326,816

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

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May 10, 2011 Filed May 12, 2011 20:52 UTC
BOYD JEFFERY HDirector · President and CEO
Exercise / conversionCommon Stock 88,890 $30.66 $2,725,367.40
Disclosure

SEC source: 0001179110-11-007867 · edgar.xml · nonDerivative · entry 1

BOYD JEFFERY H · CIK 0001214606 · Director · President and CEO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 310,150

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
March 30, 2011 Filed Mar 31, 2011 20:22 UTC
MYLOD ROBERT J JRVice Chairman
SaleCommon Stock 200 $503.25 $100,650.00
Disclosure

SEC source: 0001179110-11-005662 · edgar.xml · nonDerivative · entry 5

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,120

F1 · security: The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $503.20 - $503.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 30, 2011 Filed Mar 31, 2011 20:22 UTC
MYLOD ROBERT J JRVice Chairman
SaleCommon Stock 200 $502.03 $100,406.00
Disclosure

SEC source: 0001179110-11-005662 · edgar.xml · nonDerivative · entry 4

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,320

F1 · security: The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $501.85 - $502.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 30, 2011 Filed Mar 31, 2011 20:22 UTC
MYLOD ROBERT J JRVice Chairman
SaleCommon Stock 100 $499.39 $49,939.00
Disclosure

SEC source: 0001179110-11-005662 · edgar.xml · nonDerivative · entry 3

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,520

F1 · security: The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

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March 30, 2011 Filed Mar 31, 2011 20:22 UTC
MYLOD ROBERT J JRVice Chairman
SaleCommon Stock 300 $497.13 $149,139.00
Disclosure

SEC source: 0001179110-11-005662 · edgar.xml · nonDerivative · entry 2

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,620

F1 · security: The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $497.00 - $497.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 30, 2011 Filed Mar 31, 2011 20:22 UTC
MYLOD ROBERT J JRVice Chairman
SaleCommon Stock 200 $495.62 $99,124.00
Disclosure

SEC source: 0001179110-11-005662 · edgar.xml · nonDerivative · entry 1

MYLOD ROBERT J JR · CIK 0001214607 · Vice Chairman

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,920

F1 · security: The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $495.57 - $495.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 126 $489.87 $61,723.62
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 6

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,011

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F7 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $489.86 - $489.87. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 2,274 $488.89 $1,111,735.86
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 5

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 24,137

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F6 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $488.55 - $489.53. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 4,150 $488.17 $2,025,905.50
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 4

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 26,411

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F5 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $487.52 - $488.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 4,010 $486.89 $1,952,428.90
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 3

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,561

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F4 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $486.40 - $487.39. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 4,000 $485.78 $1,943,120.00
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 2

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 34,571

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F3 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $485.36 - $486.28. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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March 28, 2011 Filed Mar 29, 2011 20:59 UTC
Koolen KeesCOO, Booking.com BV
SaleCommon Stock 440 $484.73 $213,281.20
Disclosure

SEC source: 0001179110-11-005543 · edgar.xml · nonDerivative · entry 1

Koolen Kees · CIK 0001435637 · COO, Booking.com BV

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 38,571

F1 · security: The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2 · security: Represents the weighted average sales price. The range of prices received for the reported transactions was $484.29 - $485.23. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.