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Birnbaum Aaron

Disclosed activity across 1 company

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67050
SEC CIK
0001796810

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
HERC HOLDINGS INCHRI · Entity 3949PresidentFebruary 06, 2026February 10, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

HERC HOLDINGS INC

Report date February 06, 2026 · Filed February 10, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Common StockSEC Table I · non-derivativeDirect58,618.38 Ending reported balance After 2026-02-07 transaction · row 2
2 source rows · reconciled sequence

Row 1 · 2026-02-06 · Tax withholding · Disposed 395 · Balance 58,934.38

F1: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Row 2 · 2026-02-07 · Tax withholding · Disposed 316 · Balance 58,618.38

F1: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Common StockSEC Table I · non-derivativeIndirectBy Spouse100 Reported balance Holding disclosure · report date 2026-02-06 · row 3 Holding and transaction disclosures are not merged.
1 source row

Row 3 · Balance 100

Filing footnotes · ownership attribution and instrument terms

F1: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
February 07, 2026 Filed Feb 10, 2026 16:32 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 316 $180.31 $56,977.96
Disclosure

SEC source: 0001364479-26-000038 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,618.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 06, 2026 Filed Feb 10, 2026 16:32 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 395 $180.31 $71,222.45
Disclosure

SEC source: 0001364479-26-000038 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · President

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 58,934.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 16:37 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 327 $154.03 $50,367.81
Disclosure

SEC source: 0001364479-26-000024 · form4.xml · nonDerivative · entry 5

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 59,329.38

F5 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 16:37 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 1,360 $154.03 $209,480.80
Disclosure

SEC source: 0001364479-26-000024 · form4.xml · nonDerivative · entry 4

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 59,656.38

F4 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 16:37 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 3,668 $0.00 $0.00
Disclosure

SEC source: 0001364479-26-000024 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 61,016.38

F3 · shares: Shares issued related to performance stock units for which the three-year performance period has ended and performance has been certified.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 16:37 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 4,762 $0.00 $0.00
Disclosure

SEC source: 0001364479-26-000024 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,348.38

F2 · shares: Represents performance stock units ("PSUs") earned, but not vested, pursuant to outstanding performance stock unit awards granted under the 2018 Herc Holdings Omnibus Plan. The number of PSUs earned was determined based on the achievement of the performance metrics established by the Compensation Committee for the applicable annual measurement period. The earned PSUs will vest and convert into shares of common stock at the end of the applicable 3-year performance period, which is February 2027 for 2,154 shares and February 2028 for 2,608 shares.

Read SEC document
February 03, 2026 Filed Feb 5, 2026 16:37 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 7,467 $0.00 $0.00
Disclosure

SEC source: 0001364479-26-000024 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,586.38

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on February 3 of each of 2027, 2028 and 2029), subject to the terms and conditions of the applicable RSU agreement.

Read SEC document
May 15, 2025 Filed May 16, 2025 16:06 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 3,717 $0.00 $0.00
Disclosure

SEC source: 0001127602-25-014660 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 45,119.38

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on May 15 of each of 2026, 2027 and 2028), subject to the terms and conditions of the applicable RSU agreement.

Read SEC document
February 08, 2025 Filed Feb 10, 2025 16:56 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 222 $205.00 $45,510.00
Disclosure

SEC source: 0001127602-25-003868 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 41,402.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 07, 2025 Filed Feb 10, 2025 16:56 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 326 $205.00 $66,830.00
Disclosure

SEC source: 0001127602-25-003868 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 41,624.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 06, 2025 Filed Feb 10, 2025 16:56 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 407 $209.39 $85,221.73
Disclosure

SEC source: 0001127602-25-003868 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 41,950.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 03, 2025 Filed Feb 5, 2025 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 869 $197.24 $171,401.56
Disclosure

SEC source: 0001127602-25-003204 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,357.38

F3 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

Read SEC document
February 03, 2025 Filed Feb 5, 2025 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 2,256 $0.00 $0.00
Disclosure

SEC source: 0001127602-25-003204 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 43,226.38

F2 · shares: Shares issued related to performance stock units for which the three-year performance period has ended and performance has been certified.

Read SEC document
February 03, 2025 Filed Feb 5, 2025 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 2,738 $0.00 $0.00
Disclosure

SEC source: 0001127602-25-003204 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 40,970.38

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on February 3 of each of 2026, 2027 and 2028), subject to the terms and conditions of the applicable RSU agreement.

Read SEC document
August 26, 2024 Filed Aug 27, 2024 16:53 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 870 $147.29 $128,142.30
Disclosure

SEC source: 0001127602-24-022999 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 38,232.38

F2 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $147.16 to $147.79 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
August 26, 2024 Filed Aug 27, 2024 16:53 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 9,130 $146.65 $1,338,914.50
Disclosure

SEC source: 0001127602-24-022999 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 39,102.38

F1 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $146.11 to $146.95 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 Exercise / conversionEmployee Stock Option · Derivative 1,278 $0.00 Strike: $70.14 $0.00
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · derivative · entry 7

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 1,278 shares

Expires 2025-02-17

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: All shares underlying this option have vested.

