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Perdue Robert David

Disclosed activity across 2 companies

Tapewire entity
91834
SEC CIK
0001671410

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752Director · Chief Operating OfficerDecember 01, 2018December 04, 2018

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date December 01, 2018 · Filed December 04, 2018

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect160,259 Reported balance After 2018-12-01 transaction · row 1 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 1 · 2018-12-01 · Grant · Acquired 24,000 · Balance 160,259

F1: Grant of restricted stock unit ("RSU") under the Issuer's 2016 Equity Incentive Plan. Each RSU represents a contingent right to receive one share of Issuer's Class A common stock. The RSUs have a vesting commencement date ("VCD") of December 1, 2018, and vest in quarterly installments over a one-year period, subject to time- and performance-based conditions.

F2: Includes 4,166 shares acquired through the Employee Stock Purchase Plan on November 15, 2018.

Class A Common StockSEC Table I · non-derivativeDirect157,106 Reported balance After 2018-12-01 transaction · row 2 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 2 · 2018-12-01 · Tax withholding · Disposed 3,153 · Balance 157,106

F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

Class A Common StockSEC Table I · non-derivativeDirect154,389 Reported balance After 2018-12-01 transaction · row 3 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 3 · 2018-12-01 · Tax withholding · Disposed 2,717 · Balance 154,389

F4: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 1, 2017.

Class A Common StockSEC Table I · non-derivativeDirect155,292 Reported balance After 2018-12-03 transaction · row 4 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 4 · 2018-12-03 · Conversion · Acquired 903 · Balance 155,292

Class A Common StockSEC Table I · non-derivativeDirect155,283 Reported balance After 2018-12-03 transaction · row 5 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 5 · 2018-12-03 · Sale · Disposed 9 · Balance 155,283

F5: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Class A Common StockSEC Table I · non-derivativeDirect154,389 Reported balance After 2018-12-03 transaction · row 6 Account or security details depend on footnotes; rows are not merged.
1 source row

Row 6 · 2018-12-03 · Sale · Disposed 894 · Balance 154,389

F5: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.50 to $146.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Employee Stock Option (Right to Buy)SEC Table II · derivative / convertible security · Conversion / exercise price $0.82 · Expires 2025-01-19Direct7,293 Reported balance After 2018-12-03 transaction · row 7 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 7 · 2018-12-03 · Exercise / conversion · Disposed 903 · Balance 7,293

F7: The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Class B Common StockSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct903 Reported balance After 2018-12-03 transaction · row 8 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 8 · 2018-12-03 · Exercise / conversion · Acquired 903 · Balance 903

F8: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Class B Common StockSEC Table II · derivative / convertible security · Conversion / exercise price $0.00Direct0 Reported balance After 2018-12-03 transaction · row 9 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 9 · 2018-12-03 · Conversion · Disposed 903 · Balance 0

F8: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Filing footnotes · ownership attribution and instrument terms

F1: Grant of restricted stock unit ("RSU") under the Issuer's 2016 Equity Incentive Plan. Each RSU represents a contingent right to receive one share of Issuer's Class A common stock. The RSUs have a vesting commencement date ("VCD") of December 1, 2018, and vest in quarterly installments over a one-year period, subject to time- and performance-based conditions.

F2: Includes 4,166 shares acquired through the Employee Stock Purchase Plan on November 15, 2018.

F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

F4: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 1, 2017.

F5: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.50 to $146.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F7: The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F8: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Past disclosures · reporting ended (1)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Global Technology Acquisition Corp. I

Report date April 19, 2024 · Filed April 23, 2024

Section 16 reporting ended · disclosed 2024-04-23. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class B Ordinary SharesSEC Table II · derivative / convertible securityDirect12,000 Reported balance After 2024-04-19 transaction · row 1 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 1 · 2024-04-19 · Other · Disposed 28,000 · Balance 12,000

F1: The Class B Ordinary Shares are convertible into Class A Ordinary Shares on a one-for-one basis (i) at the Reporting Person's election and (ii) automatically at the time of the closing of the Issuer's initial business combination, in each case subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F2: Pursaunt to a Transfer Agreement enterted into by Global Technology Acquisition I Sponsor LP ("Sponsor") with the Reporting Person, the Reporting Person assigned and transferred 28,000 Class B Ordinary Shares to Sponsor for no consideration.

Filing footnotes · ownership attribution and instrument terms

F1: The Class B Ordinary Shares are convertible into Class A Ordinary Shares on a one-for-one basis (i) at the Reporting Person's election and (ii) automatically at the time of the closing of the Issuer's initial business combination, in each case subject to adjustment pursuant to certain anti-dilution rights, and have no expiration date.

