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Jacobson Samantha

Disclosed activity across 1 company

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42840
SEC CIK
0002008907

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Reported relationships

Latest disclosed role at each company.

CompanyLast reported asReport datePublished
Trade Desk, Inc.TTD · Entity 3752DirectorMay 28, 2026June 01, 2026

Disclosed balances

About these balances

Latest available filing per company, not a reconstructed current portfolio. Matching sequences show the last reported balance with all source rows expandable; grouping alone does not establish account ownership. Do not add unresolved positions together. Filings may omit unchanged positions, and amendments may correct only part of an older disclosure. Jointly reported shares are not necessarily this owner's personal holdings.

Trade Desk, Inc.

Report date May 28, 2026 · Filed June 01, 2026

Security / awardOwnership accountDisclosed shares / unitsDisclosure context
Class A Common StockSEC Table I · non-derivativeDirect13,099 Reported balance After 2026-05-28 transaction · row 1
1 source row

Row 1 · 2026-05-28 · Sale · Disposed 53,681 · Balance 13,099

F1: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $21.13 to $21.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Filing footnotes · ownership attribution and instrument terms

F1: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $21.13 to $21.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Transaction history

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Purchases/sales include open-market and private transactions. Plan disclosure applies to the filing; individual rows may differ. “Not disclosed” is not “unplanned.”

The cutoff filters transaction history only. Company summaries and owner relationships show the latest available disclosures. Parser corrections can improve historical records.

Transaction dateCompanyActivity / securityShares / unitsReported priceReported valueDetails
January 28, 2025 Filed Jan 31, 2025 02:42 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,294 $61.46 $79,529.24
Disclosure

SEC source: 0001671933-25-000006 · wk-form4_1738291343.xml · nonDerivative · entry 5

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 92,003

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 28, 2025 Filed Jan 31, 2025 02:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 369 $118.00 $43,542.00
Disclosure

SEC source: 0001671933-25-000006 · wk-form4_1738291343.xml · nonDerivative · entry 4

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $117.90 to $118.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
January 28, 2025 Filed Jan 31, 2025 02:42 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 369 $59.57 $21,981.33
Disclosure

SEC source: 0001671933-25-000006 · wk-form4_1738291343.xml · nonDerivative · entry 3

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 91,078

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
January 28, 2025 Filed Jan 31, 2025 02:42 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 100 $117.88 $11,788.00
Disclosure

SEC source: 0001671933-25-000006 · wk-form4_1738291343.xml · nonDerivative · entry 2

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
January 28, 2025 Filed Jan 31, 2025 02:42 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 100 $77.15 $7,715.10
Disclosure

SEC source: 0001671933-25-000006 · wk-form4_1738291343.xml · nonDerivative · entry 1

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,809

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,535 $0.00 Strike: $81.07 $0.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · derivative · entry 14

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 101,404

Underlying: Class A Common Stock · 2,535 shares

Expires 2034-04-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,294 $0.00 Strike: $61.46 $0.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · derivative · entry 13

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 36,237

Underlying: Class A Common Stock · 1,294 shares

Expires 2033-04-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 368 $0.00 Strike: $59.57 $0.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · derivative · entry 12

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 5,894

Underlying: Class A Common Stock · 368 shares

Expires 2032-04-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 100 $0.00 Strike: $77.15 $0.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · derivative · entry 11

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 620

Underlying: Class A Common Stock · 100 shares

Expires 2031-03-17

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,100 $119.93 $131,923.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 10

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.80 to $120.46, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,435 $119.10 $170,908.50
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 9

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 91,809

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.73 to $119.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 2,535 $81.07 $205,512.45
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 8

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 93,244

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 300 $120.04 $36,012.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 7

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.96 to $120.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 994 $119.56 $118,842.64
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 6

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 91,009

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.95 to $119.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,294 $61.46 $79,529.24
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 5

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 92,003

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 368 $118.90 $43,755.20
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 4

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $118.79 to $118.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 368 $59.57 $21,921.76
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 3

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 91,077

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 100 $118.75 $11,875.00
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 2

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
December 30, 2024 Filed Jan 2, 2025 22:20 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 100 $77.15 $7,715.10
Disclosure

SEC source: 0001671933-25-000002 · wk-form4_1735856421.xml · nonDerivative · entry 1

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,809

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 10,140 $0.00 Strike: $81.07 $0.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · derivative · entry 15

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 103,939

Underlying: Class A Common Stock · 10,140 shares

Expires 2034-04-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F10 · derivative.exercise_date: The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 5,177 $0.00 Strike: $61.46 $0.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · derivative · entry 14

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 37,531

Underlying: Class A Common Stock · 5,177 shares

Expires 2033-04-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F9 · derivative.exercise_date: The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 1,473 $0.00 Strike: $59.57 $0.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · derivative · entry 13

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 6,262

Underlying: Class A Common Stock · 1,473 shares

Expires 2032-04-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F8 · derivative.exercise_date: The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 400 $0.00 Strike: $77.15 $0.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · derivative · entry 12

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 720

Underlying: Class A Common Stock · 400 shares

Expires 2031-03-17

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F7 · derivative.exercise_date: The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 100 $128.72 $12,872.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 11

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,709

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,772 $128.24 $611,961.28
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 10

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 90,809

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F6 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 500 $128.70 $64,350.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 9

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 95,581

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.67 to $128.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 9,640 $128.23 $1,236,137.20
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 8

