Sherman Scott C

SEC source: 0001718810-25-000008 · form4-12032025_061201.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,585

F1 · price: Reflects the weighted average sale price. The range of prices for these transactions was $16.245 to $16.315. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 9

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,885 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 8

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,950 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 7

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 3,299 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 6

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 9,301 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · security: Reflects earned and vested performance stock units (PSUs).

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 5

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 7,960 shares

Expires 2025-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 11,288

Underlying: Common Stock · 11,288 shares

Expires 2026-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 18,911

Underlying: Common Stock · 9,455 shares

Expires 2027-11-15

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · security: Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · nonDerivative · entry 2

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 72,585

SEC source: 0001718810-25-000006 · form4-11182025_041110.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 90,569

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0001718810-25-000004 · form4-11072025_081149.xml · derivative · entry 5

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 29,452

Underlying: Common Stock · 29,452 shares

Expires 2028-11-15

F6 · derivative.exercise_date: The restricted stock units vest in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028.

SEC source: 0001718810-25-000004 · form4-11072025_081149.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,537

Underlying: Common Stock · 5,537 shares

Expires 2027-11-15

F5 · security: Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2027. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001718810-25-000004 · form4-11072025_081149.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 6,610

Underlying: Common Stock · 6,610 shares

Expires 2026-11-15

F4 · security: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001718810-25-000004 · form4-11072025_081149.xml · derivative · entry 2

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,885

Underlying: Common Stock · 3,885 shares

Expires 2025-11-15

F3 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025).

SEC source: 0001718810-25-000004 · form4-11072025_081149.xml · derivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP, CLO and CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 9,301

Underlying: Common Stock · 9,301 shares

Expires 2025-11-15

F1 · security: Restricted stock units convert into common stock on a one-for-one basis.

F2 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025.

SEC source: 0000950170-24-131023 · ownership.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,431

F1 · price: Reflects the weighted average sale price. The range of prices for these transactions was $14.41 to $14.57. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 8

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 22,576

Underlying: Common Stock · 11,287 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 7

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,960

Underlying: Common Stock · 7,959 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 6

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,775 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 5

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,985 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 5,596 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units.

F3 · derivative.expiration_date: Reflects earned performance stock units.

SEC source: 0000950170-24-128562 · ownership.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 4,789 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000950170-24-128562 · ownership.xml · nonDerivative · entry 2

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 55,931

SEC source: 0000950170-24-128562 · ownership.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 68,405

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-24-124062 · ownership.xml · derivative · entry 5

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 28,366

Underlying: Common Stock · 28,366 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F6 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2025.

F6 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2025.

SEC source: 0000950170-24-124062 · ownership.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,019

Underlying: Common Stock · 5,019 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2023 and ending on September 30, 2024).

F5 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124062 · ownership.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 2,950

Underlying: Common Stock · 2,950 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2023 and ending on September 30, 2024).

F4 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124062 · ownership.xml · derivative · entry 2

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,775

Underlying: Common Stock · 1,775 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2023 and ending on September 30, 2024).

F3 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2023 and ending on September 30, 2024).

SEC source: 0000950170-24-124062 · ownership.xml · derivative · entry 1

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 5,596

Underlying: Common Stock · 5,596 shares

Expires not disclosed

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: Reflects earned performance stock units (PSUs). The PSUs were granted on November 3, 2021, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2024.

F2 · derivative.expiration_date: Reflects earned performance stock units (PSUs). The PSUs were granted on November 3, 2021, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2024.

SEC source: 0000950170-24-020131 · ownership.xml · nonDerivative · entry 2

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 35,014

SEC source: 0000950170-24-020131 · ownership.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · See Remarks

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 37,017

SEC source: 0000950170-23-064951 · ownership.xml · derivative · entry 11

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 15,919

Underlying: Common Stock · 7,959 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

F5 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2023.

SEC source: 0000950170-23-064951 · ownership.xml · derivative · entry 10

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 4,789

Underlying: Common Stock · 4,789 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F4 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000950170-23-064951 · ownership.xml · derivative · entry 9

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,247 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units that vested on November 15, 2023.

F3 · derivative.expiration_date: Reflects earned performance stock units that vested on November 15, 2023.

SEC source: 0000950170-23-064951 · ownership.xml · derivative · entry 8

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 2,141 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: Reflects earned performance stock units that vested on November 15, 2023.

F3 · derivative.expiration_date: Reflects earned performance stock units that vested on November 15, 2023.

SEC source: 0000950170-23-064951 · ownership.xml · derivative · entry 7

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 5,446 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 6

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,014

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 5

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,273

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 4

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,314

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 3

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 37,525

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 2

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 36,278

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-064951 · ownership.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 34,137

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

SEC source: 0000950170-23-058818 · ownership.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 3,299

Underlying: Common Stock · 3,299 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F6 · security: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F6 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

F6 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058818 · ownership.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,985

Underlying: Common Stock · 1,985 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F5 · security: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F5 · derivative.exercise_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

F5 · derivative.expiration_date: Reflects earned PSUs. The PSUs were granted on November 3, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2024. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058818 · ownership.xml · derivative · entry 2

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,247

Underlying: Common Stock · 1,247 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F4 · security: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F4 · derivative.exercise_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

F4 · derivative.expiration_date: Reflects earned performance stock units (PSUs). The PSUs were granted on January 27, 2021, and are comprised of three, one-year performance periods with goals related to adjusted operating income (AOI), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2023. The number of PSUs reported reflects the number of PSUs earned based on the issuer's Compensation and Talent Committee's (the "Committee") certification of the level of achievement of AOI goals for the third one-year performance period (October 1, 2022 and ending on September 30, 2023).

SEC source: 0000950170-23-058818 · ownership.xml · derivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 33,863

Underlying: Common Stock · 33,863 shares

Expires not disclosed

F1 · security: Grant of restricted stock units under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan.

F2 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

F3 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2024.

SEC source: 0000899243-22-036175 · doc4.xml · derivative · entry 4

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 9,578

Underlying: Common Stock · 4,789 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F3 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

F3 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2022.

SEC source: 0000899243-22-036175 · doc4.xml · derivative · entry 3

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 5,446

Underlying: Common Stock · 5,445 shares

Expires not disclosed

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_price: Restricted stock units convert into common stock on a one-for-one basis.

F2 · derivative.exercise_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

F2 · derivative.expiration_date: The restricted stock units vest in three equal annual installments beginning on November 15, 2021.

SEC source: 0000899243-22-036175 · doc4.xml · nonDerivative · entry 2

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,691

SEC source: 0000899243-22-036175 · doc4.xml · nonDerivative · entry 1

Sherman Scott C · CIK 0001718810 · SVP & CHRO

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 31,908

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.