F2: Pursaunt to a Transfer Agreement enterted into by Global Technology Acquisition I Sponsor LP ("Sponsor") with the Reporting Person, the Reporting Person assigned and transferred 28,000 Class B Ordinary Shares to Sponsor for no consideration.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
December 21, 2017 Filed Dec 22, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,030 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-067145 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,473

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 21, 2017 Filed Dec 22, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,497 $46.75 $69,987.15
Disclosure

SEC source: 0001209191-17-067145 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,443

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.08 to $46.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 21, 2017 Filed Dec 22, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,497 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-067145 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 96,940

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 5,000 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · derivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,000

Underlying: Class A Common Stock · 5,000 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F3 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,000 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 93,000

Underlying: Class B Common Stock · 5,000 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 3,089 $50.00 $154,450.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,443

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 3,089 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,532

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,911 $50.21 $95,945.19
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,443

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 18, 2017 Filed Dec 19, 2017 20:06 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,911 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-066547 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,354

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 7,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · derivative · entry 12

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 7,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F9 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 7,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · derivative · entry 11

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 102,500

Underlying: Class A Common Stock · 7,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F9 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,500 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · derivative · entry 10

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 98,000

Underlying: Class B Common Stock · 7,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 GrantEmployee Stock Option (Right to Buy) · Derivative 42,012 $0.00 Strike: $48.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · derivative · entry 9

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 42,012

Underlying: Class A Common Stock · 42,012 shares

Expires 2027-12-01

F7 · derivative.exercise_date: The option was granted on December 1, 2017, the Vesting Commencement ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 2,540 $48.00 $121,920.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 8

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,443

F6 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,284 $48.88 $111,635.07
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,983

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.60 to $49.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 2,284 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 100,267

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,010 $47.90 $192,079.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,983

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.60 to $48.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 4,010 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 101,993

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,206 $47.20 $56,923.20
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,983

F2 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.58 to $47.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 1,206 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 99,189

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 01, 2017 Filed Dec 5, 2017 19:56 UTC Trade Desk, Inc. TTD · Entity 3752 GrantClass A Common Stock 20,417 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-064085 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 97,983

F1 · shares: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · derivative · entry 9

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · derivative · entry 8

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,500

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F6 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,500 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 105,500

Underlying: Class B Common Stock · 12,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,775 $66.03 $183,236.30
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.65 to $66.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 2,775 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 80,341

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,882 $64.97 $317,196.23
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $64.57 to $65.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 4,882 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,448

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,843 $64.09 $310,387.39
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.50 to $64.49, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 01, 2017 Filed Nov 3, 2017 17:07 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 4,843 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-059236 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,409

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · derivative · entry 9

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · derivative · entry 8

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,500

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,500 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 118,000

Underlying: Class B Common Stock · 12,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 126 $62.01 $7,813.26
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 126 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,692

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 3,831 $60.77 $232,821.36
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.63 to $60.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 3,831 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 81,397

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 8,543 $60.04 $512,947.35
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.62 to $60.616, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
October 02, 2017 Filed Oct 3, 2017 19:33 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 8,543 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-055493 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 86,109

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · derivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,500

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,500 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 130,500

Underlying: Class B Common Stock · 12,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 7,402 $53.42 $395,407.44
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · nonDerivative · entry 4

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.79 to $53.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 7,402 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · nonDerivative · entry 3

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 84,968

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,098 $54.00 $275,280.27
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · nonDerivative · entry 2

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 77,566

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.80 to $54.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
September 01, 2017 Filed Sep 5, 2017 21:29 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass A Common Stock 5,098 $0.00 $0.00
Disclosure

SEC source: 0001209191-17-051483 · doc4.xml · nonDerivative · entry 1

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 82,664

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
August 01, 2017 Filed Aug 2, 2017 18:31 UTC Trade Desk, Inc. TTD · Entity 3752 ConversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-047204 · doc4.xml · derivative · entry 7

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 95,000

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
August 01, 2017 Filed Aug 2, 2017 18:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass B Common Stock · Derivative 12,500 $0.00 Strike: $0.00 $0.00
Disclosure

SEC source: 0001209191-17-047204 · doc4.xml · derivative · entry 6

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 107,500

Underlying: Class A Common Stock · 12,500 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F5 · derivative.expiration_date: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

Read SEC document
August 01, 2017 Filed Aug 2, 2017 18:31 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 12,500 $0.00 Strike: $0.17 $0.00
Disclosure

SEC source: 0001209191-17-047204 · doc4.xml · derivative · entry 5

Perdue Robert David · CIK 0001671410 · Director · Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 143,000

Underlying: Class B Common Stock · 12,500 shares

Expires 2023-02-07

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.