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Greenhaven Road Capital Fund 1, L.P.

Disclosed activity across 4 companies

Tapewire entity
90731
SEC CIK
0001638331

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Reported relationships

Latest disclosed role at each company.

No relationships currently tracked through insider filings.

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

No balances currently tracked through insider filings.

Past disclosures · reporting ended (4)

No longer tracked through insider filings. These historical balances do not imply present ownership or a zero position.

Chicken Soup for the Soul Entertainment, Inc.

Report date December 14, 2020 · Filed December 16, 2020

Jointly reported with Greenhaven Road Investment Management, L.P., MVM Funds LLC, Greenhaven Road Capital Fund 2, L.P., Miller Scott Stewart

Section 16 reporting ended · disclosed 2020-12-16. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common Stock ($0.0001 par value)SEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 1, L.P.258,540 Last balance in matching sequence After 2020-12-15 transaction · row 3 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 1 · 2020-12-14 · Sale · Disposed 495 · Balance 270,105

F3: All prices reported herein are exclusive of brokerage commissions.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Stewart Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 3 · 2020-12-15 · Sale · Disposed 11,565 · Balance 258,540

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Stewart Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Common Stock ($0.0001 par value)SEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 2, L.P.231,535 Last balance in matching sequence After 2020-12-15 transaction · row 4 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
2 source rows

Row 2 · 2020-12-14 · Sale · Disposed 677 · Balance 247,376

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 4 · 2020-12-15 · Sale · Disposed 15,841 · Balance 231,535

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Filing footnotes · ownership attribution and instrument terms

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Stewart Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

F3: All prices reported herein are exclusive of brokerage commissions.

Section 16 reporting ended · disclosed 2024-05-22. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 1, L.P.1,893,408 Reported balance After 2024-05-17 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2024-05-17 · Sale · Disposed 47,385 · Balance 1,893,408

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Class A Common StockSEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 2, L.P.2,399,904 Reported balance After 2024-05-17 transaction · row 2 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 2 · 2024-05-17 · Sale · Disposed 55,919 · Balance 2,399,904

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is also the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Filing footnotes · ownership attribution and instrument terms

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is also the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Section 16 reporting ended · disclosed 2018-07-11. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common Stock ($0.0001 par value)SEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 1, L.P.0 Last balance in matching sequence After 2018-06-08 transaction · row 18 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
14 source rows

Row 1 · 2018-03-13 · Sale · Disposed 7,228 · Balance 390,512

F3: All prices reported herein are exclusive of brokerage commissions.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.99 to $11.02, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (8) and (10) through (14) of this Form 4.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 2 · 2018-03-14 · Sale · Disposed 300 · Balance 390,212

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 3 · 2018-03-16 · Sale · Disposed 17,307 · Balance 372,905

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.8650, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 4 · 2018-03-16 · Sale · Disposed 13,363 · Balance 359,542

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.86, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 5 · 2018-03-21 · Sale · Disposed 4,000 · Balance 355,542

F7: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.66, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 6 · 2018-03-23 · Sale · Disposed 5,369 · Balance 350,173

F8: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.49 to $9.62, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 7 · 2018-03-26 · Sale · Disposed 709 · Balance 349,464

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 8 · 2018-03-28 · Sale · Disposed 382 · Balance 349,082

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 9 · 2018-04-01 · Other · Disposed 113,211 · Balance 235,871

F9: Represents a transfer from Fund 1 to Fund 2.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 10 · 2018-04-26 · Sale · Disposed 1,000 · Balance 234,871

F10: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.56 to $8.58, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 11 · 2018-05-16 · Sale · Disposed 35,254 · Balance 199,617

F11: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.84 to $7.81, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 14 · 2018-05-17 · Sale · Disposed 6,356 · Balance 193,261

F13: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.6046 to $6.6719, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 16 · 2018-05-18 · Sale · Disposed 4,492 · Balance 188,769

F14: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5029 to $6.5140, inclusive.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 18 · 2018-06-08 · Sale · Disposed 188,769 · Balance 0

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Common Stock ($0.0001 par value)SEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 2, L.P.0 Last balance in matching sequence After 2018-06-08 transaction · row 19 Source-order balances reconcile. Account continuity and personal attribution are not independently verified.
5 source rows

Row 12 · 2018-05-16 · Sale · Disposed 13,995 · Balance 99,216

F12: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.8815 to $7.81, inclusive.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 13 · 2018-05-16 · Purchase · Acquired 4,000 · Balance 103,216

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 15 · 2018-05-17 · Sale · Disposed 3,131 · Balance 100,085

F13: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.6046 to $6.6719, inclusive.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 17 · 2018-05-18 · Sale · Disposed 2,213 · Balance 97,872

F14: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5029 to $6.5140, inclusive.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Row 19 · 2018-06-08 · Sale · Disposed 97,872 · Balance 0

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Warrant (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $11.50 · Expires 2020-08-13IndirectBy: Greenhaven Road Capital Fund 1, L.P.2,132,000 Reported balance After 2018-03-16 transaction · row 20 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 20 · 2018-03-16 · Purchase · Acquired 60,600 · Balance 2,132,000

F15: Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.