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 1,111 $153.97 $171,060.67
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · nonDerivative · entry 5

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,232.38

F4 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $153.51 to $154.51 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 1,314 $152.77 $200,739.78
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · nonDerivative · entry 4

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 49,343.38

F3 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $152.23 to $153.13 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 2,141 $151.65 $324,682.65
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 50,657.38

F2 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $151.22 to $152.21 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 1,278 $151.60 $193,744.80
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,798.38

Read SEC document
April 25, 2024 Filed Apr 29, 2024 16:28 UTC HERC HOLDINGS INC HRI · Entity 3949 Exercise / conversionCommon Stock 1,278 $70.14 $89,638.92
Disclosure

SEC source: 0001127602-24-013560 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 54,076.38

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · kind: The stock options were previously reported and are subject to the terms and conditions of the employee stock option agreement.

Read SEC document
February 15, 2024 Filed Feb 20, 2024 16:22 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 397 $150.64 $59,804.08
Disclosure

SEC source: 0001127602-24-005709 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 52,798.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 08, 2024 Filed Feb 12, 2024 16:38 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 224 $150.41 $33,691.84
Disclosure

SEC source: 0001127602-24-004477 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 53,195.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 07, 2024 Filed Feb 9, 2024 16:12 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 331 $149.26 $49,405.06
Disclosure

SEC source: 0001127602-24-004200 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 53,419.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 06, 2024 Filed Feb 8, 2024 16:26 UTC HERC HOLDINGS INC HRI · Entity 3949 Disposition to issuerCommon Stock 3,345 $148.07 $495,294.15
Disclosure

SEC source: 0001127602-24-004003 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 53,750.38

F3 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

Read SEC document
February 06, 2024 Filed Feb 8, 2024 16:26 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 8,909 $0.00 $0.00
Disclosure

SEC source: 0001127602-24-004003 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 57,095.38

F2 · shares: Shares issued related to performance stock units for which the three-year performance period has ended and performance has been certified.

Read SEC document
February 06, 2024 Filed Feb 8, 2024 16:26 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 3,377 $0.00 $0.00
Disclosure

SEC source: 0001127602-24-004003 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 48,186.38

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on February 6 of each of 2025, 2026 and 2027), subject to the terms and conditions of the applicable RSU agreement.

Read SEC document
February 27, 2023 Filed Feb 28, 2023 16:43 UTC HERC HOLDINGS INC HRI · Entity 3949 Exercise / conversionEmployee Stock Option · Derivative 6,141 $0.00 Strike: $33.19 $0.00
Disclosure

SEC source: 0001127602-23-007551 · form4.xml · derivative · entry 6

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 0

Underlying: Common Stock · 6,141 shares

Expires 2023-08-18

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F5 · derivative.exercise_date: All shares underlying this option have vested.

Read SEC document
February 27, 2023 Filed Feb 28, 2023 16:43 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 2,873 $142.07 $408,167.11
Disclosure

SEC source: 0001127602-23-007551 · form4.xml · nonDerivative · entry 4

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,809.38

F4 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $141.80 to $142.54 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
February 27, 2023 Filed Feb 28, 2023 16:43 UTC HERC HOLDINGS INC HRI · Entity 3949 SaleCommon Stock 3,268 $141.36 $461,964.48
Disclosure

SEC source: 0001127602-23-007551 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 47,682.38

F3 · shares: The price reported in Column 4 is a weighted average price. The shares were sold in transactions ranging from $140.78 to $141.78 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, on request, full information regarding the number of shares sold at each separate price.

Read SEC document
February 27, 2023 Filed Feb 28, 2023 16:43 UTC HERC HOLDINGS INC HRI · Entity 3949 Exercise / conversionCommon Stock 6,141 $33.19 $203,819.79
Disclosure

SEC source: 0001127602-23-007551 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 50,950.38

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · kind: The stock options were previously reported and are subject to the terms and conditions of the employee stock option agreement.

Read SEC document
February 25, 2023 Filed Feb 28, 2023 16:43 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 484 $141.00 $68,244.00
Disclosure

SEC source: 0001127602-23-007551 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 44,809.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 15, 2023 Filed Feb 17, 2023 16:45 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 332 $149.95 $49,783.40
Disclosure

SEC source: 0001127602-23-005865 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,293.38

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 08, 2023 Filed Feb 9, 2023 17:24 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 201 $156.75 $31,506.75
Disclosure

SEC source: 0001127602-23-004274 · form4.xml · nonDerivative · entry 4

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,625.38

F4 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 07, 2023 Filed Feb 9, 2023 17:24 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 6,814 $159.09 $1,084,039.26
Disclosure

SEC source: 0001127602-23-004274 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 45,826.38

F3 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

Read SEC document
February 07, 2023 Filed Feb 9, 2023 17:24 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 21,870 $0.00 $0.00
Disclosure

SEC source: 0001127602-23-004274 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 52,640.38

F2 · shares: Shares issued related to performance stock units for which the three-year performance period has ended and performance has been certified.