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 96,081

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F4 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.67 to $128.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 10,140 $81.07 $822,049.80
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 7

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 105,721

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 5,177 $128.32 $664,312.64
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 6

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 95,581

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.13 to $129.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 5,177 $61.46 $318,178.42
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 5

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 100,758

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 1,473 $128.13 $188,735.49
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 4

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 95,581

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 1,473 $59.57 $87,746.61
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 3

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 97,054

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 400 $127.89 $51,156.00
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 2

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 95,581

F1 · kind: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2 · price: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

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November 29, 2024 Filed Dec 3, 2024 21:47 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionClass A Common Stock 400 $77.15 $30,860.40
Disclosure

SEC source: 0001671933-24-000130 · wk-form4_1733262444.xml · nonDerivative · entry 1

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: Plan reported

Ownership: Direct

Disclosed balance after: 95,981

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

Read SEC document
November 15, 2024 Filed Nov 20, 2024 00:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,643 $118.15 $194,120.45
Disclosure

SEC source: 0001671933-24-000129 · wk-form4_1732060912.xml · nonDerivative · entry 5

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 95,581

F5 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.

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November 15, 2024 Filed Nov 20, 2024 00:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,049 $118.15 $123,939.35
Disclosure

SEC source: 0001671933-24-000129 · wk-form4_1732060912.xml · nonDerivative · entry 4

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 97,224

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.

Read SEC document
November 15, 2024 Filed Nov 20, 2024 00:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 300 $118.15 $35,445.00
Disclosure

SEC source: 0001671933-24-000129 · wk-form4_1732060912.xml · nonDerivative · entry 3

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 98,273

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.

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November 15, 2024 Filed Nov 20, 2024 00:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 569 $118.15 $67,227.35
Disclosure

SEC source: 0001671933-24-000129 · wk-form4_1732060912.xml · nonDerivative · entry 2

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 98,573

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022.

Read SEC document
November 15, 2024 Filed Nov 20, 2024 00:01 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 232 $118.15 $27,410.80
Disclosure

SEC source: 0001671933-24-000129 · wk-form4_1732060912.xml · nonDerivative · entry 1

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 99,142

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 17, 2021.

Read SEC document
August 16, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 4,872 $99.50 $484,764.00
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 6

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 99,374

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,643 $100.50 $165,121.50
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 5

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 104,246

F5 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 1,049 $100.50 $105,424.50
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 4

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 105,889

F4 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 300 $100.50 $30,150.00
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 3

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 106,938

F3 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.

Read SEC document
August 15, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 569 $100.50 $57,184.50
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 2

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 107,238

F2 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022

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August 15, 2024 Filed Aug 19, 2024 22:30 UTC Trade Desk, Inc. TTD · Entity 3752 Tax withholdingClass A Common Stock 232 $100.50 $23,316.00
Disclosure

SEC source: 0001671933-24-000094 · wk-form4_1724106650.xml · nonDerivative · entry 1

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 107,807

F1 · shares: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 17, 2021.

Read SEC document
August 12, 2024 Filed Aug 14, 2024 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,605 $0.00 Strike: $81.07 $0.00
Disclosure

SEC source: 0001671933-24-000091 · wk-form4_1723667983.xml · derivative · entry 13

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 114,079

Underlying: Class A Common Stock · 7,605 shares

Expires 2034-04-23

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F4 · derivative.exercise_date: The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

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August 12, 2024 Filed Aug 14, 2024 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 7,765 $0.00 Strike: $61.46 $0.00
Disclosure

SEC source: 0001671933-24-000091 · wk-form4_1723667983.xml · derivative · entry 12

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 42,708

Underlying: Class A Common Stock · 7,765 shares

Expires 2033-04-24

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F3 · derivative.exercise_date: The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 12, 2024 Filed Aug 14, 2024 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 2,210 $0.00 Strike: $59.57 $0.00
Disclosure

SEC source: 0001671933-24-000091 · wk-form4_1723667983.xml · derivative · entry 11

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 7,735

Underlying: Class A Common Stock · 2,210 shares

Expires 2032-04-26

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F2 · derivative.exercise_date: The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 12, 2024 Filed Aug 14, 2024 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 Exercise / conversionEmployee Stock Option (Right to Buy) · Derivative 600 $0.00 Strike: $77.15 $0.00
Disclosure

SEC source: 0001671933-24-000091 · wk-form4_1723667983.xml · derivative · entry 10

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 1,120

Underlying: Class A Common Stock · 600 shares

Expires 2031-03-17

Exercise/conversion can include RSU settlement. Transaction price and option strike are different fields; a missing price is not zero. Derivative and underlying rows can describe the same event.

F1 · derivative.exercise_date: The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Read SEC document
August 12, 2024 Filed Aug 14, 2024 20:39 UTC Trade Desk, Inc. TTD · Entity 3752 SaleClass A Common Stock 2,982 $99.50 $296,709.00
Disclosure

SEC source: 0001671933-24-000091 · wk-form4_1723667983.xml · nonDerivative · entry 9

Jacobson Samantha · CIK 0002008907 · Director · Chief Strategy Officer

10b5-1 filing: No plan indicated

Ownership: Direct

Disclosed balance after: 108,039

Read SEC document

Value uses the disclosed total when available, otherwise shares × reported transaction price. It is not an estimate of exercise cash cost or investment performance.