F17: Price shown is for one Warrant to purchase one-half of a share of Common Stock.

F16: Exercisable into shares of Common Stock at any time at the option of Fund 1.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Warrant (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $11.50 · Expires 2020-08-13IndirectBy: Greenhaven Road Capital Fund 1, L.P.1,440,568 Reported balance After 2018-04-01 transaction · row 21 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 21 · 2018-04-01 · Other · Disposed 691,432 · Balance 1,440,568

F15: Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.

F9: Represents a transfer from Fund 1 to Fund 2.

F17: Price shown is for one Warrant to purchase one-half of a share of Common Stock.

F16: Exercisable into shares of Common Stock at any time at the option of Fund 1.

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Filing footnotes · ownership attribution and instrument terms

F1: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

F2: Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

F3: All prices reported herein are exclusive of brokerage commissions.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.99 to $11.02, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (8) and (10) through (14) of this Form 4.

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.8650, inclusive.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.86, inclusive.

F7: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.66, inclusive.

F8: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.49 to $9.62, inclusive.

F9: Represents a transfer from Fund 1 to Fund 2.

F10: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.56 to $8.58, inclusive.

F11: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.84 to $7.81, inclusive.

F12: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.8815 to $7.81, inclusive.

F13: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.6046 to $6.6719, inclusive.

F14: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5029 to $6.5140, inclusive.

F15: Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.

F16: Exercisable into shares of Common Stock at any time at the option of Fund 1.

F17: Price shown is for one Warrant to purchase one-half of a share of Common Stock.

SharpSpring, Inc.

Report date September 01, 2021 · Filed September 03, 2021

Jointly reported with Miller Scott Stewart, MVM Funds LLC, Greenhaven Road Capital Fund 2, L.P.

Section 16 reporting ended · disclosed 2021-09-03. Current position is not established by this disclosure.

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common stockSEC Table I · non-derivativeIndirectBy: Greenhaven Road Capital Fund 1, L.P.0 Reported balance After 2021-09-01 transaction · row 1 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 1 · 2021-09-01 · Disposition to issuer · Disposed 674,458 · Balance 0

F1: Pursuant to the Agreement and Plan of Merger dated June 21, 2021, by and among the registrant, Constant Contact, Inc. ("Parent"), a Delaware corporation, and Groove Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Parent ("MergerSub"), as of the effective time of the merger of MergerSub with and into the registrant (the "Merger"), these shares of the registrant's common stock were canceled and converted to the right to receive $17.10 in cash per share (the "Per Share Merger Consideration").

F3: Greenhaven Road Capital Fund 1, L.P. ("Greenhaven Fund 1") is a private investment vehicle. Greenhaven Fund 1 directly owns the securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Greenhaven Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Greenhaven Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any.

Common stockSEC Table I · non-derivativeIndirectreenhaven Road Capital Fund 1, L.P.0 Reported balance After 2021-09-01 transaction · row 2 Joint disclosure: continuity of the reported position is unresolved; see ownership footnotes.
1 source row

Row 2 · 2021-09-01 · Disposition to issuer · Disposed 691,216 · Balance 0

F1: Pursuant to the Agreement and Plan of Merger dated June 21, 2021, by and among the registrant, Constant Contact, Inc. ("Parent"), a Delaware corporation, and Groove Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Parent ("MergerSub"), as of the effective time of the merger of MergerSub with and into the registrant (the "Merger"), these shares of the registrant's common stock were canceled and converted to the right to receive $17.10 in cash per share (the "Per Share Merger Consideration").

F4: Greenhaven Road Capital Fund 2, L.P. ("Greenhaven Fund 2") is a private investment vehicle. Greenhaven Fund 2 directly owns the securities reported herein. The Investment Manager is the investment manager of Greenhaven Fund 2. The General Partner is the general partner of Greenhaven Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any.

Stock option (right to buy)SEC Table II · derivative / convertible security · Conversion / exercise price $10.42 · Expires 2020-08-15Direct0 Reported balance After 2021-09-01 transaction · row 3 Instrument identity requires review; Table II rows are not merged.
1 source row

Row 3 · 2021-09-01 · Disposition to issuer · Disposed 16,000 · Balance 0

F2: Each of the reporting person's unvested options vested immediately prior to the consummation of the Merger, and each outstanding vested stock option was subsequently canceled, with the reporting person entitled to receive a payment in cash, without interest, equal to the product of (i) the total number of shares subject to the cancelled stock option and (ii) the excess, if any, of (A) the Per Share Merger Consideration over (B) the exercise price per share subject to the cancelled company stock option.