Read SEC document
February 07, 2023 Filed Feb 9, 2023 17:24 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 2,766 $0.00 $0.00
Disclosure

SEC source: 0001127602-23-004274 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,770.38

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on February 7 of each of 2024, 2025 and 2026), subject to the terms and conditions of the applicable RSU agreement.

Read SEC document
September 02, 2022 Filed Sep 7, 2022 17:15 UTC HERC HOLDINGS INC HRI · Entity 3949 PurchaseCommon Stock 28.64 $112.77 $3,229.73
Disclosure

SEC source: 0001127602-22-022157 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,004.38

F2 · shares: Due to an administrative broker error, the Reporting Person acquired shares through the automatic reinvestment of dividends of the Issuer's Common Stock that was paid on September 2, 2022 to shareholders as of the record date August 19, 2022.

F3 · balance_after: Reflects amount of securities beneficially owned as of September 7, 2022.

Read SEC document
June 10, 2022 Filed Sep 7, 2022 17:15 UTC HERC HOLDINGS INC HRI · Entity 3949 PurchaseCommon Stock 26.74 $120.21 $3,214.42
Disclosure

SEC source: 0001127602-22-022157 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,975.74

F1 · shares: Due to an administrative broker error, the Reporting Person acquired shares through the automatic reinvestment of dividends of the Issuer's Common Stock that was paid on June 10, 2022 to shareholders as of the record date May 27, 2022.

Read SEC document
February 26, 2022 Filed Mar 1, 2022 16:19 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 239 $157.68 $37,685.52
Disclosure

SEC source: 0001127602-22-007331 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 27,949

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 25, 2022 Filed Mar 1, 2022 16:19 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 498 $157.68 $78,524.64
Disclosure

SEC source: 0001127602-22-007331 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,188

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document
February 15, 2022 Filed Feb 17, 2022 16:22 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 343 $154.05 $52,839.15
Disclosure

SEC source: 0001127602-22-005453 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 28,686

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

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February 08, 2022 Filed Feb 10, 2022 16:42 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 1,581 $166.65 $263,473.65
Disclosure

SEC source: 0001127602-22-004281 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 29,029

F3 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

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February 08, 2022 Filed Feb 10, 2022 16:42 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 4,839 $0.00 $0.00
Disclosure

SEC source: 0001127602-22-004281 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 30,610

F2 · shares: Shares issued related to performance stock units for which the three-year performance period has ended and performance has been certified.

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February 08, 2022 Filed Feb 10, 2022 16:42 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 1,921 $0.00 $0.00
Disclosure

SEC source: 0001127602-22-004281 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,771

F1 · shares: Award of restricted stock units ("RSUs"), each of which represents the right to receive one share of the Issuer's common stock on the applicable vesting date (one-third of the RSUs will vest on February 8 of each of 2023, 2024 and 2025), subject to the terms and conditions of the applicable RSU agreement.

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March 01, 2021 Filed Mar 3, 2021 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 1,333 $90.00 $119,970.00
Disclosure

SEC source: 0001127602-21-009164 · form4.xml · nonDerivative · entry 3

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 23,850

F3 · shares: Shares withheld for taxes upon vesting of performance stock units, for which performance was previously certified.

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March 01, 2021 Filed Mar 3, 2021 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 GrantCommon Stock 4,120 $0.00 $0.00
Disclosure

SEC source: 0001127602-21-009164 · form4.xml · nonDerivative · entry 2

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 25,183

F2 · shares: Performance stock units for which the three-year performance period has ended and performance has been certified, each of which represents the right to receive one share of the Issuer's common stock on the vesting date, subject to the terms and conditions of the applicable performance stock unit agreement.

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March 01, 2021 Filed Mar 3, 2021 16:34 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 149 $90.00 $13,410.00
Disclosure

SEC source: 0001127602-21-009164 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,063

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

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February 26, 2021 Filed Mar 2, 2021 16:18 UTC HERC HOLDINGS INC HRI · Entity 3949 Tax withholdingCommon Stock 236 $87.76 $20,711.36
Disclosure

SEC source: 0001127602-21-008710 · form4.xml · nonDerivative · entry 1

Birnbaum Aaron · CIK 0001796810 · SVP & Chief Operating Officer

10b5-1 filing: Not disclosed

Ownership: Direct

Disclosed balance after: 21,212

F1 · shares: Shares withheld for taxes upon vesting of previously granted restricted stock units.

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.