Filing footnotes · ownership attribution and instrument terms

F1: Pursuant to the Agreement and Plan of Merger dated June 21, 2021, by and among the registrant, Constant Contact, Inc. ("Parent"), a Delaware corporation, and Groove Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Parent ("MergerSub"), as of the effective time of the merger of MergerSub with and into the registrant (the "Merger"), these shares of the registrant's common stock were canceled and converted to the right to receive $17.10 in cash per share (the "Per Share Merger Consideration").

F2: Each of the reporting person's unvested options vested immediately prior to the consummation of the Merger, and each outstanding vested stock option was subsequently canceled, with the reporting person entitled to receive a payment in cash, without interest, equal to the product of (i) the total number of shares subject to the cancelled stock option and (ii) the excess, if any, of (A) the Per Share Merger Consideration over (B) the exercise price per share subject to the cancelled company stock option.

F3: Greenhaven Road Capital Fund 1, L.P. ("Greenhaven Fund 1") is a private investment vehicle. Greenhaven Fund 1 directly owns the securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Greenhaven Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Greenhaven Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any.

F4: Greenhaven Road Capital Fund 2, L.P. ("Greenhaven Fund 2") is a private investment vehicle. Greenhaven Fund 2 directly owns the securities reported herein. The Investment Manager is the investment manager of Greenhaven Fund 2. The General Partner is the general partner of Greenhaven Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
March 01, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 5,090 $10.85 $55,231.59
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 19

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 479,777

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 28, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 61,742 $10.86 $670,715.69
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 18

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 484,867

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 27, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 800 $10.80 $8,641.20
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 17

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 546,609

F15 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.80 to $10.81, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 26, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 12,162 $10.81 $131,500.41
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 16

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 547,409

F14 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.75 to $11.20, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 23, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 1,680 $11.18 $18,790.13
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 15

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 559,571

F13 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.92 to $11.27, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 22, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 153 $10.94 $1,673.47
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 14

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 561,251

F12 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.91 to $10.99, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 21, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 22,915 $10.91 $249,892.66
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 13

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 561,404

F11 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.90 to $11.01, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 20, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 12,810 $11.05 $141,499.26
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 12

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 584,319

F10 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.85 to $11.1511, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 16, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 2,871 $10.95 $31,429.12
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 11

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 579,129

F9 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.60 to $11.01, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 15, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseWarrant (right to buy) · Derivative 1,000 $1.03 Strike: $11.50 $1,030.00
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · derivative · entry 27

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 2,000,400

Underlying: Common Stock ($0.0001 par value) · 500 shares

Expires 2020-08-13

F18 · security: Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.

F20 · price: Price shown is for one Warrant to purchase one-half of a share of Common Stock.

F19 · derivative.exercise_date: Exercisable into shares of Common Stock at any time at the option of Fund 1.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 14, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseCommon Stock ($0.0001 par value) 89 $10.94 $973.65
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 10

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 600,000

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 14, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 40,992 $10.90 $446,911.18
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 9

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 599,911

F8 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.9005 to $10.92, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 13, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 32,100 $10.95 $351,385.86
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 8

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 640,903

F7 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.89 to $11.15, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 12, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 3,900 $10.86 $42,347.37
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 7

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 673,003

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.84 to $10.90, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 09, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 22,338 $11.34 $253,243.67
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 6

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 676,903

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.60, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

Read SEC document
February 08, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 100 $11.60 $1,160.00
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 5

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 699,241

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

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February 07, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 53,734 $11.02 $592,008.97
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 4

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 699,341

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.42, inclusive.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

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February 06, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 21,425 $11.39 $244,086.46
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 3

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 753,075

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.30 to $11.9301, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) through (17) of this Form 4.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

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February 05, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 PurchaseCommon Stock ($0.0001 par value) 400 $10.75 $4,300.00
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 2

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 774,500

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

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February 05, 2018 Filed Jul 11, 2018 10:33 UTC Purple Innovation, Inc. PRPL · Entity 7764 SaleCommon Stock ($0.0001 par value) 100 $10.20 $1,020.00
Disclosure

SEC source: 0001144204-18-037927 · tv498143_form4.xml · nonDerivative · entry 1

Greenhaven Road Investment Management, L.P. · CIK 0001741129 · 10% owner

MVM Funds LLC · CIK 0001741338 · 10% owner

Greenhaven Road Capital Fund 1, L.P. · CIK 0001638331 · 10% owner

Miller Scott Stewart · CIK 0001744819 · 10% owner

Joint disclosure: these amounts are not allocated separately to each reporting owner.

10b5-1 filing: Not disclosed

Ownership: Indirect · By: Greenhaven Road Capital Fund 1, L.P.

Disclosed balance after: 774,100

F2 · price: All prices reported herein are exclusive of brokerage commissions.

F1 · ownership.nature: Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

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Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.